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Instagram Mistakes That Are Limiting the Growth of Your Business

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What was the last time when you posted on Facebook? Yesterday? One week or two weeks back? Well in my case it was 6 months back? Now let me ask another question “what was the last time when you posted something on Instagram? Not long ago, right? If you ask me I do it all the time! @aliceredcliff I post about my home, travel, cat and my office.

The main point of all these things is to inform you that people have started to lose interest in Facebook and slowly they have started to replace it with Instagram. Maybe the change of interest is the primary reason Mark Zuckerberg decided to take over Instagram. As he must have realized that people would start to lose interest after using a social media platform for an extensive period of time.

Currently, with more than 1 billion monthly active users, Instagram is all set to take over the virtual social media marketing kingdom. Creating a business profile can become an open lottery for your organization as you can easily target the audience that comes from different age groups. In the below post, I will explain how to utilize Instagram opportunities at its fullest without any mistakes.

How to Promote Your Business on Instagram?

When it comes to promoting among the crowd of 1 billion many brands make simple mistakes which can cost them in the form of revenue and profit. These small mistakes can be fixed which can help to further grow your business on Instagram. Let’s dive into some of these mistakes and how to avoid them:

  • There is a lack of engagement: Are you one of those who post with the utmost rush? Although I can understand you are excited about your post but by just rushing it on your profile, you are skipping all the creativity in a hope Instagram will make it popular on their own. Well, let me break it to you. It is not going to happen if you are not putting many efforts into it. The products and services your business offers cannot be conveyed by a single photo.

How to resolve this issue: Don’t be a ghost and replying to the comment is not the only way to engage with your followers. You have to go beyond your way to engage with the users especially the one who shares the common interest in your brand. Your caption should be related to the picture and video you are posting on your profile. Marketers who are providing Social media marketing for a while suggest “the modern-day users don’t like posts captioned with terms like; I love this, nice and so cute.”

  • Wrong use of hashtags: Hashtags are the crucial aspects of Instagram that were created in the first place to give more exposure to your posts. They give you an opportunity to get discovered by the online users who are interested in your posted content.

However, the hashtags are impressive only if you utilize them properly. Adding too much or irrelevant hashtags in your Instagram can damage your brand reputation on Instagram.

How to resolve this issue: There is no defined path to success when it comes to the hashtags. You need to take some time out to analyze which keywords resonate with your brand and lead to more conversion.

Yes, hashtags play an important role in Social media marketing by giving your post more exposure, but don’t rely too much upon them. Similar to Google, Instagram also prefers quality content over hashtag content.

  • You are promoting yourself too much: The main purpose of Instagram is to promote interaction among users. It is more than just a platform where people come and post their images, it is a place where people inspire, promote and support each other by sharing images that are the part of their experience. However, marketers take it in a wrong by doing too much self-promotion. It does nothing but makes you look like a boring and desperate person/brand who is dying for some attention.

Though there are tons of stories and experience to share, hold down the urge to spilling all at once. Continuously seeing five different photos at once can be a turnoff for many people. Let me ask you what was the last time when you posted something funny, lively or sneaky? You probably cannot remember as your stuffing your profile with boring stuff.

How to resolve this issue: Yes, I understand that you created Instagram at the first place to promote your business but you can do it without exaggerating yourself too much. An engaging post that is followed by the caption that encourages reactions is what your brand needs to promote itself.

  • Your polished content is a problem: Both new and established brands create and publish polished videos and content in the hope to capture the attention of the target audience. I understand that it is a noble gesture but it can be counterproductive. For instance; – in a recent survey, ProICT LLC found that the hard work and money you spend on the polished content doesn’t worth it.

How to resolve this issue: Do you know people relate to the authentic post better than promotional post? Therefore, your brand must focus more on sharing real-life content that is related to your brand. Simple is the new trend in the digital market.

You have to choose the right cards to take advantage of the opportunities in hand. If you worked according to your strategy, avoiding these common mistakes, then you can build a loyal community of your followers. However, if you face any issue then, you must consult with the experts at ProICT LLC- the digital marketing company in New York.

