Web Analytics

Digital Marketing

Track Conversions on Google Analytics

Steps To Track Conversions Through Google Analytics

Nowadays, digital marketing is a requirement to run an online business, that is why the demand for professionals in digital marketing is rising so rapidly. When we talk about digital marketing, using SEO tactics always comes at the top of the list. SEM is acronyms of Search Engine Marketing, which is a process of promoting a brand or a business through Search engines.

Search Engine, for example, Google, is the place where a user can search about anything which they want to know about. In SEM there are two terms one is Organic (SEO) and another one is Paid (PPC). If you are an SEM professional, then you are aware of the terms Organic SEO. Basically, organic SEO refers to Organic Search Engine Optimization that belongs to the process used to obtain a natural rank or placement on (SERP) Search Engine Result Pages.

A few examples of most common techniques used in organic SEO are using keywords and keyword analysis, backlinking, link building to increase link reach, and content that is relevant for readers. However, professionals use SEO strategies to get more conversions through traffic on the site. The reason behind publishing this blog post is to tell you about organic conversions and how can you track these conversions.

 What is the Term Organic Conversions?

Basically, the conversion is a general term used for those visitors who turn into the customers. Earlier, the success of Search Engine Optimization depends on the SERP ranking of the relevant keyword. But now it turns on the count of conversions done through the organic traffic. That is why it becomes more important to track the count of visitors and conversions on your site.

Ways to track organic conversions

The SEO market is filled with lots of tracking or analytical tools when it comes to tracking conversions. But as per SEO professionals, a Google Analytics tool is one of the ways for tracing conversions through Search Engine Marketing. Here are a few steps that will help you to track conversions through Google Analytics tools which will give you accurate results for analyzing as well. Google Analytics is a free tool that collects all the relevant information about the online actions of active users on a website.

Create A Goal In Google Analytics

First of all, you need to set your priorities or goals to track conversions on your site. If you want to set up your goals go to your Google Analytics standard reports and click on the “Admin” button mentioned in the top right corner. To add goals click on Goals>+ New Goal> select the heads (Destination, Duration, Pages per session and Events) under which you want to set goals for tracking.

Set Up Organic Keyword Conversions

Once you create goals to trace conversions the next thing you need to find those keywords which are driving conversions. To create the Organic Keyword Conversion report, you will need to visit Traffic Sources > Search > Organic and click Customize. The best thing is you can get the complete report, for that adds metrics (such as Visits, Goal completions, Goal conversion rate, and Organic searches) for Report content. Once it’s done you need to add ‘keywords’ in the Dimension Drilldowns section after that you can get an organic keyword conversion tracking report to analyze the keyword conversions.

So the above are some steps that are a must when it comes to tracking organic conversions by using the Google Analytics tool. I hope this blog post will help you to a better understanding of organic SEO techniques. In case if you are facing any issues or difficulties then, I would suggest you can consult with our Digital Marketing Professionals for expert suggestions. If you want more information about SEO services, read our blogs on several topics available at the official website of ProICT LLC.

Attract Potential Customers to the Business

Strategies That Are Must To Get More Customers

In digital marketingthe most crucial thing is having an online business, but no one is aware of its presence. If you are starting a new business, a website must showcase your business existence on the internet platform. As we all know, you can’t run a business without customers, so that is why various digital marketing strategies are a must for every online business to attract more customers.

Attracting new customers is not an easy task as well no one can do it easily without any expertise. To attract more customers, you need to follow various marketing strategies or you can hire an expert too. In this blog post, we will learn a few tactics of digital marketing that can help your business to attract more visitors and generate good revenue. I hope the following techniques can help your online business to attract many prospects as possible.

Techniques that Can Help your Online Business To Attract Online Users

A well-designed website

The first thing you need to design an eye-catchy and impressive website including relevant content and information. To run an online business, it is very important to build a trustful relationship with your visitors, so that they can trust your services and products too. Accordingly, a website can work as a mirror to describe your online business in a good manner. Create a professional, attractive and user-friendly website that relates to your customer needs. You can read our other blogs to understand how to leverage Web designing strategies for your business. While designing a website, try to include interesting color combinations, attractive layouts or designs and engaging content that complement each other to mesmerize visitors and influence them to visit your site.

