Nowadays, it is all quantity over the quality, right?
While it is 100% true and applicable, you should always aim toward generating and publishing quality content for your readers and search engines; there is always power to know where you stand compared to your top competitors.
Let’s try to understand it with an example-
Suppose you are creating high-quality content weekly, there is a competitor who is doing 2X quality content on a weekly basis, and the other is doing 5X on a weekly basis. Who do you think will win?
The answer is obvious- the one with 5X quality content, and where do YOU stand? At the bottom of the race.
One of the first things I learned when I entered into the SEO world is “Content is the king” But it is up to us whether we create our king a dictator or a democratic leader loved by all. Even hiring Online marketing solutions in New York will not work if you don’t have the quality content to publish.
What is content velocity?
The content velocity is the measuring amount of content the brand is creating and publishing out during a defined period of time. If you want to compare your content velocity with your competitor, then you would measure how much content you put during a quarter compared to how much content your competitor put out as well.
Content Velocity: Does it matter?
Of course, it does matter when it comes to marketing. The content velocity of a website helps marketers to:
Make a case for more resources
One of the best ways to utilize this data is to get more resources for content creation, especially if you are lagging behind. The management hates losing in the competition, and comparing your velocity with the top competitors is a great way to convince management to invest more resources in the content creation that can help with search engine optimization services.
Estimate the cost on content
Utilizing the data, you have collected through the content velocity, you can also estimate the total amount of money is being spent on the content creation and how it will potentially cost you internally. With the clear picture ahead, you can come up with the content program and make it work within your budget.
Determining how much your competitors spend?
On the opposite side, you can use the content velocity to determine how much your competitors are spending on their content program. This gives you a brief overview of the total number of professional competitors on board to create content.
Whether it is full-time writers, guest writers, or freelancers, knowing this will allow you to prepare your content program for the future.
How to calculate content velocity?
There are different ways to calculate content velocity ranging from simple to the most complicated one. The simplest way includes a couple of SEO tools like SEMrush and Screaming frog.
The first step is to gather all the published blogs and articles on the site. Next, you need to put these blogs URLs into the screaming frog and set up the custom extraction. This will pull off the data that will allow you to analyze how much content is being created for the website during a certain period of time.
To get the deeper layers of insight- you should acquire search engine optimization services from ProICT LLP.
We understand that calculating content velocity is a time-consuming task, but it is an ideal way to gather valuable information you can use in different cases. Also, figuring out how much writers competitors have helps you to understand how much content you need to compete and win for the same topic.