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Social Proof Is the Key to Success: The Truth Behind The Statement

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What was the last thing you brought from an online store? Was it a dress? Makeup? Food? Or kitchen accessories? Now, you probably brought it because you liked the reviews or got a recommendation from a close friend or family member- but before you will settle down on your firm decision- you may have meticulously searched the entire internet to find some reliable reviews.

In modern days when it comes to buying anything online, consumers just follow the words- whether they are virtual or suggestions form friends, family or peers. Don’t believe our words? In a recent survey on people, ProICT LLC found that out of 100, 70% of the online consumers trust reviews available on the website and social media marketing platforms while remaining one take recommendation from friends and family members. Other data reveals that people tend to buy more from the websites that have a higher number of positive reviews.

These statistics are enough to represent the value of testimonials for business. However, it becomes challenging to keep your hard-earned customers intact as many of them get swayed by the words of mouth. What can be done to keep your valuable customers to yourself?

Social Proof: A Way to Sway Your Clients

After hearing the term “Social proof?” the most common questions that come up to our mind are what is it? How does it work? And how my business is related to it? For now, you need to understand that social proof is just a fancy way to refer truism that people follow the crowd. Social proof has its fair shares of advantages and disadvantages but companies leverage different elements of social proof to build the trust factor with target customers and increase the conversion rate.

So, how do you define social proof online? Some of the most common examples of social proof include:

  • Customer testimonials
  • Reviews
  • Online star rating
  • Awards
  • Social media followers
  • Client icons
  • Likes on each post
  • Subscriber count

Well established organizations in the industry utilize two or more tools on their websites. Cutting the long story in short, having the social proof is necessary for your business, after all, it has become make or break factor for your website. Still not believing our words? Then, read out the primary reasons to have social proof on your website. You can also consult with the social media marketing experts at ProICT LLC to learn more about social proof.

  • Social proof gives assurance and builds trust
  • Social proof has the power to influence customer’s opinion
  • Social proof shows customers that you care
  • Social proof differentiate your business from the crowd
  • Social proof can build an effective brand image

I hope these points are enough to knock down the importance of social proof in your mind. If not, you can still ignore a crucial aspect of your business which could save your business from crumbling down in the next few years. To protect your business from walking upon the path of destruction I suggest you start taking the social proof elements seriously. Moreover, if you are facing any issues regarding social proof then, you can acquire social media marketing solutions from ProICT LLC.

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4 Reasons You Need a Custom Email Address for Your Small Business

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If you are willing to take initiative to start your own business this year then, don’t forget to add one more thing to the list – a custom email address.

For the first few years, the ultimate goal of the start-up companies is to spread awareness about their brand among the target audience. You want them to know who you are and what you do and while showcasing these things you have to be professional. Whether it is your URL or your email address, you need to customize it to leave a unique and positive impression on the clients. You can also acquire email marketing strategies for small business to customize your mailer. However, if you are still fighting off the second thoughts in your heads then, the blog will surely put them out of the way.

Gmail or Yahoo Seems Unprofessional to Many

Do you know that Gmail or Yahoo at the end of your email address look unprofessional to many? After all, you are running a business and people expect some sort of professionalism from you. I know you want to save some bucks by using free emailing services but think for a moment with which email address you would feel more confident?

Although there is nothing bad about using Gmail, it will just detract the value you actually wants to offer to your clients, making you look immature and unprofessional. They will not waste time thinking why you are still not using custom Gmail address and move to your competitors who are already using a customized email address.

There is no denial to the fact that your email address doesn’t validate your capabilities however, making a first impression is crucial to grab the attention.

You Are Already Paying For Custom Email But Not Using

Do you know you are already paying for your custom email but not using it? How? Well, it is not like customizing email address would cost you more than what you are currently paying. If you have already purchased the domain of your website, then you already have the right to use the domain for the email address.

Setting up your custom email is easy and you can easily set it up even if you don’t have the best email marketing service provider in the USA.

You will Have the Full Control

When you run a business, you need to look after your valuable data and information and protect them from unwanted snoopers. Customizing your email address can reduce your worries by giving you full control over all other emails you have created with your domain. This will bring the much-needed consistency in your business.

