Digital Marketing Archives - Page 4 of 10

Why Having A Strong Brand Identity is Crucial for Digital Marketing Strategy?

Leave a Comment / Digital Marketing / By ProICT LLC

Nowadays, the internet has become a necessity of our living as we all prefer to surf the internet rather than opening a book when it comes to find any information and even for studies also. Since the internet is everywhere, even online businesses also depend upon the internet to implement their promotional and online marketing strategies for brand advertisement.

However, the identity or online reputation of a brand is a very crucial factor for every business including small business, established business, agency, or nonprofit can gain a competitive advantage. As we know small-sized companies don’t have many corporate communication departments or teams. But, they need to still build a robust brand identity for the business.

When it involves attracting new clients and successful marketing, there are two critical areas where agents and brokers struggle the most:

Brand identity
Creating a marketing strategy

To induce clients within the door, brokers or agencies must create a story of themselves or organizations that aligns with the characteristics that differentiate them within the market.

What elements do you need for successful online marketing?

There are three main principles of price, consistency, and separating from the pack. to make a successful brand and marketing strategy, agencies must target the third principle first. Policy pricing and coverage conversations will come later. The perception of your brand or organization is what’s going to get clients within the door first.

According to online marketing professionals, most B2B buyers are already 57% of the way through the buying process before the primary meeting with a representative. If a client already made that call in their head before even meeting you. It’s critical that the content and also the perception you set out there about yourself and your agency aligns with the values of the customer that you’re trying to build in.

A key element to target is messaging and tailoring a brand identity to your core customer base. In crafting your brand identity and constructing an advertising campaign that more commonly used language and messaging that when seemed sophisticated and professional, now often seems outdated.

Marketing is what people consider your product and repair. This might show a discrepancy than what you will initially think marketing is. It’s not SEO or social media ads. It’s what people consider your product and repair, the perception of you due to the products that you just sell the people you sell to, and therefore the stories you tell about you and your company.

A strong brand maximizes a business’s impact

Branding offers a corporation endless opportunities to expand and grow its reputation and broaden the business’s reach. By developing a powerful brand, a business can establish more practical avenues and platforms to inform its story and maximize its impact on targeted audiences. All businesses need strong branding strategies to remain relevant, effective, and competitive in today’s market. A branding and digital marketing expert who understands your brand can be a great way for communication together with your customers and are committed to work for you and your business to make a brand that’s unrivaled in your field.

A strong brand builds customer loyalty

A brand represents the values that underlie all of the business interactions. Customers are more likely to have interaction and form connections with businesses that share an identical set of values as their own. Building a robust brand attracts audiences that recognize the worth of your business and forms an audience of more loyal customers.

A strong brand promotes business stability

A branding strategy always includes establishing a brand voice and elegance that’s consistent so as to realize credibility and reliability. By creating a brand strategy, a business is in a position to use its integrity and consistency to focus on a selected audience and establish a stable market. This stability within the market results in instability within the business.

However, it is found that having a strong and impressive brand population is very necessary for every online business to get success. I hope this blog will help you to be aware of the importance of brand identity while running an online business. In case you need any kind of assistance or want to know more about digital marketing solutions, the ProICT LLC is here to help you any time. On the website, you can read out more blogs and articles related to digital marketing strategies.

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Are You Using Right Digital Marketing Technique for Your Business?

Leave a Comment / Digital Marketing / By ProICT LLC

In the world of online marketing, things are changing daily, suppose you will be out of the box for a month, you will be like a numb who is not aware of the latest digital marketing techniques. If we take a look back at the techniques that worked last year felt like a wayside, and Google now not allows us to spam the net with links and keywords. When working in the online marketing industry, digital marketing professionals should always be ready for changes, so it is necessary for them to welcome and adapt new changes with new ideas to be at the top of search engine rankings. In this blog, you will find some digital marketing strategies that are must to implement for online companies if they need to extend their organic traffic.

How to find the right marketing technique for your business?

If you’re running a business and you’re worried about understanding the new digital marketing trends then, hiring a digital marketing expert can be the right choice for your business. and for professionals, below are some tips to utilize evergreen strategies of digital marketing that you should know while working in this domain.

