Digital Marketing Archives - Page 3 of 10

Webinars- Steps to Become A Success with This Practice

Leave a Comment / Digital Marketing / By ProICT LLC

Webinars are powerful! For years, it’s been an effective content marketing tactic. And the best thing about it is your prospects can hear you talk and see the slide right on their computer screens.

When leveraged right, webinars can:

Build your brand from scratch
Establish and grow your authority
Generate convertible leads
Use blogs, articles, and other types of content for repurposes

Although everything sounds amazing with the webinars- there is one issue, what? Not all webinars are created equally. As more and more companies are experimenting with this practice, the web is getting cluttered, making it far more challenging to capture the attention of your event.

Don’t worry, through this post, you will learn how to pull your webinars from zero conversion zone to capture desired attentions, but before that, let’s discuss webinars with an obvious question:

What is the webinar?

If put in simple words, a webinar is an online seminar. It has everything you experience in a seminar; a host, presenter, presentation, and, most important, audience. The only fundamental difference between webinars and seminars is webinars are purely hosted online.

Now, you must be wondering, is there a difference between webinars and online videos? There is. The webinars allow the direct interaction between the audience and the presenter.

Benefits of using webinars for your business?

Well, we have never used a webinar so, why start now? Maybe you want to have the given benefits:

You can reach wider audience across the globe
Your audience can directly interact with you
You can gain leads
You can establish trust among your audience
You can get inspiration to perform better

If these reasons are not enough to encourage you to start with webinars then, we don’t know what else will do.

Once you are ready to start with webinars, here are some things to keep in mind.

Secrets only great webinars hosts know about

If you have just started your journey, then you must be worried about getting ignored by your target audience; well, here is the strategy you can use to avoid that.

Understand your audience

In order to understand the audience who will attend your webinars, you need to ask yourself:

Who will be attending?
What challenges are they currently facing?
What are their goals?

Answering these questions will allow you to plan a webinar that is more focused on improving the life of the attendees.

Think about the visual tone

Set a visual tone and try to align everything with it.

For example: – place your logo where it makes sense and captures the attention of the viewers. You also need to use the right font, size, and other visual elements to represent your overall style.

These small details might make sense to many, but they are crucial to create a cohesive experience for your audience. Also, they will put a formal image of your brand, making you recognizable mainly if you utilize the same visuals in your content marketing solutions.

Keep mobile users in mind

Don’t assume that everyone who is participating in your webinar has a laptop or computer. According to a survey, around 7% of webinar viewers prefer mobile screens, so you need to keep that little probability in mind while planning your webinars. Understand, your attendees will only purchase from you if you have provided them a flawless experience, and in order to achieve that, you need to:

First: – Choose the platform that supports mobile users
Second: – increase your text and usual so they can understand everything

Offer your products and services on Add-on

Still, wondering whether you should add your products in the middle of a webinar or not? Well, doing it will not ruin the whole experience.

As long as your webinars contain everything it promises, your audience should be perceptive to whatever you pitch.

while putting your products and services on the add-on, the only things you need to remember are:

The rest of your webinar should useful with or without your products and services
Make sure you present your product when it makes sense

Consider running a paid webinar.

Nothing in this world comes free, and as a Social media marketing expert, I know, webinar marketing can be costly. However, a paid webinar could pay for itself.

Asking your attendees to pay for the webinar can indeed meet their expectations about the quality of content you will provide. Make sure you deliver to match that expectation.

You don’t have to take this step in an absolute hurry as asking your attendees for money without their expectations will ruin your image. Therefore, wait, you are prepared to go.

That’s enough for today… We will further discuss webinars in our next blog posts. Until then, you can start with the above tips or read more about other marketing channels through our blog posts. Visit the website to learn more!

Instagram Starts Suggesting Posts To Keep Their Audience Engaged

Leave a Comment / Digital Marketing / By ProICT LLC

Instagram is one of the most used social media platforms that is used to implement Social media marketing strategies in order to promote a brand or an online business. With more than 3.5 billion active users, social media channels are growing tremendously and leaves a strong imprint on the audience. From past few years, it is now a preferred medium for businesses to reach out to its target audience.

