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voice-searches-video-marketing

Video Marketing Or Voice Searches: Which One Is More Popular?

Nowadays, most people prefer to watch a video rather than reading a page of text. According to studies on human nature, people remember 20% of what they see, 30% of what they hear and 70 % of what they see and hear both. Video is no longer just a small part but has grown up to play a huge a role in digital marketing. The above study shows that video marketing can be the best SEO strategy for ranking a website on result pages.

If you are a beginner in video marketing, then you must read this blog. It can give you complete knowledge about how to execute an effective video marketing strategy.

What is Video Marketing and How it Affect People?

The term Video Marketing reflects its meaning, it is a way to promote your business through videos.  If you want to run successful marketing campaigns, you have to be more focused on your strategies. Video marketing consists of everything with moving effects or animated such as Instagram stories, live streaming, newsfeed videos, animated pictures (GIF’s) and many more.

Video marketing can help you to raise customer engagement on your website. Video is very easy to access for both to watch and to produce. Customers like it because it is easy to adapt, user-friendly, entertaining and delightful. Marketers love it because it can help for a huge return on investment (ROI) by using various platforms.

Related Post: How to Make Your Website Standout In Search Results

Voice Searches: Another Way to Attract an Audience

Voice search is a voice recognition technology that allows users to do searches by using their voice. Over the past few years, the use of smartphone assistant and smear speakers like Apple’s Siri, Amazon’s Alexa, Cortana, and Google Assistant become popular very rapidly. Nowadays, more than 20 % of all the mobile searches are done through voice and this ratio will increase in the future.

How Voice Searches affect SEO Strategies?

Voice searches bring both positive and negative results on SEO, but it depends on how you use this strategy for marketing purposes. In some situations where you are unable to write long words to search something, voice searches have become a good option.

Suppose if a user is asking for “best digital marketing service providers in New York”, then voice recognition device tells only the top searches ranked on search pages. If you just want only top searches for anything then you can use this feature. It can help both search engines and marketers to better recognize users need and serve them better traditional text searching.

As I said at the beginning of this blog, people remember those things quickly which they see and listen to both. That’s why an effective video can be a very good example to prove this theory. According to the survey done by ProICT LLC, 31% for experiential marketing, 28% for micro-moments, 24% for motion design, 21% for visual search and only 10% for voice searches are important for digital marketing strategies.

The above survey shows that video marketing is the most preferred choice of marketers as compared to voice searches. That’s why professionals are including videos in their marketing campaigns. For more updates on various digital marketing strategies, stay connected to us.

maximize-conversion-values-using-google-defined-bidding

Maximize Conversion Values Using Google Defined Bidding Strategies

In digital marketing, nobody knows how many ads you run, what they remember is the impression you have left in their minds. While we talk about Google Ads, it refers to an online advertising platform where advertisers need to pay for their brief ads. It is a very essential aspect of digital marketing strategies for business ROI and conversion values.

Google ads contain informative content, interesting videos and eye-catchy banners and much more. Nowadays, many online businesses are spending their money and efforts on paid ads, but still not getting satisfactory results. The reason behind their failure can be the lack of awareness and marketing strategies. So what they need to do to get desired outcomes from Google Ads?

How Google Ads Work and Help You to Perform Well?

As per studies, if you spend $1 to run Google ads, you can end up on average revenue of $2. You can follow below steps to run a successful Google Ads:

To start Google ads, the first thing you need to do is account creation on Google Adwords and create your campaigns as per your goals. After selecting the name and type of your campaign, choose a specific location where your advertisement is going to display. You can target a small or large area too like an entire country or just a small city.  Set your daily budget and payment options such as manual payments, automatic payments and monthly invoicing.

Here comes the main task which is the selection of keywords, it can be a little tricky and difficult especially for beginners. Advertisers put money on the targeted keyword that is commonly known as bidding strategies. Google will automatically raise the lowest bided ad on the top in order to increase conversion values. Last but not least in ad extension, you have to provide a little description that can help users to understand your business in a better manner.

What Type of Bidding Strategies You can Choose?

