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Reasons Why Videos are not popular than blog posts

Reasons Why Your Videos Are Not as Popular as Your Blog Posts

Leave a Comment / Digital Marketing / By ProICT LLC

The video content has become a new buzz in the online marketing domain, turning both heads and efforts of the marketers who are willing to utilize it for their own purposes. Unlike all other shiny trends in the marketing world, it is safe to assume that video is here to stay.

As per the market survey conducted in 2019, more than 60% of the customers like to watch the video content from the brands they love. However, optimizing the video content to get the views is different from the text-heavy content. So, like other marketers, you have also decided to embrace the trend of video content, but the result is not following the same pursuit?

Well, you have already published hundreds of successful blogs but why is video content so hard to deal with? Maybe it is you or your optimization technique to blame. Let’s start with optimization issues.

Reasons why your video content is not as successful as a blog post

There are several reasons why your video content is not performing the

Do you know 70% of the video on Facebook is watched on mute? Well, this alone proves the importance of the transcripts. However, transcripts are here to serve a bigger purpose than helping people to connect with the content of the video without disturbing people around you.

Optimizing your video transcript can make your video more crawlable in the search engine which in turn, gives them higher ranking on the result page. Now, when it comes to creating and optimizing the transcript for the video, the keyword placement might be quite different than what you see in the blog post. The key to success here is to build the transcription around conversational keywords/phrases that involves a keen understanding of the user intent.

In the world of video marketing, your success relies upon long-term phrases. to put it in a simpler manner, on the YouTube videos that start with terms “How to” get 70% more attention from the searchers. So, while you should align the video with SEO keywords, optimizing the transcript for controversial phrases will allow you to gain more views on the video.

Your thumbnail is not eye-capturing

The thumbnail is like the clickbait to grab the attention of your target audience. However, if you have done everything right to rank your video on the search, you can still end up failing just because of the bad clickbait.

The thumbnail is the very first impression your viewer will get about the video and in the world of video content, it is all about the first impression. If the viewer instantly doesn’t click on the video after looking at the thumbnail then, it means they are not impressed with the impression your video made on them.

Think of this in a way. The study highlights different aspects that play a crucial role in the ranking of a video including:

Videos that have lots of comments rank higher on the search

The total number of shares of the video is directly linked with the first-page ranking.

The total number of like on the video decide how it ranks

So, if you are sending away your viewers with your unimpressive thumbnail then, you are not going to get any like, comment, and share on your video. In such a situation acquiring Video content marketing services will also do nothing.

Take your time to come up with the thumbnail that is relevant to the subject you are trying to rank for.

You are creating a video just like the blog post

Yes, you have a fair share of successful blog posts that are ranking on the first page and it might encourage you to build your video in the same manner. While the same message can be added in both video and blog posts, the delivery of the content is far much different.

If you are going to create the video in the same manner you created your blogs then, it is going to bore the readers and of course, it is going to impact your completion rates. when you create the content, you need to streamline your main points, in other words, you need to keep it short and crisp.

As per the recent survey, videos between one or two minutes retain 75% viewers while video with four to five minutes only retains 60% of the viewers.

This means you need to keep your video short and impressive and cut down unnecessary content wherever is possible. with the video, losing your viewer is easier than you think so while giving your message, don’t beat around the bush and come to the point.

As the landscape of digital marketing services is changing with each passing day, it is crucial to make your video rank on YouTube or any other video content platform. Keeping all the above tips in mind will allow you to create a video that ranks higher on the search engine’s video section.

Lockdown Lessons to see Things in new way

Lessons of Lockdown: How To See Things From A Different View

Leave a Comment / Digital Marketing / By ProICT LLC

Well, this year indeed took a different turn than others, making it one of the most challenging years of the 21st century, to say the least. When the ball hit the floor on the new year eve, we entered into the new decade with all the excitement to discover what this year holds for us, but destiny took a different turn, and here we are locked down in our homes. This pandemic lockdown also affected the global trade itself putting the small businesses under the threat of a shutdown.