Focus on Influencer Marketing

In Influencer marketing, the term Influencer refers to those people, websites or pages that exist on the internet that are followed and loved by huge audiences. For example, if popular Digital Marketing Professionals say some good things about a digital marketing company. As a result, people who want to design their websites start approaching that particular company because of Influencer Marketing. You can use this marketing strategy to convey the right message as well.

 Use Social Media Campaigning

Nowadays, everyone is familiar with various social media channels and probably using it too. Some studies show that social media has become the best source to promote your business online without spending too much money on it. Most of the businesses had already started using social media campaigning, but few are still confused. Facebook, Twitter, Instagram, and YouTube are the most popular social media websites. Create a page on every social media platform to describe your brand and upload interesting and engaging content to attract users.

That’s all for today we will further continue this topic under another blog topic on another day. Remember one thing always that a customer plays an important part to grow a business or gain popularity. To attract more customers for your online business, you need to follow the latest market trends or you can take advice from the experts of ProICT LLC. They offer digital marketing services that will help you to increase visitor’s count and online popularity of your online business.

Search Engine Platforms

New Search Engine Platforms You Can Aim In the Year 2020

What is the first thought comes in your mind when you hear the word “search engine?” – Google, right? This straightforward answer indicates that Google dominates the world of search engines. That’s the reason people use the term behemoth for Google- its algorithms, dominant advertising and the best user experience- are what make the most popular search engine on the earth. But there is also the darker side of Google that you might be aware of.

Almost everyone knows that Google collects the search information of users and shares it with the advertising websites and other parties. However, if you don’t want to trade your personal information for convenience then, there are other search engine platforms who are ready to take the place of Google while delivering a better search experience.

Search Engines You Can Aim in 2020

Bing

Yes, I understand that Google has already trailed the Bing in the U.S market but if you take a look at debate then, you might be surprised by that in certain aspects it performs better than the market giant Google.

For the starter, Bing offers the points on every search which you can collect and redeem at the Microsoft and Google stores. It seems like a nice perk, right?

Another feature that makes Bing a better search engine is it works flawlessly across the browsers whereas Google is just optimized for the chrome.

If you ask my opinion the Bing is far better than its rivals. It carries a clean user experience when it comes to video searching without biasing with YouTube. So, if you want, you can go for making Bing your next search engine for search engine marketing services.

DuckDuckGo

Although the name may sound like a children’s book, DuckDuckGo is one of the greatest search engine platforms you can find after Google and Bing. And do you know the best thing about the DuckDuckGo? It doesn’t collect or store any of your personal information. That means you can run your searches in peace without having the worry about your privacy being sacrificed for convenience.

Wiki.com

We all have used the wiki how at some points in our lives to collect reliable information. So, we can all trust Wiki when it comes to making searches online.

Wiki.com is the best search engine for those who appreciate the community-led answers that are found on Wikipedia.

CC search

If you are searching for the copyright-free content for SEO services then, CC search should be your first priority.

This search engine is simply amazing if you are looking for some high quality for your blogs, some music for your videos and some Gifs to state the common points without worrying about artists coming after you for their royalties.

The way how CC search work is simple- it gathers the results from platforms like Wikimedia, Flickr, and Soundcloud as displays results that are labeled as the creative common material.

Although Google is the most famous platform out there but we still have multiple options when it comes to searching, running advertises and collecting information without compromising privacy.

Many of these search engines provide better results than Google with better user experience. However, if you are aiming to advertise or market your campaigns on any of the above search engines then, don’t forget to hire ProICT LLC at upto 30% discount.

Christmas Offer

Grab Exciting Offers On The Occasion Of Christmas

As the year 2019 is reaching its end at Christmas is knocking our doorsteps to bring joy and happiness in our lives. Every year people celebrate Christmas Eve on the evening of 24th December as the day of Jesus Christ’s birthday. Basically, Christmas is a Christian festival celebrated across all over the world with stories of Jesus Christ’s birth.

People start decorating their houses and offices with lights, bells, Christmas trees, snowballs, and statues of Santa Claus, Snowmen, Reindeer. When we talk about Christmas belongings, wishes and Santa Claus are some of the most exciting things for everyone especially kids. According to Christmas stories, Santa Claus an imaginary big fat old guy wearing red and white suit carrying a bag full of toys and gifts.

