Halloween is here, and right before you know, Thanksgiving and Christmas will follow- filling the atmosphere with holiday vibes.
In a drastic year like 2020, people are excited to celebrate something with their family and friends for the first time in the year. As the days get shorter and companies start getting busier, and whether you like it or not, every company has something they want YOU to buy.
But isn’t October only? I mean, customers can wait until the end of November to start buying gifts, right? It is tempting to delay your advertisement until November to save some extra bucks as you are still trying to finish your fall strategy. While you don’t want to be a scrooge by planning the strategy 2 months ahead of the festival and the pandemic has shown us that anything can change in an instant.
But that’s exactly why you should plan ahead and start putting together the strategy rather than taking the “wait and see” approach. It would be best if you started thinking about why you should start earlier this year to stand out rather than waiting for holidays to knock on your door.
Here are a few tips that will help you to kick off your holiday advertising strategy this year.
Earlier is better
We have seen the numbers
People nowadays, spending more time online than usual these days. After all, there is nothing else to do when you are stuck in your home on quarantine or with studies or work. But more than that, people are concerned about their safety and the safety of their loved one- that’s why rather than risking their lives to pay a visit to a brick and mortar store, they prefer to buy online.
Suddenly you have got more lingering eyes on your website than one year back at the same time. And people are finding themselves doing more online shopping than ever.
You can say it is because of the need of the situation.
Due to concerns over COVID-19 and related impact on the supply chain, people prefer to start their holiday shopping early this year.
The research shows that 80% of people will buy online this year, so you better prepare with strategies curated with social media marketing solutions.
Pandemic has changed our purchasing behavior
Pandemic has not only changed the way we buy but also altered our internet behavior. While the desktop search is back in the trend, people users have suffered from a dip. If you have been taking notes from the whole pandemic situation, you need to ensure the social media posts for the desktop views are as beautiful and engaging as your mobile view.
You have to spend more on social media advertisements
Although this is the one preparation that never changes, this year, it might just be amplified.
What does it mean? It means if you are preparing to spend on SMO services in New York then, prepare to spend more- like twice as much- for the same number of clicks, impressions, and conversions.
Why such a change? Because even if you are advertising for the whole year, you are not the only fish in the sea. As you already know, advertising peaks during the holiday season, and there are hundreds of companies looking for an opportunity to take over your position in SERPs. And they are spending more money to recover the loss they have suffered from during the pandemic.
What does it mean for you?
In some ways, greater competition as everyone is competing with everyone.
Second thing- it is an election year in the U.S.
While there is always more competition around the festival season, it is compounded with the competition that greets the U.S once every two to four years.
Candidates are running ads to capture the attention of the citizens, so this year you are not only competing with companies but also with the fabric of governing structures.
This holiday year will be fraught, there is no question about that, and that’s why you have to curate and run your marketing strategies ahead to build the name in the market to beat the competition.
Don’t stand and wait; create a strategy, and move ahead.