When it comes to using free email service, you have to be on the mercy of whatever username is left for you. If you have a common name like Stan smith then, good luck finding a user name without any additional characters.

Your Organizational Data is Safe Even When an Employee Leaves Your Premises

What happens when somebody leaves your organization? Will you allow to leave your valuable data with them? No, right? But how are you going to ensure that your information is not leaving with the employee? Simple- through your customized email address. In other words, if you have set up the employee’s email address under your domain then, you can easily redirect those emails to you or any other employee. This way a new employee can easily take over the role of the previous employees along with his or her emails.

If you seriously take your start-up or want to further grow it then, you should definitely set up a custom email address. Moreover, if you face any issue while setting up a custom email address, then you can hire the best email marketing service provider, ProICT LLC.

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Video Marketing Or Voice Searches: Which One Is More Popular?

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Nowadays, most people prefer to watch a video rather than reading a page of text. According to studies on human nature, people remember 20% of what they see, 30% of what they hear and 70 % of what they see and hear both. Video is no longer just a small part but has grown up to play a huge a role in digital marketing. The above study shows that video marketing can be the best SEO strategy for ranking a website on result pages.

If you are a beginner in video marketing, then you must read this blog. It can give you complete knowledge about how to execute an effective video marketing strategy.

What is Video Marketing and How it Affect People?

The term Video Marketing reflects its meaning, it is a way to promote your business through videos.  If you want to run successful marketing campaigns, you have to be more focused on your strategies. Video marketing consists of everything with moving effects or animated such as Instagram stories, live streaming, newsfeed videos, animated pictures (GIF’s) and many more.

Video marketing can help you to raise customer engagement on your website. Video is very easy to access for both to watch and to produce. Customers like it because it is easy to adapt, user-friendly, entertaining and delightful. Marketers love it because it can help for a huge return on investment (ROI) by using various platforms.

Related Post: How to Make Your Website Standout In Search Results

Voice Searches: Another Way to Attract an Audience

Voice search is a voice recognition technology that allows users to do searches by using their voice. Over the past few years, the use of smartphone assistant and smear speakers like Apple’s Siri, Amazon’s Alexa, Cortana, and Google Assistant become popular very rapidly. Nowadays, more than 20 % of all the mobile searches are done through voice and this ratio will increase in the future.

How Voice Searches affect SEO Strategies?

Voice searches bring both positive and negative results on SEO, but it depends on how you use this strategy for marketing purposes. In some situations where you are unable to write long words to search something, voice searches have become a good option.

Suppose if a user is asking for “best digital marketing service providers in New York”, then voice recognition device tells only the top searches ranked on search pages. If you just want only top searches for anything then you can use this feature. It can help both search engines and marketers to better recognize users need and serve them better traditional text searching.

As I said at the beginning of this blog, people remember those things quickly which they see and listen to both. That’s why an effective video can be a very good example to prove this theory. According to the survey done by ProICT LLC, 31% for experiential marketing, 28% for micro-moments, 24% for motion design, 21% for visual search and only 10% for voice searches are important for digital marketing strategies.

The above survey shows that video marketing is the most preferred choice of marketers as compared to voice searches. That’s why professionals are including videos in their marketing campaigns. For more updates on various digital marketing strategies, stay connected to us.

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Maximize Conversion Values Using Google Defined Bidding Strategies

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In digital marketing, nobody knows how many ads you run, what they remember is the impression you have left in their minds. While we talk about Google Ads, it refers to an online advertising platform where advertisers need to pay for their brief ads. It is a very essential aspect of digital marketing strategies for business ROI and conversion values.

Google ads contain informative content, interesting videos and eye-catchy banners and much more. Nowadays, many online businesses are spending their money and efforts on paid ads, but still not getting satisfactory results. The reason behind their failure can be the lack of awareness and marketing strategies. So what they need to do to get desired outcomes from Google Ads?

How Google Ads Work and Help You to Perform Well?

As per studies, if you spend $1 to run Google ads, you can end up on average revenue of $2. You can follow below steps to run a successful Google Ads:

To start Google ads, the first thing you need to do is account creation on Google Adwords and create your campaigns as per your goals. After selecting the name and type of your campaign, choose a specific location where your advertisement is going to display. You can target a small or large area too like an entire country or just a small city.  Set your daily budget and payment options such as manual payments, automatic payments and monthly invoicing.