Start with your business goals

Strategic marketing, whether digital or traditional, starts along with your firm’s strategic goals. What are you trying to achieve? Does one want to grow the firm? Are you trying to achieve visibility for your brand?

You need to know which segments of the practice are you targeting along with your marketing strategy. Most firms have a variety of client types that buy a range of specific services. Once you need to be more narrow for your choices, it’s time to urge a deeper understanding of your target market. However, every business goal is to form their content visible on the featured snippets of Google searches.

Develop your digital marketing strategy

An effective digital marketing strategy framework has three key elements. If you have already done this work for your overall marketing strategy, then it will be quite similar for your online marketing strategy.

Differentiators

What sets your firm or practice aside from your competitors? Often, the research you performed earlier will facilitate your discovery of differentiators that you just might not be tuned in to before.

Market Positioning

The subsequent element of your framework is the market positioning of your firm. How is your firm positioned relative to key competitors? Your positioning is constructed upon your differentiators. they’re the bricks that build the house that’s your market positioning. Your positioning gives your audiences a cohesive and compelling story they have to prefer your firm over your competitors.

Key Messages

What key messages do each of your audiences have to hear? These will likely vary from audience to audience. For example, potential employees are likely to have an interest in several things than your referral sources.

Google loves the businesses that build a brand

Some companies think that brand building doesn’t impact their SEO results, but surprisingly it does. Promoting and building a brand gives them trust and authority, and Google loves these two features when it checks websites. Queries related to a brand influence Google’s algorithm, so companies should strive to induce their web pages to feature within the first search results. But it’s important none of the content Google lists about you incorporates negative information.

To be at the tip of SEO rankings, you need an omnichannel approach to SEO. So use all online marketing tools available to create brand awareness and provide Google relevant material for its indexing process. The more pages you get on the primary page, the higher positioned your brand is and also the more clients you get.

Organizations, as well as professionals, need links to create your brand, but once you don’t understand how to create them, it’s smart to rent an SEO Company because they will analyze your relationship along with your clients and determine what content you wish to form to deepen the connection and reach out a wider public. you’ll be able to also reach dead set experts in your niche and influencers and ask them to share brand-related content on their social media platforms. It’ll help brands to reach out to new clients and build your brand quickly.

Google also prefers mobile-friendly websites

We mentioned voices rummaging around for a reason. 30% of smartphone users conduct voice searches after they use Google to seem for something. Does one think Google suggests their page if it’s not mobile-friendly? it’s many other companies that provide identical services. It can pick any one of them.

You can use a web tool to test if your website is fully optimized for mobile devices. When the location doesn’t pass the test, you would like to regulate it immediately. and since you most likely haven’t any app design skills, you wish to rent an expert to modify to a brand new theme and make a versatile layout that reconfigures the web site elements when someone accesses it from a tiny low screen.

Therefore, the blog ends here, I hope it will help you to better understand online marketing techniques. so try to use it as your digital marketing tactic for better search rankings as well as more loyal customers too. In case you need any guidance or assistance while implementing the above strategies, you can have a word with the digital marketing experts of ProICT LLC. Also, you can read more blogs and articles related to it.

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Effective SEO Techniques To Drive Organic Traffic On A Website

Leave a Comment / Digital Marketing / By ProICT LLC

Understanding search engine optimization is a crucial thing as it is a vast process that needs lots of strategies, expertise, and skills. Well, according to online marketing experts, SEO is a necessity of every online business or brand in order to gain popularity and build more reliable customers. Most readers who are reading this blog are well aware of the basics of Search Engine Optimization, as they have read so many blogs and articles based upon SEO.

Understanding search engine optimization is a crucial thing as it is a vast process that needs lots of strategies, expertise, and skills. Well, according to online marketing experts, SEO is a necessity of every online business or brand in order to gain popularity and build more reliable customers. Most readers who are reading this blog are well aware of the basics of Search Engine Optimization, as they have read so many blogs and articles based upon SEO.

Why professionals choose SEO for online marketing?

