Web Analytics

Digital Marketing

Thanksgiving Marketing Campaigns

Some Successful Thanksgiving Marketing Campaigns to Get Success

Nowadays the whole globe is worried with the pandemic can online marketing Service providers are struggling to fulfill demand of online marketing, but holidays are coming and ahead of you’re thinking that. The year is too close towards the end and proactive marketers are readying their Thanksgiving campaigns prior to the busiest time of the year. Keeping this in mind, we have put together a variety of the most effective, most inspiring Thanksgiving marketing campaigns to assist you prepare for the vacation season.

So don’t be lazy, show some appreciation this Thanksgiving and jump-start the vacation season with timely campaigns that attract an oversized audience. By gathering consumer data and user-generated content (UGC) early within the season, you’ll create a solid base of content and prospects for marketing promotions through the vacations and beyond.

Capture First-Party Data with Instagram Stories

Are you looking for Social Media Marketing Strategies to drive engagement of users, improve brand storytelling, and increase the effectiveness of your social presence?

Or perhaps you want to capture valuable first-party data and rich audience insights on potential customers which will facilitate your learn your prospects’ motivations, intentions, interests, and preferences to fuel future marketing efforts?

Thanksgiving may be a great time to have interaction along with your audience using Instagram Stories. Focusing on lightning-fast, mobile-first experience that describes your brand story, incentivize engagement, and seamlessly incorporate data capture mechanics. From user-generated content to quizzes, live polls to meme generators, these real-time campaign types will be embedded into Instagram Stories to assist you rise above the noise and drive action.

Generate authentic user-generated content from fans

Many digital marketing experts leveraged Thanksgiving’s target audience to create their brand a part of the vacation. They launched a user generated content campaign, which will encourage more consumers to share their thoughts, feedbacks, and reviews about the brand’s products. a fervent landing page then pulled in content from across Instagram and Twitter and enabled users to browse and share top recipes.

Ignite Thanksgiving social conversation and increase sales

As social media platforms are topmost priority when it comes to promoting a brand over the internet. For instance, Coca-Cola’s ongoing “Share a Coke” campaign proven to be nothing wanting success, the brand created a Thanksgiving-inspired version centered around using the personalized bottles as drinkable place cards round the dining table. So that customers can buy customized cans and bottles featuring their guests names or hilarious personal messages, before placing them on the Thanksgiving table as place cards on social media channels.

Engage your social media audience with a quiz

Many organizations provide fun and loving quizzes, to imply some lighthearted sharable entertainment for the social media audience and website visitors, and drive more online engagement around Thanksgiving.  According to Thanksgiving traditions to go-to music genres, the quiz takes participants through ten fun-filled personality inquiries to discover their interests. Upon completion of the quiz, participants are given entertaining, pun-filled Thanksgiving dish descriptions supported their personalities. So whether or not they are smooth and sweet like pie, or have more versatile and reliable qualities, the results are certain to put smiles on participants’ faces.

Maximize conversion rates with Instant Win sweepstakes

The holiday season is usually a scheme, patiently opening the doors on the arrival period of time after day until Christmas arrives. Sometimes your customer is bored with all the waiting and needs the short gratification that comes with “Instant Win.”

By activating a Thanksgiving-themed instant win, your customers can enter a straightforward sweepstakes and be told if they’ve won, from a variety of prizes, live-in-the-moment. What’s more, by including an easy submission form, you gain valuable data for future marketing efforts.

Spread kindness throughout the Thanksgiving season

However, the spirit of Thanksgiving is all about showing gratitude for your good fortune and giving goods to people who are less fortunate. So, express your gratitude for whatever you have by involving the entire family in volunteering, donating, and spreading kindness. Decorate your home with words of thanks.

Businesses are also excited to serve best services to their customers by providing tempting offers. ProICT LLC is also celebrating Thanksgiving and offering amazing deal on their products and services.

This festive season you can leverage special discount offers on various Digital Marketing Services (such as SEO, SEM, PPC, SMO etc.) at lowest prices. Those who are to running a small business or startup, then this is the right time to advantage these offers. For more details, you can visit the official website.

