Albert Einstein once said, “Amid every crisis lies great opportunity,” and as we are witnessing in the pandemic crisis- SEO is a new hot topic in the market again. In fact, in the last 6 weeks, ProICT LLP has received 3 times more SEO marketing service than the normal. Alongside this, we have been receiving requests for the investment they are considering to make in the SEO sphere. And the opportunities are not limited to us only, the companies in the market are hiring for potential SEO experts and firms have enough work for both internal and external SEOs.
The sudden rise in demand for SEO services often makes people wonder why companies are willing to invest in marketing during economic downfall? Although there is no particular answer to this question, we have some common explanation given by both economy and marketing experts serving in their respective fields for a certain period of time.
SEO investment during crisis: explanation behind the action
Here are the possible reasons why companies prefer to invest in SEO during the economic downturn:
The online platforms overtake offline sales
Each recession hit the market differently; however, it appears that the travel and tourism industry has received the hardest hit from the COVID pandemic due to the social restriction and emergency precautions. Companies in these industries may need to cut down their budget to survive in the industry, but based on the results of the early 1990’s recession would marketing be the smartest area to cut from? We don’t think so.
In the recession, most of the organizations look for paths that can lead them toward income and sales with a limited budget in hand, and the web can fulfill both requirements with minimum investment. Either it is about leading sales channels or areas where chances of growth are higher- in both scenarios, online marketing takes center stage like a star.
It is time to redesign
Established companies who were trapped in the hassle of increasing sales and converting their target audience into potential customers are using this economic downturn as an opportunity to analyze themselves. As a result, there is a sudden spike in web redesign and SEO marketing along with it; after all, they aim to take over the market with a new website.
The low investment in SEO attracts owners
the paid marketing campaigns are still staying on the top of the marketing investment scale, and while companies are still paying for the clicks, deep down, they know the bots are taking a big part of the investment. Therefore, it is the smartest choice to invest in SEO that gives long-term benefits.
Search traffic will be there in the market
In the pandemic, sales might drop out of the shelf, and conversion may fall, but the traffic is not going anywhere anytime. After all, we are the modern-day human and internet, and search has become a part of our day-to-day life. So, the online marketing strategy is the solution you are looking to drive more traffic.
Web budget is being recessed
Out of 100 business leaders in the market, 80% of them would still agree on the fact that SEO is the best way to grab the attention of the target audience. When the recession kicks in, the panic starts to take over the concerns of the company owners. Surprisingly, search engine strategies are around the corner to help organizations target the right audience with the right content.
Whatever the situation, you can always visit the ProICT LLP for an informative dose of SEO practices or news. Consult with experts to learn more!