As we all know that search engines serve millions of users per day to find out the most relevant answer in order to resolve their queries or problems. However, SEO is important because it keeps the search results fair and genuine. For instance, the higher you rank in results pages, the more clicks and traffic your site will generate. moreover, it improves user experience, makes it more likely for customers so that they can become your repeating buyers. And the icing on the cake is many internet users blindly trust the result of search engines and for professionals having a presence in top searches is the main focus of every website.

Related Post: Basics of Link Building In SEO For Beginners

Ways to Drive Organic Traffic By Using SEO Techniques

In the online marketing world, staying on top of the searches need a lot of research and experimentation. as per the experts, fulfilling the ranking terms of Google’s search algorithms can be a little difficult because the algorithms do so many checks before ranking a webpage into the results. If you are one of them, then have a look at below SEO techniques in order to increase the organic traffic rate on a website:

Mobile first design

In the present era, using mobile phones has become a basic need for everyone, and because of that professionals prefer mobile first design for websites, so that more and more users can leverage or access the particular website. As per a survey report, more than 69% of online searches were done through mobile devices. So, it is very necessary to make sure that your website looks good and performs well on mobile devices too.

Focus on better user experience

Every website owner or professional aims to serves the best service to its customers as loyal customers mean a lot for their business. Customer loyalty is one of the prime concerns of every business owner. It is very simple like if a website looks shabby, not trustworthy, old, and outdated then, it can affect your existing customers and new customers also. In order to avoid these kinds of situations, you should focus on the website and its performance.

So now we need to end this blog here, if you need more information related to Search Engine Optimization techniques, then I would suggest you check out the website of ProICT LLP. At here you will get all Digital Marketing Services at one place that fits your pocket too.

Google Ads & Facebook Ads – Where Should I Advertise?

Leave a Comment / Digital Marketing / By ProICT LLC

Picking up the right online advertising platform for marketing is one of the toughest things for every Digital marketing professional. In online marketing, it is called Pay-per-click (PPC) which refers to all the online advertising strategies that are used to increase the online reputation of a business. However, there are so many platforms available in the marketplace for online advertising and promoting a brand.

In this blog, you may learn about the benefits of Google ads and Facebook ads, so that they can choose the right platform for an online ad.

What are Google Ads?

In simple term, Google ads is an online advertising service offered by Google itself, which appears in search appear in search results on google.com or the search result page. Google offers several paid advertisement services that make your ads appear at the beginning of the search results by Google. In order to maximize the impact of your Google AdWords campaigns, you need to understand which campaigns work for your business and where to form improvements.

What refers to Facebook Ads?

Out of all social media networking platforms, Facebook is the one having more than 2.50 Billion active users across the world. because of the constantly changing behavior of the audience, Facebook is considered one of the best choices for business owners and online marketing professionals too.

Difference between Facebook Ads and Google Ads

While choosing an advertisement platform, the most common factor is the way how products or services are shown to consumers. However, Facebook ads allow their users to support their interests, while Google shows relevant ads to those keywords that are used for searching or trying to find a product. In simple terms, Facebook tends to concentrate on brand outreach, while Google focuses on lead conversion. Let’s explore both in a very little more detail.

Google Adword allows business owners to target users who supported the search query they enter on Google, also called keywords. Primarily text-based, these ads are geared toward showing relevant promoted results to users that may help them in their search further. From a user’s point of view, after they perform a Google seek for a selected keyword, they’re shown pages of ends up in usually but one second.

As per the PPC Marketing experts, the Google Ad platform lets them create campaigns that will only appear when users search a keyword that is used for advertisement. For a targeted approach, local businesses can target people trying to find their keywords in a specific geographical area or location.

When it comes to select an advertising platform, Google and Facebook are two most preferred by Search engine marketing professionals. But many professionals got confused about selecting a suitable platform to conduct a PPC Advertisement. If you’ve traditionally only used search ads, I highly recommend giving Facebook a try. Lots of advertisers are seeing really good success, and it’s a great way to stretch your advertising budget further.

On the other hand, if you’ve only used Facebook Ads, you may want to give AdWords a place in your digital marketing strategies. AdWords lets you reach people right when they’re searching for your product, something you don’t want to miss out on. You’ll pay more for these clicks, but it’s worth it if you can convert at a high enough rate.

