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5 Things You Were Doing Wrong To Improve Your Digital Marketing ROI

It is already middle of the August and we are approaching the year 2020 a way faster than we thought. However, we still have not learned our lesson and stop making mistakes we were doing at the beginning of this year, thinking they will bring more ROI. The truth can be harsh and can hit you to the core but no matter what you need to accept your mistakes and move ahead. That’s how things work in the digital marketing world!

Your digital marketing strategy for business should be designed in a way so, it can pace with your organizational goals and deliver the desired ROI. Figuring out what you can do to enhance your digital marketing ROI is like winning the half of the battle. That’s why we have come up with this blog to educate you about the most common mistakes you were making to enhance your marketing ROI and what can be done to correct them.

Most Common Mistakes While Enhancing Your Digital Marketing ROI

You are not Preparing Your Website for Mobile Future: Considering the fact how much time all of us spend staring our mobile screens, it is no surprise that it has become significant to make your website mobile-ready. One of the most common mistakes people make is not preparing their websites for mobile users. Today, nobody walks with laptops in their hands and when it comes to viewing the desktop websites on mobile many would like to skip that part. Plus, it takes a desktop website a lot of time to load on the mobile screens which is a straight NO NO for many.

Solution: – The mobile websites are the future of the digital marketing so, if you have not optimized your website for the mobile devices, then it is time to acquire web designing and development solution right away!

Related Post: How to Make Your Website Standout In Search Results

You forgot to install the Google Analytics on your website: The second most common mistakes people make while running a digital marketing campaign is to miss out a key ingredient by not having the proper Google analytics in place. Even if you are not ready to analyze and improve your website, you can still optimize it to track traffic on your website, its fundamental source, click-through rate, which content of your ranking and much more.

Solution: – Google analytics is a crucial aspect of your website. It will not only help to track down all the necessary activities but also help to make changes to enhance the ROI of your digital marketing efforts. In addition, if you ever design to re-design your website in the future, then the analytics will help to figure out how your new website should be managed and optimized.

You have not made any improvement in your call to actions: The whole idea behind putting Call-To-Actions on your website is to encourage visitors to take the desired action regarding the products and services you are offering. From downloading the content on the site, filling out the form to reaching out to the support team, there are different types of Call-to-actions on the websites each design to serve a unique purpose. However, there are many marketers who fail to track the down their call-to-actions to see if they are performing the way, they were supposed to be.

Solution: – As an owner of the digital campaign(s) you must keep a track of your call-to-actions and how they are performing. If you think that your call-to-actions need to be changed, then consider them to enhance the performance. For instance; – if you think that your certain call-to-action is directing on a wrong page, then redirect it with digital marketing service.

You have not updated any fresh content on your website: If you are serving in the digital marketing world for a long time, then you may have heard that “Content is the king”. As many consider (including Google) that quality content is the pillar on which the SEO is based and run upon. Therefore, it is crucial to update the quality content that targets your audience on your website from time-to-time basis. In fact, if you update the blogs and articles on the topic related to your products and services then your visitors would pay more attention to your website and probably come for more.

Solution: – Blogging is one of the most popular ways to market your brand among the online visitors but that doesn’t mean you should limit down to written content. Today, visitors respond more to the blogs that contain visuals such as video, images, and info-graphics. If you haven’t started posting the visual content, then it is time to add them into your list of 2019.

Your social media presence is long forgotten: As you read in our earlier post “In this era of technology, social media is no longer the platform that connects but has become a place where people evaluate the products and services they are looking for”. Now you don’t have a presence on the social media platform or worse you have accounts but you are not managing them, then you are making a costly mistake. Not having a presence on the platforms where your visitors spend most of their time can seriously affect the ROI of your Digital Marketing Services.

Solution: – To overcome this major issue, you may need some help from the professional digital marketing company who will work in a direction to enhance brand recognition among online visitors.

Your Digital Marketing Campaigns are not Providing any ROI Lately

If your current digital marketing strategies for better ROI is not delivering the results you have expected from it, then it is time to take some major steps to turn the table. Moreover, if you facing issues while improving your marketing ROI, then you can acquire some expert help from ProICT- the best internet marketing service provider in New York.

website-for-business

How to Make Your Website Standout In Search Results

A wise man once said “You can’t always be the most talented person in the room but you can be the most competitive”, and we could never agree more!