This platform is extremely effective in helping various brands to achieve out to new customers and build an enormous following of brand name advocates. However, Instagram is a completely visual platform that is quite different from other social media channels. Like Facebook is the channel that relies on both text and pictures and Twitter, which relies on text alone. But , Instagram mainly focuses on enabling users to share images or videos with their audience.

Insatgram began recommending posts

However, Instagram is allowing their users to explore more on their feed with the “suggested posts.” These posts come from accounts you don’t follow, will show up after you’ve reached the top of your feed and provides you the choice to stay scrolling with Instagram’s suggestions. From now on, the feed has been entirely determined by users’ preferences and therefore the people they follow.

For the past few years, Instagram has shown users a message once they reach the tip of their feeds, meaning they’ve seen every post over the past two days from people they follow. With suggested posts, they’ll have the choice to stay scrolling past that marker for more content.

Related Post: Instagram Launched New Reels Feature To Replace Chinese Tik Tok App

The suggested posts won’t be the identical ones that show up in Explore. They’ll be associated with the content that folks already follow, whereas Explore aims to point people toward adjacent content, says Julian Gutman, head of product at Instagram Home. He used space content, which he follows and engages with on his feed regularly, as an example. A suggested post may well be a brand new space photo from someone he doesn’t follow, whereas his Explore page might contain posts associated with physics more broadly.

How does Instagram roll this feature?

According to Instagram, the app’s algorithm will make the suggestion supported posts from accounts “like those you follow and posts just like those you wish or save”. Earlier, users had no choice but to go away from the feed once that they had seen all the posts made within the last two days. Now, they will move past the message to look at the suggested posts. they’ll even have the choice of reviewing old posts from the accounts they follow.

This step will capture users to the feed for a far longer time and also the suggested posts are different from those visible within the Explore section. While posts in the explore page match with the post that is similar to your interests, the suggested posts will carry more streamlined posts.

As everyone knows that Instagram is the most preferred SMM Strategy that is loved by both SMM Professionals and business owners too. So it is necessary to implement it to increase the brand reputation as well as online presence. To know more about Social media marketing tools and techniques you can read out more blogs and articles at the official website of ProICT LLP.

Thing Every Professional Should Remember While Doing Email Marketing

Leave a Comment / Digital Marketing / By ProICT LLC

At the present world of online marketing and promotions, thinking of a well-executed email marketing strategy as the backbone of a successful content marketing program. It’s an essential structure that supports your various content efforts and is the best technique for building a subscriber base – which is critical for achieving value from your content marketing program.

Just how important is the email channel? Consider this: 93% of B2B marketers report using email to distribute their content, according to a survey report and research. And, perhaps even more importantly, 74% of marketers who use email consider it to be the most effective distribution channel for their content.

Why content matters in email marketing?

But, just like most things in the world of content marketing, email is not a set-it-and-forget-it tactic. Media trends, informational needs, and consumption preferences evolve; and people change careers, upgrade their devices, develop new interests, and discover new obsessions. If you aren’t prepared to maintain the effectiveness of your email content to ensure that your experience is always viewed as fresh, useful, and personally relevant, your once essential resource can transform into a fly-like nuisance that won’t stop buzzing in your reader’s inbox – keeping it from performing to its full potential.

If you are looking to evaluate the fitness of your email content, CMI’s original 7-Minute Email Workout infographic is a great quick-start guide on how to test the strength of your e-newsletters and fine-tune your delivery strategies at all levels of experience – beginner, intermediate, and advanced.

So here is a complete guide you in this email adventure, we’ve developed a list of some of the best tips for writing effective emails that your subscribers will not only read but will be excited to receive.

Avoid over-sending similar emails

Although your subscribers love your brand, they don’t want to hear from you every single hour of every day. Overusing email as a communication channel is a common error that many companies make when it comes to email marketing. However, this can be avoided simply by determining the best time of day and day of the week to send emails by monitoring your subscriber’s response, and sticking to that timeframe.