In Google ads, beating your competitor is not an easy task. Nowadays so many Digital marketing strategies for business ROI are available for professionals to run an Advertisement successfully. Few strategies are following that can help you to maximize your conversion values:

  •  Manual cost per click (CPC): This strategy provides you complete control over the clicks. You can select your counts of clicks manually for a particular keyword. It can be a good option for an experienced bidder, but not for beginners. If you set a high bid can cause of overspending or wasting of money and time and a low bid amount can cause no clicks that means no conversions. So, this strategy is best suited only for experienced professionals.
  • Enhanced cost per click (CPC): This option is ideal for conversion-based ads that can be a smart way to set your bids. In this strategy, Google automatically increases or decreases CPC bids to get more conversions. It can raise your bids by up to 30 percent to increase conversion values.
  • Cost per acquisition (CPA) : CAP stands for cost per acquisition also known as conversion optimizer which allows Google to adjust bids according to the target already set by you as an average cost per conversion. Google suggest CP for those advertisers, who can set their own conversion goals only.
  • Flexible bidding: This option is the most preferred strategy suggested by professionals also. It allows you to add more customize and flexible bidding strategies. It also enables you to mix and match bidding rules of campaigning and ad groups. There are five types of flexible bidding strategies that can raise conversions:
  1. Enhanced CPC
  2. Target Search Page Location
  3. Target CPA
  4. Target Outranking Share
  5. Maximize Clicks
  6. Target Return on Ad Spend

In the end, I hope this blog can help you to understand and implement Google Bidding strategies to increase your conversion values. In technical language, these strategies are popular with the name “pay per click advertising strategies” or PPC Strategies.

You can take advice from professionals of ProICT LLC who can help you to maximize conversion rates through ads.

on-page-optimization-for-website

On-Page SEO: Techniques That Can Make You Appear On the First Page

Have you recently published your new website? Or you want to rank your website on a keyword without having the required knowledge about the on-page SEO? If your answer is yes to both questions, then you have come to the right blog. Now let’s write down the things on your wish list:

  • You have got the perfect keyword for which you want to rank your website.
  • You have great content on the keyword.

Here, the problem is, you don’t know how to optimize that page so the Google not only find it relevant but also understand why it deserves to rank on the first page for related searches.  Well, doing it is far much easier than you might think. All you have to do is follow the instructions of the SEO Strategy specialist. However, right before you start walking on the path of the on-page SEO optimization, you need to comprehend the actual meaning of the “on-page optimization”.

On-Page SEO Definition You Must Know

On-page SEO refers to a defined process of optimizing the web page in order to help them rank higher on the search engine result pages. As the ultimate goal, in the end, is to drive more organic traffic to the website. But the question remains the same “what does this optimization process includes?”.

There are many digital marketing experts who would advise you to focus exclusively on the keywords in content, keywords in page title, keywords in Meta description, keywords in H1 and H2 tag, etc. Unfortunately, tactics like these are outdated.

In 2019, with the recent algorithm updates, Google has become smart enough to understand both semantically and synonyms keywords. What does it mean to you? It means you don’t have to be obsessed with keyword placement on your website.

So, are you ready to stop optimizing like it is 1999? If yes, then here are some modern-day digital marketing strategies and tactics to optimize your on-page content.

Techniques to Optimize the On-Page Content

Start competing by optimizing for online searchers: Do you know that the whole structure of the Google searches relies on a single goal which is to “provide the most relevant and authentic results” to its users? Now, you can use this as your advantage by searching out how websites are ranking on your keywords.

This trick is useful in a place where is challenging to figure out the actual “intent” of the searchers. You can analyze the search results and optimize your website accordingly to rank among them.

Strategically fit your keywords in Meta descriptions, Meta tags, and H1 tags: After what I said earlier, you might be reconsidering this technique. Look, I never said that keyword placement is a bad idea. What I said is it must make sense and is not the center of the on-page optimization. There are main reasons why you should strategically place keywords in your page title, Meta descriptions, and page tags:

  • There is an undeniable link between the strategic keyword placement and search engine ranking
  • Your keywords help Google to realize that your page is the most relevant result for the search.

However, sometimes the exact keywords related to your website can look spammy so, rather than placing the same keywords, you can use the synonyms. As I mentioned before, Google is smart enough to understand the synonyms keywords and rank websites on them.