Here comes the main task which is the selection of keywords, it can be a little tricky and difficult especially for beginners. Advertisers put money on the targeted keyword that is commonly known as bidding strategies. Google will automatically raise the lowest bided ad on the top in order to increase conversion values. Last but not least in ad extension, you have to provide a little description that can help users to understand your business in a better manner.

What Type of Bidding Strategies You can Choose?

In Google ads, beating your competitor is not an easy task. Nowadays so many Digital marketing strategies for business ROI are available for professionals to run an Advertisement successfully. Few strategies are following that can help you to maximize your conversion values:

  •  Manual cost per click (CPC): This strategy provides you complete control over the clicks. You can select your counts of clicks manually for a particular keyword. It can be a good option for an experienced bidder, but not for beginners. If you set a high bid can cause of overspending or wasting of money and time and a low bid amount can cause no clicks that means no conversions. So, this strategy is best suited only for experienced professionals.
  • Enhanced cost per click (CPC): This option is ideal for conversion-based ads that can be a smart way to set your bids. In this strategy, Google automatically increases or decreases CPC bids to get more conversions. It can raise your bids by up to 30 percent to increase conversion values.
  • Cost per acquisition (CPA) : CAP stands for cost per acquisition also known as conversion optimizer which allows Google to adjust bids according to the target already set by you as an average cost per conversion. Google suggest CP for those advertisers, who can set their own conversion goals only.
  • Flexible bidding: This option is the most preferred strategy suggested by professionals also. It allows you to add more customize and flexible bidding strategies. It also enables you to mix and match bidding rules of campaigning and ad groups. There are five types of flexible bidding strategies that can raise conversions:
  1. Enhanced CPC
  2. Target Search Page Location
  3. Target CPA
  4. Target Outranking Share
  5. Maximize Clicks
  6. Target Return on Ad Spend

In the end, I hope this blog can help you to understand and implement Google Bidding strategies to increase your conversion values. In technical language, these strategies are popular with the name “pay per click advertising strategies” or PPC Strategies.

You can take advice from professionals of ProICT LLC who can help you to maximize conversion rates through ads.

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On-Page SEO: Techniques That Can Make You Appear On the First Page

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Have you recently published your new website? Or you want to rank your website on a keyword without having the required knowledge about the on-page SEO? If your answer is yes to both questions, then you have come to the right blog. Now let’s write down the things on your wish list:

  • You have got the perfect keyword for which you want to rank your website.
  • You have great content on the keyword.

Here, the problem is, you don’t know how to optimize that page so the Google not only find it relevant but also understand why it deserves to rank on the first page for related searches.  Well, doing it is far much easier than you might think. All you have to do is follow the instructions of the SEO Strategy specialist. However, right before you start walking on the path of the on-page SEO optimization, you need to comprehend the actual meaning of the “on-page optimization”.

On-Page SEO Definition You Must Know

On-page SEO refers to a defined process of optimizing the web page in order to help them rank higher on the search engine result pages. As the ultimate goal, in the end, is to drive more organic traffic to the website. But the question remains the same “what does this optimization process includes?”.

There are many digital marketing experts who would advise you to focus exclusively on the keywords in content, keywords in page title, keywords in Meta description, keywords in H1 and H2 tag, etc. Unfortunately, tactics like these are outdated.

In 2019, with the recent algorithm updates, Google has become smart enough to understand both semantically and synonyms keywords. What does it mean to you? It means you don’t have to be obsessed with keyword placement on your website.

So, are you ready to stop optimizing like it is 1999? If yes, then here are some modern-day digital marketing strategies and tactics to optimize your on-page content.

Techniques to Optimize the On-Page Content

Start competing by optimizing for online searchers: Do you know that the whole structure of the Google searches relies on a single goal which is to “provide the most relevant and authentic results” to its users? Now, you can use this as your advantage by searching out how websites are ranking on your keywords.