Overall, mornings are typically the best times to send emails since most people are on their screens as they begin their day. But remember that every audience is different, and may respond better to different times of the day. Test various timeframes and as you narrow it down, make note of the times that seem most active so that you have a few to choose from in the future.

Create a captivating subject line

Picture this: you’re at the breakfast table, starting your daily WFH routine, and you receive an email. Which subject line is going to pique your interest? “Check out our monthly sale”, or “Exclusive offer JUST for you: read this before you pay full price for a new summer wardrobe”. Odds are you’d click on the second one, simply because it demands more attention than the former.

What you put in the email subject line counts—it could be the difference between the inbox and the trash bin. To write a captivating subject line, consider the subject of the email and your audience. Is your audience younger? Use relevant lingo or pop culture references that they might be more apt to pay attention to. When you put yourself in the shoes of your subscribers, your emails will surely draw more engagement.

Focus on creative content

We live in a time where everyone can be considered a “creator.” Whether it’s Tik Tok dances or Instagram influencing, creative content is consistently posted across platforms every day. So why not add it to your emails? Chances are, many of your subscribers are also social media users who see this type of content every day and enjoy interacting with it. To increase engagement for your emails, try adding relevant, creative content within your email strategy.

Depending on your industry, creative email content could be a makeup tutorial, quick styling tips from an expert, or a how-to DIY home project. Give subscribers relevant information and watch engagement rise.

Have a consistent design

I love colors, stickers, and wild fonts as much as the next person, but consistency is key when it comes to email marketing. Keeping a consistent and clean design helps subscribers understand the flow of your emails and anticipate where the information they’re looking for is most likely to be located.

This isn’t to say you shouldn’t utilize these elements in your emails: a fun design is always a great way to capture a subscriber’s attention and can help to make your brand more recognizable. Aim to create templates that are eye-catching yet simple enough for subscribers to follow along with.

Content Marketing and Artificial Intelligence: A Perfect Match Made in Heaven

Leave a Comment / Digital Marketing / By ProICT LLC

Artificial Intelligence has come a long way since Alan Turing first asked “Can Machine Think” in 1950. For years, scientists and engineers only dreamed about creating computers who can assess the situation, understand it, and make decisions- just like a human.

Although it is still a distant dream, the various advancement and development in artificial intelligence have already started to alter human life in many ways. Of course, similar to other inventions in their early days, Artificial Intelligence has also fallen prey to both extreme criticism and hatred. However, in recent years, AI has started to show unbeatable potential in content marketing- one of the main pillars of digital marketing. The fascinating relationship between Artificial Intelligence and content marketing has allowed marketers to see different points of view, with people arguing for and against it. That’s why ProICT- one of the leading providers of Content marketing services in New York, has come up with this blog post to explore the possible relationship between AI and content marketing. What are you waiting for? Hope on…

What is artificial intelligence?

It is the obvious question, but do you know the obvious answer to this? NO? In simple words, artificial intelligence is the ability of a computer device to access information, learn patterns, and think to make decisions. It constitutes human-like thinking, communication, problem-solving, and learning skills. As you already read above, the whole concept of AI revolves around creating machines with human-thinking capabilities. There are claims that an era will come AI will rule the world- making our lives easier than ever.

How is AI helping marketers to refine Content marketing strategies?

The role of Artificial Intelligence in a vast field of digital marketing varies greatly depending on the aspects of marketing. Here are some ways how artificial intelligence is refining the content marketing strategies:

Bringing a unique experience

Predictive intelligence- a unique feature of AI when mend with content strategies can allow marketers to understand the demands of the individual customers and personalize their services to meet their needs and interests.

Predictive intelligence also offers marketers insights into which content to use for which group of customers. Once you understand the step where users start their buying journey, you can use that information to target the particular content style they are more likely to engage with. Comprehending which content, the target audience positively reacts to helps to plan future content to yield more results.

Creating and modifying content

As an experienced professional, I personally think- coming up with creative content on the daily basis is a tedious task. Even though there are various SEO tools in place to aid with the research which topics are trending, it still takes a significant amount of time to curate the content that is both- relevant to your audience, and engaging to convert them.