Creative web design solutions, photographs, illustration, and copywriting services that used to keep our clients on their toes are on the hold and only God knows when they are going to re-hire us for the work. For some of you out there with outstanding invoices must be wondering how long it will take to get you paid.

Lessons from lockdown

Rather than focusing on things that are out of our hands, we need to find ways to adapt the current condition to survive through this difficult phase. It is time to work on your website, portfolio, brand image, and starting side projects and refusing to let the current situations to demotivate you. Through this blog post, we are explaining life lessons you can learn from the lockdown and see the things from a different view:

Prioritize saving over other things

As elders always say “have a little saving before you move ahead as a company”. There will be a time when things will become difficult and you will need to be ready for them. However, nobody thought that things would have gone this bad this fast. In order to survive, cut down all the unnecessary expenses and divert your money to only essentials like digital marketing strategies to keep the cash flow in. As you know the situation is different right now; there is no endpoint and it affects everyone.

Change the way you get paid

Are sick of 30 days wait for your payment? Well, if you want to survive through this difficult time then, payment structure needs to be improved.

Ameena Roje a London based photographer explains “even before the coronavirus pandemic I used to get paid 14 days after the delivery which used to be frustrating. Therefore, I decided to set the payment terms myself. Now I request some % upon the competition of the shoot and some % after the final delivery.”

You can learn from Ameena and set up the payment structure in stages- how many stages, it depends upon the size and budget of the project. The two-stage deposit might be all you need for the small project but if you required to work months on a single project then, you can alter the payment structure.

Remember your clients are human too

This is the time when you need to be “kind and human” to all of your clients. You never know what the second person is going through this time. Rather than treating them as only clients who pay you or give you the feedback of work, treat them as a human being.

The point is we are all in the same boat. So, try not to assume anything and forget that your clients might be struggling too. Talk to them over the phone to find out if they can’t pay your invoice then, what could they afford to spend? Could they do it in stages? Offers help to reduce the burden. Something is better than nothing right? They will remember your kindness when things get normal again.

Learn to say no without guilt and hesitation

Now, when we have free time to consider our business, life, and marketing, many of us might be realizing that they are not happy with some aspects of the work. They may feel like they are running on the same road again and again and now need a change.

They may become up with works that do not add value to their portfolio or clients that hesitate to pay or constantly delay the payment- don’t be afraid to say NO without feeling the guilt.

Don’t forget about your own marketing strategy

It is an opportunity to work on your own website to capture the attention of the people who are shopping online. There are companies who are cutting down their marketing share to save funds which gives you the opportunity to be on the top with the best digital marketing strategies and get all work available out there.

Don’t forget when things get tough, the tough get the marketing…

The current pandemic lockdown is indeed a difficult time, not only for you and me but also for everyone out there. So, the least thing you can do right now is, stay kind to everyone and help those who are in desperate needs. Moreover, if you need any help with web design and development or digital marketing services then, feel free to consult with experts at ProICT LLP.

How to Determine the Quality of Websites for Link-Building?

Leave a Comment / Digital Marketing / By ProICT LLC

Steve Jobs once said, “Quality is more important than quantity. One home is better than two double.” but when it comes to SEO “quality” is one of the most underrated and misunderstood topics.

Getting this concept wrong can result in leaving your site out of your outreach to drive traffic or include websites that can get you the penalty shot right from Google. So, what can you do to ensure you are only selecting quality websites to build links? Well, if you ask me searching for the quality links is one of the challenging and labour-intensive tasks in the SEO field. It surely takes time to go through each link to identify its quality according to different criteria before building links on it. That’s why many companies acquire Search engine optimization services to find and build links on a quality website.

If you want to do it on your own here, we have systemized the task while making the list of most crucial link-building matrices. so, let’s start without any delay: –

How to determine the quality of the link?