Focus on URL structure: Take a look at this URL

5 Things You Were Doing Wrong To Improve Your Digital Marketing ROI

After taking a look at the URL, it won’t take a genius to understand that this blog is about digital marketing ROI. The reason? It is simple and easy to understand. Online searchers tend to get attracted to the URLs that are short, simple and sweet if you can make it. Moreover, sometimes the URL structure of some websites doesn’t allow to create a descriptive URL. So, don’t fret about it you can’t do it.

In addition to the above tips, you can always visit ProICT LLC- the Search engine optimization Service Company in the USA to do it on your behalf.

create-engaging-instagram-post

Instagram Posts That Capture the Attention of Modern-Day Users

Are you using Instagram to promote your brand? If no, then it is the right time to do so. With more than 800 million daily users, Instagram is getting ahead in the race leaving giant platforms like Facebook and Twitter far behind in the race. However, creating attention-grabbing posts on Instagram is not as easier as seems to be. You have to come with the proper post plan, message, hashtags, image and videos to catch the attention of the platform users and stand out among the millions of daily posts. How are you going to do that? Well, we are about to explain that in the below post. Moreover, you can also acquire social media marketing for business to cut the hassle and gain brand recognition.

Facts and Figures about the Instagram

Right before you jump into the boat of virtual planning, it is necessary to get into some real-time facts and figures about Instagram:

  1. Total 60% of the Instagram users belong to the age group of 18-29 and they are the most valuable customers right now.
  2. Instagram is a platform that believes in higher brand conversion.
  3. 100% conversion on Facebook is equal to the 4% conversion of Instagram followers.
  4. 36% of marketers use Instagram as the primary platform while others focus on Facebook promotion. It means less competition and more exposure for your brand.

How to Plan the Attention-Grabbing Instagram Post?

Set your goals: The very first thing you need to do while creating the Instagram post is set out the goals you want to achieve with the promotion. Here are some of the primary marketers have when it comes to Instagram promotion:

  1. Create the fan base for the brand
  2. Build brand awareness
  3. Showcase your products and services
  4. Showcase your company culture
  5. Promote with influencers

Choose which of above goal(s) you want to achieve with your Instagram marketing efforts. Once done, you can also consult with the digital marketing service provider in New York to help you accomplish it.

Focus on the content and brand theme: You must come up with the plan to design and post eye-catching Instagram post content and share it constantly on your page. In addition, you need to keep an eye on the latest Instagram trends to match your brand theme accordingly. Beginners can accomplish this by finalizing the basic elements such as:

  • Background
  • White space
  • Color palettes
  • Post type (images, video, quotes, workplace, discount, offers, etc.)

Bring variety in the Instagram posts: Instagram is the platform that allows you to do unlimited experiments with your marketing posts. Along with images and high-quality videos, there are various things you can incorporate in your posts including:

  • Boomerang: it is the fun feature of the Instagram that allows you to shoot a small video and play it backward, Creating the nonstop motion.
  • Filters: there are multiple filters- each designed to represent a certain feeling. Figure out which one works best with your brand visual and apply it in your post.
  • Layout: a fun layout that can be created by combining amazing photos.
  • Stories: the Instagram stories are actually gaining attention with 250+ daily users- it is a great method to create new memories.
Related Post: What is Influencer Marketing and its Importance?

Hashtags that leave the mark: Hashtags are an authentic way to promote your Instagram posts among the random audience. However, you need to consider the target audience, brand theme, and relevancy while adding hashtags to your posts. Adding hashtags that are easy to discover and tend to appear higher in the search bar can certainly enhance the effectiveness of your brand message.

Incorporating all the above suggestion can help to make the most out of the Instagram promotion. In case if you are not well versed with the Instagram promotion, then it is beneficial to hire social media marketing for business to do the job. Visit ProICT LLC to learn more about social media marketing.

google-my-business-listing-suspended

Your Google My Business Listing Got Suspended, Now What?

It is not every day when you log into your Google account just to find it is SUSPENDED. Serving in the industry for such a long time I can understand that anybody would be freaked out in such a situation, and you would have done the same when no one was watching.

Having the Google listing is crucial for the success of your business and its absence you will have vanished from the face of the local business search results. That means local searchers will no longer be able to find you on Google. Scary, right? It is no doubt a bad day for you and your business. Unfortunately, the suspension of local listings are taking place more frequently lately but nothing can be done to stop it. Now back to the situation in hand- those who are Google My Business Listing is suspended have both good and bad news.