Another reason for the extreme excitement because of the festival Christmas brings lots of happiness, joy and lots of discount offers for everyone. When it comes to discount offers, many businesses try to serve more discount offers to their customers. This blog will tell you about some Digital Marketing Strategies and Christmas special discount offers available in the online market.

Special Offer On Digital Marketing Services

This Christmas season you can get thousands of special discount offers available in the virtual market for various Digital Marketing Services (such as SEO, SEM, PPC, SMO, etc.) at the lowest prices also fit in your budget. If you are to running a small business or startup, then this is the right time to advantage these offers. For more details, you can visit the official website.

Search Engine Optimization (SEO)

SEO stands for Search Engine Optimization which is the most popular marketing strategy for online promotion to increase the website’s traffic and rank on Search Engine Result Pages (SERP). SEO is the most essential strategy for those who want their website on search result pages.

SEO is efficient to make your search engine result relevant as per the visitor’s searches. So whenever anyone searches related to your product or service, the search engine displays your web link as a search result.

Social Media Marketing (SMM)

We all know how social media platforms had changed our lifestyle completely and still doing the same. Online businesses need to connect on various social media platforms such as Facebook, YouTube, Instagram, Twitter, Pinterest, LinkedIn, etc. to increase their online popularity especially small businesses.

Social media channels are very important in digital marketing strategies, because of its flexibility and versatility. Social Media Marketing includes posting great content on social media channels, chatting and engaging your followers, running social media advertisements or campaigns and analyzing reports at regular intervals.

Search Engine Marketing (SEM)

Search Engine Marketing is the form of internet marketing which includes all the promotional activities you had to perform to increase your web traffic and customer engagement through organic and paid strategies. In other words, it is the process of increasing traffic and visibility of your website on search engines by using paid and unpaid efforts.

Generally, people got confused between SEO and SEM, but SEO is a part of SEM along with PPC ads. To perform SEM properly, you can use various SEM tools like SEMRush, Google Trends, Keywordtool.Io, Google Ads Keyword Planner, and SpyFu.

Although Christmas is just around the corner and the preparations have already begun. Even businesses are also excited to serve the best services to their customers by providing tempting offers. However, ProICT LLC is also celebrating Christmas and offering an amazing deal on their products and services. Here you can get a special discount on 10 to 15% on their several Digital Marketing Services.

 

Effective WordPress SEO Skills

WordPress SEO Skills That Every Professional Should Know

In today’s tech world, every business (either a small business or a huge domain) needs to promote its brand on several online platforms. Getting a website can be a great way to represent your brand in front of the audience. Nowadays, many businesses start using WordPress to own a website or hiring web developers to do this task.

After building the website, the next step comes is using powerful Search Engine Optimization tactics that can bring a good search engine rank for your site. Search Engine Optimization is a long term strategy that is why every business should employ a professional who can work for their website promotions. This blog will teach professionals advance SEO skills that are required while optimizing a WordPress website.

Some Advanced SEO Skills For Optimizing WordPress Website

Use UTM Parameters to track conversions

UTM parameters consist of all the necessary information needed to track conversions and used as simple tags that can be added in URLs. These tags will allow you to keep track of your conversions and traffic sources.

Moreover, adding UTM parameters in URL will enable professionals to better analysis of conversions that comes through multiple digital marketing channels. Not even tracking conversions you can use UTM parameters to analyze and compare yourself with your competitors too.

Identify indexing and crawling issues

Crawling and indexing are two essential things but commonly misunderstood by the professionals in the SEO industry. In simple words, crawling refers to reading or scanning the complete webpage or site by the search engine through their bots.

As I said both crawling and indexing plays a vital role in search result ranking, that is why professionals suggest identifying and resolving crawling and indexing issue on topmost priority.

Use CDN to access multiple servers

CDN stands for Content Delivery Network which refers to a group of distributed servers used to provide fast delivery of internet content to far located servers. If you implement CDN then, you can reach more consumers in more locations faster rather than serving from one location to another.

There are so many options available in the market such as CloudFlare, Fastly, KeyCDN, MetaCDN, StackPath, MaxCDN, Amazon Cloudfront, Microsoft Azure CDN, CDN77, Leaseweb. Even professionals suggest implementing Content Delivery networks for larger sites.

