Working as an artist who is starting what you want your work to be seen, and your message to be heard. But there are many artists out there and even more in the online world. This is where digital marketing is very important and can be the boost for your career or if you just want to spread one message. Digital marketing is using the online realm as a tool for advertising. Some artists may not like the idea of advertising themselves, but they have to reach people. People in the art world should make a plan regarding digital marketing. But first here is a brief on what that should entail.
Bases of Digital Marketing
Tags and keywords (for Search Engine Optimization is known as SEO) are used to help people find your work. Keywords are what helps your art get to the front page of a search result since people rarely go to page two online they are performing deep research. Tags are what can help you get noticed on social media sites like YouTube, TikTok, and Twitter. Although the latter refers to tags as hashtags. However, the overall concept is the same.
When a person wants to find something (let’s say pencil drawings) they will type the phrase in the search bar. This phrase will show them everything that falls into that phrase. There is a lot and to stand out you would need to not only make good work but also use other SEO methods. Using the right tags and keywords are good starts to reach a new audience or remind your current one that you are still on the grind. SEO and digital marketing work best when there is a plan or strategy.
The Main Way To Make A Plan
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Think as a virtual assistant for small business does: Consistency is king. Planning and scheduling when to post, what to post, and what tags to use is how you can make a presence. This is especially true on social media sites where a lot of artists go to and use. However, you would have to change up the tags since algorithms are funny like that. Once you figure that out you can look into what keywords and tags would work for your work. The great YouTubers built their YouTube views count by posting at their regular intervals. However, they gained their YouTube likes but keeping their high-quality work. This can apply to you too.
Social media is a great place because you can have an interaction with an audience as well as direct feedback through likes to see what skill needs more improvement. Or you can use it to see what type of art people are more interested in.
Keywords, tags, and consistency, are the best tools when it comes to digital marketing for artists, certainly for beginners. A schedule can also keep you motivated and may even inspire you. Therefore, good luck and keep grinding.