The bad news is: – The Google will not tell you why it has suspended your listing.

Good news is: you can fix it with little help from professional search engine optimization services provider.

The more good news is in the following blog, we will discuss what to do if Google suspends your business listing. We will also discuss what can be done to prevent a Google suspension.

What is Google My Business Suspension?

Right before your delve too deeper into the topic, you need to understand what is Google my business suspension and what it means. The Google My Business suspension means, your Google business listing won’t appear on Google when someone will make a relevant search for your business including the business name you are carrying. This means you potential visitors will not be able to reach you and you have to face the loss of leads, clicks, and conversions.

The worse thing is Google will not actually alert you about the Google My Business listing suspension that means you have to frequently search your profile in Google to find out when it is suspended by Google. Also, Google reserve all the rights to change the criteria for their suspension on a regular basis.

Types of Google My Business Listing Suspension

Just like websites, not all the Google My Business Listing Suspension are the same and you just what you are dealing with before finding the solution.

  • Soft suspension and hard suspension
  • Listing suspension and account suspension

Soft Suspension and Hard Suspension

Soft suspension: In soft suspension, Google will just make your business unverified. You will have the authority to log into your Google My Business Listing account and see the label of suspension. The thing is your listing would be there but the Google has taken over the right to manage it.

Hard suspension: – If you got a hard suspension from the Google, then you are really in trouble. In the case of hard suspension, your whole listing would be removed from the local search engine. When you check into the records, you will only find the status “removed”. Here, your only option is to place a request to reinstate it.

Listing Suspension and Account Suspension

Google categories the suspension on the basis of the issue.

Listing suspension: – When Google suspend the listing, your audience will not be able to access it. The problem is you cannot do anything except the making the reinstate request.

Account suspension: – If Google decided to remove the owner’s Google listing, then they would remove all the other listing made by them as well.

Although Google will not disclose the reason why it has suspended your listing, you need to understand that Google only wants its searchers to get the best results. As trust plays a huge in all of this, Google wants to make sure it is only providing up-to-date and accurate information.

Related Post: How to Make Your Website Standout In Search Results

The Most Common Causes of Suspension

The most common causes of Google My listing suspension explained by the best digital marketing company in the USA are:

  • Another business in the market has the same address as you.
  • The address available on your website is different than what you have posted on the Google listing
  • The address, phone number, and name on the listing websites like yelp is different than what you have on your Google My Business page.
  • A part of your address or contact has recently changed.
  • The address you have is virtual.
  • There are more than one listing for one business.

However, these are not the only reasons why Google has decided to suspend your Google My Listing but these are the most common one. Learn how to fix the listing suspension with the Best SEO service providers.

What to do if Google Suspends Your Listing?

If you have read all of the above reasons and still cannot figure out why Google has taken this harsh step toward your business listing, then it is time to take help from official GMB support. Due to the recent increase in the suspension rate, it may take some time to get a response from the support team.

To reinstate your Google My Business Listing, you may need to provide some proof of legitimacy. The proof can include:

  • If your business has a physical address, then you will be required to provide the image of your storefront showing your business name and address at the same time. If your office in a building then adds the suit as well.
  • You may also need to submit the business license that contains the same address you have added in the business listing.
  • If you have a separate business office, then you need to submit the proof that you are not sharing it with anyone else.
  • You may also need to remove the manager or employees who Google suspect as a spammer.

The following above steps will resolve the issue. Moreover, if you are still facing any issues, then reach out to ProICT LLC, the best SEO Company in the USA to help you out. Visit our website to learn more!

 

digital-marketing-roi

5 Things You Were Doing Wrong To Improve Your Digital Marketing ROI

It is already middle of the August and we are approaching the year 2020 a way faster than we thought. However, we still have not learned our lesson and stop making mistakes we were doing at the beginning of this year, thinking they will bring more ROI. The truth can be harsh and can hit you to the core but no matter what you need to accept your mistakes and move ahead. That’s how things work in the digital marketing world!

Your digital marketing strategy for business should be designed in a way so, it can pace with your organizational goals and deliver the desired ROI. Figuring out what you can do to enhance your digital marketing ROI is like winning the half of the battle. That’s why we have come up with this blog to educate you about the most common mistakes you were making to enhance your marketing ROI and what can be done to correct them.

