New to the marketing world? Then, you must be throwing things on the wall to see what sticks the best, right? Most SEO professionals focus on making magic happen at the last moment rather than focusing on the basics.
To come with effective marketing strategies, you need to know about the customers’ needs, and to better understand your customer, you need to optimize your Google analytics, but not in a traditional manner! here are-
5 innovative ways to use Google analytics you never thought of, but should start using today
You can use Google Analytics as a multi-channel conversation path
One of the major throwbacks of Google analytics is that it records last-click attribution. The conversation data alone is not meaningful, especially if you want to investigate and learn about the path the customer followed to get there. In many cases, the path has multiple touchpoints over a period of time.
For instance, a customer named “Alice “visits your website through the organic search result page, and after a week, she again visits your website through a social media post. The next day, Alice again comes to the page through the promotional email and directly completes the purchase from the site.
If you see the last-click attribution of Google analytics, you may find that Alice is recorded as a conversion for non/direct organic traffic as she came via email. As you can figure out, this is not accurate data as a series of touchpoints worked here, but Alice was finally converted into sales.
Here, a multi-channel conversation path report can help you see how your different marketing channels, including SEO, PPC, and SMO, came together to result in a conversation.
Here is a quick and easy to understand pattern that will help you to understand where to invest your budget in driving more conversions.
You can compare traffic sources and conversions
After going through the multi-channel conversation reports, you may have an understanding of how different marketing channels work together for a conversion.
Now, what if you are operating in the different markets at the same time? Can you use the same audience approach in all of them?
You should understand that audiences behave differently in different markets, so you cannot assume one strategy fits to all.
You need to compare the traffic sources and conversions on the basis of different markets to make better decisions regarding what is the best place to allocate your resources to bring more leads.
Retention and acquisition
Most of the SEO professionals only focus on the insights that lead to a conversion, but what about insights that highlight points where visitors stopped engaging? Don’t you think it is equally meaningful? By finding out the point where your potential customers start losing their interest can help you to acknowledge the engagement gap in your marketing strategies. How can you do it? A Cohort Analysis Report will help you to accomplish this task.
How to set up a Cohort Analysis Report?
Setting up a Cohort Analysis Report is an easy process. All you have to do is closely follow the given steps:
- Sign-in to Google Analytics.
- Find the audience icon and click on it
- Select Cohort Analysis
- Set dimensions
- Set metrics
How to read the Cohort Analysis Report?
It doesn’t take any rocket science to understand what the Cohort Analysis Report says, as you can already see white transactions increased at the beginning and a week after it dropped dramatically.
Now, you know what the right time to start re-engaging your audience to improve the performance is. To retain your lost customers, you can run the email campaigns with discounts in week 1 or advertise a new range of products.
I think that’s enough for today, but we are not done here. We will further continue this topic in the next blog post. Until then, you can experiment with these analytics. Moreover, if you are looking for the Search engine optimization services then, look no further than ProICT LLC. For more details, please visit the website.