Focus on website rating and domain trust rate

when you will use tools like Moz, and Majestic, Alexa, and Ahrefs then, you may find that these tools can analyze a lot of data to measure the website value. The collected data can be categorized into two main category-

Rating: this group of parameters highlights the website’s position in individual ratings composed of each service.
Trust metrics: This group of parameters reflects the trust search engines have on the website and its content.

If you are searching for an online tool to check the trust rate and authority of your website then, the following metrics can help you:

MozTrust
Majestic Citation Flow
Majestic Topical Trust Flow
MozRank
Ahrefs Rank
Domain Authority

Find out the niche relevance

The next possible thing you can do to determine the quality of the website is to find the niche relevance. Of course, you can always place your link on a website that belongs to another niche but what good does the link bring? The leads, traffic, and sales it will get for you will not be relevant to your niche. If you are willing to work with the link networks then, you can choose the niche relevancy as the filter to determine the quality. If it sounds like too many tasks in hand then, you can acquire Search engine optimization services from ProICT LLP.

Top keywords website rank for

finding out the top keywords’ website rank for in the search engine is a crucial factor in the content marketing strategy. For instance; you have the content written for a specific target audience and you are searching for the quality link to publish it. In this condition, the keyword analysis of different websites will help you to figure out which link meets your demand to target the best audience.

content structure

When you visit the website to determine the quality of link building, you need to check the content structure as it can show whom it was written for- crawlers or human visitors? if a website doesn’t contain any heading except the H1 then, it means it is intended for the search engine crawlers. How would you know if it contains more headings? you can check it on the Netpeak Spider to determine how many H1 tags are there in the website structure.

Spammy content and penalties

Right before you place the website link on the site you haven’t worked with, you need to see if it has any history of spam or penalties. There are plenty of online tools in the market that will allow you to check previous spams and penalty history of the website. You can search through:

Sucuri SiteCheck
Netpeak Checker
Moz Spam Score

As mentioned earlier the “quality” is an underrated topic in the world of SEO as it is completely impossible to determine the quality of the website through one or two factors. But if you want to do that then, hiring the SEM solutions in New York can assist you in the entire process making it easier for you. Feel free to consult with professionals at ProICT LLP to learn more about quality link building. visit the website today!

Tested and Tried Ways to Increase Your Instagram Engagement In 2020

Leave a Comment / Digital Marketing / By ProICT LLC

The pandemic 2020 maybe not a good time to discuss your Instagram engagement especially when you are bound to stay in your home. However, you can turn this boon into a ban by learning how to increase your Instagram engagement so the next time you resume your Instagram activities you may know how to engage your target audience with your posts.

Right before we move forward, let’s understand what are the factors that make Instagram the sweetheart of the social media platform:

13% of the total population is on Instagram
80% of the total Instagram users follow brands
Instagram offers 54 times higher engagement- like, comment and shares than Facebook

However, apart from such an impressive track record, Instagram is currently facing some challenges due to its reduced engagement rates compared to other social media platforms. Against such challenges brands and marketers are seeking challenges to increase engagement and that’s why ProICT LLP has decided to come up with the tips and tricks to increase engagement on Instagram.

How to increase Instagram Followers?

Post on a constant basis

Brands need to be active to attract, engage, and convert followers- here the term active means you need to be consistent when it comes to posting to keep the followers engaged. According to the studies, social media marketing experts 1 to 2 posts in a day to keep their feed fresh and relevant. Comprehending the right time to post on Instagram is also critical especially when you are dealing with the Instagram algorithms timeline.

Related Post: New Instagram Feature To Clean Up Your Following List

There are two types of strategy that brands mainly follows:

First: Rapid and aggressive

As per the first strategy you can rapidly post content on the site to keep it fresh and relevant. Although brands like Fashionova are overkilling with this strategy by posting every 30 minutes and yet they don’t mind it at all.

