Hey there, we’ve met again- it must be destiny, right? No? Oh, you must be following our blogs to continue what we had left incomplete in our previous “Complete SEO Guidance To Promote On Amazon Alexa”
post. Well, we were explaining about the Amazon Alexa smart digital home assistance that allows customers to place an order on Amazon with a single command. We also shared one or two tips that can help you to be on the good side of the Amazon Alexa to make sure she chooses and purchases your brand over others. So, let’s continue what we had left incomplete.
How to convince Alexa to choose you over others?
Target to achieve amazon choice
If you have scrolled around in Amazon then, you may have noticed that Amazon choice badge that shines brighter on a few products.
Ever wondered what it is? Well, the logo indicates the item that will be chosen by Amazon Alexa if she is given a relevant keyword for the products by the user. Throughout the public statement, Amazon has already confirmed that Amazon’s choice is the product that determines which product Alexa chooses for the users. Although there are no available options or choices to submit your product directly for Amazon’s choice tag, the company has revealed some of the requirements for being chosen.
Amazon closely considers the price, shipping, reviews, and ratings before putting any product on Amazon’s choice list. In our last blog, we have explained how to make your products available on prime, send more customers to your Amazon page to make a purchase, and product shipping, and now it is time to look into other aspects of the Amazon Alexa SEO.
Product rating and reviews
When optimizing for the Amazon Alexa, it is important to manage the product rating and reviews. The Amazon customers often leave reviews for the products they have purchased from the platform. Now, people like you who are aiming for the Amazon choice; product reviews are the most vital card in hand. There are different services available on the Amazon seller that use follow-up emails to encourage happy customers to leave happy feedback on the products.
Amazon sends angry customers to your product team, giving you the opportunity to resolve their issues. Remember, buyers can remove their previous negative comments, so it is worth reaching out to the customers and resolving the conflict.
Optimize for SEO
After managing customers, product shipping, ratings, and reviews, the final way to ensure your product is set up for Amazon search engine optimization. The most important thing you need to understand is that Amazon is not Google. And unlike Google, Amazon doesn’t care about your Click Through Rate (CTR); or unique fresh content. Here, presenting your product in the best manner possible is the key to get a higher ranking. the best ways to optimize for the Amazon searches:
Images
To capture the attention of the customers, make sure to use only high-quality Images. On Amazon, consider your images as the salesperson. Take a closer look at the Amazon sales guidelines and follow all the rules, you can use as many pictures as you like. Make sure each picture of your product is at least 1000 by 1000 pixels, so the desktop users can easily zoom them to see the details.
Title
The Title is crucial to get your product rank for certain keyword searches. Fortunately, Amazon helps sellers with the best title formula. For instance, A product on Amazon has an ideal title, has product color, brand name, model number, and then size. The amazon guidelines aim to help both search ratings and customer’s understanding of products. However, there is a never-ending debate about the length of the product titles. However, we have found that if you focus on the information and readability and stay away from the cheap phrases, then, customers will indeed reach them out.
Information and bullet points
While providing information about the product, it is important to focus on the bullet points so they can be shown above the fold before the customer clicks on the view page to see the rest of the product information. As most of the buyers use their mobile devices to view the product, it is vital to focus on creating the description that appears above the fold.
Keywords
Just because Amazon is different from Google doesn’t mean that it has no value of keywords, and while it seems there is only space for one and two keywords, there are actually more than thousands of characters available. However, Amazon will recommend you to use the keywords in a meaningful way rather than stuffing it. For instance, if you use two terms like ‘white chocolate cake’ and chocolate cake, Amazon will only take “white chocolate cake.” There is no need to play a game with the Amazon- they simply hate it.
Amazon is always ready to help sellers with their products, and this is what makes Amazon search rank an achievable goal. Moreover, if you are looking for the Search engine optimization services to take advantage of Amazon’s program such as Amazon Prime, Amazon Sponsored Products Ads, and Amazon Business to convert with a high rate then, ProICT LLP is the right destination for you. Visit the website to learn more!