In the long run, you don’t create the content just for the sake of doing so. The ultimate goal is to attract, engage, and eventually convert your target audience. AI helps marketers to create content that is audience relevant through each stage of the marketing funnel.

Optimizing content to deliver maximum value

One of the most crucial aspects of search engine optimization solutions is the role of search engines. Gone are the days when it was easier to rank on the search engine. In recent years, search engines have become more authoritative in the process of page rankings. The influence of AI on SEO put the light on the broader picture of how all the elements of digital marketing come together to meet the ultimate goal of the organization.

As a result, the marketing strategies can associate the machine learning and AI to ensure each element of marketing helps to improve page ranking.

Has the era of manual writing come to an end?

There might come the time when most of the news articles and corporate content will be written by machines. However, can a computer writer create a story or novel or a moving opinion piece? For the time being the use of AI is limited to only algorithms and its potential is based on the content we feed it. That’s where its limitations lie.

To completely remove the manual writing the AI has to achieve human-thinking. It needs to form opinions, have feelings to express what they feel about it, and more so, it needs to think critically.

Remember when Elbert Hubbard said, “One machine can do the work of fifty ordinary men. No machine can do the work of one extraordinary man?” It is the case with the AI. The mindset of people and Sci-Fiction- no kidding has made people think that AI will take over the job roles of the content writer or marketers, which is far from the truth.

We know that the invention of the calculator didn’t erase the need of mathematicians. Neither the invention of photoshop eliminated the need for photographers. Likewise, the AI is not going to eliminate the need for writers or marketers. If leveraged with creativity and intelligence, the AI will make marketers’ jobs more meaningful and easier.

So, sit back and do your work while AI does its job.

5 SEO Mistakes Even Professionals Make

Leave a Comment / Digital Marketing / By ProICT LLC

There are plenty of things that could go wrong when it comes to SEO. So, if you are kicking yourself for a recent SEO mistake, then my friend, you are not alone. SEO is indeed a complex field where getting down to the basics can be a difficult task; imagine how much hassle average SEO makes while implementing SEO methods!

There are hundreds of keywords to target, metadata, on-page optimization, off-page optimization to look after, from advanced tips and tricks to tools to get the job done.

The overall situation can be overwhelming, and because of the metrics, you can’t hide any mistakes because numbers will show everything.

You are a genius if you haven’t a single mistake as an SEO. Moreover, if you made some mistakes and are feeling down, then here are some mistakes that professionals do while implementing SEO strategies.

Some SEO Mistakes Even Professionals Make Are:

You forgot to use Google analytics or search console

Ideally, you were supposed to use both to perform better.

Google Analytics gives you a brief overview of your website, including how it is performing on a current basis. It tells you about how much traffic your search engine optimization solutions are driving, demographics, and path your viewers are taking to convert or how long they hang out on the pages before bouncing back.

You are missing out on the big time if you are not utilizing them for SEO purposes.

Yet, some professionals forget to do so. Why?

In the world of SEO, there are hundreds of tools out there; while some are complex and costly, others are relatively cheap and easy to use. Plus, there are some tools we like to use and keep using it- ignoring other key SEO tools.

You are optimizing for wrong keywords

Do you know professional SEO also has a blind post when it comes to keywords optimization?

Sound stupid, right? But it is true. We conduct in-depth keyword research, but doing so can lead to doing things in a certain way, even if there is a far better way to do it. Specifically, we can end optimizing for the wrong keywords.

In many cases, online marketing services providers end up optimizing keywords from a business perspective rather than a clients’ perspective.

To break this habit, conduct keyword research to find what people will search for while looking for your products. Also, try to figure out what language they use to conduct the search.

You are not using internal links

Citing your sources with high-quality links is actually a good idea.

It helps your readers take you seriously while sending signals to Google to be trusted with the good content. However, you often get excited to work on the external links that you entirely neglect or forget about internal links.

Remember, they also matter? They also play a crucial role in boosting your SERP position as they make it easier for Google to:

Crawl your pages
Drive traffic to your pages
Help signal topic clusters

You are not improving content

Did you know Google also has a freshness algorithm? Well, it does.

