Digital Marketing Archives - Page 2 of 10

How to Chase Links That Will Only Get Better with Age

Leave a Comment / Blog, Digital Marketing / By ProICT LLC

While implementing Digital marketing strategies, creating links is one of the most important activities that need to be done in a proper manner. So that it will not create any hindrance in the future, that is why SEO professionals are here to help you. Organizations that know the importance of link building hire experts, who can do this job for them.

Want to create links that bring the most important SEO benefits to your website? Here are three important things to think about in your link building approach. While these links are way more difficult to amass than the other variety of links, they’re well worth every single hour invested in them.

Things to Keep in Mind For Link Building Approach

Guest Posting

Links that come from guest posts are weak by default as the guest post links are pretty weak. While such links send some positive signals to Google and help your brand gain additional authority, they’re still pretty useless from an SEO perspective. Google firstly analyze and if a link came from a guest post, so it’s less of a priority in terms of the search engine bots. And it happens to literally all of the links that come from guest blogging. what’s surprising is that the larger and better known a web site is, the less link equity you may get.

However, too many guest posts are breaking Google’s guidelines and secretly selling links in their guest posts. Therefore, the Google algorithm reacts accordingly. In fact, I desire a link assigned on a lesser-known website that only occasionally accepts guest posts gives you more SEO benefits than a link that comes from a web site.

So, if your domain eligibility is kind of low, a link with guest blogging can facilitate your stand out from the group because it is wont to convince Google that you just are a trustworthy brand. If your goal is to form links that may rank you higher in SERPs, you’ll have to create twice as many links from guest posts than you are doing from regular posts.

Acquiring Links From Websites That Ranks with High Volume Keywords

Many marketers would say that getting a link from a good and relevant domain is a perfect combination. Of course, relevance and well-established domain authority are good metrics to depend upon. However, if you wish to form the simplest links, you wish to dig deeper into the small print. The best technique is when an internet site that links to your page is searching for terms that completely match your niche. it’s not uncommon for an internet site to receive traffic from searches unrelated to its business.

This can flow from to a spread of things from posting content off-topic to delivering the optimization on-site. For example, if you use an SEO Tool to test what style of searches are generating the majority of the traffic, you’ll find that the majority of them are associated with social media.

Support pages with links with additional links

SEO experts believe the greater the URL Eligibility, the more link equity you’ll get from a page. So if you wish to induce the foremost out of each link you create, you would like to support all of the pages that you just have already linked by touching on them even more. additionally, to get linked from the current page from your guest posts and other websites, you’ll also attempt to convince the website owner to feature other internal links to the present page.

If you’ve got the choice to support this page with internal links, it is recommended checking to work out which kinds of pages have the foremost inbound links.

Long story short, guest post links might not be as valuable as you think that. the identical goes for links from websites that rank for a good range of keywords. If you wish to rank better with fewer links, your goal should be to urge links from pages with high URL ratings so back them up with additional links. In case you have any sort of query and confusion, you can have a word with the experts of ProICT LLC. where you will find a solution for all your digital marketing problems including Search Engine Optimization techniques also.

What Is Content Velocity & Why Should Marketers Care?

Leave a Comment / Blog, Digital Marketing / By ProICT LLC

Nowadays, it is all quantity over the quality, right?

While it is 100% true and applicable, you should always aim toward generating and publishing quality content for your readers and search engines; there is always power to know where you stand compared to your top competitors.

Let’s try to understand it with an example-

Suppose you are creating high-quality content weekly, there is a competitor who is doing 2X quality content on a weekly basis, and the other is doing 5X on a weekly basis. Who do you think will win?

The answer is obvious- the one with 5X quality content, and where do YOU stand? At the bottom of the race.

One of the first things I learned when I entered into the SEO world is “Content is the king” But it is up to us whether we create our king a dictator or a democratic leader loved by all. Even hiring Online marketing solutions in New York will not work if you don’t have the quality content to publish.

What is content velocity?