This trick is useful in a place where is challenging to figure out the actual “intent” of the searchers. You can analyze the search results and optimize your website accordingly to rank among them.

Strategically fit your keywords in Meta descriptions, Meta tags, and H1 tags: After what I said earlier, you might be reconsidering this technique. Look, I never said that keyword placement is a bad idea. What I said is it must make sense and is not the center of the on-page optimization. There are main reasons why you should strategically place keywords in your page title, Meta descriptions, and page tags:

  • There is an undeniable link between the strategic keyword placement and search engine ranking
  • Your keywords help Google to realize that your page is the most relevant result for the search.

However, sometimes the exact keywords related to your website can look spammy so, rather than placing the same keywords, you can use the synonyms. As I mentioned before, Google is smart enough to understand the synonyms keywords and rank websites on them.

Focus on URL structure: Take a look at this URL

5 Things You Were Doing Wrong To Improve Your Digital Marketing ROI

After taking a look at the URL, it won’t take a genius to understand that this blog is about digital marketing ROI. The reason? It is simple and easy to understand. Online searchers tend to get attracted to the URLs that are short, simple and sweet if you can make it. Moreover, sometimes the URL structure of some websites doesn’t allow to create a descriptive URL. So, don’t fret about it you can’t do it.

In addition to the above tips, you can always visit ProICT LLC- the Search engine optimization Service Company in the USA to do it on your behalf.

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Instagram Posts That Capture the Attention of Modern-Day Users

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Are you using Instagram to promote your brand? If no, then it is the right time to do so. With more than 800 million daily users, Instagram is getting ahead in the race leaving giant platforms like Facebook and Twitter far behind in the race. However, creating attention-grabbing posts on Instagram is not as easier as seems to be. You have to come with the proper post plan, message, hashtags, image and videos to catch the attention of the platform users and stand out among the millions of daily posts. How are you going to do that? Well, we are about to explain that in the below post. Moreover, you can also acquire social media marketing for business to cut the hassle and gain brand recognition.

Facts and Figures about the Instagram

Right before you jump into the boat of virtual planning, it is necessary to get into some real-time facts and figures about Instagram:

  1. Total 60% of the Instagram users belong to the age group of 18-29 and they are the most valuable customers right now.
  2. Instagram is a platform that believes in higher brand conversion.
  3. 100% conversion on Facebook is equal to the 4% conversion of Instagram followers.
  4. 36% of marketers use Instagram as the primary platform while others focus on Facebook promotion. It means less competition and more exposure for your brand.

How to Plan the Attention-Grabbing Instagram Post?

Set your goals: The very first thing you need to do while creating the Instagram post is set out the goals you want to achieve with the promotion. Here are some of the primary marketers have when it comes to Instagram promotion:

  1. Create the fan base for the brand
  2. Build brand awareness
  3. Showcase your products and services
  4. Showcase your company culture
  5. Promote with influencers

Choose which of above goal(s) you want to achieve with your Instagram marketing efforts. Once done, you can also consult with the digital marketing service provider in New York to help you accomplish it.

Focus on the content and brand theme: You must come up with the plan to design and post eye-catching Instagram post content and share it constantly on your page. In addition, you need to keep an eye on the latest Instagram trends to match your brand theme accordingly. Beginners can accomplish this by finalizing the basic elements such as:

  • Background
  • White space
  • Color palettes
  • Post type (images, video, quotes, workplace, discount, offers, etc.)

Bring variety in the Instagram posts: Instagram is the platform that allows you to do unlimited experiments with your marketing posts. Along with images and high-quality videos, there are various things you can incorporate in your posts including:

  • Boomerang: it is the fun feature of the Instagram that allows you to shoot a small video and play it backward, Creating the nonstop motion.
  • Filters: there are multiple filters- each designed to represent a certain feeling. Figure out which one works best with your brand visual and apply it in your post.
  • Layout: a fun layout that can be created by combining amazing photos.
  • Stories: the Instagram stories are actually gaining attention with 250+ daily users- it is a great method to create new memories.
Related Post: What is Influencer Marketing and its Importance?