If you are using the same type of content again and again, then after some time, you might notice that your ranking and traffic start to drop.

Content that is outdated, incorrect, irrelevant, or devalued is not going to drive your website to success.

Plus, in the world of SEO, it is common for links to break, files to go missing, and keywords to fall out of usage. Therefore, it is your responsibility to keep an eye on the pages.

Remove old content- update new content and believe me, Google will love it!

You are optimizing for search intent

Similar to optimizing wrong keywords, professional SEO often fails to optimize for user intent, which can prove to be just devastating as not keyword optimizing for SEO strategy.

Fortunately, optimizing for the search intent has become a lot easier as Google has fine-tuned its ability to understand and deliver what users are searching for.

Generally, Google splits searches into three different categories:

Do search
Know search
Go search

Optimizing for each search intent will maximize the chances of getting the content in front of users who are searching for it.

SEO is not a child’s play; it requires a lot of knowledge and skills to plan, implement, and maintain a result-driving SEO strategy.

The process is enough to drive anyone nuts, and sometimes it is ok to make a few mistakes here and there. But at the end of the day, what matters the most is you are taking advantage of the opportunities to maintain your position on the SERPs. Moreover, if the stress is too much to handle and you are searching for a helping hand, then feel free to consult with the professionals at ProICT LLP. Visit the website to learn more!

Innovative Ways to Use Google Analytics

Leave a Comment / Blog, Digital Marketing / By ProICT LLC

New to the marketing world? Then, you must be throwing things on the wall to see what sticks the best, right? Most SEO professionals focus on making magic happen at the last moment rather than focusing on the basics.

To come with effective marketing strategies, you need to know about the customers’ needs, and to better understand your customer, you need to optimize your Google analytics, but not in a traditional manner! here are-

5 innovative ways to use Google analytics you never thought of, but should start using today

You can use Google Analytics as a multi-channel conversation path

One of the major throwbacks of Google analytics is that it records last-click attribution. The conversation data alone is not meaningful, especially if you want to investigate and learn about the path the customer followed to get there. In many cases, the path has multiple touchpoints over a period of time.

For instance, a customer named “Alice “visits your website through the organic search result page, and after a week, she again visits your website through a social media post. The next day, Alice again comes to the page through the promotional email and directly completes the purchase from the site.

If you see the last-click attribution of Google analytics, you may find that Alice is recorded as a conversion for non/direct organic traffic as she came via email. As you can figure out, this is not accurate data as a series of touchpoints worked here, but Alice was finally converted into sales.

Here, a multi-channel conversation path report can help you see how your different marketing channels, including SEO, PPC, and SMO, came together to result in a conversation.

Here is a quick and easy to understand pattern that will help you to understand where to invest your budget in driving more conversions.

You can compare traffic sources and conversions

After going through the multi-channel conversation reports, you may have an understanding of how different marketing channels work together for a conversion.

Now, what if you are operating in the different markets at the same time? Can you use the same audience approach in all of them?

You should understand that audiences behave differently in different markets, so you cannot assume one strategy fits to all.

You need to compare the traffic sources and conversions on the basis of different markets to make better decisions regarding what is the best place to allocate your resources to bring more leads.

Retention and acquisition

Most of the SEO professionals only focus on the insights that lead to a conversion, but what about insights that highlight points where visitors stopped engaging? Don’t you think it is equally meaningful? By finding out the point where your potential customers start losing their interest can help you to acknowledge the engagement gap in your marketing strategies. How can you do it? A Cohort Analysis Report will help you to accomplish this task.

How to set up a Cohort Analysis Report?

Setting up a Cohort Analysis Report is an easy process. All you have to do is closely follow the given steps:

Sign-in to Google Analytics.
Find the audience icon and click on it
Select Cohort Analysis
Set dimensions
Set metrics

How to read the Cohort Analysis Report?

It doesn’t take any rocket science to understand what the Cohort Analysis Report says, as you can already see white transactions increased at the beginning and a week after it dropped dramatically.

