The rapid growth of mobile users is wreaking the havoc in the digital marketing world. To make sure you are not getting crushed under this havoc, you need to prepare your brand to overcome the challenges. Today, smartphones have become a way more powerful than many computers which have made mobile design a necessity business can no longer afford to ignore.
There is a famous saying about modern-day customer “they are no longer fools who will fall for the advertisement trap, they are your wife and smarter than you”. When it comes to describing your customers- most of them come from generation X and use smartphones and the latest technology more than anyone. What about your senior customers? Well, they are also making their move to the smartphone and latest technologies. This has made Mobile Website Development Service a crucial aspect of any organization-despite of their industry and business type.
What your customers desire to witness on their mobile screens?
In this era of digital advancement, the mobile platform is no less than a battlefield where every brand is fighting for dominance. If you are already in this war, then your customers are definitely planning to brush you aside. Understanding what your customers desire to see on their mobile screen is like winning half of the battle? Moreover, if you can’t figure out that yet, then this post is what you need to overcome your thoughts to deliver the right experience to customers. So, without any further moment let’s figure out what your customers want.
Why your customers prefer mobile design?
Right before you delve into the data to find what website design your customers want, you need to find why do they want it? Seeking out this will not only help to understand where you need to focus to generate desired results.
Nowadays, mobile design is must to have for modern-day businesses. According to the recent survey, 70% of the people keep their smartphones within the 2-meter range. Whereas, as per the e-commerce survey, by the year 2021, around 60% of the shopping activities will be done by using the smartphones and it is not only about organizations who are doing businesses online but also for the small brick and mortar store they offer door-to-door shopping experience.
Apart from that here are some more facts about mobile users that will change your perception about acquiring mobile Website Designing service from ProICT LLC:
- 50% of people U.S accepted that their phones are the first thing they reach in the morning.
- 57% of the customers do not recommend a business that doesn’t have a mobile website.
- Online consumers redeem mobile offers faster than printed offers.
- Conversation rate of mobile platforms are 64% higher than the desktop
What do people want on their screens?
Mobile optimization is more than making your website visible for smartphone users or making it fast. It is about designing a mobile website that demonstrates how customers can interact with the site. Now, here the question that arises is how you would come up with design people want on their devices? There is no need to use leverage mind-reading skills here. All you need to do is find out what type of content your target audience wants on the website? Is it video content they like? Are they certainly looking for the pricing on the website? Or is it the product description they are searching through their phone? Consider how the customers are willing to use your website and design accordingly.
They want to see you on the local search results
This may be obvious for you especially when you are running a local brick and mortar shop but some time due to the hosting issues websites often fail to appear on the local results. If you are promoting your brand locally, then you need to put everything you have on the line to make sure you are appearing on the local search results. To accomplish this task, you need to make sure that your physician is visible to Google and other search engines. Here are some places where you can put your physical address:
- Meta description of your home page
- H1 heading
- URL of your website
- Content- including blogs, web pages, articles and press release
- Header or footer of the web pages
You can use some of them but not all of them as it can spam your website. So, consult with mobile Website Designing service before you start showcasing your physical address.
They are looking for mobile content
Unlike desktop, mobile version websites come with the little space. Therefore, you need to make the most out of this concise space especially when you are displaying attention-grabbing title. Create small and impressive tiles that convey more in a few words.
They want content they can easily read
Smartphones like to do everything on their devices right from watching videos to reading blogs. Moreover, with the advancement of technology the patience of the mobile users got thinner. Now, they don’t want to zoom in or out or load the unnecessary page. Hence, to grab their attention, you need to make sure that your content is optimized for mobile viewers.
This includes:
- Your content should be divided into the small paragraph to make it easy to read.
- Have visuals to keep the reader intact
- Avoid difficult fonts
Following the above tips can certainly help you to come up with the mobile design your target audience wants on their screens. Still, in case if you are facing any issue, then consult with the ProICT LLP– the best website design company in the USA. Visit the website to learn more!