We are almost at the end of May and the pandemic crisis is still wreaking havoc across the globe. The count of patients is still rising, people and dying and there is no sign of any vaccination.
As an online marketer, we all want to know what does the future holds for SEO and digital marketing agencies? We have questions as to how to acquire, attain, and manage the customers during the pandemic crisis and we need to act fast as the global economy is like titanic. In the challenging scenario, it is quite normal to feel lost but that doesn’t mean that you will give up. Have some faith and develop the understanding to learn how different brands are sailing through the storms without losing their businesses behind.
Rethink your business: a strategic choice
It is the end of May when you should start changing the strategy after performing in-depth marketing research. As a leader, we also decided to have a conversation with different agencies who are facing the same issues while figuring out the best solution together.
While agencies are expecting even more challenging impact even after things get normal other are just preparing to lead other business during and after the pandemic crisis. Now, if you take a closer look at the data regarding consumer behavior and demand fluctuation. There are many who believe that SEO will guide companies through the pandemic crisis. Here are how SEO is going to lead businesses among this pandemic crisis:
SEO provides long term equity
While businesses may need to invest some capital in the beginning, the earning ranking can persist for years. In addition, the quality content you create and post online will serve your brand for years and can be updated in the future to reflect the evolving business goals. Right now, is the opportunity to go through your strategy and review and update the top-performing content optimized for the current conditions.
Search experience can enhance the user experience
Utilizing the best SEO practices as you prepare your website and content strategy for the new customer journey can improve the user experience. This can optimize your website making it more organized and easier to navigate as you mark up, structure, and optimize the content. If you evaluate your website as per your customer’s perspective then, don’t you think it will further improve the opportunities for navigation and accessibility? So, it is time to correct the alt tag, image tag, alt text, and unclear link and unclear call to actions.
Search is the oversized channel
According to the market survey conducted by the BrightEdge channel, 53% of all traffic to a website comes from the organic search. When you take a lot at the search engine as a whole then you may find that 83% of the traffic comes from organic search while only 17% of the search comes from paid sources. Many businesses have cut down their paid marketing budget to save money, but what they are overlooking is that Digital marketing solutions can offer more traffic from organic searches than paid campaigns. It is time to re-evaluate your marketing strategy to support the organic search to drive more traffic to your website.
SEO is an important part of the overall strategy
Unless your operations have completely come to a halt you need to invest in SEO channels that can create demand for your products and services. These channels play a huge role in the sales by inspiring people to invest in your products or services, learn more about your brand, and read or write reviews on your page.
That’s it for today… we will further continue this topic in the next blog post until then, you can explore further blog posts on the ProICT LLP.