Google-algorithm-impact-on-digital-marketing

Google Algorithm Updates and Its Impact On Digital Marketing Services

Have you every found a drop in traffic over your website? Does your website’s ranking slip down?

If yes, then it’s time to test the google algorithm updates that is important for businesses while implementing Search Engine Optimization techniques. Every year quite 2 trillion searches happen on google search engines, and therefore the smallest change of algorithm can create a major impact on a website. Google changes its algorithms thousands of times in a very year, and from time to time these updates are so minor that they are going unnoticed, but sometimes these updates adversely affect the SERPs of the website.

Therefore, it’s really essential to stay track of Google algorithm updates happening daily and amend the changes in content development, creating backlinks, and developing on-page in addition to off-page SEO.

What is the Google Algorithm?

Google algorithms retrieve the information from its search directory to indicate the foremost relevant results for a question. The google program uses various ranking systems and algorithms to point out the webpages that are ranked best thanks to their relevance and SERPs.
The following section will guide you about the many updates of google algorithms, penalties, and solutions.

Some majors Google algorithm updates

The main aim of google algorithm updates is to supply the simplest user experience, which is why Google regularly modifies the method to scrutinize links, rankings, and also the content to take care of the standard and relevance of the results for a question. Currently, Google has outlined 200 factors that may affect the ranking of an internet site, but still, nobody can predict how the long run algorithm update will be?

Here is the list of some significant updates of the Google algorithm is as follows

Panda

Panda launched in 2011, focuses on poor content and spam that may not help the end-user. Under this duplicate content, thin content, and content with such a large amount of advertisements are penalized. To avoid getting penalized it’s better to use site crawlers to test keywords, thin content, and duplication of content on the website.

Penguin

Penguin launch in 2012, checks the standard of the content by specializing in the backlinks. the wonderful quality and organic backlinks help in improving the ranking while artificial backlink profiles get penalized. The regular audits of backlinks and backlink profiles save the websites from getting penalized.

Humming bird

Hummingbird update was launched in 2013 for interpreting the semantic search through gaining a better understanding of context and also the intent. to boost the ranking, it’s best to develop SEO techniques of using keywords associated with the concepts and avoid using synonyms of keywords and co-occurring terms.

Pigeon

This one is launched in 2014, Pigeon update focuses on the standard of On-page and Off-page SEOs. To avoid the adverse effect on the SERPs because of poor quality content it’s best to require the help of SEO services to try to on-page analysis regularly. Also lists the off-page SEO in relevant business directories.

Mobile Google Update 2015

Mobile update was launched in 2015 to form sure that the websites will be accessed using smartphones. The non-mobile-friendly websites get penalized within the SERPs therefore today majority of the businesses invest in developing mobile-friendly websites.

How can ProICT assist you?

Google algorithm updates affect SERPs and website traffic adversely if the website’s owner fails to note them. Being rated among the most effective digital marketing agencies in USA, ProICT perseveres changing the content strategies to sync with google algorithm updates. The team of experts keeps track of Google algorithm updates to produce the simplest program optimization services to enhance the SERPs of the website using high ranking keywords while creating relevant and useful quality content.

ProICT LLP offers various SEO services, namely technical SEO, local & international SEO, eCommerce SEO, enterprise SEO, video SEO, etc. Our team of SEO experts performs an in-depth analysis of our client’s website to grasp the targeted audience, market size, and business goals. It helps in developing an SEO strategy, identifying high ranking keywords, content marketing, and gathering reviews. SEOs help in generating good traffic on a web site, which boosts the conversion rate. Therefore, it’s very crucial to develop SEO as per the Google algorithms to retain your existing position.

Google-Search-Page-Redesigning

How Google’s Search Page Redesigning Affecting SEO Strategies?

Do you ever think about why Google is important for online marketing services?

Well, it is true that Google is an important player to consider while implementing SEO strategies as well as optimizing a website for better search results. Basically, Google drives its monopoly over the search engine and android technology, so that professionals can utilize the technology and gadgets properly for their marketing intents. That is why it’s the biggest and best in the search engine market.