If you are one of the users who use the traditional way of searching ads, it is recommended to give a try to Facebook. As there are lots of advertisers getting success with Facebook ads, and it’s a great way to expand your advertising budget for the future goals.

However, Google Ads are more popular than Facebook Ads. According to PPC Advertising experts, using Google ads can be a great option to get more traffic to your website. While Facebook Ads are used when you have a strong audience base on it that can drive from there.

As it is obvious, it is tough for small businesses to get traffic in low budget, Facebook Ads are proved beneficial than Google Ads. incase you need any assistance in PPC Advertising strategies, I would suggest you have a look at the website of ProICT LLC, where you will get experienced experts who offer all the digital marketing services in one place.

Reasons Why Nobody Wants to Hear from You on Social Media?

Leave a Comment / Digital Marketing / By ProICT LLC

It can surely be frustrating when you are getting nowhere even after putting tons of effort into your social media channels to spread the word about your brand. Do you actually know What Content Should Be Posted On Social Media? You can still use all the modes of the social media network and still get nothing in return, why? Because you are focusing on only you-like, what you do, why are you doing this, and how good you are at it.

The problem is common with newbies who are active in all aspects of social media and actually have great content ideas to share, but the only problem is they are self-centric rather than being client-centric. We all have that in common, especially when it comes to putting yourself in the front, but if you want to attract traffic, engage the audience, and bring conversion, you should learn how to balance what you do and how you can help others? If you are struggling with the same self-promotion situation and wondering why people don’t want to hear from you? Then, the below post is just what you need.

Why are people not interested in hearing from you?

Here are the possible reasons you fail to catch the attention of your target audience with your social media posts:

It is all about you

Have you ever been to a party where you met someone who is telling stories about himself? I have, and as soon as you start talking about something else that is particularly not about them, their heads turn out on your way, and they give you a long stare because it is not about them. It is quite amusing to see how the glassiness that takes over their impressions as they mentally check you out.

It doesn’t matter whether you call it narcissism or low esteem or any other cause, but this is the case with most people who actually turn off others after they encounter them for a couple of times. I am not saying that you fall in the same category, but when it comes to social media, you need to have a strategic plan and social media marketing specialist at the place to get things done.

You are not sending any messages to your readers or audience

Your whole reputation and efforts you have put so far depend upon the message you want to communicate to your client. The priority of your message should be “what you can do for others” rather than what you can do for yourself. When people are looking forward to connecting with someone, it is usually to seek help- the question can you be the helper they are seeking? This rule applies right from buying a smartwatch to acquiring smart services. A person who is looking for any of the both will not go to a person who is not going to help.

You are not a problem solver

Are you the problem solver? If not then, start seeing yourself as a problem solver because that’s what people are looking for. At the same time, some of you have a niche audience that you can help while others might have widespread appeal. Your messages need to be the same- telling how you can help others? You need to show empathy to those who you can help. While you can relate with them, empathizing with them will create the connection that will serve your goal.

There is no empathy in your content.

What your audience wants to know that you know who they are, you have heard their issues and can help them. The online audience tends to flock who understands their issues and can help with them. If you pay attention to the influencers in the industry, you may find that they are outstanding because they are offering services people need. If you can’t follow the same path, then look for the third-party; there is no need to feel embarrassed when asking for help.

In the end, there are several things you may learn as a newbie, and at some point, it may feel like you need guidance. At that point, you can take a step forward and ask professionals at the ProICT LLP for further guidance. For more information, please visit the website.

How Covid-19 Has Changed the Landscape of Social Media Marketing?

Leave a Comment / Digital Marketing / By ProICT LLC

The year 2020 is going far worse than what we had expected while celebrating New Year on 31st 2019. On the other hand, businesses that use social media marketing services to reach their customers now need to follow certain etiquette while posting about their products, services, or general awareness. Every day seems like a new struggle with increasing pandemic cases, crumbling economics, and rising crime rates. In such a hassle, social media platforms that used to be a means of entertainment have become the ground for discussions and arguments over the health crisis in different parts of the world.

