Have you recently published your new website? Or you want to rank your website on a keyword without having the required knowledge about the on-page SEO? If your answer is yes to both questions, then you have come to the right blog. Now let’s write down the things on your wish list:
- You have got the perfect keyword for which you want to rank your website.
- You have great content on the keyword.
Here, the problem is, you don’t know how to optimize that page so the Google not only find it relevant but also understand why it deserves to rank on the first page for related searches. Well, doing it is far much easier than you might think. All you have to do is follow the instructions of the SEO Strategy specialist. However, right before you start walking on the path of the on-page SEO optimization, you need to comprehend the actual meaning of the “on-page optimization”.
On-Page SEO Definition You Must Know
On-page SEO refers to a defined process of optimizing the web page in order to help them rank higher on the search engine result pages. As the ultimate goal, in the end, is to drive more organic traffic to the website. But the question remains the same “what does this optimization process includes?”.
There are many digital marketing experts who would advise you to focus exclusively on the keywords in content, keywords in page title, keywords in Meta description, keywords in H1 and H2 tag, etc. Unfortunately, tactics like these are outdated.
In 2019, with the recent algorithm updates, Google has become smart enough to understand both semantically and synonyms keywords. What does it mean to you? It means you don’t have to be obsessed with keyword placement on your website.
So, are you ready to stop optimizing like it is 1999? If yes, then here are some modern-day digital marketing strategies and tactics to optimize your on-page content.
Techniques to Optimize the On-Page Content
Start competing by optimizing for online searchers: Do you know that the whole structure of the Google searches relies on a single goal which is to “provide the most relevant and authentic results” to its users? Now, you can use this as your advantage by searching out how websites are ranking on your keywords.
This trick is useful in a place where is challenging to figure out the actual “intent” of the searchers. You can analyze the search results and optimize your website accordingly to rank among them.
Strategically fit your keywords in Meta descriptions, Meta tags, and H1 tags: After what I said earlier, you might be reconsidering this technique. Look, I never said that keyword placement is a bad idea. What I said is it must make sense and is not the center of the on-page optimization. There are main reasons why you should strategically place keywords in your page title, Meta descriptions, and page tags:
- There is an undeniable link between the strategic keyword placement and search engine ranking
- Your keywords help Google to realize that your page is the most relevant result for the search.
However, sometimes the exact keywords related to your website can look spammy so, rather than placing the same keywords, you can use the synonyms. As I mentioned before, Google is smart enough to understand the synonyms keywords and rank websites on them.
Focus on URL structure: Take a look at this URL
After taking a look at the URL, it won’t take a genius to understand that this blog is about digital marketing ROI. The reason? It is simple and easy to understand. Online searchers tend to get attracted to the URLs that are short, simple and sweet if you can make it. Moreover, sometimes the URL structure of some websites doesn’t allow to create a descriptive URL. So, don’t fret about it you can’t do it.
In addition to the above tips, you can always visit ProICT LLC- the Search engine optimization Service Company in the USA to do it on your behalf.