Why is the Google search page important?

However, Google knows the SEO driving companies are making a good amount by paying less to Google. Now Google makes its policy stricter on how Google will earn more from the pocket of the SEO Professionals. As everyone knows that there is a bitter relation between the master and student, so Google is following the code to maintain its relation.
Google has always been a staple of any good digital marketing strategy, especially for search engine optimization (SEO) to draw organic traffic supported by the standard of the content on your page. Thanks to Google Search page redesigning decision that is useful for removing the organic links to the underside of the search results page.

Why do Google’s search result pages look different?

At the beginning of the year 2020, Google decided to do some changes to its search result page. However, the changes are a bit minor, and searchers might not even notice. But it is the kind of change that looks quite huge and strange once you spot it. Google has altered the way that pages show up on search results. Though it is only minor, it is a small change that will be seen by many millions of people. Those who have already noticed the changes are claiming that the new design has ruined the search results page, but Google has its own strategy behind it.

The most prominent and noticeable change is the logo of the website the search result comes from (which is technically known as the favicon) is now much larger. Now, it would be possible that the name of the page you have searched for, and is much more prominent than the URL. Google has also changed the results so that the label of ads is more clear and obvious. However, the “ad” only appears when a company has paid to be shown in the search results, rather than appearing in them organically.

How it affects a website’s SEO rank?

Before doing changes, Google cautioned that updating a web layout can affect SEO strategies as well as rankings too, even if URLs and content remain the same. However, many web layouts, which are out of the box, need to be updated to make it worth having otherwise to remove them. Even a web layout that is labeled as “SEO friendly” needs to update its pages into CSS and how various HTML elements are styled and used.

Hence, updating a web design layout can be very much similar to start all over again from the scratch. According to SEO professionals, it is useful to become acquainted with the stylesheets and the underlying code so that you can formulate a plan of what you want to remove, and what needs to be changed.

Therefore now the blog needs to end here, you can read more blogs and articles related to digital marketing including SEO Techniques and tools, which is essential to get more genuine and organic traffic on a website. In case, you are an organization and planning to hire an SEO expert then I would recommend you consider ProICT LLP who will serve you best.

Google-ads-and-SEO-Strategies

Learn the Use of Google Ads and SEO Strategies to Grow Your Business

Growing a business on the internet is easier to say rather than doing it. With so many digital marketing services and channels available and then many folks using the net, there are seemingly boundless opportunities to induce eyes on your business’s products and services. But marketing also gets expensive, and lots of small businesses don’t quite have the budget to form a meaningful impact on their digital marketing initiatives. That’s why organic search is so important while promoting a brand or a business.

based on a survey report, Google received over 2.3 trillion searches in the year 2019. As people use Google to search out almost everything, also it is their definitive source for learning and discovering new products and services. As a business, it’s imperative that your website ranks at the highest of Google search results pages. That’s where Search Engine Optimization (SEO) comes in.

Capabilities of an SEO Expert

By becoming an SEO Professional, one will find out how to optimize your business listings on Google to always rank when people hunt for what you are doing, including local SEO, so you’ll rank because of the top business in your area for a specific service. Good quality content can be a way to create and manage web pages on WordPress that are fully SEO-optimized. Also, it is used to generate new business-to-business leads through SEO, and the way to enhance your domain authority through link-building.

How to Use Google AdWords to pump up Organic Growth?

As it is obvious that Google services and activities are really crucial in SEO, so here is a way that describes ways to use Google Adwords or organic search results:

Accelerate Your Results With Remarketing

Remarketing (aka retargeting) is the process of showing targeted ads to folks that have previously visited your site or otherwise engaged along with your brand. It’s an awfully powerful tool to travel after the 96-98% of individuals who come to your site but don’t make a purchase. Because those visitors already know your brand, they’re more likely to convert than a random stranger on the net.

Search Terms Report

In AdWords, keywords are the phrases you’re targeting, while search terms are the phrases that individuals are literally typing into Google.

