Today’s world is changing constantly and the way of doing things like marketing and promotion is also changing. At the present time, more than 70% of the organizations are preferring to hire Digital marketing professionals who hold all the tech knowledge in order to promote their products and services.
The term “Digital Marketing” was coined within the year 1990, but now more than 90% of internet users prefer online search while looking for necessary information but the platform didn’t allow them to share information online. This blog includes some growing trends of digital marketing techniques that recommended by experts:
The Whole World Goes Digital
To be competitive during this dynamic world, businesses are adapting various digital marketing trends like computer science, Data-driven Marketing, and Voice Search Engine Optimization (VSEO). An excellent example of AI are chatbots, which uses instant messaging to talk in real-time, day or night, with customers or site visitors.
Another growing market trend is video marketing to get high engagement by posting videos or live broadcasts on social media channels like Facebook, LinkedIn, Instagram, or YouTube. Therefore, video optimization is becoming more important. However, growing trends are influencer marketing, visual search, social commerce, augmented reality, immersive technologies, etc.
A career in Demand
The ample growth within the digital marketing world and its dire need for implementation in businesses, has needed digital marketing experts and agencies. With a vision to remain industry-relevant, businesses are outsourcing digital marketing services to follow-up with the digital marketing trends. This is often because effective marketing requires brands to achieve their audience while adopting advanced omnichannel strategies. Professionals can define and promote the brand across the industry.
Thus, digital marketing strategies cannot only be an emergency fill-in but can work as a long-term valuable plan, even when companies return to normal. The demand of digital marketers has exceeded because the trends of careers in Digital Marketing strategies are growing with a rapid pace.
Digital Marketing Needs and Career Roles
A strong brand image will be built online through creative marketing strategies explored by digital marketers. With the digital landscape, digital marketing professionals engage in several activities to form a web presence for the brand. It includes several media like content, through blog posts, articles, research papers, newsletters, SEO, etc, or through engaging photos, videos, infographics, etc. The professionals identify the target market and build a reputable strategy that supports their product or service. This might be instrumental for any business in terms of creating dominance among their competitors and flourish within the industry.
The Digital marketing field offers various specializations like Digital marketing strategist, SEO analyst, Email marketing specialist, Social media specialist, web page manager, Google AdWord specialist, E-commerce specialist & more. This field offers a large sort of career options.
Growth Aspects
As online media is growing as a most preferred career opportunity in digital marketing, the increasing popularity of the net has created an excellent opportunity for companies to expand their business presence within the domain of online-space. The digital market is booming and more emphasis on this skill is being given, over ever before. A professional in digital marketing should be passionate, innovative, should possess soft skills, listening skills, leadership skills, and maybe goal-oriented. A good kind of choice is available to digital marketing aspirants starting from e-commerce marketing to content marketing, SEO, mobile marketing, social media marketing, online reputation management, etc.
As per the stats, the expansion of India’s digital advertising industry is now at 33.5%. By 2021, the amount of internet users in India is estimated to achieve 601 million. Thereby, the amount of users in India is growing at an awfully fast pace at 38%. Thus, this domain is the muse for growing career opportunities. As per the stats, India’s digital industry will produce quite 20 lakhs jobs and is probably going to grow at a median of 14% annually.
If you wish to start out your career in Digital Marketing, It is recommended you are doing an internship at a start-up, within the niche of your interest. Choose a lifestyle, sports, technology, mobile, apps, or any niche of your choice. This can help you in learning various aspects of digital marketing career for yourself. If you still want to know more about Digital marketing tools and techniques, you can read our blogs and articles available on the website of ProICT LLC.