Most Common Mistakes While Enhancing Your Digital Marketing ROI

You are not Preparing Your Website for Mobile Future: Considering the fact how much time all of us spend staring our mobile screens, it is no surprise that it has become significant to make your website mobile-ready. One of the most common mistakes people make is not preparing their websites for mobile users. Today, nobody walks with laptops in their hands and when it comes to viewing the desktop websites on mobile many would like to skip that part. Plus, it takes a desktop website a lot of time to load on the mobile screens which is a straight NO NO for many.

Solution: – The mobile websites are the future of the digital marketing so, if you have not optimized your website for the mobile devices, then it is time to acquire web designing and development solution right away!

Related Post: How to Make Your Website Standout In Search Results

You forgot to install the Google Analytics on your website: The second most common mistakes people make while running a digital marketing campaign is to miss out a key ingredient by not having the proper Google analytics in place. Even if you are not ready to analyze and improve your website, you can still optimize it to track traffic on your website, its fundamental source, click-through rate, which content of your ranking and much more.

Solution: – Google analytics is a crucial aspect of your website. It will not only help to track down all the necessary activities but also help to make changes to enhance the ROI of your digital marketing efforts. In addition, if you ever design to re-design your website in the future, then the analytics will help to figure out how your new website should be managed and optimized.

You have not made any improvement in your call to actions: The whole idea behind putting Call-To-Actions on your website is to encourage visitors to take the desired action regarding the products and services you are offering. From downloading the content on the site, filling out the form to reaching out to the support team, there are different types of Call-to-actions on the websites each design to serve a unique purpose. However, there are many marketers who fail to track the down their call-to-actions to see if they are performing the way, they were supposed to be.

Solution: – As an owner of the digital campaign(s) you must keep a track of your call-to-actions and how they are performing. If you think that your call-to-actions need to be changed, then consider them to enhance the performance. For instance; – if you think that your certain call-to-action is directing on a wrong page, then redirect it with digital marketing service.

You have not updated any fresh content on your website: If you are serving in the digital marketing world for a long time, then you may have heard that “Content is the king”. As many consider (including Google) that quality content is the pillar on which the SEO is based and run upon. Therefore, it is crucial to update the quality content that targets your audience on your website from time-to-time basis. In fact, if you update the blogs and articles on the topic related to your products and services then your visitors would pay more attention to your website and probably come for more.

Solution: – Blogging is one of the most popular ways to market your brand among the online visitors but that doesn’t mean you should limit down to written content. Today, visitors respond more to the blogs that contain visuals such as video, images, and info-graphics. If you haven’t started posting the visual content, then it is time to add them into your list of 2019.

Your social media presence is long forgotten: As you read in our earlier post “In this era of technology, social media is no longer the platform that connects but has become a place where people evaluate the products and services they are looking for”. Now you don’t have a presence on the social media platform or worse you have accounts but you are not managing them, then you are making a costly mistake. Not having a presence on the platforms where your visitors spend most of their time can seriously affect the ROI of your Digital Marketing Services.

Solution: – To overcome this major issue, you may need some help from the professional digital marketing company who will work in a direction to enhance brand recognition among online visitors.

Your Digital Marketing Campaigns are not Providing any ROI Lately

If your current digital marketing strategies for better ROI is not delivering the results you have expected from it, then it is time to take some major steps to turn the table. Moreover, if you facing issues while improving your marketing ROI, then you can acquire some expert help from ProICT- the best internet marketing service provider in New York.

website-for-business

How to Make Your Website Standout In Search Results

A wise man once said “You can’t always be the most talented person in the room but you can be the most competitive”, and we could never agree more!

Businesses- whether brick or mortar, a digital store or something that lies in between has to face immerse competition which leaves them with only two options. First – to differentiate themselves from the crowd, and the second is to find themselves at the bottom of the race. Of course, there are only a few who will give up too early without fighting for dominance. While others like to go with the first option, to save their businesses, they might need still need SEO Services to stay on the top of the competition.

Why Differentiating Yourself is Important?