The content velocity is the measuring amount of content the brand is creating and publishing out during a defined period of time. If you want to compare your content velocity with your competitor, then you would measure how much content you put during a quarter compared to how much content your competitor put out as well.

Content Velocity: Does it matter?

Of course, it does matter when it comes to marketing. The content velocity of a website helps marketers to:

Make a case for more resources

One of the best ways to utilize this data is to get more resources for content creation, especially if you are lagging behind. The management hates losing in the competition, and comparing your velocity with the top competitors is a great way to convince management to invest more resources in the content creation that can help with search engine optimization services.

Estimate the cost on content

Utilizing the data, you have collected through the content velocity, you can also estimate the total amount of money is being spent on the content creation and how it will potentially cost you internally. With the clear picture ahead, you can come up with the content program and make it work within your budget.

Determining how much your competitors spend?

On the opposite side, you can use the content velocity to determine how much your competitors are spending on their content program. This gives you a brief overview of the total number of professional competitors on board to create content.

Whether it is full-time writers, guest writers, or freelancers, knowing this will allow you to prepare your content program for the future.

How to calculate content velocity?

There are different ways to calculate content velocity ranging from simple to the most complicated one. The simplest way includes a couple of SEO tools like SEMrush and Screaming frog.

The first step is to gather all the published blogs and articles on the site. Next, you need to put these blogs URLs into the screaming frog and set up the custom extraction. This will pull off the data that will allow you to analyze how much content is being created for the website during a certain period of time.

To get the deeper layers of insight- you should acquire search engine optimization services from ProICT LLP.

We understand that calculating content velocity is a time-consuming task, but it is an ideal way to gather valuable information you can use in different cases. Also, figuring out how much writers competitors have helps you to understand how much content you need to compete and win for the same topic.

How to Smartly Pull Off Holiday Social Media Advertising Strategy?

Leave a Comment / Blog, Digital Marketing / By ProICT LLC

Halloween is here, and right before you know, Thanksgiving and Christmas will follow- filling the atmosphere with holiday vibes.

In a drastic year like 2020, people are excited to celebrate something with their family and friends for the first time in the year. As the days get shorter and companies start getting busier, and whether you like it or not, every company has something they want YOU to buy.

But isn’t October only? I mean, customers can wait until the end of November to start buying gifts, right? It is tempting to delay your advertisement until November to save some extra bucks as you are still trying to finish your fall strategy. While you don’t want to be a scrooge by planning the strategy 2 months ahead of the festival and the pandemic has shown us that anything can change in an instant.

But that’s exactly why you should plan ahead and start putting together the strategy rather than taking the “wait and see” approach. It would be best if you started thinking about why you should start earlier this year to stand out rather than waiting for holidays to knock on your door.

Here are a few tips that will help you to kick off your holiday advertising strategy this year.

Earlier is better

We have seen the numbers

People nowadays, spending more time online than usual these days. After all, there is nothing else to do when you are stuck in your home on quarantine or with studies or work. But more than that, people are concerned about their safety and the safety of their loved one- that’s why rather than risking their lives to pay a visit to a brick and mortar store, they prefer to buy online.

Suddenly you have got more lingering eyes on your website than one year back at the same time. And people are finding themselves doing more online shopping than ever.

You can say it is because of the need of the situation.

Due to concerns over COVID-19 and related impact on the supply chain, people prefer to start their holiday shopping early this year.

The research shows that 80% of people will buy online this year, so you better prepare with strategies curated with social media marketing solutions.

Pandemic has changed our purchasing behavior

Pandemic has not only changed the way we buy but also altered our internet behavior. While the desktop search is back in the trend, people users have suffered from a dip. If you have been taking notes from the whole pandemic situation, you need to ensure the social media posts for the desktop views are as beautiful and engaging as your mobile view.

You have to spend more on social media advertisements

Although this is the one preparation that never changes, this year, it might just be amplified.

