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Innovative Ways to Use Google Analytics

Leave a Comment / Blog, Digital Marketing / By ProICT LLC

New to the marketing world? Then, you must be throwing things on the wall to see what sticks the best, right? Most SEO professionals focus on making magic happen at the last moment rather than focusing on the basics.

To come with effective marketing strategies, you need to know about the customers’ needs, and to better understand your customer, you need to optimize your Google analytics, but not in a traditional manner! here are-

5 innovative ways to use Google analytics you never thought of, but should start using today

You can use Google Analytics as a multi-channel conversation path

One of the major throwbacks of Google analytics is that it records last-click attribution. The conversation data alone is not meaningful, especially if you want to investigate and learn about the path the customer followed to get there. In many cases, the path has multiple touchpoints over a period of time.

For instance, a customer named “Alice “visits your website through the organic search result page, and after a week, she again visits your website through a social media post. The next day, Alice again comes to the page through the promotional email and directly completes the purchase from the site.

If you see the last-click attribution of Google analytics, you may find that Alice is recorded as a conversion for non/direct organic traffic as she came via email. As you can figure out, this is not accurate data as a series of touchpoints worked here, but Alice was finally converted into sales.

Here, a multi-channel conversation path report can help you see how your different marketing channels, including SEO, PPC, and SMO, came together to result in a conversation.

Here is a quick and easy to understand pattern that will help you to understand where to invest your budget in driving more conversions.

You can compare traffic sources and conversions

After going through the multi-channel conversation reports, you may have an understanding of how different marketing channels work together for a conversion.

Now, what if you are operating in the different markets at the same time? Can you use the same audience approach in all of them?

You should understand that audiences behave differently in different markets, so you cannot assume one strategy fits to all.

You need to compare the traffic sources and conversions on the basis of different markets to make better decisions regarding what is the best place to allocate your resources to bring more leads.

Retention and acquisition

Most of the SEO professionals only focus on the insights that lead to a conversion, but what about insights that highlight points where visitors stopped engaging? Don’t you think it is equally meaningful? By finding out the point where your potential customers start losing their interest can help you to acknowledge the engagement gap in your marketing strategies. How can you do it? A Cohort Analysis Report will help you to accomplish this task.

How to set up a Cohort Analysis Report?

Setting up a Cohort Analysis Report is an easy process. All you have to do is closely follow the given steps:

Sign-in to Google Analytics.
Find the audience icon and click on it
Select Cohort Analysis
Set dimensions
Set metrics

How to read the Cohort Analysis Report?

It doesn’t take any rocket science to understand what the Cohort Analysis Report says, as you can already see white transactions increased at the beginning and a week after it dropped dramatically.

Now, you know what the right time to start re-engaging your audience to improve the performance is. To retain your lost customers, you can run the email campaigns with discounts in week 1 or advertise a new range of products.

I think that’s enough for today, but we are not done here. We will further continue this topic in the next blog post. Until then, you can experiment with these analytics. Moreover, if you are looking for the Search engine optimization services then, look no further than ProICT LLC. For more details, please visit the website.

what-make-people-think-that-digital-marketing-is-an-art

What Makes People Think That Digital Marketing Is An Art?

Leave a Comment / Blog, Digital Marketing / By ProICT LLC

Working as an artist who is starting what you want your work to be seen, and your message to be heard. But there are many artists out there and even more in the online world. This is where digital marketing is very important and can be the boost for your career or if you just want to spread one message. Digital marketing is using the online realm as a tool for advertising. Some artists may not like the idea of advertising themselves, but they have to reach people. People in the art world should make a plan regarding digital marketing. But first here is a brief on what that should entail.

Bases of Digital Marketing

Tags and keywords (for Search Engine Optimization is known as SEO) are used to help people find your work. Keywords are what helps your art get to the front page of a search result since people rarely go to page two online they are performing deep research. Tags are what can help you get noticed on social media sites like YouTube, TikTok, and Twitter. Although the latter refers to tags as hashtags. However, the overall concept is the same.

When a person wants to find something (let’s say pencil drawings) they will type the phrase in the search bar. This phrase will show them everything that falls into that phrase. There is a lot and to stand out you would need to not only make good work but also use other SEO methods. Using the right tags and keywords are good starts to reach a new audience or remind your current one that you are still on the grind. SEO and digital marketing work best when there is a plan or strategy.

The Main Way To Make A Plan

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Think as a virtual assistant for small business does: Consistency is king. Planning and scheduling when to post, what to post, and what tags to use is how you can make a presence. This is especially true on social media sites where a lot of artists go to and use. However, you would have to change up the tags since algorithms are funny like that. Once you figure that out you can look into what keywords and tags would work for your work. The great YouTubers built their YouTube views count by posting at their regular intervals. However, they gained their YouTube likes but keeping their high-quality work. This can apply to you too.