Now, you know what the right time to start re-engaging your audience to improve the performance is. To retain your lost customers, you can run the email campaigns with discounts in week 1 or advertise a new range of products.

I think that’s enough for today, but we are not done here. We will further continue this topic in the next blog post. Until then, you can experiment with these analytics. Moreover, if you are looking for the Search engine optimization services then, look no further than ProICT LLC. For more details, please visit the website.

what-make-people-think-that-digital-marketing-is-an-art

What Makes People Think That Digital Marketing Is An Art?

Leave a Comment / Blog, Digital Marketing / By ProICT LLC

Working as an artist who is starting what you want your work to be seen, and your message to be heard. But there are many artists out there and even more in the online world. This is where digital marketing is very important and can be the boost for your career or if you just want to spread one message. Digital marketing is using the online realm as a tool for advertising. Some artists may not like the idea of advertising themselves, but they have to reach people. People in the art world should make a plan regarding digital marketing. But first here is a brief on what that should entail.

Bases of Digital Marketing

Tags and keywords (for Search Engine Optimization is known as SEO) are used to help people find your work. Keywords are what helps your art get to the front page of a search result since people rarely go to page two online they are performing deep research. Tags are what can help you get noticed on social media sites like YouTube, TikTok, and Twitter. Although the latter refers to tags as hashtags. However, the overall concept is the same.

When a person wants to find something (let’s say pencil drawings) they will type the phrase in the search bar. This phrase will show them everything that falls into that phrase. There is a lot and to stand out you would need to not only make good work but also use other SEO methods. Using the right tags and keywords are good starts to reach a new audience or remind your current one that you are still on the grind. SEO and digital marketing work best when there is a plan or strategy.

The Main Way To Make A Plan

Subscribe

Think as a virtual assistant for small business does: Consistency is king. Planning and scheduling when to post, what to post, and what tags to use is how you can make a presence. This is especially true on social media sites where a lot of artists go to and use. However, you would have to change up the tags since algorithms are funny like that. Once you figure that out you can look into what keywords and tags would work for your work. The great YouTubers built their YouTube views count by posting at their regular intervals. However, they gained their YouTube likes but keeping their high-quality work. This can apply to you too.

Social media is a great place because you can have an interaction with an audience as well as direct feedback through likes to see what skill needs more improvement. Or you can use it to see what type of art people are more interested in.

Keywords, tags, and consistency, are the best tools when it comes to digital marketing for artists, certainly for beginners. A schedule can also keep you motivated and may even inspire you. Therefore, good luck and keep grinding.

Voice Search Rank: Local Ranking Factors You Need to Consider In 2020

Leave a Comment / Blog, Digital Marketing / By ProICT LLC

Do you know 68% of the worldwide searches are covered by the voice search users? It is about the time when voice search will become an important element of the local ranking. SEMrush published a study on voice search last year this time putting the local business searches at the centre of the subject.

The aim behind publishing this study is to provide valuable insight into the algorithms behind famous voice assistants including-Apple’s Siri, Amazon’s Alexa, and Google assistance.

While it can be challenging to cover them all in the same blog post, let’s focus on the most famous- Amazon Alexa for now. However, before we move further, it is important to know-

What is Amazon Alexa? Short definition-

You obviously know what Amazon Alexa is- but there is no harm in refreshing your knowledge, is there? Well, Amazon Alexa is the global ranking system that ranks millions of websites on the basis of their popularity. The ranking is calculated by analyzing a total number of unique visitors and the number of page views for a particular website. The polar opposite of Google, on Alexa, the lower is the rank, the more popular the website is.

Local search: what you need to know?

Right before you prepare your websites to rank on the voice search, it is important to go through the major findings with a detailed insight in the next section.

The length of the average answer is 23 words
Google Assistant offers the longest answer at 41 words
Alexa struggles the most when it comes to answering questions
Businesses can use the regular local SEO tactics while optimizing for amazon assistant
Siri rank website on the basis of yelp rating

How can you use this information for local search?

