If you are working as a Digital Marketing Professional, you should read this blog. You have also learned about how a brand can leverage with a multilingual website. Let’s continue the discussion further in this blog post and learn about how can you get a multilingual website with the help of the Hreflang attribute.
What is the Hreflang attribute?
Hreflang is an HTML tag attribute that helps search engines to understand the relationship between webpages in various languages on a website. Many SEO professionals believe that Google uses this attribute to serve the correct regional or language URLs in its search results based on the searcher’s country and language preferences. The hreflang attribute can be placed in on-page markup, the HTTP header, and the sitemap also.
What John Mueller says about hreflang attribute?
Recently John Mueller who is the Senior Webmaster Trends Analyst in Google advised SEO professionals on what to do and what not to do when it comes to using hreflang attributes on a webpage.
As per the thread on Reddit, a user asks whether Hreflang attributes can be useful in anchor tags. Later on, the user found that Google did not fetch any hreflang attributes when placed in anchor tags. In response to the thread, John Mueller says that Google does not look for hreflang in terms of SEO attributes of anchor tags. He also advises SEO professionals about some ways that will help while using hreflang attribute tags on a website.
So the above is a long discussion ends here and I hope you had learned about the Hreflang attribute that is very crucial for multilingual website designs. However, using a hreflang attribute can be a great way to increase the reach of a brand in the international marketplace.
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