Second: Rapid yet smooth

Social names like National Geographic on the other side want to rely upon the rapid yet smooth strategy by posting only 5 to 7 times in a day. You can choose any of these strategies as per your social media marketing services.

Don’t promote tell stories

When it comes to Instagram engagement you must capture the audience through your creative image, videos, and text rather than filling it with the marketing. Doing this will allow you to increase the engagement rate, become a storyteller rather than being the marketer all the time.

On the Instagram people try to cave in the connection and storytelling can allow you to build this connection. When people start to feel emotionally connected with your story, they are more likely to like, comment, and share it further with friends and family.

One way to associate storytelling in your content is by coming up with the user-generated content that is relevant to your brand. Another way is to focus on telling a story through your captions. Posts that contain the elements of storytelling are powerful as they enable the brands to look more human and build deeper connections with the target audience.

Build a strong brand

Try to engage your followers by focusing on the core concepts like creating profiles, posting patterns, and making posts look fresh and original. You should also interact with the followers to build engagement and loyalty.

By mapping down your roadmap of processes and practices you can represent the positive image of your brand in front of the target audience.

That’s it for today we will further explain the remaining ways to build engagement on Instagram in our blog post. Until then, feel free to visit the ProICT LLP website to learn more about online marketing services!

The Google 2020 Update Is Out- Is Your Business Ready?

Leave a Comment / Digital Marketing / By ProICT LLC

Google has made it official- the algorithm 2020 update is finally here and just like the previous one it will break havoc in the world of search engines affecting and possibly destroying small businesses. So, let me ask ‘are you ready to face the face algorithm update of the pandemic year?

Google which is known for its dominance in the marketing world has been one step ahead of the SEO community when it comes to dropping the update bomb. So, let’s see what this May update holds in its pocket.

The Google core update in May

This is the second core update in May since the first launch back in January. A lot has changed in between this time gap. Now, this answers the question of whether Google will put the core update on a hold among the pandemic? the answer is NO. So, those who are offering Online marketing solutions need to prepare themselves to face further updates in the future.

What is the purpose of this update?

the core updates are designed to make a huge impact across the global search engine results in all the languages. The core updates make a significant impact on the site ranking making SEO marketers notice the fluctuation in website ranking every single time a core update rolls out.

what most of the SEO marketers don’t know is changes in the core algorithm update are the reflects of the content relevancy. it means if a content gained relevancy in a core update then, it will rank higher with the next update. Unfortunately, the right opposite is also true.

In case if the content was not published at the time of the Google update then, it has to be reassessed against the current content. In other words, the ranking can move around quite after the core update.

As it is the update after the pandemic, chances are there that it has the potential to become quite challenging for the SEO community to cope with.

What changes can you expect with this update?

The last update was launched in January 2020 when the Coronavirus was limited to only China. the world changed when WHO officially declared COVID-19 a pandemic which was partially responsible for the change in the user’s behavior.

Earlier Google explained that there have never been so many searches for the single term as there have been for the COVID-19. The pandemic changed the way people used to search and buy products through search results. whether it is about collecting information about the virus or finding remote services or where to buy needed products.

There are so many things that are gaining relevancy and were relevant to searches before. Similarly, topics that were popular with search engines are now not relevant to search engines. That’s why it is important to learn what impacts the May update will make on your business?

Short-term impact of may update

If you consider the short-term impact of the May core update you may find that it will affect the high-rank volatility as well as SERP volatility. For instance, the January 2020 core update led to the volatility of 8 points while the May is expected to cross the peak of 9.4 points.

The long-term impact of may update

The long-term impacts of the May update are quite hard to predict as the update is still unfolding. so, the best thing we can do is wait until the update has finished rolling out before coming up with the digital marketing services to execute radical changes on the site.

