The video content has become a new buzz in the online marketing domain, turning both heads and efforts of the marketers who are willing to utilize it for their own purposes. Unlike all other shiny trends in the marketing world, it is safe to assume that video is here to stay.
As per the market survey conducted in 2019, more than 60% of the customers like to watch the video content from the brands they love. However, optimizing the video content to get the views is different from the text-heavy content. So, like other marketers, you have also decided to embrace the trend of video content, but the result is not following the same pursuit?
Well, you have already published hundreds of successful blogs but why is video content so hard to deal with? Maybe it is you or your optimization technique to blame. Let’s start with optimization issues.
Reasons why your video content is not as successful as a blog post
There are several reasons why your video content is not performing the
Do you know 70% of the video on Facebook is watched on mute? Well, this alone proves the importance of the transcripts. However, transcripts are here to serve a bigger purpose than helping people to connect with the content of the video without disturbing people around you.
Optimizing your video transcript can make your video more crawlable in the search engine which in turn, gives them higher ranking on the result page. Now, when it comes to creating and optimizing the transcript for the video, the keyword placement might be quite different than what you see in the blog post. The key to success here is to build the transcription around conversational keywords/phrases that involves a keen understanding of the user intent.
In the world of video marketing, your success relies upon long-term phrases. to put it in a simpler manner, on the YouTube videos that start with terms “How to” get 70% more attention from the searchers. So, while you should align the video with SEO keywords, optimizing the transcript for controversial phrases will allow you to gain more views on the video.
Your thumbnail is not eye-capturing
The thumbnail is like the clickbait to grab the attention of your target audience. However, if you have done everything right to rank your video on the search, you can still end up failing just because of the bad clickbait.
The thumbnail is the very first impression your viewer will get about the video and in the world of video content, it is all about the first impression. If the viewer instantly doesn’t click on the video after looking at the thumbnail then, it means they are not impressed with the impression your video made on them.
Think of this in a way. The study highlights different aspects that play a crucial role in the ranking of a video including:
Videos that have lots of comments rank higher on the search
The total number of shares of the video is directly linked with the first-page ranking.
The total number of like on the video decide how it ranks
So, if you are sending away your viewers with your unimpressive thumbnail then, you are not going to get any like, comment, and share on your video. In such a situation acquiring Video content marketing services will also do nothing.
Take your time to come up with the thumbnail that is relevant to the subject you are trying to rank for.
You are creating a video just like the blog post
Yes, you have a fair share of successful blog posts that are ranking on the first page and it might encourage you to build your video in the same manner. While the same message can be added in both video and blog posts, the delivery of the content is far much different.
If you are going to create the video in the same manner you created your blogs then, it is going to bore the readers and of course, it is going to impact your completion rates. when you create the content, you need to streamline your main points, in other words, you need to keep it short and crisp.
As per the recent survey, videos between one or two minutes retain 75% viewers while video with four to five minutes only retains 60% of the viewers.
This means you need to keep your video short and impressive and cut down unnecessary content wherever is possible. with the video, losing your viewer is easier than you think so while giving your message, don’t beat around the bush and come to the point.
As the landscape of digital marketing services is changing with each passing day, it is crucial to make your video rank on YouTube or any other video content platform. Keeping all the above tips in mind will allow you to create a video that ranks higher on the search engine’s video section.