Hashtags that leave the mark: Hashtags are an authentic way to promote your Instagram posts among the random audience. However, you need to consider the target audience, brand theme, and relevancy while adding hashtags to your posts. Adding hashtags that are easy to discover and tend to appear higher in the search bar can certainly enhance the effectiveness of your brand message.

Incorporating all the above suggestion can help to make the most out of the Instagram promotion. In case if you are not well versed with the Instagram promotion, then it is beneficial to hire social media marketing for business to do the job. Visit ProICT LLC to learn more about social media marketing.

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Your Google My Business Listing Got Suspended, Now What?

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It is not every day when you log into your Google account just to find it is SUSPENDED. Serving in the industry for such a long time I can understand that anybody would be freaked out in such a situation, and you would have done the same when no one was watching.

Having the Google listing is crucial for the success of your business and its absence you will have vanished from the face of the local business search results. That means local searchers will no longer be able to find you on Google. Scary, right? It is no doubt a bad day for you and your business. Unfortunately, the suspension of local listings are taking place more frequently lately but nothing can be done to stop it. Now back to the situation in hand- those who are Google My Business Listing is suspended have both good and bad news.

The bad news is: – The Google will not tell you why it has suspended your listing.

Good news is: you can fix it with little help from professional search engine optimization services provider.

The more good news is in the following blog, we will discuss what to do if Google suspends your business listing. We will also discuss what can be done to prevent a Google suspension.

What is Google My Business Suspension?

Right before your delve too deeper into the topic, you need to understand what is Google my business suspension and what it means. The Google My Business suspension means, your Google business listing won’t appear on Google when someone will make a relevant search for your business including the business name you are carrying. This means you potential visitors will not be able to reach you and you have to face the loss of leads, clicks, and conversions.

The worse thing is Google will not actually alert you about the Google My Business listing suspension that means you have to frequently search your profile in Google to find out when it is suspended by Google. Also, Google reserve all the rights to change the criteria for their suspension on a regular basis.

Types of Google My Business Listing Suspension

Just like websites, not all the Google My Business Listing Suspension are the same and you just what you are dealing with before finding the solution.

  • Soft suspension and hard suspension
  • Listing suspension and account suspension

Soft Suspension and Hard Suspension

Soft suspension: In soft suspension, Google will just make your business unverified. You will have the authority to log into your Google My Business Listing account and see the label of suspension. The thing is your listing would be there but the Google has taken over the right to manage it.

Hard suspension: – If you got a hard suspension from the Google, then you are really in trouble. In the case of hard suspension, your whole listing would be removed from the local search engine. When you check into the records, you will only find the status “removed”. Here, your only option is to place a request to reinstate it.

Listing Suspension and Account Suspension

Google categories the suspension on the basis of the issue.

Listing suspension: – When Google suspend the listing, your audience will not be able to access it. The problem is you cannot do anything except the making the reinstate request.

Account suspension: – If Google decided to remove the owner’s Google listing, then they would remove all the other listing made by them as well.

Although Google will not disclose the reason why it has suspended your listing, you need to understand that Google only wants its searchers to get the best results. As trust plays a huge in all of this, Google wants to make sure it is only providing up-to-date and accurate information.

Related Post: How to Make Your Website Standout In Search Results

The Most Common Causes of Suspension

The most common causes of Google My listing suspension explained by the best digital marketing company in the USA are:

  • Another business in the market has the same address as you.
  • The address available on your website is different than what you have posted on the Google listing
  • The address, phone number, and name on the listing websites like yelp is different than what you have on your Google My Business page.
  • A part of your address or contact has recently changed.
  • The address you have is virtual.
  • There are more than one listing for one business.

However, these are not the only reasons why Google has decided to suspend your Google My Listing but these are the most common one. Learn how to fix the listing suspension with the Best SEO service providers.

What to do if Google Suspends Your Listing?

If you have read all of the above reasons and still cannot figure out why Google has taken this harsh step toward your business listing, then it is time to take help from official GMB support. Due to the recent increase in the suspension rate, it may take some time to get a response from the support team.