What does it mean? It means if you are preparing to spend on SMO services in New York then, prepare to spend more- like twice as much- for the same number of clicks, impressions, and conversions.

Why such a change? Because even if you are advertising for the whole year, you are not the only fish in the sea. As you already know, advertising peaks during the holiday season, and there are hundreds of companies looking for an opportunity to take over your position in SERPs. And they are spending more money to recover the loss they have suffered from during the pandemic.

What does it mean for you?

In some ways, greater competition as everyone is competing with everyone.

Second thing- it is an election year in the U.S.

While there is always more competition around the festival season, it is compounded with the competition that greets the U.S once every two to four years.

Candidates are running ads to capture the attention of the citizens, so this year you are not only competing with companies but also with the fabric of governing structures.

This holiday year will be fraught, there is no question about that, and that’s why you have to curate and run your marketing strategies ahead to build the name in the market to beat the competition.

Don’t stand and wait; create a strategy, and move ahead.

7 Critical Elements Needed for Large Site SEO

Leave a Comment / Digital Marketing / By ProICT LLC

Search engine optimization is a major source of online visitors for many businesses, and it is arguably one of the most complex digital marketing channels to manage and implement.

This becomes especially true for larger websites used by e-commerce businesses and information sites. The more pages you have to think about, the harder it becomes.

This has become especially true since lock down where more and more people have been online ordering goods. As such, the chances are your industry has probably become more competitive.

With this in mind, let’s examine the mission-critical elements needed to manage and SEO large websites successfully.

Bring in an SEO Agency in London

The fact is to manage and successfully SEO a large website, you need to have professionals doing it for you. Good, experienced SEO agencies based in London will be able to deploy best practices to keep your site Google-friendly and sitting high in the search engine results pages, which is where you want it.

To SEO a large website it is a full time, ongoing job. If your businesses is successful, you will need a full-time competent team such as Verkeer, a SEO Agency based in London to do this. Even if you know what Schema Markup and Canonicalization are you still have to implement it correctly. This is particularly difficult on larger websites.

Search Engine Optimizing Audits

One of the key areas that often reveals issues that could potentially become problems is conducting a robust SEO audit. Like audits on other parts of the business, this is designed to uncover areas of search engine optimisation that need improvement and or fixing.

With Google becoming ever more stringent in terms of what is acceptable and best practice, something innocuous could turn into a serious problem. A worst-case scenario would see you removed from search pages. This happens more frequently than you would think.

In addition, an audit will reveal how you measure up to your competition. Often, you will find you can mirror a successful competitor strategy to make you a more competitive player in your industry.

Thorough Keyword Research

Keywords drive SEO, especially SEO for larger websites. If you haven’t changed your target keywords for a while, there is more than a strong possibility that some will be out of date, new ones would have appeared that are not in your strategy, and possibly user trends would not have been factored into your marketing.

Keyword research should be conducted regularly as this allows you to keep pace with trends. Not optimising your keywords not only means you’re missing out on search traffic, but the context between your search engine result and landing page may be broken, resulting in fewer conversions.

Mobile SEO is the New Normal

Google’s move to mobile-first has not been greeted by overwhelming love by the SEO community. Some have cited that it is the end of the beautiful website as everything has to operate well on the small screen.

Now, should your site not work well on a small screen it isn’t going to do very well in search results. Today, you should ensure you have a mobile-first design. i.e. it works brilliantly well on an Android or iPhone and is fast to load.

It should be responsive, i.e. adapt to screen size and not be an m-dot website due to duplicate content issues. Again, the services of a good SEO agency in London are vital here.

Make Your Site is Crawlable

There is quite a lot of work needed to ensure your site is crawlable. It goes without saying extra care is needed when conducting SEO on a large website. A few broken links, no sitemap, architecture not quite right and 404 errors and all kinds of problems can occur.

Poor administration of robots.txt can make the difference between search engines crawling and indexing your site or making it invisible to Google’s bots. To be clear, if your site can’t be crawled, it isn’t going to appear in search results and cost you significantly in all kinds of ways.