In this AI-assisted era of digitization, a meaningful differentiation of your brand has become more than just necessity. In its absence it is easy to get disappear in the sea of marketing campaigns without leaving a trace behind. So, the question is “how are you planning to set yourself apart from the crowd?” Well when it comes to the digital world, search engines like Google, Bing and Ask have got your back. However, appearing on the first page of the search engine result pages is actually an accomplishment hard to achieve.

That’s why we have come up with this post to make sure your brand doesn’t get left behind when everyone else moving above on the search result chart!

How to Appear on the First Page of Search Engines

How do you think search engines work actually? Do you even search engines work with an aim to provide better user experience? What are factors that decide if the website can rank on the first page or not? Well, these are some of the most common questions that come to our minds when we think about search engine ranking. In this below post, we will answer all of these and other questions.

  • Understand how Google ranks websites on its charts

A common question we often hear related to Google ranking is “How Google determines which page to display?” Of course, it doesn’t have enough time to read each and every page so, how? This is where search ranking comes for the rescue. Nowadays, search engines like Google, Bing and Ask strive to become more effective by delivering reliable and helpful results to their daily searchers. What they do is to make the things easier is divide the websites into three main categories- relevance, helpfulness, and trustworthiness to rank them on pages accordingly.

The very first website that appears on the search engine right after the paid advertisement is that website that Google has chosen on the basis of the search queries. Still, the ways how Google act is based on the complicated algorithm but you don’t need to get dwell yourself deeply into these concepts and focus on making your website content more relevant, helpful and trustful to achieve higher ranking.

  • Long-tail keywords can build authority on your behalf

Those who are new to creating digital marketing strategies for business must understand that ‘keywords’ are a crucial aspect of the Search Engine Optimization (SEO) services and strategies of 2019 have moved beyond the keyword stuffing that many still follow to rank.

Although keeping themes are actually helpful, search engines are making some huge algorithm changes to find out if the websites are using the main keywords in meaningful ways or not. Bloggers in 2019 are using long-tail keywords to achieve a higher ranking on the search engines that actually work for many websites.

  • Optimize the structured data to improve the listing appearance

To beat all the odds and appear on the first page, you have to take advantage of all of the opportunities available to enhance the visibility of your web site on search results. The best way to accomplish it to optimize the structure data in your content. Why snippets? Well, in the hassle of finding an appropriate result for their queries many people only look for snippets before clicking to view the full answer. Adding structured data snippets in your website content will not only get you more clicks but also create legitimacy and draw more attention toward your website. Hence; higher ranking on the search engine result pages.

Related Post: SEO Checklist: How It Helps Small Businesses?

What are the Takeaways of the Above Tricks?

AI-lead programs are no doubt smarter than average human beings, but they still need assistance to determine what information on the website is more important. Therefore adding proper tags and headers in the website ensures that crawlers can grab all the available information that makes the website relevant and reliable for search engine users.

In the end, if you still struggling to appear on the first page of search engines, then SEO experts at ProICT LLC- the best digital marketing service provider company can help you out of the situation. Visit the website to learn more about it!

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SEO Checklist: How It Helps Small Businesses?

Running a small business is not a child’s play. To do that you need to pull up your socks and work harder on your marketing strategies to improve your business’s social popularity. In today’s digital world, every business owner has to face competition in their fields which indicates that survival in the market has become more difficult than ever.

Due to lack of time and awareness, many start-up and small size organizations forget to pay attention to social or internet marketing. Those who are unaware of Search Engine Optimization (SEO) thought that it is a waste of time, money and energy but in reality if it is done properly SEO services can help you to get a good ranking on Search Engine Result Pages (SERP).

What Search Engine Optimization (SEO) Exactly Do?

Search Engine Optimization (SEO) is a continuous process that needs improvements or modifications in every few months. But, once it was done in the correct way it can make your website appear on the first page of Google result pages. According to SEO Experts of ProICT LLC, good ranking cannot reflect overnight.  You can leverage the skills of professionals who have expertise in Search Engine Optimization to reserve a long-term success.

Is SEO Beneficial for Small Businesses?

This process will take some time to get genuine ranking for a site, and it will be a little challenging for small business because they have limited time, resources and lack of assets too. In small businesses, SEO helps to grow business and build web awareness and also build a strong web presence to attract more customers towards your website. As per studies, it was observed that internet users trust those sites that appears on the first page of Google Search Engine Result Pages as compared to other search engines.