To reinstate your Google My Business Listing, you may need to provide some proof of legitimacy. The proof can include:

  • If your business has a physical address, then you will be required to provide the image of your storefront showing your business name and address at the same time. If your office in a building then adds the suit as well.
  • You may also need to submit the business license that contains the same address you have added in the business listing.
  • If you have a separate business office, then you need to submit the proof that you are not sharing it with anyone else.
  • You may also need to remove the manager or employees who Google suspect as a spammer.

The following above steps will resolve the issue. Moreover, if you are still facing any issues, then reach out to ProICT LLC, the best SEO Company in the USA to help you out. Visit our website to learn more!

 

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5 Things You Were Doing Wrong To Improve Your Digital Marketing ROI

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It is already middle of the August and we are approaching the year 2020 a way faster than we thought. However, we still have not learned our lesson and stop making mistakes we were doing at the beginning of this year, thinking they will bring more ROI. The truth can be harsh and can hit you to the core but no matter what you need to accept your mistakes and move ahead. That’s how things work in the digital marketing world!

Your digital marketing strategy for business should be designed in a way so, it can pace with your organizational goals and deliver the desired ROI. Figuring out what you can do to enhance your digital marketing ROI is like winning the half of the battle. That’s why we have come up with this blog to educate you about the most common mistakes you were making to enhance your marketing ROI and what can be done to correct them.

Most Common Mistakes While Enhancing Your Digital Marketing ROI

You are not Preparing Your Website for Mobile Future: Considering the fact how much time all of us spend staring our mobile screens, it is no surprise that it has become significant to make your website mobile-ready. One of the most common mistakes people make is not preparing their websites for mobile users. Today, nobody walks with laptops in their hands and when it comes to viewing the desktop websites on mobile many would like to skip that part. Plus, it takes a desktop website a lot of time to load on the mobile screens which is a straight NO NO for many.

Solution: – The mobile websites are the future of the digital marketing so, if you have not optimized your website for the mobile devices, then it is time to acquire web designing and development solution right away!

Related Post: How to Make Your Website Standout In Search Results

You forgot to install the Google Analytics on your website: The second most common mistakes people make while running a digital marketing campaign is to miss out a key ingredient by not having the proper Google analytics in place. Even if you are not ready to analyze and improve your website, you can still optimize it to track traffic on your website, its fundamental source, click-through rate, which content of your ranking and much more.

Solution: – Google analytics is a crucial aspect of your website. It will not only help to track down all the necessary activities but also help to make changes to enhance the ROI of your digital marketing efforts. In addition, if you ever design to re-design your website in the future, then the analytics will help to figure out how your new website should be managed and optimized.

You have not made any improvement in your call to actions: The whole idea behind putting Call-To-Actions on your website is to encourage visitors to take the desired action regarding the products and services you are offering. From downloading the content on the site, filling out the form to reaching out to the support team, there are different types of Call-to-actions on the websites each design to serve a unique purpose. However, there are many marketers who fail to track the down their call-to-actions to see if they are performing the way, they were supposed to be.

Solution: – As an owner of the digital campaign(s) you must keep a track of your call-to-actions and how they are performing. If you think that your call-to-actions need to be changed, then consider them to enhance the performance. For instance; – if you think that your certain call-to-action is directing on a wrong page, then redirect it with digital marketing service.

You have not updated any fresh content on your website: If you are serving in the digital marketing world for a long time, then you may have heard that “Content is the king”. As many consider (including Google) that quality content is the pillar on which the SEO is based and run upon. Therefore, it is crucial to update the quality content that targets your audience on your website from time-to-time basis. In fact, if you update the blogs and articles on the topic related to your products and services then your visitors would pay more attention to your website and probably come for more.

Solution: – Blogging is one of the most popular ways to market your brand among the online visitors but that doesn’t mean you should limit down to written content. Today, visitors respond more to the blogs that contain visuals such as video, images, and info-graphics. If you haven’t started posting the visual content, then it is time to add them into your list of 2019.

Your social media presence is long forgotten: As you read in our earlier post “In this era of technology, social media is no longer the platform that connects but has become a place where people evaluate the products and services they are looking for”. Now you don’t have a presence on the social media platform or worse you have accounts but you are not managing them, then you are making a costly mistake. Not having a presence on the platforms where your visitors spend most of their time can seriously affect the ROI of your Digital Marketing Services.