Indexing for SEO Glory

It is very easy to make heinous errors in your SEO setup that can have a severe impact on your site. For example, not identifying trailing slash issues on your canonicalised pages can cause all kinds of indexing problems.

Relying on Fetch as Google and not submitting a sitemap again generates issues. Severe ones. All of these things which seem insignificant may prevent your site from being indexed and from that point it really is game over.

Content is King

‘Content is King’ has been true from day one of the internet, and it is still true decades later. At all times, strive to create content that is useful, informative, and engages your target audience. Mix things up and use video where you can as more and more people are using their phones, and research shows that video, not words work well on a small screen.

Getting your SEO right is essential. As such, get the SEO professionals in to ensure your large website earns your business and hard work Google love!

What Types of Videos Can I Put on YouTube?

Leave a Comment / Blog, Digital Marketing / By ProICT LLC

Hey there! So, if you have finally built your YouTube channel, it is time to learn what you can post on your channel to capture the attention drive views. Now, for beginners, it can be challenging to decide what type of video content they want to post as they often get confused between different categories that include; live-streams, in-channel videos, ads, and more. As each of them serves different purposes, you need to come up to decide which type of content you want to post on the channel. Let’s dig further to learn the purpose each of these YouTube content serves.

Types of YouTube content you can post on your channel.

YouTube In-Channel Videos

YouTube In-Channel Videos are simply those videos you upload on your channel. They are the masterpiece of the platform that will help you to get found, attract an audience and appear on the Google search result pages. You can even categorize them into playlists to encourage your audience to watch the entire series. The fine example of playlist organization is “KoreanClasses101” that offers different videos for a different audience.

The quality of the video matters

The YouTube video you are about to put on your channel should be in between 1280×720 pixels to make it enjoyable on both top and screen. However, the largest video you can upload on the platform is 3840×2160 pixels. The YouTube player ratio is 16:9 known as the widescreen, but you can still upload the old school looking video with 4:3 screen, and new videos shot from a smartphone. Even though your video doesn’t fit into the category of a team player, you don’t have to worry; Google will make it fit by adding black space on both sides.

Related Post: Why Having A Strong Brand Identity is Crucial for Digital Marketing Strategy?

Best practices for YouTube videos

Brand your channel: the grainy header image or unimpressive thumbnail images will give the audience an impression that the channel is no longer existing on the platform. Use every opportunity you have in hand to capture the attention of the audience. You can add the featured video, logo and business link to make further expand the reach of your business.

Promote through thumbnail and title

Consider every thumbnail and title you add on your YouTube video as an ad to sell your services. The advertising legend David Ogilvy explained “80 percent of readers only read the title. So, you should spend 80% of your efforts on the title only.” with the thumbnail, think about the image that stoke people’s curiosity toward the video. Remember when Ogilvy famously in the 1960s decided to add the $1.50 eye patch with the shirt model- that small idea skyrocketed the sales to the point that ad ran interrupted for the next 40 years. You can also come up with a similar idea.

Create content based on keywords

In order to create the relevant content, type your preferred keyword on the search section of YouTube and take the results for inspiration. Those are the topics that viewers are searching on the platform, so creating the content around these trendy topics will help to bring more views to your videos.

Have a goal and meet it with your video

It is important to have a clear goal in mind before you take the initiative to build your video content around it. If your goal is to earn subscribers, then end the video with an impressive call to action. If you are targeting the downloads then, you should use the YouTube cards and link them to your site. Everything you post on your channel must be linked to its primary purpose.

That’s enough for today; we will cover the remaining video streaming, YouTube ads and metrics and measures of channels in the next blog post. Until then, you can implement the above tips or visit the ProICT LLC to learn more about YouTube marketing.

Why Businesses Prefer to Invest in Online Marketing During an Economic Crisis?