While some people consider social media platforms a boon- for providing tips and tricks to stay safe in the current situation, others just find it a curse to spread fake news. What people need to understand every piece of information available on social media is not reliable.

The impact of Covid-19 on social media engagement

As people adjust to the new reality of pandemic, whether it is related to work or home, it has changed their buying behavior as a consumer. During such a difficult time, they focus only on essentials and cutting down the expenses and investments they used to make before the pandemic crisis. Now, the question is, how has it affected social media engagement?

According to the three months of pandemic data in hand, the US market has recorded;

The lowest engagement rate in the last 5 years
The downward trend of marketing
The posting rate on social hit the lowest in between March and April

Here the point you need to pay attention to is that people are spending more time online, but the engagement rates are going nowhere.

Related Post: What Content Should Be Posted On Social Media

How people are utilizing social media during a pandemic?

You all may agree upon the fact that the COVID-19 pandemic has made a huge impact on our day-to-day life. People who used to walk at least 2km in a day, attend multiple meetings while sparing some time to catch dinner dates with their loved ones are now living in isolation. As a result, the utilizing of social media has increased, and it is solely for two reasons:

First; people want to bridge the gap made by pandemic
Second; they want to entertain themselves and fill the void

In both of the cases, social media platforms turned out to be supporting source people were looking for. Let’s take a closer look at the top social media channels to learn how people have responded to the pandemic crisis.

As per the survey on 25000 participants from 30 different countries, the kantar found that the usage of messaging and video calling services grew as the severity of the pandemic started to increase. In the beginning, they recorded a 27% growth which increased to 41% in the middle phase and reached 51% in the final phase. The results send the indication that people who are living in isolation are dwelling into messaging and video calling to bridge the physical gap created by the pandemic.

Facebook

Being one of the most popular apps in the world, Facebook witnessed an extreme spike in the usage- all thanks to the pandemic. However, the upsurge was limited to only two main segments-private messaging and video calling. Unfortunately, these are services of Facebook that don’t monetize. As a result, the profit margin is going down, and business is struggling to maintain the communication tools.

Twitter

Twitter- the social media platform that has gained popularity for its aiding and disaster management processes. Used by some of the known world leaders, Twitter has helped countries to obtain and spread information about the COVID-19. However, despite its good deeds, the CFO of Twitter Ned Segal explained that “the yearly revenue that used to generate through advertising has been affected due to the Corona pandemic.”

It is indeed a challenging time for both brands and customers, and right now, there is no correct way to act on social media channels. The next few months are going to be totally unpredictable, and even if it means customers will spend more time on social media, it will be challenging to compete with the utilization of news and entertainment. The best possible thing marketers can do right now is to keep a close eye to data and benchmarks to come up with posts to capture the customer’s attention.

Instagram Launched New Reels Feature To Replace Chinese Tik Tok App

Leave a Comment / Digital Marketing / By ProICT LLC

As we all are aware of the news that the Chinese app popular with the name Tik Tok has recently banned by India and other countries also. After this audience is looking for other replacements of this Chinese application. On the other hand, many social media platforms are leveraging this golden opportunity as a social media marketing technique.

There are so many applications that are available in the marketplace such as Dubsmash, Triller, Mitron, Funimate, Chingari, Roposo, and Vande that are replacing the Tik Tok. But there is no doubt that the Chinese app Tik Tok is something that rules on the heart of the audience.

Impact of Tik Tok on the youth

Tik Tok is one of the top media apps which allows people who can showcase their acting skills and other talents through this app which may help the users to get a chance in acting in film industries. Moreover, there has indeed been a rapid increase in the use of Tik Tok or other similar applications by teenagers to gain popularity and cure boredom.

Basically, the app was developed in China and owned by Byte Dance. In the initial years, the application was formerly called Musically and now people known as Tik Tok, with more than 500 million monthly active users and is accessible in 34 languages.

Instagram’s new reels feature

In the race of replacing Tik Tok, Instagram has also launched its own short video feature called Instagram Reels, which is quite similar to the Chinese Tik Tok. This new Instagram reels feature allows their users to create short 15 to 30 second videos by adding various filters effects, popular music pieces from the Instagram catalog, and different speed effects, timer, and much more.

