Steve Jobs once said, “Quality is more important than quantity. One home is better than two double.” but when it comes to SEO “quality” is one of the most underrated and misunderstood topics.
Getting this concept wrong can result in leaving your site out of your outreach to drive traffic or include websites that can get you the penalty shot right from Google. So, what can you do to ensure you are only selecting quality websites to build links? Well, if you ask me searching for the quality links is one of the challenging and labour-intensive tasks in the SEO field. It surely takes time to go through each link to identify its quality according to different criteria before building links on it. That’s why many companies acquire Search engine optimization services to find and build links on a quality website.
If you want to do it on your own here, we have systemized the task while making the list of most crucial link-building matrices. so, let’s start without any delay: –
How to determine the quality of the link?
Focus on website rating and domain trust rate
when you will use tools like Moz, and Majestic, Alexa, and Ahrefs then, you may find that these tools can analyze a lot of data to measure the website value. The collected data can be categorized into two main category-
- Rating: this group of parameters highlights the website’s position in individual ratings composed of each service.
- Trust metrics: This group of parameters reflects the trust search engines have on the website and its content.
If you are searching for an online tool to check the trust rate and authority of your website then, the following metrics can help you:
- MozTrust
- Majestic Citation Flow
- Majestic Topical Trust Flow
- MozRank
- Ahrefs Rank
- Domain Authority
Find out the niche relevance
The next possible thing you can do to determine the quality of the website is to find the niche relevance. Of course, you can always place your link on a website that belongs to another niche but what good does the link bring? The leads, traffic, and sales it will get for you will not be relevant to your niche. If you are willing to work with the link networks then, you can choose the niche relevancy as the filter to determine the quality. If it sounds like too many tasks in hand then, you can acquire Search engine optimization services from ProICT LLP.
Top keywords website rank for
finding out the top keywords’ website rank for in the search engine is a crucial factor in the content marketing strategy. For instance; you have the content written for a specific target audience and you are searching for the quality link to publish it. In this condition, the keyword analysis of different websites will help you to figure out which link meets your demand to target the best audience.
content structure
When you visit the website to determine the quality of link building, you need to check the content structure as it can show whom it was written for- crawlers or human visitors? if a website doesn’t contain any heading except the H1 then, it means it is intended for the search engine crawlers. How would you know if it contains more headings? you can check it on the Netpeak Spider to determine how many H1 tags are there in the website structure.
Spammy content and penalties
Right before you place the website link on the site you haven’t worked with, you need to see if it has any history of spam or penalties. There are plenty of online tools in the market that will allow you to check previous spams and penalty history of the website. You can search through:
- Sucuri SiteCheck
- Netpeak Checker
- Moz Spam Score
As mentioned earlier the “quality” is an underrated topic in the world of SEO as it is completely impossible to determine the quality of the website through one or two factors. But if you want to do that then, hiring the SEM solutions in New York can assist you in the entire process making it easier for you. Feel free to consult with professionals at ProICT LLP to learn more about quality link building. visit the website today!