There is no denial of the fact that the digital event landscape is evolving with time and technology. In part, the pandemic has forced organizers to immigrate their offline events to online platforms. While direct access to new innovating platforms and high-speed internet, it becomes relatively easy to host online events, people still wonder if their online events can surpass the success they gained with their traditional events. After all, how would you compare the physical presence with the online attendees?
If you are one of those people who is considering switching to online platforms with your events then, here are some tips and tricks that will help you to put the pieces together. We will also share some advice on online marketing solutions to help you stand out of the crowd.
How to host a successful event as a beginner?
Carefully choose your virtual event platform
It is essential to choose the right platform that suits your event type, audience and budget. As a beginner, it can be challenging to find the right platform that matches your event requirements as you need a solution fast, but don’t have enough time to explore new platforms, consider leveraging famous social media live streaming. You can try:
Facebook Live: Facebook allows you to broadcast your video to your desired audience on your personal or professional page. With monthly 2.5 billion active users, it is indeed one of the largest social networks in the world.
Instagram Live: The platform allows you to record and share your videos with your followers in real-time. However, the only problem is once your live event is over, it is no longer visible unless you share it in your story.
YouTube Live: As a video streaming app, YouTube allows you to share your video with your viewers in real-time. With a base of 2 billion users, you can always find and connect with new audiences. The added advantage of using YouTube live is that your video will remain evergreen on the platform than other social media where it gets buried with time.
Learn how to promote your event
Once you have created your event, it is time to promote it to capture the attention of your desired audience. It is significant to come up with the marketing strategy that aligns with your goals. As a beginner, you can promote your event either by email or social media platforms:
Email marketing
If you already have the contact list, then, your greatest ROI will be email marketing. You should spend some time coming up with the right email theme and platform.
Social media marketing
You can connect in a fun and innovative way through your followings on Facebook, Instagram, Twitter and LinkedIn as they will help you to share the word about your event. Rather than leveraging all your platforms, you can think carefully to use one or two platforms that fit with your audience, event type and other crucial factors.
You can also make event-related hashtags before, during and after the event. You will be surprised how effective it can be to engage your viewers. And finally, you can ask your influential friends on Facebook or Instagram if they can promote your events.
Repurpose your content
Just because your event is over doesn’t mean your content is no longer used. Why not use cut, edit and use it somewhere else?
Convert into a podcast
Perhaps if your video contains an interview with an industry professional then, you can convert it into an audio. If you have the podcast then, it will work amazingly fine.
Convert it into a blog
The video of your event will contain a lot of footage so, why waste them? Use them in your blog post that is related to your event. It will indeed make your video searchable.
Share it on social media
there is a fair chance that there will be a lot of video content you can use on your social media page to catch attention.
In the end, hosting the online event is easier now than before. However, if you are struggling as a beginner, then, you can acquire online marketing solutions in NY from ProICT LLP. The professionals at the website will be delighted to assist you through the whole process right from beginning to the very end while contributing to the overall success. For further information, visit the website.