The Search Terms report in AdWords will show you the precise phrases that are triggering your ads so you’ll be able to target them with SEO. To see it, head into the Keywords section of your AdWords account and click on the “Search Terms” tab at the highest.

Ad Click-Through Rates (CTRs)

The percentage of individuals who’ve actually clicked on a given ad is its click-through rate, and it’s an excellent metric to appear at. Generally, a high CTR indicates a well-written ad – plenty of people who’ve seen it are convinced to interact and respond.

Translating your high CTRs from your AdWords account to your organic search snippets pays massive dividends because a rise in your organic search CTR won’t only directly usher in more traffic from your existing rankings, but it can even help to boost your rankings, creating a flywheel effect where you get even more traffic. That’s because CTR is one of the most important factors that Google’s machine-learning algorithm looks at to see whether your site deserves better rankings.

But take care to not optimize CTR at the expense of bounce rate and dwell time, both of which are factors of the RankBrain algorithm. In other words, don’t over-promise and under-deliver. to know more about SEO Strategies and Google ALgorithms, you probably search out the website of ProICT LLC. Even those businesses who need SEO Experts for their business can also trust them.

tips-and-tricks-for-social-media-marketing

Learn Tips and Tricks for Social Media Marketing From Experts

Social media marketing techniques has become the goblet of selling strategies. In the past few years, social media platforms have developed by leaps and bounds, surpassing everyone’s expectations and carving out an area for themselves among viable marketing channels.

So, it only is smart to leverage these websites to assist your business gain more momentum. However, how are you able to do this? Well, fortunately, social media marketing strategies isn’t hard to know. By mastering some techniques, your company will reach new heights in no time. So, try our next few hacks to include social media into your marketing plan.

Some Social Media Marketing Hacks To Be Included in Marketing Plan

Set a Special Plan for every Platform

Although the goal of social media platforms is to assist people stay connected, they’re not all created equal. This can be to not say that a specific platform is healthier than all others. Quite the other, all social media websites have their own unique vibe. It all boils right down to how you employ them, though. You cannot just use Instagram the identical way you employ Facebook and expect great success. What works for a particular platform doesn’t necessarily work for others. This can be why you would like to make a separate plan for each website, searching for the distinct features of every one, and determining the means to leverage them.

Pick the correct Time to Post

You may be already churning out great content, but you’re still not getting your targeted engagement rates. If you’re sure that your content is both informative and entertaining, then it’s time to dig deeper. During this case, the answer may be as simple as changing the time you post. According to several surveys, the most effective time to post is 10-11 am on Friday. This doesn’t come off as a surprise, considering that the majority people have more free time on weekends. So, you need to take advantage of this opportunity to up engagement and increase conversion rates.

Link Your Profiles

Sometimes, you wish to guide customers to assist them discover your brand. this is often especially the case if you’re new a particular platform but have a large following on another. For this reason, the SMM Experts recommends that you just include the link to your social media profiles in your bio. This way, you’ll confirm that you justr fans and clients know that you are present on such platforms. you’ll take it up a notch by investing in services that allow you to trace the traffic coming from a particular platform, which is able to enable you to optimize your strategy down the road.

Know Your Audience

Not understanding what your audience wants to determine may be a fatal mistake. After all, you’re present on social media only to draw in clients and drive more sales, right? So, it only is smart to stay your audience in mind once you are setting your strategy and creating content. Don’t fret if you’re unaccustomed this, though, because it’s pretty easy to work out your demographic. for instance, Facebook has Page Insights, which is a feature that enables page owners to get their demographic. There are many third-party options you’ll invest in to be told more about your audience’s preferences and interests.

Try Paid Advertisements

Increasing engagement isn’t a simple task, especially if you are doing not want to take a position in paid ads. However, by ignoring ads, you’re essentially disregarding a large a part of social media. Nowadays, it’s really hard to grow your followership organically since people are wont to seeing fancy ads everywhere. Of course, after you are just starting out, it’s not recommended that you simply pay plenty for ads. this is often especially the case for owners of start-up businesses.

