Webinars are powerful! For years, it’s been an effective content marketing tactic. And the best thing about it is your prospects can hear you talk and see the slide right on their computer screens.
When leveraged right, webinars can:
- Build your brand from scratch
- Establish and grow your authority
- Generate convertible leads
- Use blogs, articles, and other types of content for repurposes
Although everything sounds amazing with the webinars- there is one issue, what? Not all webinars are created equally. As more and more companies are experimenting with this practice, the web is getting cluttered, making it far more challenging to capture the attention of your event.
Don’t worry, through this post, you will learn how to pull your webinars from zero conversion zone to capture desired attentions, but before that, let’s discuss webinars with an obvious question:
What is the webinar?
If put in simple words, a webinar is an online seminar. It has everything you experience in a seminar; a host, presenter, presentation, and, most important, audience. The only fundamental difference between webinars and seminars is webinars are purely hosted online.
Now, you must be wondering, is there a difference between webinars and online videos? There is. The webinars allow the direct interaction between the audience and the presenter.
Benefits of using webinars for your business?
Well, we have never used a webinar so, why start now? Maybe you want to have the given benefits:
- You can reach wider audience across the globe
- Your audience can directly interact with you
- You can gain leads
- You can establish trust among your audience
- You can get inspiration to perform better
If these reasons are not enough to encourage you to start with webinars then, we don’t know what else will do.
Once you are ready to start with webinars, here are some things to keep in mind.
Secrets only great webinars hosts know about
If you have just started your journey, then you must be worried about getting ignored by your target audience; well, here is the strategy you can use to avoid that.
Understand your audience
In order to understand the audience who will attend your webinars, you need to ask yourself:
- Who will be attending?
- What challenges are they currently facing?
- What are their goals?
Answering these questions will allow you to plan a webinar that is more focused on improving the life of the attendees.
Think about the visual tone
Set a visual tone and try to align everything with it.
For example: – place your logo where it makes sense and captures the attention of the viewers. You also need to use the right font, size, and other visual elements to represent your overall style.
These small details might make sense to many, but they are crucial to create a cohesive experience for your audience. Also, they will put a formal image of your brand, making you recognizable mainly if you utilize the same visuals in your content marketing solutions.
Keep mobile users in mind
Don’t assume that everyone who is participating in your webinar has a laptop or computer. According to a survey, around 7% of webinar viewers prefer mobile screens, so you need to keep that little probability in mind while planning your webinars. Understand, your attendees will only purchase from you if you have provided them a flawless experience, and in order to achieve that, you need to:
- First: – Choose the platform that supports mobile users
- Second: – increase your text and usual so they can understand everything
Offer your products and services on Add-on
Still, wondering whether you should add your products in the middle of a webinar or not? Well, doing it will not ruin the whole experience.
As long as your webinars contain everything it promises, your audience should be perceptive to whatever you pitch.
while putting your products and services on the add-on, the only things you need to remember are:
- The rest of your webinar should useful with or without your products and services
- Make sure you present your product when it makes sense
Consider running a paid webinar.
Nothing in this world comes free, and as a Social media marketing expert, I know, webinar marketing can be costly. However, a paid webinar could pay for itself.
Asking your attendees to pay for the webinar can indeed meet their expectations about the quality of content you will provide. Make sure you deliver to match that expectation.
You don’t have to take this step in an absolute hurry as asking your attendees for money without their expectations will ruin your image. Therefore, wait, you are prepared to go.
That’s enough for today… We will further discuss webinars in our next blog posts. Until then, you can start with the above tips or read more about other marketing channels through our blog posts. Visit the website to learn more!