Boon or bane for the SEO community?

we are expected to witness fluctuation in the site ranking as the core update continues to roll down and it could be a great thing for the SEO community, why? Because as we know due to the pandemic companies are struggling to meet the end. they are laying off or put the marketing on hold making SEO services more vulnerable than they already are.

So, the more volatile the update, the more vital SEO services will become. That means SEO professionals may soon find themselves in the position where their services will be required. We are waiting to see how companies will increase their budget once the May update will completely roll out.

Just like the previous core updates, Google has advised site owners to make their content holistic, and unique to withstand every update without losing too much ranking. Moreover, if you need any further advice regarding the update then, you can always knock at the door of ProICT LLP. the professionals at the website will be pleased to help you out.

Things You Should Do to Be More Productive While Working From Home

Leave a Comment / Digital Marketing / By ProICT LLC

At present, the whole world is suffering from the global pandemic called COVID-19 and organisations and their employees had to do their work from their respective homes. However, working from home feels like a luxury that our respective companies afford us. But our home environment doesn’t allow us to remain productive.

Work from home is not easy

Basically, finding yourself without a choice and having to work from home in the pandemic of novel coronavirus is not easy?

But it gets easier, all you need is determination and a few tricks and strategies here and there. In this blog, I’ll show you how to do it.

If you are also sailing in the same boat then read below tips and tricks that will help you to be more productive in your domain especially individuals who are working as a professional in digital marketing in the online marketing world during working from your home.

Don’t Treat Working from Home Like a Vacation

As we all can relate with the fact that it is super tempting and more comfortable to wake up at noon and check your emails while eating breakfast in bed. Don’t do that. Just don’t.

What you need to get productive is structure.

Set your alarm for the early morning and try to wake up at the same time every morning.
Create a schedule for yourself as well as for your whole family, including specific time slots for each activity.
Eat meals and go to bed on time.

After scheduling your whole day, you’ll be surprised to find you don’t have as much time in a day as you think. With a set routine, you can stay on track and accomplish all your tasks that need to get done.

Work in regular hours

Set a schedule and stick with it, as your schedule will guide you throughout your workday. It’s best to work regular hours so you don’t find yourself working too late or too early. This will ensure that you don’t work overtime, which is common when work is always accessible to you. It may be beneficial to utilize a time-tracking app, as they typically provide insight into your productivity throughout the day. This will allow you to prioritize tasks and projects based on your most productive hours.

Keep Your Blood Circulating

Take regular breaks! When you sit at your computer for a longer period, your productivity may affect for sure.

For instance, you can set your breaks after every 2 to 3 hours and during this period put your 100% energy into the work. When the timer rang, get up and stretch for 5 minutes then, return back to your work. By doing these kinds of activities, you’ll keep your brain creative, active, and fresh.

Don’t Let Your Social Life Die Out

We all humans are social creatures and too much time in isolation will make you feel irritable and depressed. But we all should thanks to technology, as you can always hop on a Zoom call or other online communicating mediums to talk with colleagues about your current projects.

Or you can start up a conversation with friends or family through social media channels. Moreover, you will take inspiration from social media and implement it as a digital marketing technique.

Be Kind to Your Body

I simply cannot stress this enough. Take care of yourself.

Eat the Right Food

Don’t do it, because our human body output depends on what kind of food you take in.

So, if your diet includes lots of processed foods, sweets, and unhealthy snacks, you’ll end up feeling exhausted before the day is done. Like, a simple salad of leafy green vegetables will give you more brain power rather than a frozen pizza.

Drink a Ton of Water

Keep hydrated, as waterholds properties to flushes out toxins in your body and keep you feeling energetic and refreshed. Plus, it’s calorie-free!

How to Stay Safe While Working From Home

There’s no doubt that working from home can be overwhelming and confusing. Especially if you’re doing it for the first time. But also, it can be fantastic only if you know the right tips and tricks to do it properly.

So now it’s time to leave this blog and I hope it is helpful for all of you to schedule your work from home without any hindrance. To know more about digital marketing services or need advice then, check out the website of ProICT LLC.

