Let’s be honest about the current marketing conditions!
The scare of COVID-19 is all over the news. People are only aiming for the essentials and companies are cutting down their marketing budget to survive through this crisis.
How it is going to affect those who are living on marketing solutions? As the marketers not only, they do have to deal with the pandemic crisis but also with the client crisis as well. In fact, the recent survey in China highlighted that more than 45% of the businesses have cut down their marketing efforts including social media marketing services to save money during the crisis.
Currently, it seems like there is no escape as the whole world is in the middle of the crisis. If you have not taken any effective steps then, chances are there that this crisis will break your business and reputation in the market.
Survival tips that can save your business
Right before you dig further to these tactics, comprehend that it is a difficult time for everyone and you are not alone. As people are hoping for the miracle, you need to be kind and help those who are in need. Cutting down your profit, for now, can help you to earn loyal customers for the future.
# Tip 1: Practice empathy
You must be wondering how empathy is going to help you to survive? Well, practicing empathy with your clients who are working in the essential industries during this critical time (hospitals, food production, etc). There is no denial of the fact that spending has come to a halt. There are some agencies that are less fortunate than others depending solely on the industries they serve.
The impact of the pandemic lockdown can be seen in a form of shrunken contracts, lay-offs, and even employee furloughs. You and your clients are going through the same and that’s why now is the time to have a real conversation with your clients with words like:
- How are you doing?
- Can I help you with anything?
We are all human after all and we need someone to rely upon during such a difficult time. Practice empathy now will help you to put your business forward in the near future.
# Tip 2: Use the pivot strategy
Almost every business in the market is showing the signs of the strategy shift. As mentioned earlier, most of the businesses are just cutting their advertising costs. However, they are other businesses that are doing the right opposite. Unlike others, they find this critical time as an opportunity to cut the competition and rank higher on the first page of the Google search result to capture more eyes.
If the client’s budget has come to a stop then, rather than thinking “what should I do now?” it is time to bring your creativity out to rank higher.
# Tip 3: Stay productive
Practicing empathy and staying productive goes hand-to-hand. Right now, your client must be heading to 100 different directions. Therefore, marketing during the time of crisis is the time to stay productive. Some of the common practices of productivity include:
- Track the competition
- Check-in with the daily requirement
- Revise your bidding strategy for PPC marketing services
- Bring the smartest ideas to the table
Right now, businesses around the world need to stay creative with their marketing services to keep the visitors attracted, engaged, and loyal.
Don’t forget, during the time of crisis people often feels scared, and emotions are high. It is difficult for everyone. So, by paying attention to your client’s need and following the above survival tips you can weather the storm. Moreover, if you are looking for more information regarding the PPC marketing services then, feel free to visit the ProICT LLC.