Are you a publisher? Well, if you are then, you might know why News Search engine optimization is absolutely critical for your business. Alongside this, you might know how difficult it is to optimize stories for Google news.
However, if you are an SEO then, you may not realize how useful SEO news for your own website or client. A New SEO tool called NewzDash is in the market that can not only help you but thousands of other publishers who are covering the pandemic news.
It was found that NewzDash also helps SEO and PR specialists- if they learn how to collaborate closely in a time where every one of focusing upon the remote work and social distancing. So, right before digging further, let’s find out how NewzDash can help SEO and PR specialist:
- It will help to discover the latest news
- It will optimize the latest stories
- Track the ranking of their website in real-time
Now, if the above benefit seems interesting then, it is time to learn how to use the new NEWS SEO tool for your own website.
Why news optimization is crucial for publishers?
As mentioned earlier, publishers need to understand the significance of optimizing stories for Google News.
Back in September 2018, Megan Radogna- the digital strategist of IBM stated that Google and Google News are sending 51% of the total traffic while Facebook is sending only 29%. Apart from this, Searchmetrics also claimed that top stories (news that was appearing on the Google news sections) were perfectly blended to rank 9% keywords on mobile view while 11% for the desktop view.
Must Read: What Are The Important Elements Of A Technical SEO Audit?
The news section on Google doesn’t only contribute to the ranking factors but also in the click-through rate. To understand better let’s take a look at the popularity index of the search features
The popularity of the search features
Google is dominating the search engine world, making it crucial for SEO and PR specialist to rank on it to reach out to their target audience. In other words, search engine traffic is crucial for publishers as headline banners back in the 19th century.
How NEWS SEO can help online marketers and PR publishers?
Now there are many marketers like me who were keeping an eye on the field from the very beginning even when the beta version was launched back in 2002.
The Tad Clarke, the editorial director of “Marketingsherpa” once said that “we have used a tactic known as the SEO PR to generate measurable sales for various clients.” For examples, the early press release helped to generate:
- $2.5 million airline ticket sales
- 450000 new visitors on the Christian Science Monitor’s site in 2006.
- 21% of revenue for SMPO back in 2003
- 859 backlinks to Product Recall Finder in 2009.
But the interesting fact about these early press release tactics is they dropped like a hot brick when Google rolled down the link schemes that limit down and even restricted links that are linked with anchor text distributed on other sites. This directly affected the online marketing services and the posts like how to optimize Google News to boost your visibility vanished from the face of the search engine.
Moreover, if you look back to the early results, then you may find that one of these tactics involved building quality backlinks. Others just incorporated blinding brands, driving website traffic, increasing website traffics, and generating sales.
So, if it worked in the early days, then chances are there that it will also work with the new SEO News. Now, all you have to do is find the right agency to provide Search engine optimization services. ProICT LLP is here to take over the role of the right marketing partner by taking advantage of this opportunity.