As we all are aware of the news that the Chinese app popular with the name Tik Tok has recently banned by India and other countries also. After this audience is looking for other replacements of this Chinese application. On the other hand, many social media platforms are leveraging this golden opportunity as a social media marketing technique.
There are so many applications that are available in the marketplace such as Dubsmash, Triller, Mitron, Funimate, Chingari, Roposo, and Vande that are replacing the Tik Tok. But there is no doubt that the Chinese app Tik Tok is something that rules on the heart of the audience.
Impact of Tik Tok on the youth
Tik Tok is one of the top media apps which allows people who can showcase their acting skills and other talents through this app which may help the users to get a chance in acting in film industries. Moreover, there has indeed been a rapid increase in the use of Tik Tok or other similar applications by teenagers to gain popularity and cure boredom.
Basically, the app was developed in China and owned by Byte Dance. In the initial years, the application was formerly called Musically and now people known as Tik Tok, with more than 500 million monthly active users and is accessible in 34 languages.
Instagram’s new reels feature
In the race of replacing Tik Tok, Instagram has also launched its own short video feature called Instagram Reels, which is quite similar to the Chinese Tik Tok. This new Instagram reels feature allows their users to create short 15 to 30 second videos by adding various filters effects, popular music pieces from the Instagram catalog, and different speed effects, timer, and much more.
Even the social media channel has also initiated a hashtag #FeelitReelit that allows users to follow content being posted to Reels on the launch of the new feature. In simple words, the feature will fill in the gaps that have been created to replace the Chinese app, while Tik Tok users rejoice as they now have a new platform to cut the boredom.
How users can leverage this Instagram feature?
However, Instagram Reels isn’t a separate app like Tik Tok, it is just an option integrated inside the Instagram application. Moreover, it allows their existing Instagram users to have the opportunity to try this new feature. Here is a short tutorial or steps for those who are still blank about the reel feature:
- The first thing you need to check whether you have received any update over to Google Play Store and App Store and check if a new update is available. If yes, connect the phone to WiFi and install the update.
- After successfully updating the app open the Instagram camera, you will find Reels option right next to the Boomerang, Superzoom, hands-free, and layout.
- Now you can click on Reels and select your favourite audio from the Instagram Music library. For that Facebook has already partnered with prominent music labels to provide their user with a vast collection of songs to users so that they can create interesting Reels or short videos.
- As it is similar to Tik Tok, Reels also come with an option or a suggestion that allows users to record their original voice besides lipsyncing. Moreover, Reels also let users add AR effects and provide options like Timer, video Speed to edit videos as required before sharing.
- if user is not satisfied with the created video, they can discard it and reshoot the new one. As Reels feature also let users re-record a video and even delete it if they want to do so.
- Once the user finished their Reel, they can choose to share it with either their followers or their friends on Instagram. Users can share their Reels to their Feed as well as Explore so that everyone on the Instagram can see it.
- And one more thing user with a Public Instagram account will be able to share Reels on Explore. It will help them to create a better video for the Reel to be seen and discovered by the wider Instagram community. Private account holders will be able to share Reel to Feed with followers or as Stories or DM as well.
After the launch, Instagram Reels feature has started rolling out on both Android and iOS. If you are unable to use the feature right now, try updating your Instagram app to finally get the feature. Well, many social media marketing professionals have already initiated the usage of Instagram Reel feature to create promotional videos for brand marketing. If you are still having any doubts or confusion about any of this feature or any other social media marketing strategy, then you consult with the experts of ProICT LLP. It will be a right place where you will find several digital marketing services in one place and it will fit in your pocket too.