Those readers who are reading our posts on a regular basis are definitely aware of our previous blog titled “Top 5 marketing channels to optimize your digital products Part-1“. If not, then you must read it to learn about the topmost digital marketing channels that help you to promote and sell digital products. If you are also working as a Digital Marketing Professional, you should read this blog and the previous one too. In the previous blog, you have learned about two marketing channels that is Word of Mouth and Social media and this blog will tell you about the best marketing channels.
Marketing Channels To Optimize Your Digital Products
Content Marketing (with visuals)
Content is something that plays a very crucial part of any digital marketing strategy. Content marketing is a form of marketing strategy used to create, publish and distribute content for the targeted audience through online platforms. Using content marketing is good for a brand, but if you add visuals along with the content, it increases more customer engagement and will be more favorable for both digital products and brands as well.
According to an analysis, up to 85 % of customers prefer to watch a video before buying a product. Moreover, many brands also confirm that posts with images produce 180% more engagement with a 27% higher click-through rate and a 34% higher online conversion. Visuals are more engaging and interactive as compared to simple blogs or write-ups. They help brands cut through the monotonous noise of content marketing – as long as it is useful, relevant and resonates with your audience.
So, there is no dubiety that video content and images are on the rise and many Online Marketing professionals consider it as the future of content. When it comes to content, blogging is the most popular way for promotions so if you do not produce amazing, new content, you wouldn’t connect with new customers or may lose present customers also.
Search engine optimization (SEO)
Nine Stats has proclaimed that 93% of all online experiences start through search. So organic Search Engine Optimization is the foundation of online visibility, especially when we are talking about digital products, where there is not really anything to make visible in non-virtual spaces.
For your digital product to be viable in today’s market, your product must be discoverable on the web. Using longtail keywords, metatags, links, and engaging content are just a few aspects to consider.
More importantly, conversion optimization helps to divert traffic for more and more conversions or visitors that visit your webpage or website. This will ultimately lead to more sales and allow you to remain competitive and stay ahead.
Email marketing
As the name Email marketing describes itself, a marketing strategy will enable you to keep in touch with your current customers as well as visitors who land on your website. It is very effective, cheap and inexpensive and considered as one of the traditional digital marketing channels in digital marketing.
As you send customers newsletters, digests, catalogs, direct advertisements, etc., more leads are generated, brand awareness increases, and conversion rates improve. According to Communications Hub, the right approach can raise your Return on Interest (ROI) up to 4300%.
To make your email marketing more powerful, make sure you build and maintain a rapport with your potential clients as well as existing customers. Emails should be short, personalized and easy to read as they initiate an action.
Therefore, the blog post ends here, I hope that now you are quite aware of the above digital marketing channels. If you are looking to hire an expert in digital marketing, I would suggest you visit the website of ProICT LLC as they are severing as one of the best digital marketing companies in the USA for a long time. If you are facing any difficulty in selecting the right marketing channel for your digital product or any other query related to digital marketing, you can take suggestions from our experts or can read more blog posts as well.