It is already middle of the August and we are approaching the year 2020 a way faster than we thought. However, we still have not learned our lesson and stop making mistakes we were doing at the beginning of this year, thinking they will bring more ROI. The truth can be harsh and can hit you to the core but no matter what you need to accept your mistakes and move ahead. That’s how things work in the digital marketing world!
Your digital marketing strategy for business should be designed in a way so, it can pace with your organizational goals and deliver the desired ROI. Figuring out what you can do to enhance your digital marketing ROI is like winning the half of the battle. That’s why we have come up with this blog to educate you about the most common mistakes you were making to enhance your marketing ROI and what can be done to correct them.
Most Common Mistakes While Enhancing Your Digital Marketing ROI
You are not Preparing Your Website for Mobile Future: Considering the fact how much time all of us spend staring our mobile screens, it is no surprise that it has become significant to make your website mobile-ready. One of the most common mistakes people make is not preparing their websites for mobile users. Today, nobody walks with laptops in their hands and when it comes to viewing the desktop websites on mobile many would like to skip that part. Plus, it takes a desktop website a lot of time to load on the mobile screens which is a straight NO NO for many.
Solution: – The mobile websites are the future of the digital marketing so, if you have not optimized your website for the mobile devices, then it is time to acquire web designing and development solution right away!
Related Post: How to Make Your Website Standout In Search Results
You forgot to install the Google Analytics on your website: The second most common mistakes people make while running a digital marketing campaign is to miss out a key ingredient by not having the proper Google analytics in place. Even if you are not ready to analyze and improve your website, you can still optimize it to track traffic on your website, its fundamental source, click-through rate, which content of your ranking and much more.
Solution: – Google analytics is a crucial aspect of your website. It will not only help to track down all the necessary activities but also help to make changes to enhance the ROI of your digital marketing efforts. In addition, if you ever design to re-design your website in the future, then the analytics will help to figure out how your new website should be managed and optimized.
You have not made any improvement in your call to actions: The whole idea behind putting Call-To-Actions on your website is to encourage visitors to take the desired action regarding the products and services you are offering. From downloading the content on the site, filling out the form to reaching out to the support team, there are different types of Call-to-actions on the websites each design to serve a unique purpose. However, there are many marketers who fail to track the down their call-to-actions to see if they are performing the way, they were supposed to be.
Solution: – As an owner of the digital campaign(s) you must keep a track of your call-to-actions and how they are performing. If you think that your call-to-actions need to be changed, then consider them to enhance the performance. For instance; – if you think that your certain call-to-action is directing on a wrong page, then redirect it with digital marketing service.
You have not updated any fresh content on your website: If you are serving in the digital marketing world for a long time, then you may have heard that “Content is the king”. As many consider (including Google) that quality content is the pillar on which the SEO is based and run upon. Therefore, it is crucial to update the quality content that targets your audience on your website from time-to-time basis. In fact, if you update the blogs and articles on the topic related to your products and services then your visitors would pay more attention to your website and probably come for more.
Solution: – Blogging is one of the most popular ways to market your brand among the online visitors but that doesn’t mean you should limit down to written content. Today, visitors respond more to the blogs that contain visuals such as video, images, and info-graphics. If you haven’t started posting the visual content, then it is time to add them into your list of 2019.
Your social media presence is long forgotten: As you read in our earlier post “In this era of technology, social media is no longer the platform that connects but has become a place where people evaluate the products and services they are looking for”. Now you don’t have a presence on the social media platform or worse you have accounts but you are not managing them, then you are making a costly mistake. Not having a presence on the platforms where your visitors spend most of their time can seriously affect the ROI of your Digital Marketing Services.
Solution: – To overcome this major issue, you may need some help from the professional digital marketing company who will work in a direction to enhance brand recognition among online visitors.
Your Digital Marketing Campaigns are not Providing any ROI Lately
If your current digital marketing strategies for better ROI is not delivering the results you have expected from it, then it is time to take some major steps to turn the table. Moreover, if you facing issues while improving your marketing ROI, then you can acquire some expert help from ProICT- the best internet marketing service provider in New York.