So at the end of this blog post, I hope the above tricks will help you to implement advanced SEO services websites on WordPress. If You Want to get more information about WordPress or other Website Development Services.

In case, having any confusion or difficulty, you may contact our experts who will help you to strengthen your security on WordPress and other online platforms too. If you want to share your thoughts or comments about this blog then go ahead. We are waiting for your valuable comments and suggestions.

link-building-in-seo

Basics of Link Building In SEO For Beginners

A good SEO is the one who is paying attention to every tiny detail that most probably bloggers ignored. SEO is the process to increase more web traffic through various Search Engine Optimization strategies like Organic SEO, Local SEO, Content Marketing, Word Press SEO, and Link Building.

When it comes to link building, it works as a backbone for whole SEO strategies to attract more visitors on a website. In this blog, you are going to read about how link building affects your SEO and web traffic. Firstly you need to understand the term “Link Building” and why it is used.

What do you understand by Link Building?

Link building is a kind of strategy or a process you can use to get linked to your website to other websites or web links. According to SEO professionals, it is one of the most powerful and popular ways to get more web traffic by using another site for outranking.

According to Google, you can be ranked higher for the keywords you are targeting if you are linking external websites to your pages. But you need to be more careful while using link building strategy whether you are using it legally (as white hat SEO) or using to get more web traffic illegally (as black hat SEO). Here are a few tactics you can implement to build outside links for your website traffic:

  • Guest Posting

In terms of SEO, guest posting also known as guest blogging is the method where you write an article and post it on another website with your web link being a guest on that website with their permission. Guest posting allows you to connect with other sites, which can be beneficial for your website if you do it properly.

The most important thing need to remember is the link of the host blogger must include in the guest post so that visitors can visit the host blogger’s website. As per professional SEO experts, guest posting on other websites increases web traffic five times rather than posting a blog on your site.

  • Using influencer for link building 

In the marketing industry, the golden rule is “what people see they buy” which helps to attract more visitors. In simple terms, using influencer in link building means to reach out to popular and experienced personalities and try ways like interviews or writeups on their journey and post it with their link. This strategy will help you to utilize their popularity to maximize your websites online impact to influence visitors to click on your web link.

  • Internal link building by using keywords

In terms of Search Engine Optimization techniques, we all know how keywords play an essential role to increase website traffic. To build internal links through keywords, the first thing content with appropriate keywords. The next thing that you need to do is interlink your content (Anchor Text) with the appropriate URL or Anchor URL.

The most important thing while interlinking words and URLs, make sure you will that you will link the right word with the right URL. Internal link building with keywords can increase your website traffic if you do it correctly.

However, the above three ways are one of the best ways that can help you strategize to build links. I hope now you can create your links to influence more visitors. If you will face any difficulty in link building you can take a step ahead to professionals. I would suggest you take suggestions from the experts of ProICT LLC for all IT related solutions or you can read our more blogs available on our website.

Content on Social Media

What Content Should Be Posted On Social Media

The strength of your social media depends on the quality of your content, so use excellent content on social media posts to reach the audience. Only a Digital Marketing Professional can understand the actual value of content. A well-written content (especially social media content) can be the best way to educate or appraise your audience and also inform them of the best options available in the market.

Many business owners got so much confusion in their minds about what type of content they post to attract the right audience. Not only customers, but it also helps professionals to plan Search Engine Optimization Strategies to getting ranked on SERP.

However, every platform has its own audience and need different content as per audience requirements. When it comes to posting content on various social media channels, you need specialized content which suits that particular audience. In this blog, you will read about what type of content you should post on various social media platforms to promote a business.

Things to Post on Facebook

People use social media platforms to socialize themselves and also helps to build their self –image. Facebook (founded by Marks Zuckerberg in the year 2003), is the biggest social media network across worldwide having 2.41 billion monthly active users. That is why Social media marketing professional prefers to create business pages to increase your audience reach while doing brand promotions.

This social media platform empowers every user to like, comment and shares live videos. However, using recorded and live videos on Facebook can be an effective way to stick more viewers with your brand. The strategy of posting videos and curated content on Facebook has helped brands to grow their audience reach, user engagement, and post likes over the past few years. So try to post information through live videos which help to promote your brand across the world.

What to Post on Instagram?

