However, this blog post is published in the continuity of my previous blog titled “Tips to Boost Your Video Marketing Strategy (Part-I)” which will help you to understand the role of video marketing strategy in Digital Marketing. Moreover, some tips to create effective videos in order to increase the online reputation of a brand or an online business. So, in my opinion, you should read the previous blog first before reading this one.
As I said in the previous blog, you have learned about three video marketing tricks, so let’s continue this blog post with the rest one.
Make the video topic clear
If we take a look at the internet, as there are tons of video content and their providers are ready to compete and steal the attention of your ideal clients. That is why SEO experts prefer to choose clearly communicable and attractive topics for the video with relevant titles and descriptions that will help you to quickly grab your audience’s interest. To engage your audience, you have to provide enough information to decide whether they want to watch your video or not.
If you want viewers to stick with your video of five minutes or longer, you need to provide them a reason to stay with an accurate and informative summary Or outline. In the outline, try to highlight two or three benefits that they’ll get from watching your video, or provide the main plot points if it’s a narrative.
It can also be helpful to transcribe your videos. This will enable viewers to skim the content if they prefer, while it can also help search engines index your video content for relevant search queries.
Tell stories with your video
Storytelling is a vital piece of a video to make it successful as viewers will mostly forget the writen text or information that you share, but they’ll always remember a funny or inspirational anecdote which connects with them emotionally.
So use storytelling in your every video to help them understand the world around them. However, inspirational or meaningful stories can also be one of the best ways to communicate a complex situation or idea.
Here are five tips on incorporating effective storytelling into your videos:
Showcase your expertise – Share customer success stories, or create deep-dive videos on a topic of interest to your viewers in order to highlight your expertise and your success in helping people with challenges similar to theirs.
Follow the trend – Join the conversation on hot or new topics in your industry by sharing your opinion or your unique take on the trend.
Show a process – Make viewers feel like a brand insider with a behind the scenes view of your processes, or help them to solve a problem using a video which outlines a step-by-step process.
Inspire – Share an inspirational, or aspirational, story which captures viewers’ attention and invokes positive feelings, which they’ll, ideally, then associate with your brand.
Get personal – Help your viewers get to know the people behind your brand, which, in turn, can help them feel more connected to your business.
When video marketing is done right, it’ll provide viewers with a chance to get to know you and your business in a way that other forms of content marketing can’t compete with, because it much more closely simulates the experience of a face-to-face interaction.
And creating video content has never been easier, with so many tools, apps and mobile devices, now easily and affordably available. With a little time, effort, and a planned video marketing strategy, you too can begin to share video content that’s of value to your ideal clients.
Now it’s time to end this post here, I hope both blog posts will help you to learn video marketing techniques so that you can get more traffic on your website. In case, if you are in doubt or confused, you can read more blogs and articles at the website of ProICT LLC.