Luckily, most social media platforms make it incredibly easy to line a budget and track your spending so you are doing not burn a hole in your pocket! Moreover, social media ads don’t seem to be prohibitively expensive within the first place, in order that they are an option worth looking into if you wish to realize your short-term objectives more quickly. However, just know that paid ads should complement the remainder of your strategy, not replace it completely. you continue to should put effort into posting quality content and keeping your fans engaged.

Social media marketing tricks could be a great marketing channel for all businesses, especially ones with limited resources. due to the plethora of features these websites offer, connecting together with your customers has never been easier. To master the social media game, come up with a solid plan that takes your company’s needs under consideration, identify your audience, and post quality content. Also, don’t forget to live your performance using the intuitive tools social media platforms have. This way, you’ll be able to confirm that your strategy actually works.

However, you can read more blogs and articles at ProICT LLP, where you will find indepth information about Social media marketing tools and techniques as well as digital marketing. Also, you can trust them for any sort of digital marketing solutions at one place.

social-media-marketing-campaign

Essential Thing to Run a Social Media Marketing Campaign

Social media marketing (SMM) is not about collecting so many followers, it’s about how you gain profit from it. Nowadays, social media become the best platform to spread any news rapidly and stay connected to the world. It has made an outstanding interaction between online businesses and their customers. Most of the businesses had already upgraded their marketing strategies by using social media channels, but few are there still confused about whether they use social media for business or not? These people often find themselves surrounded by the following questions:

  • Is social media marketing helps in lead generation or increase customer engagement?
  • Which social media platform you can use for advertising?
  • Want to reach the right audience that is relevant to your business?
  • Need the help of any professional who can do marketing campaigns for you?

If you are also finding answers to the above questions then, you must read this blog till the end.

What are Social Media Marketing strategies?

Social media marketing strategy is a draft or a diagram that includes answers to all your questions like what, when, how, and why should you do social media marketing. It helps to build awareness of your business and increase your revenues.

Have you remember that time when you start your business, firstly you strategize all the things and then start implementing them.  The same applies to social media marketing, you need to strategize everything first then execute it accordingly. Here are some tips that can help you to plan your marketing strategies:

  1. Set your social media aims you want to achieve

Different business has different goals so, start it by preparing a list of what goals you want to achieve?

Set your goals and let them drive your further strategy. You can take reference from our template mentioned below:

  • Increase your brand popularity
  • Increase online conversions/ sales
  • Generate more leads
  • Attract visitors to increase website traffic
  1. Analyze your competitors and choose which social platform is right for you

Do a survey of the market and analyze strategies your competitors are currently using. How many followers they have, what content they’re posting and how much like and comments they are getting on an average. Prepare a note after observing all these things then opt. The best platforms for your marketing strategies.

  1. Promote your social media channels and keep an eye on outcomes

Once you decide which social media channels you want to use then start brand promotions on various social platforms. Few tricks are following that can help you to promote your brand:

  • Add buttons of your social accounts on your website.
  • Add tab of social channels at the bottom of your marketing email.
  • Use other social media channels for advertisement.
  • Can run social ads to reach the right audience.

While running social ads, it is very important to measure the outputs coming from campaigns. Analyze your performance and update your marketing strategies at regular intervals.

At the end of this blog, I hope now you can easily plan and execute your strategies of social media marketing. It also helps you to identify the right audience for your business.  For professionals in SMM, you can take help from the experts of ProICT LLC or can visit their website. They are the best internet marketing service provider in USA that also fits in your budget.

Facebook-platform-with-screen-sharing-feature

Facebook Has Upgraded the Platform with The Screen Sharing Feature

Facebook- the name that dominates around half of the social media apps you have on your smartphone has decided to expand the screen sharing feature from desktop to iOS and Android applications. Now the messenger users can share their screen with other people through one-on-one or group video calls with a maximum of 8 participants.