Leave a Comment / Digital Marketing / By ProICT LLC

Albert Einstein once said, “Amid every crisis lies great opportunity,” and as we are witnessing in the pandemic crisis- SEO is a new hot topic in the market again. In fact, in the last 6 weeks, ProICT LLP has received 3 times more SEO marketing service than the normal. Alongside this, we have been receiving requests for the investment they are considering to make in the SEO sphere. And the opportunities are not limited to us only, the companies in the market are hiring for potential SEO experts and firms have enough work for both internal and external SEOs.

The sudden rise in demand for SEO services often makes people wonder why companies are willing to invest in marketing during economic downfall? Although there is no particular answer to this question, we have some common explanation given by both economy and marketing experts serving in their respective fields for a certain period of time.

SEO investment during crisis: explanation behind the action

Here are the possible reasons why companies prefer to invest in SEO during the economic downturn:

The online platforms overtake offline sales

Each recession hit the market differently; however, it appears that the travel and tourism industry has received the hardest hit from the COVID pandemic due to the social restriction and emergency precautions. Companies in these industries may need to cut down their budget to survive in the industry, but based on the results of the early 1990’s recession would marketing be the smartest area to cut from? We don’t think so.

In the recession, most of the organizations look for paths that can lead them toward income and sales with a limited budget in hand, and the web can fulfill both requirements with minimum investment. Either it is about leading sales channels or areas where chances of growth are higher- in both scenarios, online marketing takes center stage like a star.

It is time to redesign

Established companies who were trapped in the hassle of increasing sales and converting their target audience into potential customers are using this economic downturn as an opportunity to analyze themselves. As a result, there is a sudden spike in web redesign and SEO marketing along with it; after all, they aim to take over the market with a new website.

The low investment in SEO attracts owners

the paid marketing campaigns are still staying on the top of the marketing investment scale, and while companies are still paying for the clicks, deep down, they know the bots are taking a big part of the investment. Therefore, it is the smartest choice to invest in SEO that gives long-term benefits.

Search traffic will be there in the market

In the pandemic, sales might drop out of the shelf, and conversion may fall, but the traffic is not going anywhere anytime. After all, we are the modern-day human and internet, and search has become a part of our day-to-day life. So, the online marketing strategy is the solution you are looking to drive more traffic.

Web budget is being recessed

Out of 100 business leaders in the market, 80% of them would still agree on the fact that SEO is the best way to grab the attention of the target audience. When the recession kicks in, the panic starts to take over the concerns of the company owners. Surprisingly, search engine strategies are around the corner to help organizations target the right audience with the right content.

Whatever the situation, you can always visit the ProICT LLP for an informative dose of SEO practices or news. Consult with experts to learn more!

Tips and Tricks to Make Your Virtual Event A Success

Leave a Comment / Blog, Digital Marketing / By ProICT LLC

There is no denial of the fact that the digital event landscape is evolving with time and technology. In part, the pandemic has forced organizers to immigrate their offline events to online platforms. While direct access to new innovating platforms and high-speed internet, it becomes relatively easy to host online events, people still wonder if their online events can surpass the success they gained with their traditional events. After all, how would you compare the physical presence with the online attendees?

If you are one of those people who is considering switching to online platforms with your events then, here are some tips and tricks that will help you to put the pieces together. We will also share some advice on online marketing solutions to help you stand out of the crowd.

How to host a successful event as a beginner?

Carefully choose your virtual event platform

It is essential to choose the right platform that suits your event type, audience and budget. As a beginner, it can be challenging to find the right platform that matches your event requirements as you need a solution fast, but don’t have enough time to explore new platforms, consider leveraging famous social media live streaming. You can try:

Facebook Live: Facebook allows you to broadcast your video to your desired audience on your personal or professional page. With monthly 2.5 billion active users, it is indeed one of the largest social networks in the world.

Instagram Live: The platform allows you to record and share your videos with your followers in real-time. However, the only problem is once your live event is over, it is no longer visible unless you share it in your story.

