The pandemic 2020 maybe not a good time to discuss your Instagram engagement especially when you are bound to stay in your home. However, you can turn this boon into a ban by learning how to increase your Instagram engagement so the next time you resume your Instagram activities you may know how to engage your target audience with your posts.
Right before we move forward, let’s understand what are the factors that make Instagram the sweetheart of the social media platform:
- 13% of the total population is on Instagram
- 80% of the total Instagram users follow brands
- Instagram offers 54 times higher engagement- like, comment and shares than Facebook
However, apart from such an impressive track record, Instagram is currently facing some challenges due to its reduced engagement rates compared to other social media platforms. Against such challenges brands and marketers are seeking challenges to increase engagement and that’s why ProICT LLP has decided to come up with the tips and tricks to increase engagement on Instagram.
How to increase Instagram Followers?
Post on a constant basis
Brands need to be active to attract, engage, and convert followers- here the term active means you need to be consistent when it comes to posting to keep the followers engaged. According to the studies, social media marketing experts 1 to 2 posts in a day to keep their feed fresh and relevant. Comprehending the right time to post on Instagram is also critical especially when you are dealing with the Instagram algorithms timeline.
Related Post: New Instagram Feature To Clean Up Your Following List
There are two types of strategy that brands mainly follows:
First: Rapid and aggressive
As per the first strategy you can rapidly post content on the site to keep it fresh and relevant. Although brands like Fashionova are overkilling with this strategy by posting every 30 minutes and yet they don’t mind it at all.
Second: Rapid yet smooth
Social names like National Geographic on the other side want to rely upon the rapid yet smooth strategy by posting only 5 to 7 times in a day. You can choose any of these strategies as per your social media marketing services.
Don’t promote tell stories
When it comes to Instagram engagement you must capture the audience through your creative image, videos, and text rather than filling it with the marketing. Doing this will allow you to increase the engagement rate, become a storyteller rather than being the marketer all the time.
On the Instagram people try to cave in the connection and storytelling can allow you to build this connection. When people start to feel emotionally connected with your story, they are more likely to like, comment, and share it further with friends and family.
One way to associate storytelling in your content is by coming up with the user-generated content that is relevant to your brand. Another way is to focus on telling a story through your captions. Posts that contain the elements of storytelling are powerful as they enable the brands to look more human and build deeper connections with the target audience.
Build a strong brand
Try to engage your followers by focusing on the core concepts like creating profiles, posting patterns, and making posts look fresh and original. You should also interact with the followers to build engagement and loyalty.
By mapping down your roadmap of processes and practices you can represent the positive image of your brand in front of the target audience.
That’s it for today we will further explain the remaining ways to build engagement on Instagram in our blog post. Until then, feel free to visit the ProICT LLP website to learn more about online marketing services!