The same feature is also rolled out to messenger rooms that allow users to chat with 16 participants at the same time. There are many Social media marketing service providers in the market who are considering it as a marketing strategy to bring more people on the platform during the corona pandemic.

What Facebook has to say about this?

The representative of the company was thrilled to share this news with Facebook users. On the announcement, Facebook said that “Today, we’re excited to share that we’re expanding the availability of Messenger’s screen sharing feature in video calls and Messenger Rooms to our mobile apps. We know people are trying to stay connected more than ever and screen sharing is the latest feature we’re rolling out to bring people closer together.”

Related Post: Facebook Merges Messenger with Instagram DMs

The screen sharing allows users to share the live view of the screen with anyone they want. Those who still haven’t checked this feature yet can learn more about it through this blog post.

Screen sharing- the availability of the feature

Screen sharing is not something new on the platform as the feature was already available on the desktop version of a Facebook app. The only difference is that now people can use it through their smartphones as well. The messenger room was designed with the objective of allowing users to enter into the group chat. The platform is soon upgrading the ability to share the screen with 50 participants allowing online teachers and instructors to provide training online.

How to share the screen on the Messenger?

It is easy to share your screen on the Messenger, all you have to do is follow the given steps;

  • Start the video call on the Messenger with one or more contact.
  • Swipe-up the toolbar during the on-going video call to open the expanded menu on the screen.
  • From the menu, select the share your screen option.

See how easy it is? Now the Messenger can perform all the functions offered by video calling applications like Zoom and Google met.

Facebook aims to enhance the capabilities of the Messenger and other social media apps as people are heavily relying upon online communication since the pandemic hit the world. However, in case if you missed out the recent updates of the platform, let alone use them through Social media marketing services in NY then, here is the quick recap for you.

Answer customer messages with Facebook

The recent update of the Facebook Messenger allows page owners to go back and forth personal messages and customer messages. This way, the page admin can manage to stay on the messages without using the additional app for it.

Facebook messenger desktop version

Facebook launched the first desktop version of the Messenger app in April for both Windows and macOS. The desktop version of the Facebook messenger offers a number of features, including unlimited free audio and video calls.

Fan subscription for game streaming

Facebook is making efforts for a while to bring more gamers on the platform. The company has recently decided to expand its streaming subscription options to allow viewers to financially support the gamer.

If you ask ProICT LLC, it was quite fascinating to watch Facebook shift its priorities over the past few months. Now, the platform is not only trying to engage people but entertain them by introducing new features. Although they have been the big bullies who also give preference to transparency and ethical business practices, at the same time, we are witnessing the monetization with new features.

tricks-to-increase-instagram-followers

Tricks That Professionals Recommend To Increase Instagram Followers

Whenever we talk about social media marketing platforms, instagram is the topmost social media channel and most preferred by professionals for their online marketing strategies.

Out of 500 million people viewing Instagram stories every day, a third of those are from businesses. As I said that Instagram is known as one of the best social media marketing tools out there.

Ways to Use Instagram to Expand Business

Not only can you use the social media network to improve your brand’s visibility, but it can also be used to interact with influencers and other big names in your industry. So today we are about to learn some ways to get genuine Instagram followers on your business profile.

Prepare a Plan & Create a Content Calendar with Great Ideas

Now the most important thing before you begin your marketing campaigns, you need to prepare a blueprint or plan so that you can find out and follow every single step towards your Instagram marketing strategies.

When we work according to the planning, we labor over ideas, delivery, and optimization. Take as much as time to discover creative and clever content ideas that align with upcoming seasons, holidays so that the audience can relate with your business and you would get more traffic and might achieve sales goals.

You can still be flexible and post spontaneously as ideas come to you.

Moreover, you could potentially post several times in a day or several times a week which completely depends on your business needs. So make an Instagram content  and posting plan and make sure to stick with it.

Post Well-Composed Images & Videos

Instagram is a visual platform wherein no place for blurry photos or images that annoys the viewer. For instance, a low-quality content won’t get any engagement and might even cost you some followers. Similarly, low quality or blurred images also affect your Instagram followers. That is why social media marketing experts prefer to use high-quality photos and videos when posting to Instagram or any other social media platform.