Businesses- whether brick or mortar, a digital store or something that lies in between has to face immerse competition which leaves them with only two options. First – to differentiate themselves from the crowd, and the second is to find themselves at the bottom of the race. Of course, there are only a few who will give up too early without fighting for dominance. While others like to go with the first option, to save their businesses, they might need still need SEO Services to stay on the top of the competition.

Why Differentiating Yourself is Important?

In this AI-assisted era of digitization, a meaningful differentiation of your brand has become more than just necessity. In its absence it is easy to get disappear in the sea of marketing campaigns without leaving a trace behind. So, the question is “how are you planning to set yourself apart from the crowd?” Well when it comes to the digital world, search engines like Google, Bing and Ask have got your back. However, appearing on the first page of the search engine result pages is actually an accomplishment hard to achieve.

That’s why we have come up with this post to make sure your brand doesn’t get left behind when everyone else moving above on the search result chart!

How to Appear on the First Page of Search Engines

How do you think search engines work actually? Do you even search engines work with an aim to provide better user experience? What are factors that decide if the website can rank on the first page or not? Well, these are some of the most common questions that come to our minds when we think about search engine ranking. In this below post, we will answer all of these and other questions.

  • Understand how Google ranks websites on its charts

A common question we often hear related to Google ranking is “How Google determines which page to display?” Of course, it doesn’t have enough time to read each and every page so, how? This is where search ranking comes for the rescue. Nowadays, search engines like Google, Bing and Ask strive to become more effective by delivering reliable and helpful results to their daily searchers. What they do is to make the things easier is divide the websites into three main categories- relevance, helpfulness, and trustworthiness to rank them on pages accordingly.

The very first website that appears on the search engine right after the paid advertisement is that website that Google has chosen on the basis of the search queries. Still, the ways how Google act is based on the complicated algorithm but you don’t need to get dwell yourself deeply into these concepts and focus on making your website content more relevant, helpful and trustful to achieve higher ranking.

  • Long-tail keywords can build authority on your behalf

Those who are new to creating digital marketing strategies for business must understand that ‘keywords’ are a crucial aspect of the Search Engine Optimization (SEO) services and strategies of 2019 have moved beyond the keyword stuffing that many still follow to rank.

Although keeping themes are actually helpful, search engines are making some huge algorithm changes to find out if the websites are using the main keywords in meaningful ways or not. Bloggers in 2019 are using long-tail keywords to achieve a higher ranking on the search engines that actually work for many websites.

  • Optimize the structured data to improve the listing appearance

To beat all the odds and appear on the first page, you have to take advantage of all of the opportunities available to enhance the visibility of your web site on search results. The best way to accomplish it to optimize the structure data in your content. Why snippets? Well, in the hassle of finding an appropriate result for their queries many people only look for snippets before clicking to view the full answer. Adding structured data snippets in your website content will not only get you more clicks but also create legitimacy and draw more attention toward your website. Hence; higher ranking on the search engine result pages.

Related Post: SEO Checklist: How It Helps Small Businesses?

What are the Takeaways of the Above Tricks?

AI-lead programs are no doubt smarter than average human beings, but they still need assistance to determine what information on the website is more important. Therefore adding proper tags and headers in the website ensures that crawlers can grab all the available information that makes the website relevant and reliable for search engine users.

In the end, if you still struggling to appear on the first page of search engines, then SEO experts at ProICT LLC- the best digital marketing service provider company can help you out of the situation. Visit the website to learn more about it!

small-business-seo-checklist

SEO Checklist: How It Helps Small Businesses?

Running a small business is not a child’s play. To do that you need to pull up your socks and work harder on your marketing strategies to improve your business’s social popularity. In today’s digital world, every business owner has to face competition in their fields which indicates that survival in the market has become more difficult than ever.

Due to lack of time and awareness, many start-up and small size organizations forget to pay attention to social or internet marketing. Those who are unaware of Search Engine Optimization (SEO) thought that it is a waste of time, money and energy but in reality if it is done properly SEO services can help you to get a good ranking on Search Engine Result Pages (SERP).

What Search Engine Optimization (SEO) Exactly Do?

Search Engine Optimization (SEO) is a continuous process that needs improvements or modifications in every few months. But, once it was done in the correct way it can make your website appear on the first page of Google result pages. According to SEO Experts of ProICT LLC, good ranking cannot reflect overnight.  You can leverage the skills of professionals who have expertise in Search Engine Optimization to reserve a long-term success.

Is SEO Beneficial for Small Businesses?

