Have you come across one of the latest SEO evolution called “schema markup?” Sadly only a few of us know and utilize it. However, if done properly the schema can boost up your ranking on the search engine result pages. Once you gain expertise in the concepts of schema markup, it will be much easier for you to push your website higher on the search engine.
The prime goal of this post is to make you learn how exactly you can add schema markup as your website’s Search Engine Optimization Checklist. But right before that, you need to understand: –
What is Schema Markup?
Schema markup is defined as code or semantic vocabulary that you put on your website to help search engines to deliver more results for the received query. If you ever used snippets for your website, then you may know what I am talking about. Let’s see an example to understand the concept of schema markup on the event entry. In the SERP it may look like this.
The schema you can see in the above image describes the upcoming events that are extremely helpful for planning your schedule ahead.
What schema actually do?
So, what makes schema important for your website? Actually, there are several facts that highlight the importance of adding schema on your websites like;
The schema describes to the search engine what your content means not what it says
As you already the content available on your website is getting crawled and indexed by the search engine in return to the relevant search engine. Moreover, when it comes to content with schema markup, the results can turn out in a different way.
How? Because the schema informs the search engine what the content means? Let’s say the word “Alice Redcliff” appear in a blog. The search engine crawls it and passes the entry of “Alice Redcliff”. However, if you put the right schema there, then search engine come to acknowledge that “Alice Redcliff” is the name of the author of the blog not just random word combination. After this search engine will deliver better results for the search “Alice Redcliff” therefore, it worth to use schema markup as your Search Engine Optimization Checklist.
Why schema is important for your website?
Schema Markup can help your website rank higher on the search engine by properly utilizing all types of content. Schema has specific data markup for: –
- Book reviews
- Software applications
The list doesn’t end here. There are more than hundreds of markup types- right from medical stores to the dinner menu. If you have any sort of content available on your website, then chances are it is going to have a specific item type or item scope.
Now, let’s come to the facts and figures; as per the recent survey, websites who use schema have higher chances of appearing on the search engine result pages than websites without any markup. Another study also determined that websites utilizing schema rank four positions higher than other websites. While it is not perfect proof you are searching for, the ranking and Schema certainly have some correlation.
Right now, less than one-third of the total websites on the internet use the schema markup. So, if you are already adding schema markup in SEO Services, then have a head start up on the majority of the websites.
That’s it for today… we will further continue this blog to help you learn how you can use schema markup on your own website. Until then, check out other SEO blogs at ProICT LLP.