Try Different Filters & Dimensions

Just because you’re a business doesn’t mean you can’t use or have fun with filters by using different dimensions. On the contrary, you should use filters on your content.

However, the more creative, unique and captivating your photos and videos are, the more likely people are going to share and follow your account. For that you can go one step ahead by downloading photo editing apps to add more filters and effects in your photos and videos.

Use Instagram Analytics to Feed Your Persona Researches

By having an Instagram business account, you will also access the Instagram analytics feature that shows when your audience is most active and much more information about them. Use that data to optimize your posting schedule.

Instagram also gives you insights into the age, gender, and location breakdown of your audience, which can be a starting point for doing personal research.

I think now it’s time to take a pause here and continue this topic in another blog post until then you can read more blogs and articles based on several Instagram or other social media marketing tricks in order to grow your business.

If you are having confusion or issue during the implementation of above instagram tips then I would suggest you to counsel with the experts of ProICT LLC. You can also leverage their several digital marketing services across the world.

SMM-Mistakes-To-Be-Avoided

Some Most Common SMM Mistakes That Professionals Should Avoid

As the world has become more and more dependent on social media channels and social media marketing strategies are like a minefield for brands and online businesses. That’s why many organizations choose social media channels that will be appropriate for their marketing goals. Well, it is obvious that mistakes happen, which is an almost unavoidable part of the lifestyle.

Similarly, mistakes can happen in the implementation of SMM techniques. However, there are steps we can avoid in order to make sure to happen fewer mistakes, especially in social media marketing. It offers huge benefits to brands and is an especially advantageous tool to feature to any wider marketing strategy. In the current tech world, if your business isn’t active on social media in some capacity, you’re already two steps behind your competitors. So the choice is completely yours, what you want to do with your brand or business?

According to many SMM Professionals, social media marketing can have a negative impact on a brand,  if not done correctly. There are variety of common mistakes that several brands make on social media which will be hampering their social media strategy. You can take a glance at five of the foremost common social media mistakes marketers must avoid:

Blanket sharing on each platform

Treating each social media platform in the same and parallel way might be one of the most common mistakes that several brands will make. Every social media platform has its own set of guidelines that require to be considered when posting, additionally, each algorithm is exclusive to every platform. As a result sharing the precise same post on all social networks is setting you up for failure.

However, it is true that the resources are quite limited, and as a result of it, sharing the identical post on Twitter, LinkedIn, Facebook, etc can save plenty of your time. However, this suggests each platform isn’t being employed to its full potential. for instance, on Twitter, there’s a personality limit so posts must be short and straight to the purpose. On the other side, LinkedIn will help you to better understand and figure out the posting pattern in order to be more descriptive in your posts.

Incomplete profiles

Taking the time to fill out all the relevant information on your page shows potential customers that you just are willing to place in time and energy, and you’re taking social media seriously. plenty of potential customers will use social media as the simplest way to urge in contact with a brand, and if your account doesn’t provide that sort of basic information you’re visiting lose these customers.

One of the simplest ways to consider social media is an extension of your website. Imagine going onto a brand’s site to seek out it’s been half completed and is missing information. What image does that portray?

Neglecting the importance of engagement

Many brands think that simply posting on social media is not enough, but they can be wrong. Because the success of social media marketing is all about engaging and being active on the platform. The more active an account is, and also the more they’re engaging with others, the more likely their posts will perform well.

In addition to impacting engagement, staying active on social media is very important for building a relationship together with your audience. If your customers need a fast response it’s common for them to require social media to urge up-to-date with a brand. Therefore, it’s good practice to make sure you’re staying on top of comments and messages and to do to reply as quickly as possible. this could be difficult as your accounts and following grow, but is easily maintained employing a social media management tool.

It’s called social media for a reason, the thought is to be socialized so considering these channels as an area to make relationships together with your customers, as critical a pure sales platform.

