Have you every found a drop in traffic over your website? Does your website’s ranking slip down?
If yes, then it’s time to test the google algorithm updates that is important for businesses while implementing Search Engine Optimization techniques. Every year quite 2 trillion searches happen on google search engines, and therefore the smallest change of algorithm can create a major impact on a website. Google changes its algorithms thousands of times in a very year, and from time to time these updates are so minor that they are going unnoticed, but sometimes these updates adversely affect the SERPs of the website.
Therefore, it’s really essential to stay track of Google algorithm updates happening daily and amend the changes in content development, creating backlinks, and developing on-page in addition to off-page SEO.
What is the Google Algorithm?
Google algorithms retrieve the information from its search directory to indicate the foremost relevant results for a question. The google program uses various ranking systems and algorithms to point out the webpages that are ranked best thanks to their relevance and SERPs.
The following section will guide you about the many updates of google algorithms, penalties, and solutions.
Some majors Google algorithm updates
The main aim of google algorithm updates is to supply the simplest user experience, which is why Google regularly modifies the method to scrutinize links, rankings, and also the content to take care of the standard and relevance of the results for a question. Currently, Google has outlined 200 factors that may affect the ranking of an internet site, but still, nobody can predict how the long run algorithm update will be?
Here is the list of some significant updates of the Google algorithm is as follows
Panda
Panda launched in 2011, focuses on poor content and spam that may not help the end-user. Under this duplicate content, thin content, and content with such a large amount of advertisements are penalized. To avoid getting penalized it’s better to use site crawlers to test keywords, thin content, and duplication of content on the website.
Penguin
Penguin launch in 2012, checks the standard of the content by specializing in the backlinks. the wonderful quality and organic backlinks help in improving the ranking while artificial backlink profiles get penalized. The regular audits of backlinks and backlink profiles save the websites from getting penalized.
Humming bird
Hummingbird update was launched in 2013 for interpreting the semantic search through gaining a better understanding of context and also the intent. to boost the ranking, it’s best to develop SEO techniques of using keywords associated with the concepts and avoid using synonyms of keywords and co-occurring terms.
Pigeon
This one is launched in 2014, Pigeon update focuses on the standard of On-page and Off-page SEOs. To avoid the adverse effect on the SERPs because of poor quality content it’s best to require the help of SEO services to try to on-page analysis regularly. Also lists the off-page SEO in relevant business directories.
Mobile Google Update 2015
Mobile update was launched in 2015 to form sure that the websites will be accessed using smartphones. The non-mobile-friendly websites get penalized within the SERPs therefore today majority of the businesses invest in developing mobile-friendly websites.
How can ProICT assist you?
Google algorithm updates affect SERPs and website traffic adversely if the website’s owner fails to note them. Being rated among the most effective digital marketing agencies in USA, ProICT perseveres changing the content strategies to sync with google algorithm updates. The team of experts keeps track of Google algorithm updates to produce the simplest program optimization services to enhance the SERPs of the website using high ranking keywords while creating relevant and useful quality content.
ProICT LLP offers various SEO services, namely technical SEO, local & international SEO, eCommerce SEO, enterprise SEO, video SEO, etc. Our team of SEO experts performs an in-depth analysis of our client’s website to grasp the targeted audience, market size, and business goals. It helps in developing an SEO strategy, identifying high ranking keywords, content marketing, and gathering reviews. SEOs help in generating good traffic on a web site, which boosts the conversion rate. Therefore, it’s very crucial to develop SEO as per the Google algorithms to retain your existing position.