YouTube Live: As a video streaming app, YouTube allows you to share your video with your viewers in real-time. With a base of 2 billion users, you can always find and connect with new audiences. The added advantage of using YouTube live is that your video will remain evergreen on the platform than other social media where it gets buried with time.

Learn how to promote your event

Once you have created your event, it is time to promote it to capture the attention of your desired audience. It is significant to come up with the marketing strategy that aligns with your goals. As a beginner, you can promote your event either by email or social media platforms:

Email marketing

If you already have the contact list, then, your greatest ROI will be email marketing. You should spend some time coming up with the right email theme and platform.

Social media marketing

You can connect in a fun and innovative way through your followings on Facebook, Instagram, Twitter and LinkedIn as they will help you to share the word about your event. Rather than leveraging all your platforms, you can think carefully to use one or two platforms that fit with your audience, event type and other crucial factors.

You can also make event-related hashtags before, during and after the event. You will be surprised how effective it can be to engage your viewers. And finally, you can ask your influential friends on Facebook or Instagram if they can promote your events.

Repurpose your content

Just because your event is over doesn’t mean your content is no longer used. Why not use cut, edit and use it somewhere else?

Convert into a podcast

Perhaps if your video contains an interview with an industry professional then, you can convert it into an audio. If you have the podcast then, it will work amazingly fine.

Convert it into a blog

The video of your event will contain a lot of footage so, why waste them? Use them in your blog post that is related to your event. It will indeed make your video searchable.

Share it on social media

there is a fair chance that there will be a lot of video content you can use on your social media page to catch attention.

In the end, hosting the online event is easier now than before. However, if you are struggling as a beginner, then, you can acquire online marketing solutions in NY from ProICT LLP. The professionals at the website will be delighted to assist you through the whole process right from beginning to the very end while contributing to the overall success. For further information, visit the website.

Learn About Growing Trends For Careers In Digital Marketing

Leave a Comment / Digital Marketing / By ProICT LLC

Today’s world is changing constantly and the way of doing things like marketing and promotion is also changing. At the present time, more than 70% of the organizations are preferring to hire Digital marketing professionals who hold all the tech knowledge in order to promote their products and services.

The term “Digital Marketing” was coined within the year 1990, but now more than 90% of internet users prefer online search while looking for necessary information but the platform didn’t allow them to share information online. This blog includes some growing trends of digital marketing techniques that recommended by experts:

The Whole World Goes Digital

To be competitive during this dynamic world, businesses are adapting various digital marketing trends like computer science, Data-driven Marketing, and Voice Search Engine Optimization (VSEO). An excellent example of AI are chatbots, which uses instant messaging to talk in real-time, day or night, with customers or site visitors.

Another growing market trend is video marketing to get high engagement by posting videos or live broadcasts on social media channels like Facebook, LinkedIn, Instagram, or YouTube. Therefore, video optimization is becoming more important. However, growing trends are influencer marketing, visual search, social commerce, augmented reality, immersive technologies, etc.

A career in Demand

The ample growth within the digital marketing world and its dire need for implementation in businesses, has needed digital marketing experts and agencies. With a vision to remain industry-relevant, businesses are outsourcing digital marketing services to follow-up with the digital marketing trends. This is often because effective marketing requires brands to achieve their audience while adopting advanced omnichannel strategies. Professionals can define and promote the brand across the industry.

Thus, digital marketing strategies cannot only be an emergency fill-in but can work as a long-term valuable plan, even when companies return to normal. The demand of digital marketers has exceeded because the trends of careers in Digital Marketing strategies are growing with a rapid pace.

Digital Marketing Needs and Career Roles

A strong brand image will be built online through creative marketing strategies explored by digital marketers. With the digital landscape, digital marketing professionals engage in several activities to form a web presence for the brand. It includes several media like content, through blog posts, articles, research papers, newsletters, SEO, etc, or through engaging photos, videos, infographics, etc. The professionals identify the target market and build a reputable strategy that supports their product or service. This might be instrumental for any business in terms of creating dominance among their competitors and flourish within the industry.