So, what you need to do to rank your small business on the first page? The following blog will answer this question in the right manner. Through this post, you will also adapt some points that can help you to increase the visibility of your brand on search engine.

  • Needs to get a rank in Local SEO

Local SEO is just the beginning of the whole SEO process that targets your local area for optimization on various search engines like Google, Bing, Yahoo and Ask. Firstly, you need to promote your website in the local area which is related to your city or country. Have you ever thought, how Google Search Engine knows “From where a company is operating”? Well, when someone searches something with the name of the specific place, the search engine analyzes the details or map, fetch and show the available data in listing platforms. You can take advantage of this default feature with Search Engine Optimization services to rank higher among the local companies.

  • Choose appropriate keywords for optimization

Keywords are not just words used in SEO, they are like the heart of the digital marketing campaigns. Keywords play an important role in getting higher ranking in SERP. Here are few factors you need to remember while selecting keywords for SEO campaign:

  • User Intent
  • Google Search Volume
  • Current Ranking Position
  • Competitiveness of the Keyword
  • Quick Win Keywords
  • Measure to Manage SEO
Related Post: 3 Digital Marketing Trends to Keep Your Eye In 2019
  • Last but not least: A Good Content with relevant keywords

Content is something that adds interest and a strong impression on Reader’s life. As per the SEO experts of ProICT LLC, the complete SEO process starts and ends with content quality. Good content with keywords plays the most important role in Search Engine Optimization (SEO). It varies how Google is going to rank your content. Here are some tips, you need to follow when writing a search engine friendly content:

  • Do keyword research
  • Start writing high-quality content
  • Incorporate your keywords
  • Make it interesting and friendly for the reader
  • Promote your content

I hope this blog can help you to understand the Search Engine Optimization (SEO) checklist in a better way. So what are you waiting for, follow the above-mentioned SEO checklist and rank your

digital-marketing-trends

Top 3 Digital Marketing Trends to Keep Your Eye In 2019

There was a time when roadside banners, hot air balloons and newspaper ads were the only way of dragging the attention of customers toward your products. Now, when that era has long gone, digital models have taken over the marketing field. Living in the 21St century, I believe that “marketing is no longer walking with printing, TV and radio ads but has taken the road to digitalization”.

When we talk about the businesses handling the marketing change, there are many who are on the cusp of the latest marketing trends while others are just catching up with the trends that have fallen out of the race a long ago. It is up to you to decide in which category of businesses you see yourself. The one who is struggling to adapt to the change? Or the one who believes in beating all the odds and staying ahead in the game?

If you are still in the daze or aww of the 2018 marketing trends, then 2019 marketing trends will leave you more inundating than ever. In 2019, it is not only the technology change that will spin the whole game. So, to prepare you ahead the time, we have come up with the best digital marketing strategies/trends to watch out in 2019.

Best Digital Marketing Strategies to Implement in 2019

Omnichannel Marketing Will Increase the Heat This Winter

Omnichannel has become a new buzz word in the digital world but the fact is only a few people are aware of the actual meaning behind this term. The best way to understand the concept of omnichannel marketing is to compare it with “multichannel marketing”.

What you do in the multichannel marketing is set up different marketing touchpoints which interact with each other to make the journey of the customer much smoother and easier. Let’s take an example to understand it. Suppose, you have come across a client through the social media channel, now after interacting for a while, you want to convert it through email. Here you have used two different marketing channels to interact and nurture your lead.

The concept of omnichannel marketing is similar but more universal. The term ‘Omni’ means “all of the places”. If simply put, omnichannel means creating touchpoints that work with every marketing channel used by the customers.

Majority of the marketers only target social media channels as they believe it still ranks as the top digital marketing channel. However, you cannot just engage the client by commenting on social media posts. Some of the most common channels you must check out are:

  • Podcasts
  • Live broadcasts
  • Apps
  • Direct mail
  • Offline events

If you believe the digital marketing service provider, all of these channels can take over your traditional marketing channels. So, is your business ready for the future?

Artificial Intelligence will Make You Feel Home

Artificial intelligence is considered as future technology by many. AI lead voice assistance devices like Amazon Alexa and Google have become a part of our homes or should I say something that makes us feel like home!