Even the social media channel has also initiated a hashtag #FeelitReelit that allows users to follow content being posted to Reels on the launch of the new feature. In simple words, the feature will fill in the gaps that have been created to replace the Chinese app, while Tik Tok users rejoice as they now have a new platform to cut the boredom.

How users can leverage this Instagram feature?

However, Instagram Reels isn’t a separate app like Tik Tok, it is just an option integrated inside the Instagram application. Moreover, it allows their existing Instagram users to have the opportunity to try this new feature. Here is a short tutorial or steps for those who are still blank about the reel feature:

The first thing you need to check whether you have received any update over to Google Play Store and App Store and check if a new update is available. If yes, connect the phone to WiFi and install the update.
After successfully updating the app open the Instagram camera, you will find Reels option right next to the Boomerang, Superzoom, hands-free, and layout.
Now you can click on Reels and select your favourite audio from the Instagram Music library. For that Facebook has already partnered with prominent music labels to provide their user with a vast collection of songs to users so that they can create interesting Reels or short videos.
As it is similar to Tik Tok, Reels also come with an option or a suggestion that allows users to record their original voice besides lipsyncing. Moreover, Reels also let users add AR effects and provide options like Timer, video Speed to edit videos as required before sharing.
if user is not satisfied with the created video, they can discard it and reshoot the new one. As Reels feature also let users re-record a video and even delete it if they want to do so.
Once the user finished their Reel, they can choose to share it with either their followers or their friends on Instagram. Users can share their Reels to their Feed as well as Explore so that everyone on the Instagram can see it.
And one more thing user with a Public Instagram account will be able to share Reels on Explore. It will help them to create a better video for the Reel to be seen and discovered by the wider Instagram community. Private account holders will be able to share Reel to Feed with followers or as Stories or DM as well.

After the launch, Instagram Reels feature has started rolling out on both Android and iOS. If you are unable to use the feature right now, try updating your Instagram app to finally get the feature. Well, many social media marketing professionals have already initiated the usage of Instagram Reel feature to create promotional videos for brand marketing. If you are still having any doubts or confusion about any of this feature or any other social media marketing strategy, then you consult with the experts of ProICT LLP. It will be a right place where you will find several digital marketing services in one place and it will fit in your pocket too.

The Complete Guide to Amazon Alexa SEO- Part 2

Leave a Comment / Digital Marketing / By ProICT LLC

Hey there, we’ve met again- it must be destiny, right? No? Oh, you must be following our blogs to continue what we had left incomplete in our previous “Complete SEO Guidance To Promote On Amazon Alexa”
post. Well, we were explaining about the Amazon Alexa smart digital home assistance that allows customers to place an order on Amazon with a single command. We also shared one or two tips that can help you to be on the good side of the Amazon Alexa to make sure she chooses and purchases your brand over others. So, let’s continue what we had left incomplete.

How to convince Alexa to choose you over others?

Target to achieve amazon choice

If you have scrolled around in Amazon then, you may have noticed that Amazon choice badge that shines brighter on a few products.

Ever wondered what it is? Well, the logo indicates the item that will be chosen by Amazon Alexa if she is given a relevant keyword for the products by the user. Throughout the public statement, Amazon has already confirmed that Amazon’s choice is the product that determines which product Alexa chooses for the users. Although there are no available options or choices to submit your product directly for Amazon’s choice tag, the company has revealed some of the requirements for being chosen.

Amazon closely considers the price, shipping, reviews, and ratings before putting any product on Amazon’s choice list. In our last blog, we have explained how to make your products available on prime, send more customers to your Amazon page to make a purchase, and product shipping, and now it is time to look into other aspects of the Amazon Alexa SEO.

Product rating and reviews

When optimizing for the Amazon Alexa, it is important to manage the product rating and reviews. The Amazon customers often leave reviews for the products they have purchased from the platform. Now, people like you who are aiming for the Amazon choice; product reviews are the most vital card in hand. There are different services available on the Amazon seller that use follow-up emails to encourage happy customers to leave happy feedback on the products.

Amazon sends angry customers to your product team, giving you the opportunity to resolve their issues. Remember, buyers can remove their previous negative comments, so it is worth reaching out to the customers and resolving the conflict.

