Picking up the right online advertising platform for marketing is one of the toughest things for every Digital marketing professional. In online marketing, it is called Pay-per-click (PPC) which refers to all the online advertising strategies that are used to increase the online reputation of a business. However, there are so many platforms available in the marketplace for online advertising and promoting a brand.
In this blog, you may learn about the benefits of Google ads and Facebook ads, so that they can choose the right platform for an online ad.
What are Google Ads?
In simple term, Google ads is an online advertising service offered by Google itself, which appears in search appear in search results on google.com or the search result page. Google offers several paid advertisement services that make your ads appear at the beginning of the search results by Google. In order to maximize the impact of your Google AdWords campaigns, you need to understand which campaigns work for your business and where to form improvements.
What refers to Facebook Ads?
Out of all social media networking platforms, Facebook is the one having more than 2.50 Billion active users across the world. because of the constantly changing behavior of the audience, Facebook is considered one of the best choices for business owners and online marketing professionals too.
Difference between Facebook Ads and Google Ads
While choosing an advertisement platform, the most common factor is the way how products or services are shown to consumers. However, Facebook ads allow their users to support their interests, while Google shows relevant ads to those keywords that are used for searching or trying to find a product. In simple terms, Facebook tends to concentrate on brand outreach, while Google focuses on lead conversion. Let’s explore both in a very little more detail.
Google Adword allows business owners to target users who supported the search query they enter on Google, also called keywords. Primarily text-based, these ads are geared toward showing relevant promoted results to users that may help them in their search further. From a user’s point of view, after they perform a Google seek for a selected keyword, they’re shown pages of ends up in usually but one second.
As per the PPC Marketing experts, the Google Ad platform lets them create campaigns that will only appear when users search a keyword that is used for advertisement. For a targeted approach, local businesses can target people trying to find their keywords in a specific geographical area or location.
When it comes to select an advertising platform, Google and Facebook are two most preferred by Search engine marketing professionals. But many professionals got confused about selecting a suitable platform to conduct a PPC Advertisement. If you’ve traditionally only used search ads, I highly recommend giving Facebook a try. Lots of advertisers are seeing really good success, and it’s a great way to stretch your advertising budget further.
On the other hand, if you’ve only used Facebook Ads, you may want to give AdWords a place in your digital marketing strategies. AdWords lets you reach people right when they’re searching for your product, something you don’t want to miss out on. You’ll pay more for these clicks, but it’s worth it if you can convert at a high enough rate.
If you are one of the users who use the traditional way of searching ads, it is recommended to give a try to Facebook. As there are lots of advertisers getting success with Facebook ads, and it’s a great way to expand your advertising budget for the future goals.
However, Google Ads are more popular than Facebook Ads. According to PPC Advertising experts, using Google ads can be a great option to get more traffic to your website. While Facebook Ads are used when you have a strong audience base on it that can drive from there.
As it is obvious, it is tough for small businesses to get traffic in low budget, Facebook Ads are proved beneficial than Google Ads. incase you need any assistance in PPC Advertising strategies, I would suggest you have a look at the website of ProICT LLC, where you will get experienced experts who offer all the digital marketing services in one place.