The Digital marketing field offers various specializations like Digital marketing strategist, SEO analyst, Email marketing specialist, Social media specialist, web page manager, Google AdWord specialist, E-commerce specialist & more. This field offers a large sort of career options.

Growth Aspects

As online media is growing as a most preferred career opportunity in digital marketing, the increasing popularity of the net has created an excellent opportunity for companies to expand their business presence within the domain of online-space. The digital market is booming and more emphasis on this skill is being given, over ever before. A professional in digital marketing should be passionate, innovative, should possess soft skills, listening skills, leadership skills, and maybe goal-oriented. A good kind of choice is available to digital marketing aspirants starting from e-commerce marketing to content marketing, SEO, mobile marketing, social media marketing, online reputation management, etc.

As per the stats, the expansion of India’s digital advertising industry is now at 33.5%. By 2021, the amount of internet users in India is estimated to achieve 601 million. Thereby, the amount of users in India is growing at an awfully fast pace at 38%. Thus, this domain is the muse for growing career opportunities. As per the stats, India’s digital industry will produce quite 20 lakhs jobs and is probably going to grow at a median of 14% annually.

If you wish to start out your career in Digital Marketing, It is recommended you are doing an internship at a start-up, within the niche of your interest. Choose a lifestyle, sports, technology, mobile, apps, or any niche of your choice. This can help you in learning various aspects of digital marketing career for yourself. If you still want to know more about Digital marketing tools and techniques, you can read our blogs and articles available on the website of ProICT LLC.

What Is Disinformation in Search: How to Fight It?

Leave a Comment / Digital Marketing / By ProICT LLC

Ever heard about terms like ‘misinformation’ or ‘disinformation’ in search? But whether you believe it or not, these terms do exist, and SEO professionals spend a vital part of their day fighting them. So, where do we start?

Let’s start with being human. As the smartest creatures on the planet, we are filled with curiosity that takes to different places in search of answers.

With schools, colleges, and libraries are closed or operating by appointments; we are doing what we can do; we are asking Google.

But can we trust Google?

As SEO professionals, we have the eye for details, and that’s why our clients pay us. Nowadays, it has become more important than ever to pay attention to the way how Google represents you.

Why? Because silly things happen. Things take a complicated turn when misrepresentation contorts to silly to intentional deception? That’s exactly what we are going to explain through this post. But right before that-

What is disinformation?

In simple words, disinformation is false or misleading information that is spread deliberately to deceive users. The information spread is false with an objective to harm an individual, a social group, or a country.

Another interesting thing- disinformation has a sister- mal-information.

Mal-information uses information-based, in reality, to inflict the harm.

In yesteryears, Google identified and addressed the grandeur of government-backed phishing.

Smaller but equally threatening, they attempted to alter the Google Map so people cannot find their polling stations. Right now, The SERPs themselves are in the never-ending battle.

Manipulation, disinformation, and search engine?

You mean they are connected with each other? Yes, directly and indirectly. There are many SEO-savvy propagandists who can easily spread disinformation on the platform as well as muddle up the search results in different ways.

Googlebombing: The effort was led by the Love author/host Dan Savage against Rick Santorum in 2004 against the elections in which he asked his followers and fans to rebrand the meaning of Santorum.

Ambiguity: There are many companies that do this by filling the web with the wrong number or address of the competitor. This eventually ruins the reputation.

Typosquatting on domains: This is the impersonation of the famous people- thankfully, blue ticks are here to save the day.

302 Hijacking: Although this trick is not supposed to work anymore, some SEO professionals redirect set up on one site to another, allowing redirecting pages to ranking for the target keywords.

These are just a few examples of manipulation and disinformation on the SERPs. There is more hidden beneath the surface of the web. So, Google is not doing anything to fight back to protect its dignity in the eyes of searchers? Well, you could argue that the entire webspam team is dedicated to fighting back disinformation, and there is a particular team you might be familiar with.