Solution: – To overcome this major issue, you may need some help from the professional digital marketing company who will work in a direction to enhance brand recognition among online visitors.

Your Digital Marketing Campaigns are not Providing any ROI Lately

If your current digital marketing strategies for better ROI is not delivering the results you have expected from it, then it is time to take some major steps to turn the table. Moreover, if you facing issues while improving your marketing ROI, then you can acquire some expert help from ProICT- the best internet marketing service provider in New York.

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How to Make Your Website Standout In Search Results

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A wise man once said “You can’t always be the most talented person in the room but you can be the most competitive”, and we could never agree more!

Businesses- whether brick or mortar, a digital store or something that lies in between has to face immerse competition which leaves them with only two options. First – to differentiate themselves from the crowd, and the second is to find themselves at the bottom of the race. Of course, there are only a few who will give up too early without fighting for dominance. While others like to go with the first option, to save their businesses, they might need still need SEO Services to stay on the top of the competition.

Why Differentiating Yourself is Important?

In this AI-assisted era of digitization, a meaningful differentiation of your brand has become more than just necessity. In its absence it is easy to get disappear in the sea of marketing campaigns without leaving a trace behind. So, the question is “how are you planning to set yourself apart from the crowd?” Well when it comes to the digital world, search engines like Google, Bing and Ask have got your back. However, appearing on the first page of the search engine result pages is actually an accomplishment hard to achieve.

That’s why we have come up with this post to make sure your brand doesn’t get left behind when everyone else moving above on the search result chart!

How to Appear on the First Page of Search Engines

How do you think search engines work actually? Do you even search engines work with an aim to provide better user experience? What are factors that decide if the website can rank on the first page or not? Well, these are some of the most common questions that come to our minds when we think about search engine ranking. In this below post, we will answer all of these and other questions.

  • Understand how Google ranks websites on its charts

A common question we often hear related to Google ranking is “How Google determines which page to display?” Of course, it doesn’t have enough time to read each and every page so, how? This is where search ranking comes for the rescue. Nowadays, search engines like Google, Bing and Ask strive to become more effective by delivering reliable and helpful results to their daily searchers. What they do is to make the things easier is divide the websites into three main categories- relevance, helpfulness, and trustworthiness to rank them on pages accordingly.

The very first website that appears on the search engine right after the paid advertisement is that website that Google has chosen on the basis of the search queries. Still, the ways how Google act is based on the complicated algorithm but you don’t need to get dwell yourself deeply into these concepts and focus on making your website content more relevant, helpful and trustful to achieve higher ranking.

  • Long-tail keywords can build authority on your behalf

Those who are new to creating digital marketing strategies for business must understand that ‘keywords’ are a crucial aspect of the Search Engine Optimization (SEO) services and strategies of 2019 have moved beyond the keyword stuffing that many still follow to rank.

Although keeping themes are actually helpful, search engines are making some huge algorithm changes to find out if the websites are using the main keywords in meaningful ways or not. Bloggers in 2019 are using long-tail keywords to achieve a higher ranking on the search engines that actually work for many websites.

  • Optimize the structured data to improve the listing appearance

To beat all the odds and appear on the first page, you have to take advantage of all of the opportunities available to enhance the visibility of your web site on search results. The best way to accomplish it to optimize the structure data in your content. Why snippets? Well, in the hassle of finding an appropriate result for their queries many people only look for snippets before clicking to view the full answer. Adding structured data snippets in your website content will not only get you more clicks but also create legitimacy and draw more attention toward your website. Hence; higher ranking on the search engine result pages.

Related Post: SEO Checklist: How It Helps Small Businesses?

What are the Takeaways of the Above Tricks?

AI-lead programs are no doubt smarter than average human beings, but they still need assistance to determine what information on the website is more important. Therefore adding proper tags and headers in the website ensures that crawlers can grab all the available information that makes the website relevant and reliable for search engine users.

In the end, if you still struggling to appear on the first page of search engines, then SEO experts at ProICT LLC- the best digital marketing service provider company can help you out of the situation. Visit the website to learn more about it!