Do you ever think about why Google is important for online marketing services?
Well, it is true that Google is an important player to consider while implementing SEO strategies as well as optimizing a website for better search results. Basically, Google drives its monopoly over the search engine and android technology, so that professionals can utilize the technology and gadgets properly for their marketing intents. That is why it’s the biggest and best in the search engine market.
Why is the Google search page important?
However, Google knows the SEO driving companies are making a good amount by paying less to Google. Now Google makes its policy stricter on how Google will earn more from the pocket of the SEO Professionals. As everyone knows that there is a bitter relation between the master and student, so Google is following the code to maintain its relation.
Google has always been a staple of any good digital marketing strategy, especially for search engine optimization (SEO) to draw organic traffic supported by the standard of the content on your page. Thanks to Google Search page redesigning decision that is useful for removing the organic links to the underside of the search results page.
Why do Google’s search result pages look different?
At the beginning of the year 2020, Google decided to do some changes to its search result page. However, the changes are a bit minor, and searchers might not even notice. But it is the kind of change that looks quite huge and strange once you spot it. Google has altered the way that pages show up on search results. Though it is only minor, it is a small change that will be seen by many millions of people. Those who have already noticed the changes are claiming that the new design has ruined the search results page, but Google has its own strategy behind it.
The most prominent and noticeable change is the logo of the website the search result comes from (which is technically known as the favicon) is now much larger. Now, it would be possible that the name of the page you have searched for, and is much more prominent than the URL. Google has also changed the results so that the label of ads is more clear and obvious. However, the “ad” only appears when a company has paid to be shown in the search results, rather than appearing in them organically.
How it affects a website’s SEO rank?
Before doing changes, Google cautioned that updating a web layout can affect SEO strategies as well as rankings too, even if URLs and content remain the same. However, many web layouts, which are out of the box, need to be updated to make it worth having otherwise to remove them. Even a web layout that is labeled as “SEO friendly” needs to update its pages into CSS and how various HTML elements are styled and used.
Hence, updating a web design layout can be very much similar to start all over again from the scratch. According to SEO professionals, it is useful to become acquainted with the stylesheets and the underlying code so that you can formulate a plan of what you want to remove, and what needs to be changed.
Therefore now the blog needs to end here, you can read more blogs and articles related to digital marketing including SEO Techniques and tools, which is essential to get more genuine and organic traffic on a website. In case, you are an organization and planning to hire an SEO expert then I would recommend you consider ProICT LLP who will serve you best.