This is a tough time for everyone. Whether it is small, medium, and large-scale businesses, everyone is equally affected by the corona pandemic and witnessing a sudden downfall in the demand. Everybody is following the safety precaution provided by World Health Organization (WHO) to protect themselves.
Italy as being one of the hardest-hit areas by the pandemic is now recovering as the government has negotiated with the banks for the mortgage payment and all. Many companies are also stepping up to protect their employees from the impact of the pandemic crisis. However, for small business owners and freelancers, it might be challenging to find help. In the end, they all asking how their business can survive through this pandemic crisis? Well, we have come up with this post to just tell you that.
Stay home and keep optimize on
This is the time when you have plenty of time in your hands, sounds weird right? But technically it is true. Leaving your anxiety behind when you need to get into your senses. Recently I have seen companies putting down their digital marketing campaigns on hold until further notice.
I understand that on the current basis it may like the best thing to do but have you thought about the long-term consequences you will face due to this? It doesn’t matter in which industry you are currently serving in whether it is small business, family-owned restaurant or retrial, this decision will surely affect the demand you were about to receive in the next few months.
Product or service provider, everyone is currently facing challenges in the market and there is a lot of uncertainly going around in the market. But what is certain now is everything is going to be found.
Right now, investment in organic research is what you need. It is the place where your gains and losses are measured by the gains and losses of clicks on the SERPs. We understand paid campaigns can deliver quick result but they cover only 20% of the total traffic. It means you still have a lot in your hands. If you give up this time then you may leave behind in the race.
Plan your budget for marketing among the crisis
Last weekend I was watching “Itaewon class” one of the best Korean series I have seen and one thing I learned from that series is that if you are earning $1 to $5 million dollars in a year then, you should spend at least 8% to 10% on the marketing. In the industry, I have seen companies investing 15% to 20% of their revenue on the market so 8% is the minimum amount you can invest.
Yes, I do understand that it is critical for your right to invest some hefty amount in the market but if it makes sense you should cut some slack off from paid marketing and invest in SEO service provider.
The whole point is you need to stay in touch with your customers even if they are currently not buying from you. Why? Because once the engagement drops, they might lose interest in your brand which means no revenue for upcoming months or months even after the pandemic.
Perform a content audit for your website
Yes, a full content audit on the website can take time but what you can do with the free time in hand is perform a mini audit. If you haven’t kept an inventory of your content then, it is time to create one now. Create an excel or google spreadsheet with one tab for each content:
- Webpages
- Articles
- Blogs
- Guest posts
- Emails
- Videos
- Infographics
If you feel energetic then, you can also go through the blog posts of your competitors and come up with titles you can write upon. You can also come up with the list of:
- Content that can get you shares on social media
- Traffic on the site
- Backlinks for your website
Maybe you can do all these things when you have time in hand.
Right now, what matters is the efforts you put to recover the lost demand.
Moreover, if you need help with the digital marketing services then, feel free to reach out to the ProICT LLP who offers a wide range of marketing services at an affordable price.