How SEO Will Lead Even After the Pandemic Ends

Leave a Comment / Digital Marketing / By ProICT LLC

We are almost at the end of May and the pandemic crisis is still wreaking havoc across the globe. The count of patients is still rising, people and dying and there is no sign of any vaccination.

As an online marketer, we all want to know what does the future holds for SEO and digital marketing agencies? We have questions as to how to acquire, attain, and manage the customers during the pandemic crisis and we need to act fast as the global economy is like titanic. In the challenging scenario, it is quite normal to feel lost but that doesn’t mean that you will give up. Have some faith and develop the understanding to learn how different brands are sailing through the storms without losing their businesses behind.

Rethink your business: a strategic choice

It is the end of May when you should start changing the strategy after performing in-depth marketing research. As a leader, we also decided to have a conversation with different agencies who are facing the same issues while figuring out the best solution together.

While agencies are expecting even more challenging impact even after things get normal other are just preparing to lead other business during and after the pandemic crisis. Now, if you take a closer look at the data regarding consumer behavior and demand fluctuation. There are many who believe that SEO will guide companies through the pandemic crisis. Here are how SEO is going to lead businesses among this pandemic crisis:

SEO provides long term equity

While businesses may need to invest some capital in the beginning, the earning ranking can persist for years. In addition, the quality content you create and post online will serve your brand for years and can be updated in the future to reflect the evolving business goals. Right now, is the opportunity to go through your strategy and review and update the top-performing content optimized for the current conditions.

Search experience can enhance the user experience

Utilizing the best SEO practices as you prepare your website and content strategy for the new customer journey can improve the user experience. This can optimize your website making it more organized and easier to navigate as you mark up, structure, and optimize the content. If you evaluate your website as per your customer’s perspective then, don’t you think it will further improve the opportunities for navigation and accessibility? So, it is time to correct the alt tag, image tag, alt text, and unclear link and unclear call to actions.

Search is the oversized channel

According to the market survey conducted by the BrightEdge channel, 53% of all traffic to a website comes from the organic search. When you take a lot at the search engine as a whole then you may find that 83% of the traffic comes from organic search while only 17% of the search comes from paid sources. Many businesses have cut down their paid marketing budget to save money, but what they are overlooking is that Digital marketing solutions can offer more traffic from organic searches than paid campaigns. It is time to re-evaluate your marketing strategy to support the organic search to drive more traffic to your website.

SEO is an important part of the overall strategy

Unless your operations have completely come to a halt you need to invest in SEO channels that can create demand for your products and services. These channels play a huge role in the sales by inspiring people to invest in your products or services, learn more about your brand, and read or write reviews on your page.

That’s it for today… we will further continue this topic in the next blog post until then, you can explore further blog posts on the ProICT LLP.

How to Perform Keyword Research for Pandemic Strategy?

Leave a Comment / Digital Marketing / By ProICT LLC

At some point in our writing and marketing career we have all done some basic keyword research.

It is easy to do and that’s why we often end up taking this important factor of digital marketing services for granted. It is not a one-on-one deal but something that should be done regularly. During this challenging phase of the pandemic you just can’t afford to lose the touch with your target audience.

Let me clear the image a little bit.

Today, the internet has become one of the most important channels to reach out to any person as half of the population is active on it. That’s makes 377 billion people. Uff that’s a lot. Now, the question is how are you going to make your content available for these people?

The answer is ‘KEYWORD’. As the internet has become an important channel, digital marketing has exploded the market. Now, almost everyone has their fair share of digital marketing strategies. However, the scope of keywords research is not limited to only SEO services. It is the foundation of all digital marketing practices.

