As the month of October reaches its end and brands plunge right into marketing their products and services for Halloween. Everyone is celebrating Halloween in their own way like shoppers spend their money on decorations, candy, costumes, and even the odd visit to a haunted house. However, Social Media Marketing Professionals has also looking for some most effective Halloween marketing campaigns that often feature with smart storytelling with a significant target video or strategy.
Ideas for your Halloween social media campaign
So, here are just some tricks (as well as treats) you’ll put in your bag to spook up your Halloween promotions and make an excellent social media campaign for your brand.
Decorate your store and social media profiles
We all remember the fun of seeing decorated storefronts for Halloween just like Christmas and other festivals. It’s a spooky and fun atmosphere to experience, irrespective of what product you’re buying. People find it irresistible and a well-decorated store may be barely enough of a nudge to encourage your customers to make a buying deal.
You can spruce up your social media profiles in a very similar way. Add a splash in the Halloween celebrations by playing with the color scheme of your cover photos or adding some spider webs and pumpkins. If you’ve got a developer at hand, add the identical graphics to your website or app for extra impact. Google’s doodles are a good example of a ,way to celebrate Halloween and other special occasions.
Get creative with “Spooktastic” images
Visual content like images, GIFs and videos grab the eye of social media audiences far better than plain text and link previews. Special occasions like Halloween allow businesses of all sectors and sizes to slow down a touch bit and have some fun. So it’s obvious we should always benefit of this chance, right?
Creating visual content isn’t too difficult after you have the correct tools and a few time to spend. Get inspired and find right all the way down to it. Email campaigns can facilitate your boost the reach of your social messages by miles! The approach is comparable to social, but the format, of course, are going to be different.
Add the spook factor to your customer’s experience
Want to require it one step further than decorating your social media profiles and offering a discount? How about making your product or service spooky? this method can work for virtually any B2C business but is best suited to people who provide services and experiences.
For example, if you host outdoor activities, you’ll turn the night of Halloween into a special event. counting on the theme you select, you’ll invite people to decorate up so share it all on social media. If your target market isn’t Halloween friendly, you’ll still host an occurrence with an autumnal twist like seasonal treats and drinks instead.
Be helpful and provides advice
Now, if you are not big on discounts or dressing up and you’re not planning on scaring your clients, then you’ll be able to creep it real and supply them with some relevant advice instead.
For example, you’ll be able to give actionable tips or speak about safety and health in regard to Halloween and/or autumn. If you are a digital agency, you’ll be able to give tips about the realm of your expertise in relevance to the vacation. If you sell security systems, discuss the dark autumn evenings and also the have to take excellent care of your home and possessions.
Keep content repurposing in mind before creating new content because there must be some way you’ll be able to add a twist to an already existing piece rather than creating everything from scratch.
Offer a good seasonal discount
It’s Halloween and everyone is expecting special offers as there are often an all-out sale, atiny low discount on the following order or a holiday-themed freebie with every purchase over a particular amount.
As with any holiday campaign, you’ll be able to attract more engagement for your offers by using social media. You can do a Halloween-themed giveaway on Facebook or polls on Twitter and ask questions on autumn or the vacation and reward all participants with content along the way. Once you determine the winners, confirm that you simply send them their unique promotional codes and gifts.
Although Halloween is just around the corner and the preparations have already begun. Even businesses are also excited to serve the best services to their customers by providing tempting offers. However, ProICT LLP is also celebrating in their own way by offering amazing deals on their products and services. Here you can get a special discount on 10 to 15% on their several Digital Marketing Services.