Amazon Alexa has become one of the buzz technologies of the twenty-first century. After all, who doesn’t want a voice-powered digital personal assistant that can play music, tell a story, sing a song and place an order with one command? Amazon- the Seattle-based company, has already acquired a large portion of online marketing with its unbeatable marketing strategies and shipping services. Still, when it comes to Alexa, there is much more to unfold.
Alexa- the secret weapon of amazon
As far as I have learned through the market research, Amazon is focusing on the bigger picture, and Alexa is a critical part of the overall plan. Through the AI and voice search, Amazon is willing to open new doors of opportunities for both consumers and third-party merchants who sell on the amazon by allowing customers to place the order by simply saying aloud what they want to purchase.
It may seem like Amazon made the right decision by investing in Alexa. This Ai-powered digital voice assistance has many features that have made many people believe that she is the coolest sister of Siri. As the home technologies are growing further with each passing year, Alexa could be Amazon’s way to get ahead of the market competition.
How to get on the good side of Alexa?
If you want to promote your products on the Amazon Alexa, then you need to be on the good side of the Alexa. Let’s look into the points that will help you to accomplish it:
Make your products available on prime
First thing first, in order to have products accessible from the Amazon Alexa customers to be available on Amazon Prime. If you are not familiar with the Amazon prime then, it is the plan that allows customers to subscribe on a monthly or yearly basis to have their products shipped with two-day shipping. Items available on the Amazon prime are fulfilled by Amazon (FBA) to be part of the prime program. If you are willing to have long-term sales on Amazon, then it is recommended to invest in Amazon Prime.
Send your customers to Amazon to make the purchase
The next thing you need to do on Alexa’s good side is to make sure that as many buyers have ordered your Amazon listing as possible. This will increase your products’ chances of falling into default selection for re-orders for buyers who are making the purchase from Alexa. Let me tell you how it works? If you ask ‘Alexa order me a shampoo’, she will go through the list and find that customer has ordered Paul Mitchell Tea Tree Special Shampoo in the 33.8-ounce size in the past, then she will default to re-order it again. So, the trick here is you need to get that first order from the customers so, Alexa will continue to order from you in the future. So, what you need to do is send potential customers to your amazon page to make as much purchase as required.
Manage the overall shipping time
This point here can be frustrating, especially when you don’t have direct control over the inventory that Amazon has. What you need to understand is product shipping plays a crucial role in earning that Amazon choice badge that captures the attention of loyal customers. We know that the speed of the shipping varies depending on the fact where the inventory is.
For instance, if you send 400 shampoo bottles to amazon, it will distribute to multiple warehouses. Amazon does it to reduce the shipping time. A smart seller would always manage the inventory size and keep track of 4 to 6 weeks of stock at Amazon.
Although the window to rank on the Amazon Alexa is narrower than Google, it is achievable. That’s enough for a quick overview; we will further discuss it in the next post. Until then, you can visit ProICT LLP to check out other blogs.