The role of keyword research in pandemic

As most people are forced to stay at their homes, they are relying on Google more and more to get all the necessary information to make the right decision regarding their day-to-day lifestyle, family health, and business. Can I delay my mortgage payment? How long it will take to deliver my order? Now, in order to stay productive candidates, need to understand how to answer these questions to engage and convert the audience. Considering this fact in mind, we have come up with some COVID pandemic keyword research tips to come up with the terms and phrases that matter the most for your business.

Consider your customer personas

Right before you start thinking about how your customers are affected by this pandemic crisis you need to comprehend who your customers are. This time, personas of your customers are like a base of your strategy so, you need to identify your target customers to ensure your strategy can resonate, engage, and convert them. You can also categorize your customers into different groups to identify the most common challenges they are currently facing and how your products and services can resolve them. For instance, currently most of the physical business owners are struggling to establish their online image and online marketing solution provider offered by ProICT LLP can resolve this issue.

Once you can comprehend these things you can easily come up with the keywords that can boost your pandemic strategy.

Use an advanced SEO tool

There are several types of keyword researches tools in the market that can allow you to take advantage of the keyword trends in the market right now. You can use paid and free keyword research tools to know about keyword volume, social mentions, social engagement, and how people are considering these keywords.

Focus on non-COVID terms

Although many business owners are using the coronavirus terms and phrases in their FAQ sections, many more are likely to happen in the non-branded space. Search terms like this are ideal to target the group who are concern about the economic and healthcare impact of the pandemic. As a business owner, you need to understand the value of these searchable terms as they are telling more about your customer’s needs during the pandemic crisis. This is why you need to conduct bulk research to come up with the terms that are high level, intent-specific, and question-based that support your customers in crisis.

How to utilize your keyword list?

With each passing day, more and more information is released to educate viewers about the current pandemic crisis in the market. For this reason, it is valuable to start generating content around the keyword list you have created to help your customers during the pandemic.

In the end, we hope that the above tips can help you to find suitable terms to spread information about your business. Moreover, you have any further questions or need any help regarding keyword research services then, consult with the marketing experts at ProICT LLP. The certified and experienced professionals at the site are always ready to help your business out even during this pandemic season.

Top Free SEO Tools You Should Be Using During the Quarantine

Leave a Comment / Digital Marketing / By ProICT LLC

What to achieve more traffic and better SEO results with less investment? In the year of the corona pandemic, most of the digital marketing agencies are looking for the same to boost their results. Well, their wishes do come true with this blog post where I will explain top SEO tools you should be using during quarantine to boost the SEO result.

What do you need to comprehend?

Right before we start with the list of tools it is important to understand over the time search engine has become more crucial than ever.

New trends are emerging in the market and in order to stay afloat, you need to keep your SEO tricks right under your sleeves. And by term new trends means AI window, voice recognition, voice command, AI assistance like Siri, Cortana, Google assistance, and Amazon Alexa. If you want to stay in the market even during this challenging time of pandemic then, here are top SEO tools you can use:

Google analytics

Let’s begin the list with the most obvious one- Google analytics. Being an invaluable digital marketing tool, no SEO topic is complete without its mention. When utilized with knowledge and skills, Google analytics can provide a lot of useful data about the website such as a number of people visited the site, traffic rate, traffic resources, location demographics, and more. With this exact and detailed information about the website, you can come up with a full-proof strategy based on what works and what doesn’t.

It is one of the most important tools in the market that every SEO service provider should be using to come up with the marketing strategy to promote their products and services online.

Answer the public

Answer the public is one of the most overlooked tools in marketing. However, it can come handy when you want to optimize your content for the voice search. As AI assistance is trending nowadays having a tool like ‘Answer the public’ is crucial to find out about the questions or phrases people use when they search online to optimize your content accordingly.

The tool also provides the keyword suggestions with phrases such as “like”, “with” and “versus”. It is an excellent content that allows you to create better content that people will enjoy and more likely to share.

Keyworddit

Another amazing tool that you can double your results is the ‘keyworddit’ a free tool that allows you to find keywords from the subreddits on the Reddit and a list of threads that allows you to find where the particular keyword was used.

