Google has made it official- the algorithm 2020 update is finally here and just like the previous one it will break havoc in the world of search engines affecting and possibly destroying small businesses. So, let me ask ‘are you ready to face the face algorithm update of the pandemic year?
Google which is known for its dominance in the marketing world has been one step ahead of the SEO community when it comes to dropping the update bomb. So, let’s see what this May update holds in its pocket.
The Google core update in May
This is the second core update in May since the first launch back in January. A lot has changed in between this time gap. Now, this answers the question of whether Google will put the core update on a hold among the pandemic? the answer is NO. So, those who are offering Online marketing solutions need to prepare themselves to face further updates in the future.
What is the purpose of this update?
the core updates are designed to make a huge impact across the global search engine results in all the languages. The core updates make a significant impact on the site ranking making SEO marketers notice the fluctuation in website ranking every single time a core update rolls out.
what most of the SEO marketers don’t know is changes in the core algorithm update are the reflects of the content relevancy. it means if a content gained relevancy in a core update then, it will rank higher with the next update. Unfortunately, the right opposite is also true.
In case if the content was not published at the time of the Google update then, it has to be reassessed against the current content. In other words, the ranking can move around quite after the core update.
As it is the update after the pandemic, chances are there that it has the potential to become quite challenging for the SEO community to cope with.
What changes can you expect with this update?
The last update was launched in January 2020 when the Coronavirus was limited to only China. the world changed when WHO officially declared COVID-19 a pandemic which was partially responsible for the change in the user’s behavior.
Earlier Google explained that there have never been so many searches for the single term as there have been for the COVID-19. The pandemic changed the way people used to search and buy products through search results. whether it is about collecting information about the virus or finding remote services or where to buy needed products.
There are so many things that are gaining relevancy and were relevant to searches before. Similarly, topics that were popular with search engines are now not relevant to search engines. That’s why it is important to learn what impacts the May update will make on your business?
Short-term impact of may update
If you consider the short-term impact of the May core update you may find that it will affect the high-rank volatility as well as SERP volatility. For instance, the January 2020 core update led to the volatility of 8 points while the May is expected to cross the peak of 9.4 points.
The long-term impact of may update
The long-term impacts of the May update are quite hard to predict as the update is still unfolding. so, the best thing we can do is wait until the update has finished rolling out before coming up with the digital marketing services to execute radical changes on the site.
Boon or bane for the SEO community?
we are expected to witness fluctuation in the site ranking as the core update continues to roll down and it could be a great thing for the SEO community, why? Because as we know due to the pandemic companies are struggling to meet the end. they are laying off or put the marketing on hold making SEO services more vulnerable than they already are.
So, the more volatile the update, the more vital SEO services will become. That means SEO professionals may soon find themselves in the position where their services will be required. We are waiting to see how companies will increase their budget once the May update will completely roll out.
Just like the previous core updates, Google has advised site owners to make their content holistic, and unique to withstand every update without losing too much ranking. Moreover, if you need any further advice regarding the update then, you can always knock at the door of ProICT LLP. the professionals at the website will be pleased to help you out.