It can surely be frustrating when you are getting nowhere even after putting tons of effort into your social media channels to spread the word about your brand. Do you actually know What Content Should Be Posted On Social Media? You can still use all the modes of the social media network and still get nothing in return, why? Because you are focusing on only you-like, what you do, why are you doing this, and how good you are at it.
The problem is common with newbies who are active in all aspects of social media and actually have great content ideas to share, but the only problem is they are self-centric rather than being client-centric. We all have that in common, especially when it comes to putting yourself in the front, but if you want to attract traffic, engage the audience, and bring conversion, you should learn how to balance what you do and how you can help others? If you are struggling with the same self-promotion situation and wondering why people don’t want to hear from you? Then, the below post is just what you need.
Why are people not interested in hearing from you?
Here are the possible reasons you fail to catch the attention of your target audience with your social media posts:
It is all about you
Have you ever been to a party where you met someone who is telling stories about himself? I have, and as soon as you start talking about something else that is particularly not about them, their heads turn out on your way, and they give you a long stare because it is not about them. It is quite amusing to see how the glassiness that takes over their impressions as they mentally check you out.
It doesn’t matter whether you call it narcissism or low esteem or any other cause, but this is the case with most people who actually turn off others after they encounter them for a couple of times. I am not saying that you fall in the same category, but when it comes to social media, you need to have a strategic plan and social media marketing specialist at the place to get things done.
You are not sending any messages to your readers or audience
Your whole reputation and efforts you have put so far depend upon the message you want to communicate to your client. The priority of your message should be “what you can do for others” rather than what you can do for yourself. When people are looking forward to connecting with someone, it is usually to seek help- the question can you be the helper they are seeking? This rule applies right from buying a smartwatch to acquiring smart services. A person who is looking for any of the both will not go to a person who is not going to help.
You are not a problem solver
Are you the problem solver? If not then, start seeing yourself as a problem solver because that’s what people are looking for. At the same time, some of you have a niche audience that you can help while others might have widespread appeal. Your messages need to be the same- telling how you can help others? You need to show empathy to those who you can help. While you can relate with them, empathizing with them will create the connection that will serve your goal.
There is no empathy in your content.
What your audience wants to know that you know who they are, you have heard their issues and can help them. The online audience tends to flock who understands their issues and can help with them. If you pay attention to the influencers in the industry, you may find that they are outstanding because they are offering services people need. If you can’t follow the same path, then look for the third-party; there is no need to feel embarrassed when asking for help.
In the end, there are several things you may learn as a newbie, and at some point, it may feel like you need guidance. At that point, you can take a step forward and ask professionals at the ProICT LLP for further guidance. For more information, please visit the website.