This process will take some time to get genuine ranking for a site, and it will be a little challenging for small business because they have limited time, resources and lack of assets too. In small businesses, SEO helps to grow business and build web awareness and also build a strong web presence to attract more customers towards your website. As per studies, it was observed that internet users trust those sites that appears on the first page of Google Search Engine Result Pages as compared to other search engines.

So, what you need to do to rank your small business on the first page? The following blog will answer this question in the right manner. Through this post, you will also adapt some points that can help you to increase the visibility of your brand on search engine.

  • Needs to get a rank in Local SEO

Local SEO is just the beginning of the whole SEO process that targets your local area for optimization on various search engines like Google, Bing, Yahoo and Ask. Firstly, you need to promote your website in the local area which is related to your city or country. Have you ever thought, how Google Search Engine knows “From where a company is operating”? Well, when someone searches something with the name of the specific place, the search engine analyzes the details or map, fetch and show the available data in listing platforms. You can take advantage of this default feature with Search Engine Optimization services to rank higher among the local companies.

  • Choose appropriate keywords for optimization

Keywords are not just words used in SEO, they are like the heart of the digital marketing campaigns. Keywords play an important role in getting higher ranking in SERP. Here are few factors you need to remember while selecting keywords for SEO campaign:

  • User Intent
  • Google Search Volume
  • Current Ranking Position
  • Competitiveness of the Keyword
  • Quick Win Keywords
  • Measure to Manage SEO
Related Post: 3 Digital Marketing Trends to Keep Your Eye In 2019
  • Last but not least: A Good Content with relevant keywords

Content is something that adds interest and a strong impression on Reader’s life. As per the SEO experts of ProICT LLC, the complete SEO process starts and ends with content quality. Good content with keywords plays the most important role in Search Engine Optimization (SEO). It varies how Google is going to rank your content. Here are some tips, you need to follow when writing a search engine friendly content:

  • Do keyword research
  • Start writing high-quality content
  • Incorporate your keywords
  • Make it interesting and friendly for the reader
  • Promote your content

I hope this blog can help you to understand the Search Engine Optimization (SEO) checklist in a better way. So what are you waiting for, follow the above-mentioned SEO checklist and rank your

digital-marketing-trends

Top 3 Digital Marketing Trends to Keep Your Eye In 2019

There was a time when roadside banners, hot air balloons and newspaper ads were the only way of dragging the attention of customers toward your products. Now, when that era has long gone, digital models have taken over the marketing field. Living in the 21St century, I believe that “marketing is no longer walking with printing, TV and radio ads but has taken the road to digitalization”.

When we talk about the businesses handling the marketing change, there are many who are on the cusp of the latest marketing trends while others are just catching up with the trends that have fallen out of the race a long ago. It is up to you to decide in which category of businesses you see yourself. The one who is struggling to adapt to the change? Or the one who believes in beating all the odds and staying ahead in the game?

If you are still in the daze or aww of the 2018 marketing trends, then 2019 marketing trends will leave you more inundating than ever. In 2019, it is not only the technology change that will spin the whole game. So, to prepare you ahead the time, we have come up with the best digital marketing strategies/trends to watch out in 2019.

Best Digital Marketing Strategies to Implement in 2019

Omnichannel Marketing Will Increase the Heat This Winter

Omnichannel has become a new buzz word in the digital world but the fact is only a few people are aware of the actual meaning behind this term. The best way to understand the concept of omnichannel marketing is to compare it with “multichannel marketing”.

What you do in the multichannel marketing is set up different marketing touchpoints which interact with each other to make the journey of the customer much smoother and easier. Let’s take an example to understand it. Suppose, you have come across a client through the social media channel, now after interacting for a while, you want to convert it through email. Here you have used two different marketing channels to interact and nurture your lead.

The concept of omnichannel marketing is similar but more universal. The term ‘Omni’ means “all of the places”. If simply put, omnichannel means creating touchpoints that work with every marketing channel used by the customers.

Majority of the marketers only target social media channels as they believe it still ranks as the top digital marketing channel. However, you cannot just engage the client by commenting on social media posts. Some of the most common channels you must check out are:

  • Podcasts
  • Live broadcasts
  • Apps
  • Direct mail
  • Offline events

If you believe the digital marketing service provider, all of these channels can take over your traditional marketing channels. So, is your business ready for the future?

Artificial Intelligence will Make You Feel Home

Artificial intelligence is considered as future technology by many. AI lead voice assistance devices like Amazon Alexa and Google have become a part of our homes or should I say something that makes us feel like home!

