At some point in our writing and marketing career we have all done some basic keyword research.
It is easy to do and that’s why we often end up taking this important factor of digital marketing services for granted. It is not a one-on-one deal but something that should be done regularly. During this challenging phase of the pandemic you just can’t afford to lose the touch with your target audience.
Let me clear the image a little bit.
Today, the internet has become one of the most important channels to reach out to any person as half of the population is active on it. That’s makes 377 billion people. Uff that’s a lot. Now, the question is how are you going to make your content available for these people?
The answer is ‘KEYWORD’. As the internet has become an important channel, digital marketing has exploded the market. Now, almost everyone has their fair share of digital marketing strategies. However, the scope of keywords research is not limited to only SEO services. It is the foundation of all digital marketing practices.
The role of keyword research in pandemic
As most people are forced to stay at their homes, they are relying on Google more and more to get all the necessary information to make the right decision regarding their day-to-day lifestyle, family health, and business. Can I delay my mortgage payment? How long it will take to deliver my order? Now, in order to stay productive candidates, need to understand how to answer these questions to engage and convert the audience. Considering this fact in mind, we have come up with some COVID pandemic keyword research tips to come up with the terms and phrases that matter the most for your business.
Consider your customer personas
Right before you start thinking about how your customers are affected by this pandemic crisis you need to comprehend who your customers are. This time, personas of your customers are like a base of your strategy so, you need to identify your target customers to ensure your strategy can resonate, engage, and convert them. You can also categorize your customers into different groups to identify the most common challenges they are currently facing and how your products and services can resolve them. For instance, currently most of the physical business owners are struggling to establish their online image and online marketing solution provider offered by ProICT LLP can resolve this issue.
Once you can comprehend these things you can easily come up with the keywords that can boost your pandemic strategy.
Use an advanced SEO tool
There are several types of keyword researches tools in the market that can allow you to take advantage of the keyword trends in the market right now. You can use paid and free keyword research tools to know about keyword volume, social mentions, social engagement, and how people are considering these keywords.
Focus on non-COVID terms
Although many business owners are using the coronavirus terms and phrases in their FAQ sections, many more are likely to happen in the non-branded space. Search terms like this are ideal to target the group who are concern about the economic and healthcare impact of the pandemic. As a business owner, you need to understand the value of these searchable terms as they are telling more about your customer’s needs during the pandemic crisis. This is why you need to conduct bulk research to come up with the terms that are high level, intent-specific, and question-based that support your customers in crisis.
How to utilize your keyword list?
With each passing day, more and more information is released to educate viewers about the current pandemic crisis in the market. For this reason, it is valuable to start generating content around the keyword list you have created to help your customers during the pandemic.
In the end, we hope that the above tips can help you to find suitable terms to spread information about your business. Moreover, you have any further questions or need any help regarding keyword research services then, consult with the marketing experts at ProICT LLP. The certified and experienced professionals at the site are always ready to help your business out even during this pandemic season.