Instagram (created by Kevin Systrom and Mike Krieger and launched in 2010), the most trending and engaging social media platform owning around1 billion active users every day and the count is still rising. For brand promotion, you can add Instagram stories and post interesting quotes with high-resolution images.

While posting on Instagram, the most important thing you need to keep in mind is using appropriate hashtags. A hashtag can double up the audience reach and also divert more traffic on your site by making your content more noticeable for users.

I think that’s all for today we will further continue this topic under another blog topic. Till then you can read more of our blogs or can visit the website also. However, if you are facing any difficulty or confusion, then you can employ Social Media Marketing professional who can strategize to promote your brand. To cut the hassle of searching an expert, you can consult with the professionals available at ProICT LLC. They have experienced specialists and serving as one of the leading Social Media Marketing Service Providers Company In New York.

BERT Update

BERT: Google’s Algorithm Update For Better Searching Experience

In the modern era of technology, searching is the most desired action done by users on the internet. In the past few years, search engines become an indivisible element of our life. Google is also a search engine and no need for further introduction. The reason behind Google’s success is constant updates in its search algorithms to deliver the best results to its users.

According to SEO professionals, every year Google amaze their users by doing so many innovations in algorithms for more satisfying user search experience. Recently, Google has announced a new algorithm update called BERT which helps to improve user’s search query experience and provide more relevant results to their searches. So let’s start today’s blog post that covers what is BERT and how will it impact SEO strategies?

Related Post: On-Page SEO: Techniques That Can Make You Appear On the First Page

What is BERT?

BERT (stands for Bidirectional Encoder Representations from Transformers) is a neural network-based technique for natural language processing (NLP) pre-training. In simple words, it is an algorithm update that helps Google better recognize the meaning of words mentioned in a particular search query. BERT improve the understanding of nuances and context of words in searches and better match those queries with more relevant results.

For example, there are two phrases “nine to five” and “a quarter to nine”, which show two different meanings of the word “to” which is easy to understand for humans, but seems hard for search engines. Accordingly, Google design BERT update to allow search engine to differentiate and understand what user exactly want.

How BERT works?

English is the language which is filled with lots Homonyms which relates to those words having same spelling and pronunciation, but meaning differs. That is why BERT designed, it

As per Google, BERT is an deep bidirectional because The breakthrough of BERT is in its ability to train language models based on the entire set of words in a sentence or query (bidirectional training) rather than the traditional way of training on the ordered sequence of words (left-to-right or combined left-to-right and right-to-left). BERT allows the language model to learn word context based on surrounding words rather than just the word that immediately precedes or follows it.

Google calls BERT “deeply bidirectional” because the contextual representations of words start “from the very bottom of a deep neural network.”

“For example, the word ‘bank‘ would have the same context-free representation in ‘bank account‘ and ‘bank of the river.‘ Contextual models instead generate a representation of each word that is based on the other words in the sentence. For example, in the sentence ‘I accessed the bank account,’ a unidirectional contextual model would represent ‘bank‘ based on ‘I accessed the‘ but not ‘account.’ However, BERT represents ‘bank‘ using both its previous and next context — ‘I accessed the … account.’”

Google has shown several examples of how BERT’s application in Search may impact results. In one example, the query “math practice books for adults” formerly surfaced a listing for a book for Grades 6 – 8 at the top of the organic results. With BERT applied, Google surfaces a listing for a book titled “Math for Grownups” at the top of the results.

Twitter engagament

Customer Engagement: An Inseparable Part Of Twitter

Customer involvement is the primary goal of every Digital Marketing Professional to run a business successfully. Customer engagement is like a relationship that connects the customer with your brand. Whenever a customer engaged with your business, they connect with you and build an emotional connection with your brand.

When we talk about customer engagement, social media channels play a vital role to promote your brand. As I said in my previous blogs also, social media can build an outstanding interaction between a brand and users. Twitter is one of the most popular social media platform used as a social media marketing strategy. Today, we will encircle some easy ways to increase customer engagement by using Twitter.

How to increase customer engagement on Twitter?

When it comes to customer engagement, you need to build it because you can’t buy engagement. According to a survey, around 321 million monthly active users are using twitter to promote their brands. Twitter engagement can be a quick way to get more clicks, increase brand awareness and more conversion rates. Here are a few tactics suggested by professionals to increase more customer engagement:

Use appropriate hashtags (#)

These days, people start using hashtag symbol (#) along with their keyword or phrase while posting any tweet on twitter. To promote your business on twitter, use hashtag campaigns with your brand’s name and tagline as well. As per SMM professionals, using hashtags can double up the customer engagement rate by creating high visibility on Twitter.