Google assistant

Being the assistant of the majority of popularity, all versions of Google assistance return different results despite having the same algorithms. Isn’t it amazing? NO, it actually makes it more difficult to rank on the different devices including- Google Home, Google Home Hub, Google Home Mini, and android phone number.

In a study where devices are tested for voice search, it was found that average answers match between all devices is 22% while comparing separately, Google home and hub and android phone matches 66%.

Related Post: Video Marketing Or Voice Searches: Which One Is More Popular?

They have also found that answers are said to be similar across all the devices with only wording being different. Google Assistant was able to answer all but 6.3% of the questions.

So, why was Google’s result different on all devices despite having the same algorithm? And if acquiring Search engine optimization services was enough to rank on these devices? Well, the reason why the result differed is that devices showed what appears in the local pack in regular SERP.

That means Google gives more preference to local sites on the local voice searches. On top of these results offered by Google, the assistant does not seem to be personalized. Therefore, if you want to rank higher on the Google assistant, then, it would be recommended to:

Work on your Google My Business page
Utilized the structured data
Go with content that is simple and easy to understand

Amazon Alexa

Amazon Alexa has become a new hype among the SEO professionals as all of them want to rank on this voice search platform to get direct conversions in the form of online orders. Yet, the platform has the highest rate of failure when it comes to answering questions.

Alexa takes all of the information from Bing and employs both Yelp and Yext data to come up with suitable answers to satisfy the user query. Almost 1 out of 4 questions were unable to be answered by Alexa. Quite disappointed, right? Yet Alexa is popular because of the design and price of its home assistant device. There are many experts who claim that Alexa was only designed as an assistant, not a search engine, so you cannot follow certain tactics to optimize your website for it.

Apple’s Siri

If you compare all three AI assistants, you may find that Siri answers the most questions and only 2% of questions will go answered. The assistance also relies on the yelp to answer questions, so improving your ranking and reviews on yelp is the key to rank on the Siri.

Along with yelp there are four different factors that affect the local ranking on Siri.

Distance
Star rating in yelp
Prices

Similar to Google, Siri doesn’t pay attention to the total number of reviews and considers the overall star rating. It means a business with a few reviews, and overall, 5 ratings can beat the business with hundreds of reviews and an overall rating of 4.5. So, how can you rank on it? Well, it is suggested to:

Work on generating new-star ratings on yelp

Take a step further and optimize your Yelp listing with;

Detailed information
Reliable photos
Choose a relevant category
Update your listing regularly
Respond to reviews

For further information on the local search engine optimization services connect with professionals at ProICT LLP. Explore the website to learn more!

Why Users Are Considering the New Facebook Design as A Nightmare

Leave a Comment / Digital Marketing / By ProICT LLC

Facebook has rolled out another ‘supposed-to-be’ mind-blowing update to capture the attention of worldwide users. However, things didn’t turn out the way they planned, and people actually end up hating it. Yes! You heard it correct; people are so disappointed that they are threatening to quit Facebook.

Now, the experts think that this widespread hate can further taint the reputation of Facebook.

The new interface is the cause behind the hate

If you search ‘Facebook Interface’ on twitter, then everything that surface shouts Negative. Not just negative, each of these tweets represents hate for Facebook. Take a look by yourself;

FB blog 1

Why do users hate the new user interface?

One of the main reasons why people hate the new Facebook interface so much is because it is confusing.

FB blog 2

The first sign of an ideal user interference is how simple it is to find and do things on the web page and what Facebook has done is right opposite to it. So, do you think anyone will want to add Facebook in their Social media marketing services?

FB blog 3

Users shouldn’t have to go through the manual to publish a simple post on Facebook. This new interface will indeed become a lesson for Facebook.

New navigation icons are confusing

Navigation icons should directly take you where you want to go when you click on the icon, but the new navigation icons are quite frustrating. It is no longer clear what will happen if you click on the ‘messenger’ icon, bell icon or any other Facebook icon.

The Facebook messenger icon has a sideways “Z” and a little tail that makes it look like a thunderbolt, but on the desktop, it is so small that no one can recognize it instantly. Instead, they might need to spend some time looking for it before figuring out where it is.

