In the last blog post, we have discussed about the Technical SEO audit which is a part of the digital marketing techniques. Through that post, we have learned that performing technical SEO audit is not challenging once you are clear with the basics. All you have to do is pay attention when you are learning about the basics of SEO audit.
Along with the fundamental knowledge, you also need to understand that your website might be facing some issues and if you are thinking about the term “perfect” to describe the condition of your website then believe me there is no such thing as a perfect website without any room for improvement.
In the recent survey, it was revealed that around 80% of the website is running with 4xx broken links and more than 60% of websites have duplicate content.
The ultimate goal of conducting the technical audit is to help your website rank higher on the Search engine result page (SERP) and generate more conversion. Hence, technical SEO is about identifying and fixing the errors to help the website rank higher on the website. Here are some of:
Key Elements of Technical SEO Audit
The crawl reports the first thing first; you need to perform the crawl report of your website. The crawl report will give a wider view of some of the website’s errors. The crawl error can walk you through some of the main errors like; duplicate content, page speed, broken images, and missing H1 and H2 tags. You can set your tool on the monthly crawl to get a clearer picture of your website.
HTTPS Status Code
Switching to the HTTPS is important because the search engine and users cannot access websites that are still running on the HTTP code. If you are still running your website on old HTTP code then, users will only land at 4XX or 5XX errors instead of your website page.
Make you sure you have already immigrated your website on the HTTPS code and if you lack the technical knowledge and skills to do so then, hire the digital marketing services in the USA to do it on your behalf. Along with shifting your website on the HTTPS code, they will also help you to get the list of potential errors from the search console. Keeping your search console error list empty is the good start toward having a well-optimized website.
Your XML sitemap status
Submitting your XML sitemap on Google is important to guide the crawlers through the webpages on the website. You can also consider the XML sitemap as a roadmap for Google and allow it to crawl the necessary pages and rank them accordingly. if you already have an XML sitemap for your website then make sure it is:
- Properly formatted
- Follows the XML protocol
- Have all the updated pages
Now, you must be thinking about how you can submit your sitemap on Google? Well, it is far easier than you think. All you have to do is submit it through the Google Search Console Sitemaps tool. Apart from this, you can also upload it through the robot.txt file. For further details, you can easily consult with the experts at ProICT LLP.
Website load time
Your website load time is another important element of the SEO metric. According to the survey, more than 30% of the websites have slow loading time. You should know that website speed is the crucial part of the metric Google uses to determine the ranking of the website on the SERPs. There are other SEO tools that can also help you to find the approx. speed of your website.
In the Google algorithm update in 2015, it was clear that Google is following the mobile-first strategy a give more preferences to mobile-friendly websites. This automatically puts the mobile-friendliness as the factor on the SEO checklist. Therefore, you need to consider the mobile view while updating your website.
I think these are enough elements to check during your next SEO audit. However, if you need some help with you the technical SEO audit then, don’t hesitate to take help from the professionals at ProICT LLP. They have the right set of tools and digital marketing techniques to perform the right audit. Feel free to visit the website to learn more!