Yes, we are talking about Jigsaw – a special unit of Google that forecasts and confronts emerging threats on the platform.

Endorsement and transparency are something that should be put aside by Google when it comes to Search engine optimization solutions. If we shed some light on the SEO history of Google then, we might come across some cases of manipulation to drive traffic on the desired sites.

Fake strategies leveraged by SEO legends

Remember Dr. Bukkake, the famous facial expert? You may have come across the name when reading about fake SEO strategies.

The name is enough of a red flag in 2020, but there was a different story in 2008 when this persona became an SEO legend; why? Actually Dr. Bukkake was a fictional character created by an SEO to drive traffic on *ahem… Porn site.

The profile was created after tons of research and has everything a real profile does. Real medical sites and funds linked to it.

Once the link builder had enough credibility, the redirection began taking users clicking SERP results and from external links to the client’s site.

Black hat and manipulation

When I was working as a writer of online reputation management back in 2017, one thing I learned is fake personas are a part of our day-to-day job. Sometimes we create fake personas to suppress the search results for the clients we were working for.

We used to create fake video reviews with unique faces and names. As you may know, Google put a great deal of credibility when it comes to the reviews because they simply foster user trust and that always worked in our favor.

Now, back to the present, fake reviews have become a new norm, and it can be challenging to differentiate between real and fake ones.

So, how will you fight back these manipulations and disinformation? That’s the topic for another block; until then, stay tuned to ProICT LLP.

How to Utilize Google My Business to Boost the Local Business Visibility?

Leave a Comment / Blog, Digital Marketing / By ProICT LLC

As a marketing writer, I believe that not registering yourself on Google My business is like opening your business but not telling anyone about it. Yet registering and maintaining your Google listing can be a challenging task especially when you don’t have a slight idea about it. There are various common challenges that can prevent you from accessing and managing your listing on Google My Business. That’s why I have decided to come up with this post to highlight aspects of Google My Business and how acquiring digital marketing solutions in New York can deal with it.

What is Google My Business?

Google My Business, shortly known as GMB is the free business listing tool that enables us to maintain the online presence across the Google platform including maps and searches. So, the next time when someone searches for your business or related services on Google, they will find you on the result page. This ensures that your business can be easily found on the local search with all the correct information including address, phone number, website, email Id, and more.

What are the key benefits of Google My Business?

The major benefit of registering your business on Google My Business is that you provide all the necessary information to Google to decide when and how you should appear on the relevant searches. Also, you will have complete control over the information you want your potential client to see in the search results. Once you get the GMB dashboard, you can add images, update Information like timing, phone number and respond to reviews, add posts, and advertise whatever you want. if you are still not convinced then, here are some of the major benefits of Google My Business:

It Will Boost Business Visibility: Gaining visibility in the search engine is the first step toward business success. If you have the robust listing then, your customers will be able to find you on search results including maps. the constant update on your listing will make it get updated across the Google products and search maps.
Consistent Information: constantly updating your listing on Google My Business will enhance the accuracy of the business information in Google’s applications and sources that it uses to deliver the information to the users.
More Customer Insight: adding photos and videos on Google My Business profile can capture the attention of the visitors who are searching for the relevant products and services. if they are impressed, they are more likely to contact you for further information.

What will happen if you don’t claim your google my business?

Now, these are the benefits of registering your business on Google My Business let’s discuss what will happen if you don’t claim your Google My Business. Google crawls the website to get all the information about the business to make it easier for searchers to get all the information without leaving the search result page. what does it mean? searchers can get all the information about your website including:

Address and directions to reach there
Reviews
Phone number
Photos of the workplace
Information about offers and incoming events
Email ID and more

In short, Google My Business has the potential to replace your contact us, about us, FAQ page, and possibly your service page by exposing it to initial glaze. Not creating your account on the platform is the mistake that can sink your business in the pit of a search engine.

That’s enough for today, we will further discuss this topic in our next blog post until then, you can visit ProICT LLC to learn more.