The future of AI is no doubt bright and with each passing moment, it is gaining the abilities to perform the fundamental task. With this rapid growth, days are not far when AI will become a standard like smartphones. On the current note, organizations are using AI to identify current trends and perform competitor research.

Past in 2016 Gartner predicted that “a time will come when the AI will author all the business content on the internet” Although the accuracy of this prediction is still under the clouds I have come across some AI-written articles this far myself. AI is just good at gathering some heavy data and writing the news brief about business and sport. The published articles might not have the same impact as hand-typed one but they can surely save money that cost to spread the word.

Related Post: What is Influencer Marketing and its Importance?

Good Content Still Matters

In 2019, content marketing still rules the digital marketing as a true king! Although the people would emphasis on shades in content, the quality will always matter. With the change in the interest, the digital writers have started to dig further to learn about the actual interest of the readers. Having a clear understanding of the target audience will make the message more impressive.

So while delivering the quality content was, is, and will always matter in digital marketing, crafting it to target special industries can help to yield more impressive results.

In the end, there is one question left for you to answer “are you prepared to face this changes in 2019?” if not, then it is time to join hands with ProICT experts who will help your business to go through the entire year without losing any valuable customer.

Importance of Influencer Marketing

What is Influencer Marketing and its Importance?

“Influencer” is the word that has been used for centuries to criticize individuals who have the power to manipulate the perception of people. But in this digital era where social media has become a bridge of connection, the definition of influencer has changed and transformed into a new marketing tactic. As the people around us have started to rely upon the social media more and more the influencer marketing has made its path to the front and companies are spending more time and money to tactic more than ever and working on providing social media optimization services.

As there are brands are constantly looking for a way to put their brand on the digital map, ProICT recommend to implement influencer marketing as a part of our strat0egy. Now, who are reading this with blank faces need to learn what is influencer marketing and why it is so important? So, without wasting a single breath let’s begin with the information.

What is Influencer Marketing?

What was the last product you brought? Did someone suggest that product? Or you asked a friend about it after seeing it online? In my opinion, at some point, someone has suggested a product to you. Now, that someone can be a close friend, a popular actor, a trusted person or someone who follow on social media. The point is an influencer is a real person who convinces their audience by providing reviews on the products and services which is right opposite to glamorous TV ads.

By the term “influencer marketing”, we mean a process of finding and working the individuals that can influence a huge number of audience on a specific social media channel. In other words, influencer work as a promoter to a small community of followers to endorse the brand’s products. With these two separate definitions, many argue that influencers are just a way to build a brand relationship with the new audience and making their existing customers more loyal.

Why Influencer Marketing is Important for Your Brand Promotion?

Have you ever thought that your audience would act on the recommendation of a friend or someone they know rather than a stranger? Well, that’s how influencer marketing works. Here are some of the main reasons why you should invest in influencer marketing:

  • Consumer take recommendation from influencer more seriously

With the growing popularity of the social media channels, your brand is losing its power and becoming what consumers think of it rather than have a separate opinion. This can be changed with influencer marketing. As the audience trust the words that are spilled through the posts of the influencer, it can be used to improve the image of your brand in the market.

According to the recent survey influencers have a higher power on whether the audience will buy your products or not. Just think over it for a moment “why people follow influence?” Because they trust them, admire them and would try whatever they will recommend. Influencers are the trusted gatekeeper of their community and followers believe whatever product they will recommend would be more organic and credible.

  • The reach of social media

The social media channels are rapidly growing across the globe opening new doors of marketing opportunities for organizations. Upon the publication of this blog post, the total number of Instagram will cross 700 million users which makes the fourth fastest-growing social media app. Just imagine, through the influencers, you can reach this mass audience covering all the age groups.

  • People are no more interested in your pop-up ads

Do you what is the most irritating thing over the internet? Yeah! The pop-up ads that cannot be skipped. Although, you may think it is the best way to grab the attention of your audience it is far from a pleasant experience. So, what they have begun to do is block your ads completely. Heart-wrenching, right? Watching your money going into veins like that. So, rather than wasting your hard-earned money on the ads people are blocking go with influencer marketing to reach your ads blocking consumers with the information they want.

Influencer marketing is not everyone. You have to have the right product to showcase on the social platform and there needs to be an influencer available for your product in the market. But in the end, it still worth your valuable time and money to invest in influencer marketing.