Artificial Intelligence has come a long way since Alan Turing first asked “Can Machine Think” in 1950. For years, scientists and engineers only dreamed about creating computers who can assess the situation, understand it, and make decisions- just like a human.
Although it is still a distant dream, the various advancement and development in artificial intelligence have already started to alter human life in many ways. Of course, similar to other inventions in their early days, Artificial Intelligence has also fallen prey to both extreme criticism and hatred. However, in recent years, AI has started to show unbeatable potential in content marketing- one of the main pillars of digital marketing. The fascinating relationship between Artificial Intelligence and content marketing has allowed marketers to see different points of view, with people arguing for and against it. That’s why ProICT- one of the leading providers of Content marketing services in New York, has come up with this blog post to explore the possible relationship between AI and content marketing. What are you waiting for? Hope on…
What is artificial intelligence?
It is the obvious question, but do you know the obvious answer to this? NO? In simple words, artificial intelligence is the ability of a computer device to access information, learn patterns, and think to make decisions. It constitutes human-like thinking, communication, problem-solving, and learning skills. As you already read above, the whole concept of AI revolves around creating machines with human-thinking capabilities. There are claims that an era will come AI will rule the world- making our lives easier than ever.
How is AI helping marketers to refine Content marketing strategies?
The role of Artificial Intelligence in a vast field of digital marketing varies greatly depending on the aspects of marketing. Here are some ways how artificial intelligence is refining the content marketing strategies:
Bringing a unique experience
Predictive intelligence- a unique feature of AI when mend with content strategies can allow marketers to understand the demands of the individual customers and personalize their services to meet their needs and interests.
Predictive intelligence also offers marketers insights into which content to use for which group of customers. Once you understand the step where users start their buying journey, you can use that information to target the particular content style they are more likely to engage with. Comprehending which content, the target audience positively reacts to helps to plan future content to yield more results.
Creating and modifying content
As an experienced professional, I personally think- coming up with creative content on the daily basis is a tedious task. Even though there are various SEO tools in place to aid with the research which topics are trending, it still takes a significant amount of time to curate the content that is both- relevant to your audience, and engaging to convert them.
In the long run, you don’t create the content just for the sake of doing so. The ultimate goal is to attract, engage, and eventually convert your target audience. AI helps marketers to create content that is audience relevant through each stage of the marketing funnel.
Optimizing content to deliver maximum value
One of the most crucial aspects of search engine optimization solutions is the role of search engines. Gone are the days when it was easier to rank on the search engine. In recent years, search engines have become more authoritative in the process of page rankings. The influence of AI on SEO put the light on the broader picture of how all the elements of digital marketing come together to meet the ultimate goal of the organization.
As a result, the marketing strategies can associate the machine learning and AI to ensure each element of marketing helps to improve page ranking.
Has the era of manual writing come to an end?
There might come the time when most of the news articles and corporate content will be written by machines. However, can a computer writer create a story or novel or a moving opinion piece? For the time being the use of AI is limited to only algorithms and its potential is based on the content we feed it. That’s where its limitations lie.
To completely remove the manual writing the AI has to achieve human-thinking. It needs to form opinions, have feelings to express what they feel about it, and more so, it needs to think critically.
Remember when Elbert Hubbard said, “One machine can do the work of fifty ordinary men. No machine can do the work of one extraordinary man?” It is the case with the AI. The mindset of people and Sci-Fiction- no kidding has made people think that AI will take over the job roles of the content writer or marketers, which is far from the truth.
We know that the invention of the calculator didn’t erase the need of mathematicians. Neither the invention of photoshop eliminated the need for photographers. Likewise, the AI is not going to eliminate the need for writers or marketers. If leveraged with creativity and intelligence, the AI will make marketers’ jobs more meaningful and easier.
So, sit back and do your work while AI does its job.