You type in a specific subreddit it will filter down a handful of keywords along with the monthly research for those exact terms in the U.S. this way you can cover the wider geographical area. Keyworddit is easy to use and can provide some in-depth insides into the interest of the target audience.

Woorank

Woorank is another important tool that allows you to have some useful insights that can help you to further enhance your website SEO. How does it work? Well, it simply creates the SEO score for your website and a suitable marketing checklist that will guide you to fix any possible issue with your website’s SEO.

Another important feature of this tool is the ‘social shareability pane’ that allows users to have social network data such as numbers of likes, comments, and shares across social networks. Isn’t cool? It also has the section where you can find information like how your website pages load on the mobile devices and how much time they take. it is an ideal tool for professionals who offers digital marketing solutions to promote different brands.

That’s enough for today, we will further continue this topic in our next blog post. Until then, you can test and try these SEO tools.

Tips to Boost Your Video Marketing Strategy Part 2

Leave a Comment / Blog, Digital Marketing / By ProICT LLC

However, this blog post is published in the continuity of my previous blog titled “Tips to Boost Your Video Marketing Strategy (Part-I)” which will help you to understand the role of video marketing strategy in Digital Marketing. Moreover, some tips to create effective videos in order to increase the online reputation of a brand or an online business. So, in my opinion, you should read the previous blog first before reading this one.

As I said in the previous blog, you have learned about three video marketing tricks, so let’s continue this blog post with the rest one.

Make the video topic clear

If we take a look at the internet, as there are tons of video content and their providers are ready to compete and steal the attention of your ideal clients. That is why SEO experts prefer to choose clearly communicable and attractive topics for the video with relevant titles and descriptions that will help you to quickly grab your audience’s interest. To engage your audience, you have to provide enough information to decide whether they want to watch your video or not.

If you want viewers to stick with your video of five minutes or longer, you need to provide them a reason to stay with an accurate and informative summary Or outline. In the outline, try to highlight two or three benefits that they’ll get from watching your video, or provide the main plot points if it’s a narrative.

It can also be helpful to transcribe your videos. This will enable viewers to skim the content if they prefer, while it can also help search engines index your video content for relevant search queries.

Tell stories with your video

Storytelling is a vital piece of a video to make it successful as viewers will mostly forget the writen text or information that you share, but they’ll always remember a funny or inspirational anecdote which connects with them emotionally.

So use storytelling in your every video to help them understand the world around them. However, inspirational or meaningful stories can also be one of the best ways to communicate a complex situation or idea.

Here are five tips on incorporating effective storytelling into your videos:

Showcase your expertise – Share customer success stories, or create deep-dive videos on a topic of interest to your viewers in order to highlight your expertise and your success in helping people with challenges similar to theirs.

Follow the trend – Join the conversation on hot or new topics in your industry by sharing your opinion or your unique take on the trend.

Show a process – Make viewers feel like a brand insider with a behind the scenes view of your processes, or help them to solve a problem using a video which outlines a step-by-step process.

Inspire – Share an inspirational, or aspirational, story which captures viewers’ attention and invokes positive feelings, which they’ll, ideally, then associate with your brand.

Get personal – Help your viewers get to know the people behind your brand, which, in turn, can help them feel more connected to your business.

When video marketing is done right, it’ll provide viewers with a chance to get to know you and your business in a way that other forms of content marketing can’t compete with, because it much more closely simulates the experience of a face-to-face interaction.

And creating video content has never been easier, with so many tools, apps and mobile devices, now easily and affordably available. With a little time, effort, and a planned video marketing strategy, you too can begin to share video content that’s of value to your ideal clients.

Now it’s time to end this post here, I hope both blog posts will help you to learn video marketing techniques so that you can get more traffic on your website. In case, if you are in doubt or confused, you can read more blogs and articles at the website of ProICT LLC.