Hashtags help you to get more attention from the audience on your tweets and enable users to find your tweets by searching trending hashtags. As per a survey, tweets with hashtags have a 1,065% increase in engagement and get more than 33% retweets from users as compared to other tweets without hashtags.

Keep your content simple and short

The first thing you need to keep in mind while doing tweets that is your content should be engaging and interesting in fewer words. As everyone is familiar with Twitter’s character restrictions, you can tweet within the character count which should not exceed 280 characters including hashtags and links as well.

Usually professional suggests not to exceed 140 characters to tweet your content so that your followers can edit it if they want to do. Try to keep your content to the point and always remember the character restriction whenever tweeting on Twitter.

Respond immediately on the user’s response

Nowadays, no one wants to wait, everyone wants a quick response or results. The golden rule to increase customer engagement rate is responding immediately to users’ actions it can be a message, retweet or comment as well. This can be a little easy for small brands as compared to a large and well-known brand because people already know that brand which diverts more customers to them.

According to Social Media Marketers, responding to user’s tweets can increase the chance of receiving a reply back on your reply, which helps business owners to engage those customers with your posts in the future.

At the end of this blog, I hope the above trick would help you to increase more customer engagement on your Twitter account which generates good revenue as well. If you will face any trouble at any stage while implementing Social Media Marketing strategies, you can take suggestions with the professionals of ProICT LLC to make it crystal clear.

schema-markup

Schema Markup: Hidden SEO Gem You Should Know About

Have you come across one of the latest SEO evolution called “schema markup?” Sadly only a few of us know and utilize it. However, if done properly the schema can boost up your ranking on the search engine result pages. Once you gain expertise in the concepts of schema markup, it will be much easier for you to push your website higher on the search engine.

The prime goal of this post is to make you learn how exactly you can add schema markup as your website’s Search Engine Optimization Checklist. But right before that, you need to understand: –

What is Schema Markup?

Schema markup is defined as code or semantic vocabulary that you put on your website to help search engines to deliver more results for the received query. If you ever used snippets for your website, then you may know what I am talking about. Let’s see an example to understand the concept of schema markup on the event entry. In the SERP it may look like this.

The schema you can see in the above image describes the upcoming events that are extremely helpful for planning your schedule ahead.

What schema actually do?

So, what makes schema important for your website? Actually, there are several facts that highlight the importance of adding schema on your websites like;

The schema describes to the search engine what your content means not what it says

As you already the content available on your website is getting crawled and indexed by the search engine in return to the relevant search engine. Moreover, when it comes to content with schema markup, the results can turn out in a different way.

How? Because the schema informs the search engine what the content means? Let’s say the word “Alice Redcliff” appear in a blog. The search engine crawls it and passes the entry of “Alice Redcliff”. However, if you put the right schema there, then search engine come to acknowledge that “Alice Redcliff” is the name of the author of the blog not just random word combination. After this search engine will deliver better results for the search “Alice Redcliff” therefore, it worth to use schema markup as your Search Engine Optimization Checklist.

Why schema is important for your website?

Schema Markup can help your website rank higher on the search engine by properly utilizing all types of content. Schema has specific data markup for: –

  • Article
  • Blog
  • Restaurants
  • Movies
  • Book reviews
  • Events
  • Products
  • Software applications

The list doesn’t end here. There are more than hundreds of markup types- right from medical stores to the dinner menu. If you have any sort of content available on your website, then chances are it is going to have a specific item type or item scope.

Now, let’s come to the facts and figures; as per the recent survey, websites who use schema have higher chances of appearing on the search engine result pages than websites without any markup. Another study also determined that websites utilizing schema rank four positions higher than other websites. While it is not perfect proof you are searching for, the ranking and Schema certainly have some correlation.

Right now, less than one-third of the total websites on the internet use the schema markup. So, if you are already adding schema markup in SEO Services, then have a head start up on the majority of the websites.

That’s it for today… we will further continue this blog to help you learn how you can use schema markup on your own website. Until then, check out other SEO blogs at ProICT LLP.