In the digital marketing world, building a strong relationship with customers is one of the major factors for a website’s success and reputation as well. In order to do that, using infographics and content videos are one of the impactful and successful SEO strategies used and recommended by professionals.
That is why everyone focuses on becoming more visible to searchers, so that they will consider only them whenever they need to avail products or services that are adequate to your website. If you want to establish this kind of trust with your audience and shorten your sales cycle, you need to be creating video. But where do you start?
What refers to video marketing strategy?
As everyone is aware and proved scientifically that our human brain is designed to remember things and scenarios which we see practically or in simple words in front of our eyesight. That is why more and more brands are seeing success in using video content on their social media business profiles including Facebook, Instagram and YouTube.
According to the study report, more than 64% of the audience got attracted and responded upon video contents and infographics. that proves that using videos and images is the most effective form of online marketing technique in order to grow their business.
Amazing video marketing tips and tricks
Now you are familiar with the real role of video marketing, let’s look at a few tips to help you bring your video marketing strategy to the fore.
Identity your audience goals
First of all, you need to find out what kind of information, product, or service for which your audience is looking?
To make your videos effective and impressive, you need to start thinking like your customer or client think.
You need to do your research and have a clear understanding of your audience’s needs and preferences.
To do this, you need to determine:
- What channels they’re using to consume video
- The type of language they use, and which will best communicate your message
- What challenges or needs they have, which you can provide a solution for?
Play Nice & Do Not Harm
When using video during uncertain times of crisis such as the COVID-19 pandemic, try to suggest tips for positive public relations.
Create helpful videos with a questioning title such as “how-to” videos. For instance, chefs from around the world utilize their free time and make helpful cooking videos to stay in front of their audience.
Related Post: Video Marketing Or Voice Searches: Which One Is More Popular?
Keep Viewers Engaged With Video Marketing Techniques
According to Social Media Marketing Experts, the amount of time that a viewer has watched a video, is the most important factor of the YouTube algorithm.
So, next tips is create great content that should be fresh, unique, compelling, entertaining and most importantly informative as well.
But, never create videos that are longer than four minutes and thirty seconds and shorter than 16 minutes.
You cannot survive in online marketing world without realizing the importance of video, yet it still overwhelms them. As I said at the beginning of this blog, people remember those things quickly which they see and listen to both. . According to the SEO Professionals, 31% for experiential marketing, 28% for micro-moments, 24% for motion design, 21% for visual search and only 10% for voice searches are must while implementing digital marketing strategies on your website as well as business. That’s why professionals focus on including videos in their marketing campaigns. To know more about video marketing and online marketing tactics, read blogs and articles on the website of ProICT LLC.