The future of AI is no doubt bright and with each passing moment, it is gaining the abilities to perform the fundamental task. With this rapid growth, days are not far when AI will become a standard like smartphones. On the current note, organizations are using AI to identify current trends and perform competitor research.

Past in 2016 Gartner predicted that “a time will come when the AI will author all the business content on the internet” Although the accuracy of this prediction is still under the clouds I have come across some AI-written articles this far myself. AI is just good at gathering some heavy data and writing the news brief about business and sport. The published articles might not have the same impact as hand-typed one but they can surely save money that cost to spread the word.

Related Post: What is Influencer Marketing and its Importance?

Good Content Still Matters

In 2019, content marketing still rules the digital marketing as a true king! Although the people would emphasis on shades in content, the quality will always matter. With the change in the interest, the digital writers have started to dig further to learn about the actual interest of the readers. Having a clear understanding of the target audience will make the message more impressive.

So while delivering the quality content was, is, and will always matter in digital marketing, crafting it to target special industries can help to yield more impressive results.

In the end, there is one question left for you to answer “are you prepared to face this changes in 2019?” if not, then it is time to join hands with ProICT experts who will help your business to go through the entire year without losing any valuable customer.

Importance of Influencer Marketing

What is Influencer Marketing and its Importance?

“Influencer” is the word that has been used for centuries to criticize individuals who have the power to manipulate the perception of people. But in this digital era where social media has become a bridge of connection, the definition of influencer has changed and transformed into a new marketing tactic. As the people around us have started to rely upon the social media more and more the influencer marketing has made its path to the front and companies are spending more time and money to tactic more than ever and working on providing social media optimization services.

As there are brands are constantly looking for a way to put their brand on the digital map, ProICT recommend to implement influencer marketing as a part of our strat0egy. Now, who are reading this with blank faces need to learn what is influencer marketing and why it is so important? So, without wasting a single breath let’s begin with the information.

What is Influencer Marketing?

What was the last product you brought? Did someone suggest that product? Or you asked a friend about it after seeing it online? In my opinion, at some point, someone has suggested a product to you. Now, that someone can be a close friend, a popular actor, a trusted person or someone who follow on social media. The point is an influencer is a real person who convinces their audience by providing reviews on the products and services which is right opposite to glamorous TV ads.

By the term “influencer marketing”, we mean a process of finding and working the individuals that can influence a huge number of audience on a specific social media channel. In other words, influencer work as a promoter to a small community of followers to endorse the brand’s products. With these two separate definitions, many argue that influencers are just a way to build a brand relationship with the new audience and making their existing customers more loyal.

Why Influencer Marketing is Important for Your Brand Promotion?

Have you ever thought that your audience would act on the recommendation of a friend or someone they know rather than a stranger? Well, that’s how influencer marketing works. Here are some of the main reasons why you should invest in influencer marketing:

  • Consumer take recommendation from influencer more seriously

With the growing popularity of the social media channels, your brand is losing its power and becoming what consumers think of it rather than have a separate opinion. This can be changed with influencer marketing. As the audience trust the words that are spilled through the posts of the influencer, it can be used to improve the image of your brand in the market.

According to the recent survey influencers have a higher power on whether the audience will buy your products or not. Just think over it for a moment “why people follow influence?” Because they trust them, admire them and would try whatever they will recommend. Influencers are the trusted gatekeeper of their community and followers believe whatever product they will recommend would be more organic and credible.

  • The reach of social media

The social media channels are rapidly growing across the globe opening new doors of marketing opportunities for organizations. Upon the publication of this blog post, the total number of Instagram will cross 700 million users which makes the fourth fastest-growing social media app. Just imagine, through the influencers, you can reach this mass audience covering all the age groups.

  • People are no more interested in your pop-up ads

Do you what is the most irritating thing over the internet? Yeah! The pop-up ads that cannot be skipped. Although, you may think it is the best way to grab the attention of your audience it is far from a pleasant experience. So, what they have begun to do is block your ads completely. Heart-wrenching, right? Watching your money going into veins like that. So, rather than wasting your hard-earned money on the ads people are blocking go with influencer marketing to reach your ads blocking consumers with the information they want.

Influencer marketing is not everyone. You have to have the right product to showcase on the social platform and there needs to be an influencer available for your product in the market. But in the end, it still worth your valuable time and money to invest in influencer marketing.