Only sharing internal content

Linking back to the point, a typical mistake plenty of social media marketers will make is to solely share their own content. While after all, it’s important to drive users back to your site, if you wish to grow your account you wish to be sharing external content.

The main advantage of this is often once you are sharing someone’s content it gives you the chance to tag them within the post. With this strategy, you can tag and potentially engage with the post by liking, sharing, retweeting, etc. The audience will then see they need to be engaged with the particular post, further increasing its reach.

Lack of coming up with

This is potentially the foremost common social media marketers’ mistake. It is easy to overlook the importance of coming up with and think you’ll be able to just post an update as and when. Poor planning can make social media marketing a large waste of time and money.

Before starting a social media campaign it’s important to line goals, determine a budget, and have an inspiration of action for the way to attain these goals. Social media marketing should be approached in the same way as the other marketing campaign and requires adequate aiming to understand how success is measured and therefore the resources required to achieve your goals.

These are just some of the common mistakes many marketers will make when using social media. Ultimately, a social media marketing campaign is exclusive to every brand and maybe tailored around the goals they need to be laid out.

I hope this blog might help you to identify common mistakes that happen while implementing SMM strategies that will create hindrances in your way to achieve your business goals. To know more about how to correct your mistake and better way to implement them, you can have a look at the tips and tricks of  SMM suggetsed by the experts in ProICT LLC.

facebook-merges-messenger-and-instagram-dms

Facebook Merges Messenger with Instagram DMs

Facebook once again is ready to surprise its users by bringing the best of messengers to Instagram DMs, which will allow users from both platforms to connect with each other. What can you expect from this merge? A lot of new features (10 exactly) and of course, cross platforming.

Users can either choose to update immediately or delay it for the time being. If you are eligible for the update then, you will see the following prompt on your screen:

Huh, sound interesting, but isn’t going to affect the social media marketing services and agencies who offer them? That’s the talk saved for the future. Before that, let’s explore the changes you can expect with the merge of messenger and DMs.

New Features you can expect from direct messaging

Here is the list of new features you can enjoy with the Instagram DMs:

  • Cross-platform messaging: Although it is the obvious feature of the merge between Facebook Messenger and Instagram DMs, you can seamlessly connect with people on both platforms by sending messages or joining video calls.
  • Watch together: You can now watch videos on Facebook Watch, IGTV, Reels, TV shows and more during a video call with the family and friends.
  • You have a vanish mode: Sounds cool right? It is the new chat mode where messages vanish after the receiver has seen them or when they close the chat.
  • Selfie sticker: Yes, you got it! This is the new way to react to the messages. You can also consider it as a hybrid of Boomerangs, selfies and emojis.
  • Chat colour: You can personalize your chat with a colour gradient.
  • Forwarding: Share content with the top 5 friends and groups.
  • Replies: Respond directly to certain messages to your chat.
  • Animated messages: You heard it right; you can add visual flair to messages with animated send effects.
  • Control over messages: You no longer have to see or reply to messages you don’t like. Decide, who can and can’t message you at all.
  • Enhanced reporting and blocking updates: Report full conversations in addition to single messages. Receive proactive block suggestions on both messenger, and DMs when you add the account in the new account centre.

Aside from all the new features, which users can either choose to utilize or not, the main change to be aware of is who can message you.

People who were on Facebook only can now reach you on Instagram without downloading any new application and vice versa.  The good thing is messages and calls from people using Instagram will stay in the Instagram app. Facebook says it is just another way to stay connected over time.

Growth of messaging on Facebook and Instagram

The messaging came a long way with the help of Facebook since it was first launched on the app. Now, Facebook’s family of apps alone help more than 10 billion people to exchange valuable messages across the globe.

In the recent survey, conducted by Facebook highlighted that every four out of five people who use messaging apps. In the US they believe they are important to spend more time with the family members. And during the pandemic, when people are locked in their homes, the messaging is filling the physical left by the social-distancing.

To start, Facebook is rolling down these new features on Instagram and Messenger in a few countries across the globe.

Facebook doesn’t name the countries where it is launching the update, but sooner or later, these new features will expand globally.