Optimize for SEO

After managing customers, product shipping, ratings, and reviews, the final way to ensure your product is set up for Amazon search engine optimization. The most important thing you need to understand is that Amazon is not Google. And unlike Google, Amazon doesn’t care about your Click Through Rate (CTR); or unique fresh content. Here, presenting your product in the best manner possible is the key to get a higher ranking. the best ways to optimize for the Amazon searches:

Images

To capture the attention of the customers, make sure to use only high-quality Images. On Amazon, consider your images as the salesperson. Take a closer look at the Amazon sales guidelines and follow all the rules, you can use as many pictures as you like. Make sure each picture of your product is at least 1000 by 1000 pixels, so the desktop users can easily zoom them to see the details.

Title

The Title is crucial to get your product rank for certain keyword searches. Fortunately, Amazon helps sellers with the best title formula. For instance, A product on Amazon has an ideal title, has product color, brand name, model number, and then size. The amazon guidelines aim to help both search ratings and customer’s understanding of products. However, there is a never-ending debate about the length of the product titles. However, we have found that if you focus on the information and readability and stay away from the cheap phrases, then, customers will indeed reach them out.

Information and bullet points

While providing information about the product, it is important to focus on the bullet points so they can be shown above the fold before the customer clicks on the view page to see the rest of the product information. As most of the buyers use their mobile devices to view the product, it is vital to focus on creating the description that appears above the fold.

Keywords

Just because Amazon is different from Google doesn’t mean that it has no value of keywords, and while it seems there is only space for one and two keywords, there are actually more than thousands of characters available. However, Amazon will recommend you to use the keywords in a meaningful way rather than stuffing it. For instance, if you use two terms like ‘white chocolate cake’ and chocolate cake, Amazon will only take “white chocolate cake.” There is no need to play a game with the Amazon- they simply hate it.

Amazon is always ready to help sellers with their products, and this is what makes Amazon search rank an achievable goal. Moreover, if you are looking for the Search engine optimization services to take advantage of Amazon’s program such as Amazon Prime, Amazon Sponsored Products Ads, and Amazon Business to convert with a high rate then, ProICT LLP is the right destination for you. Visit the website to learn more!

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Complete SEO Guidance To Promote On Amazon Alexa

Leave a Comment / Digital Marketing / By ProICT LLC

Amazon Alexa has become one of the buzz technologies of the twenty-first century. After all, who doesn’t want a voice-powered digital personal assistant that can play music, tell a story, sing a song and place an order with one command? Amazon- the Seattle-based company, has already acquired a large portion of online marketing with its unbeatable marketing strategies and shipping services. Still, when it comes to Alexa, there is much more to unfold.

Alexa- the secret weapon of amazon

As far as I have learned through the market research, Amazon is focusing on the bigger picture, and Alexa is a critical part of the overall plan. Through the AI and voice search, Amazon is willing to open new doors of opportunities for both consumers and third-party merchants who sell on the amazon by allowing customers to place the order by simply saying aloud what they want to purchase.

It may seem like Amazon made the right decision by investing in Alexa. This Ai-powered digital voice assistance has many features that have made many people believe that she is the coolest sister of Siri. As the home technologies are growing further with each passing year, Alexa could be Amazon’s way to get ahead of the market competition.

How to get on the good side of Alexa?

If you want to promote your products on the Amazon Alexa, then you need to be on the good side of the Alexa. Let’s look into the points that will help you to accomplish it:

Make your products available on prime

First thing first, in order to have products accessible from the Amazon Alexa customers to be available on Amazon Prime. If you are not familiar with the Amazon prime then, it is the plan that allows customers to subscribe on a monthly or yearly basis to have their products shipped with two-day shipping. Items available on the Amazon prime are fulfilled by Amazon (FBA) to be part of the prime program. If you are willing to have long-term sales on Amazon, then it is recommended to invest in Amazon Prime.