And it is just a minor thing that is causing frustration among Facebook users. It is the host of the new Facebook redesign quirks that creates the perception that it requires manual to post anything.

Facebook group icon

After the Messenger icon, let’s talk about the group icon on Facebook. When there is a group activity, the paw look-like icon will show numbers, which is completely fine- but clicking on the icon takes you on the different page that suggests you a bunch of groups you can join.

It is completely different from what users want to see when they click on the group activity icon to see the activity.

FB Blog 4

Being able to understand and predict what icons help users to do things they want. However, Facebook failing to accomplish this simple task is what causes frustration.

The redesign is so bad that people are threatening to quit

Facebook had months to come up with a new user interface.

Although the overall look is more pleasant to look at, as many have commented the Facebook engineers just copy-pasted Twitter’s design.

The previous beta version also has too many bugs to continue using it, and this supposedly has fixed some of these issues, but it was the complete opposite.

When it comes to designing new user interfaces, people have high expectations from brands like Facebook, and when they fail to meet those expectations and do completely opposite, it ruins their long-established reputation in the market.

Some Most Effective Content Marketing Techniques That Will Amaze You

Leave a Comment / Digital Marketing / By ProICT LLC

While implementing Digital Marketing Strategies, as it is required for every single marketing campaign. Many professionals consider content as a king of the digital marketing domain. Content is not just for filing the webpages, it enables professionals to communicate or convey information to the audience. Good content should deliver the right message related to a brand and reach out to the millions of hearts and minds of the customer.

That is why Content Marketing is one of the best ways when we talk about promoting a brand through online marketing. It will help professionals to increase brand awareness and drives more traffic towards a website. As the New Year 2020 has started, many content marketers are seeking new and impactful Content Marketing Tactics for brand promotion. If you are also looking for new strategies, then you should read this blog first. This blog post will allow you to learn about some content marketing techniques to better utilize the content in the marketing campaigns as well.

Content Marketing Strategies For Brand Promotions

User Generated Content (UGC)

Have you heard about the most popular share a coke campaign initiated by coca-cola?

Through this campaign, the brand tries to build a strong relationship with new and existing customers as well. The “Share a Coke” campaign took off all over the world with the bottles having common US names on the label. The brand increases the popularity and customer interaction also, after starting this share a coke with the campaign. Recently Cadbury also initiated “donate your words” campaign, which has also gained so much popularity in the middle of customers.

I hope now you can better understand the term UGC with the above examples. It refers to generate more customer-friendly content that will help the brand to interact with users. It can be social media posts, comments, suggestions forms too. User generated content works as an effective marketing strategy that builds a trustful and friendly relation between customer and brand. That is why professionals prefer to use more creative and customer-friendly content while running marketing campaigns.

Content and Voice Devices

Nowadays using voice devices is no longer optional, because every single person is using voice technology like Amazon Echo, Cortona, Siri and Google Home in their smart devices. However, using several voice-activated devices for content marketing is very popular and trending in the market especially for the youth. According to a survey report, 78% of the total population of the United States use smart voice recognition devices in their homes and offices also.

Voice searches play a huge role in user searches even many people use voice recognition features most in the comparison of typing it manually. When a user conducts a voice search instead of typing it manually, it allows the user to get a better experience of internet surfing. Because of this top brands realize the value of voice based content and starts implementing voice search technology along with searches via texts.

Podcasting

In the past couple of years, podcast marketing is the new trend in the Digital Marketing world. Podcast refers to the set of digital audio files containing information that is available on the internet platforms for users. As per the survey reports, the number of podcast listeners has increased three times within the last decade and this number is growing as time goes on.

Because of the popularity, so many leading brands are using this marketing as it can contribute to niche marketing and helps to establish their brand credibility within the field of expertise.

At the end of this blog, I hope the above content marketing strategies will help you to learn the tactics to rule the digital marketing world in the year 2020. You can read our more blog posts based upon various Digital marketing strategies. In case, if you will find any confusion, you can have a word with the marketing professionals of ProICT LLC. They are one of the leading Digital marketing service providers in the USA, also loved by their happy customers.