As a marketing writer, I believe that not registering yourself on Google My business is like opening your business but not telling anyone about it. Yet registering and maintaining your Google listing can be a challenging task especially when you don’t have a slight idea about it. There are various common challenges that can prevent you from accessing and managing your listing on Google My Business. That’s why I have decided to come up with this post to highlight aspects of Google My Business and how acquiring digital marketing solutions in New York can deal with it.
What is Google My Business?
Google My Business, shortly known as GMB is the free business listing tool that enables us to maintain the online presence across the Google platform including maps and searches. So, the next time when someone searches for your business or related services on Google, they will find you on the result page. This ensures that your business can be easily found on the local search with all the correct information including address, phone number, website, email Id, and more.
What are the key benefits of Google My Business?
The major benefit of registering your business on Google My Business is that you provide all the necessary information to Google to decide when and how you should appear on the relevant searches. Also, you will have complete control over the information you want your potential client to see in the search results. Once you get the GMB dashboard, you can add images, update Information like timing, phone number and respond to reviews, add posts, and advertise whatever you want. if you are still not convinced then, here are some of the major benefits of Google My Business:
- It Will Boost Business Visibility: Gaining visibility in the search engine is the first step toward business success. If you have the robust listing then, your customers will be able to find you on search results including maps. the constant update on your listing will make it get updated across the Google products and search maps.
- Consistent Information: constantly updating your listing on Google My Business will enhance the accuracy of the business information in Google’s applications and sources that it uses to deliver the information to the users.
- More Customer Insight: adding photos and videos on Google My Business profile can capture the attention of the visitors who are searching for the relevant products and services. if they are impressed, they are more likely to contact you for further information.
What will happen if you don’t claim your google my business?
Now, these are the benefits of registering your business on Google My Business let’s discuss what will happen if you don’t claim your Google My Business. Google crawls the website to get all the information about the business to make it easier for searchers to get all the information without leaving the search result page. what does it mean? searchers can get all the information about your website including:
- Address and directions to reach there
- Reviews
- Phone number
- Photos of the workplace
- Information about offers and incoming events
- Email ID and more
In short, Google My Business has the potential to replace your contact us, about us, FAQ page, and possibly your service page by exposing it to initial glaze. Not creating your account on the platform is the mistake that can sink your business in the pit of a search engine.
That’s enough for today, we will further discuss this topic in our next blog post until then, you can visit ProICT LLC to learn more.