Send your customers to Amazon to make the purchase

The next thing you need to do on Alexa’s good side is to make sure that as many buyers have ordered your Amazon listing as possible. This will increase your products’ chances of falling into default selection for re-orders for buyers who are making the purchase from Alexa. Let me tell you how it works? If you ask ‘Alexa order me a shampoo’, she will go through the list and find that customer has ordered Paul Mitchell Tea Tree Special Shampoo in the 33.8-ounce size in the past, then she will default to re-order it again. So, the trick here is you need to get that first order from the customers so, Alexa will continue to order from you in the future. So, what you need to do is send potential customers to your amazon page to make as much purchase as required.

Manage the overall shipping time

This point here can be frustrating, especially when you don’t have direct control over the inventory that Amazon has. What you need to understand is product shipping plays a crucial role in earning that Amazon choice badge that captures the attention of loyal customers. We know that the speed of the shipping varies depending on the fact where the inventory is.

For instance, if you send 400 shampoo bottles to amazon, it will distribute to multiple warehouses. Amazon does it to reduce the shipping time. A smart seller would always manage the inventory size and keep track of 4 to 6 weeks of stock at Amazon.

Although the window to rank on the Amazon Alexa is narrower than Google, it is achievable. That’s enough for a quick overview; we will further discuss it in the next post. Until then, you can visit ProICT LLP to check out other blogs.

Steps To Track Conversions Through Google Analytics

Leave a Comment / Digital Marketing / By ProICT LLC

Nowadays, digital marketing is a requirement to run an online business, that is why the demand for professionals in digital marketing is rising so rapidly. When we talk about digital marketing, using SEO tactics always comes at the top of the list. SEM is acronyms of Search Engine Marketing, which is a process of promoting a brand or a business through Search engines.

Search Engine, for example, Google, is the place where a user can search about anything which they want to know about. In SEM there are two terms one is Organic (SEO) and another one is Paid (PPC). If you are an SEM professional, then you are aware of the terms Organic SEO. Basically, organic SEO refers to Organic Search Engine Optimization that belongs to the process used to obtain a natural rank or placement on (SERP) Search Engine Result Pages.

A few examples of most common techniques used in organic SEO are using keywords and keyword analysis, backlinking, link building to increase link reach, and content that is relevant for readers. However, professionals use SEO strategies to get more conversions through traffic on the site. The reason behind publishing this blog post is to tell you about organic conversions and how can you track these conversions.

What is the Term Organic Conversions?

Basically, the conversion is a general term used for those visitors who turn into the customers. Earlier, the success of Search Engine Optimization depends on the SERP ranking of the relevant keyword. But now it turns on the count of conversions done through the organic traffic. That is why it becomes more important to track the count of visitors and conversions on your site.

Ways to track organic conversions

The SEO market is filled with lots of tracking or analytical tools when it comes to tracking conversions. But as per SEO professionals, a Google Analytics tool is one of the ways for tracing conversions through Search Engine Marketing. Here are a few steps that will help you to track conversions through Google Analytics tools which will give you accurate results for analyzing as well. Google Analytics is a free tool that collects all the relevant information about the online actions of active users on a website.

Create A Goal In Google Analytics

First of all, you need to set your priorities or goals to track conversions on your site. If you want to set up your goals go to your Google Analytics standard reports and click on the “Admin” button mentioned in the top right corner. To add goals click on Goals>+ New Goal> select the heads (Destination, Duration, Pages per session and Events) under which you want to set goals for tracking.

Set Up Organic Keyword Conversions

Once you create goals to trace conversions the next thing you need to find those keywords which are driving conversions. To create the Organic Keyword Conversion report, you will need to visit Traffic Sources > Search > Organic and click Customize. The best thing is you can get the complete report, for that adds metrics (such as Visits, Goal completions, Goal conversion rate, and Organic searches) for Report content. Once it’s done you need to add ‘keywords’ in the Dimension Drilldowns section after that you can get an organic keyword conversion tracking report to analyze the keyword conversions.

So the above are some steps that are a must when it comes to tracking organic conversions by using the Google Analytics tool. I hope this blog post will help you to a better understanding of organic SEO techniques. In case if you are facing any issues or difficulties then, I would suggest you can consult with our Digital Marketing Professionals for expert suggestions. If you want more information about SEO services, read our blogs on several topics available at the official website of ProICT LLC.

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