Social media is a great place because you can have an interaction with an audience as well as direct feedback through likes to see what skill needs more improvement. Or you can use it to see what type of art people are more interested in.

Keywords, tags, and consistency, are the best tools when it comes to digital marketing for artists, certainly for beginners. A schedule can also keep you motivated and may even inspire you. Therefore, good luck and keep grinding.

Voice Search Rank: Local Ranking Factors You Need to Consider In 2020

Leave a Comment / Blog, Digital Marketing / By ProICT LLC

Do you know 68% of the worldwide searches are covered by the voice search users? It is about the time when voice search will become an important element of the local ranking. SEMrush published a study on voice search last year this time putting the local business searches at the centre of the subject.

The aim behind publishing this study is to provide valuable insight into the algorithms behind famous voice assistants including-Apple’s Siri, Amazon’s Alexa, and Google assistance.

While it can be challenging to cover them all in the same blog post, let’s focus on the most famous- Amazon Alexa for now. However, before we move further, it is important to know-

What is Amazon Alexa? Short definition-

You obviously know what Amazon Alexa is- but there is no harm in refreshing your knowledge, is there? Well, Amazon Alexa is the global ranking system that ranks millions of websites on the basis of their popularity. The ranking is calculated by analyzing a total number of unique visitors and the number of page views for a particular website. The polar opposite of Google, on Alexa, the lower is the rank, the more popular the website is.

Local search: what you need to know?

Right before you prepare your websites to rank on the voice search, it is important to go through the major findings with a detailed insight in the next section.

The length of the average answer is 23 words
Google Assistant offers the longest answer at 41 words
Alexa struggles the most when it comes to answering questions
Businesses can use the regular local SEO tactics while optimizing for amazon assistant
Siri rank website on the basis of yelp rating

How can you use this information for local search?

Google assistant

Being the assistant of the majority of popularity, all versions of Google assistance return different results despite having the same algorithms. Isn’t it amazing? NO, it actually makes it more difficult to rank on the different devices including- Google Home, Google Home Hub, Google Home Mini, and android phone number.

In a study where devices are tested for voice search, it was found that average answers match between all devices is 22% while comparing separately, Google home and hub and android phone matches 66%.

Related Post: Video Marketing Or Voice Searches: Which One Is More Popular?

They have also found that answers are said to be similar across all the devices with only wording being different. Google Assistant was able to answer all but 6.3% of the questions.

So, why was Google’s result different on all devices despite having the same algorithm? And if acquiring Search engine optimization services was enough to rank on these devices? Well, the reason why the result differed is that devices showed what appears in the local pack in regular SERP.

That means Google gives more preference to local sites on the local voice searches. On top of these results offered by Google, the assistant does not seem to be personalized. Therefore, if you want to rank higher on the Google assistant, then, it would be recommended to:

Work on your Google My Business page
Utilized the structured data
Go with content that is simple and easy to understand

Amazon Alexa

Amazon Alexa has become a new hype among the SEO professionals as all of them want to rank on this voice search platform to get direct conversions in the form of online orders. Yet, the platform has the highest rate of failure when it comes to answering questions.

Alexa takes all of the information from Bing and employs both Yelp and Yext data to come up with suitable answers to satisfy the user query. Almost 1 out of 4 questions were unable to be answered by Alexa. Quite disappointed, right? Yet Alexa is popular because of the design and price of its home assistant device. There are many experts who claim that Alexa was only designed as an assistant, not a search engine, so you cannot follow certain tactics to optimize your website for it.

Apple’s Siri

If you compare all three AI assistants, you may find that Siri answers the most questions and only 2% of questions will go answered. The assistance also relies on the yelp to answer questions, so improving your ranking and reviews on yelp is the key to rank on the Siri.

Along with yelp there are four different factors that affect the local ranking on Siri.

Distance
Star rating in yelp
Prices

Similar to Google, Siri doesn’t pay attention to the total number of reviews and considers the overall star rating. It means a business with a few reviews, and overall, 5 ratings can beat the business with hundreds of reviews and an overall rating of 4.5. So, how can you rank on it? Well, it is suggested to:

Work on generating new-star ratings on yelp

Take a step further and optimize your Yelp listing with;

Detailed information
Reliable photos
Choose a relevant category
Update your listing regularly
Respond to reviews

For further information on the local search engine optimization services connect with professionals at ProICT LLP. Explore the website to learn more!

How Businesses Can Combat Pandemic Challenges with SEO Services

Leave a Comment / Blog / By ProICT LLC

This is a tough time for everyone. Whether it is small, medium, and large-scale businesses, everyone is equally affected by the corona pandemic and witnessing a sudden downfall in the demand. Everybody is following the safety precaution provided by World Health Organization (WHO) to protect themselves.

Italy as being one of the hardest-hit areas by the pandemic is now recovering as the government has negotiated with the banks for the mortgage payment and all. Many companies are also stepping up to protect their employees from the impact of the pandemic crisis. However, for small business owners and freelancers, it might be challenging to find help. In the end, they all asking how their business can survive through this pandemic crisis? Well, we have come up with this post to just tell you that.

Stay home and keep optimize on

This is the time when you have plenty of time in your hands, sounds weird right? But technically it is true. Leaving your anxiety behind when you need to get into your senses. Recently I have seen companies putting down their digital marketing campaigns on hold until further notice.

I understand that on the current basis it may like the best thing to do but have you thought about the long-term consequences you will face due to this? It doesn’t matter in which industry you are currently serving in whether it is small business, family-owned restaurant or retrial, this decision will surely affect the demand you were about to receive in the next few months.

Product or service provider, everyone is currently facing challenges in the market and there is a lot of uncertainly going around in the market. But what is certain now is everything is going to be found.

Right now, investment in organic research is what you need. It is the place where your gains and losses are measured by the gains and losses of clicks on the SERPs. We understand paid campaigns can deliver quick result but they cover only 20% of the total traffic. It means you still have a lot in your hands. If you give up this time then you may leave behind in the race.

Plan your budget for marketing among the crisis

Last weekend I was watching “Itaewon class” one of the best Korean series I have seen and one thing I learned from that series is that if you are earning $1 to $5 million dollars in a year then, you should spend at least 8% to 10% on the marketing. In the industry, I have seen companies investing 15% to 20% of their revenue on the market so 8% is the minimum amount you can invest.

Yes, I do understand that it is critical for your right to invest some hefty amount in the market but if it makes sense you should cut some slack off from paid marketing and invest in SEO service provider.

The whole point is you need to stay in touch with your customers even if they are currently not buying from you. Why? Because once the engagement drops, they might lose interest in your brand which means no revenue for upcoming months or months even after the pandemic.

Perform a content audit for your website

Yes, a full content audit on the website can take time but what you can do with the free time in hand is perform a mini audit. If you haven’t kept an inventory of your content then, it is time to create one now. Create an excel or google spreadsheet with one tab for each content:

Webpages
Articles
Blogs
Guest posts
Emails
Videos
Infographics

If you feel energetic then, you can also go through the blog posts of your competitors and come up with titles you can write upon. You can also come up with the list of:

Content that can get you shares on social media
Traffic on the site
Backlinks for your website

Maybe you can do all these things when you have time in hand.

Right now, what matters is the efforts you put to recover the lost demand.

Moreover, if you need help with the digital marketing services then, feel free to reach out to the ProICT LLP who offers a wide range of marketing services at an affordable price.

Tips to Boost Your Video Marketing Strategy Part 2

Leave a Comment / Blog, Digital Marketing / By ProICT LLC

However, this blog post is published in the continuity of my previous blog titled “Tips to Boost Your Video Marketing Strategy (Part-I)” which will help you to understand the role of video marketing strategy in Digital Marketing. Moreover, some tips to create effective videos in order to increase the online reputation of a brand or an online business. So, in my opinion, you should read the previous blog first before reading this one.

As I said in the previous blog, you have learned about three video marketing tricks, so let’s continue this blog post with the rest one.

Make the video topic clear

If we take a look at the internet, as there are tons of video content and their providers are ready to compete and steal the attention of your ideal clients. That is why SEO experts prefer to choose clearly communicable and attractive topics for the video with relevant titles and descriptions that will help you to quickly grab your audience’s interest. To engage your audience, you have to provide enough information to decide whether they want to watch your video or not.

If you want viewers to stick with your video of five minutes or longer, you need to provide them a reason to stay with an accurate and informative summary Or outline. In the outline, try to highlight two or three benefits that they’ll get from watching your video, or provide the main plot points if it’s a narrative.

It can also be helpful to transcribe your videos. This will enable viewers to skim the content if they prefer, while it can also help search engines index your video content for relevant search queries.

Tell stories with your video

Storytelling is a vital piece of a video to make it successful as viewers will mostly forget the writen text or information that you share, but they’ll always remember a funny or inspirational anecdote which connects with them emotionally.

So use storytelling in your every video to help them understand the world around them. However, inspirational or meaningful stories can also be one of the best ways to communicate a complex situation or idea.

Here are five tips on incorporating effective storytelling into your videos:

Showcase your expertise – Share customer success stories, or create deep-dive videos on a topic of interest to your viewers in order to highlight your expertise and your success in helping people with challenges similar to theirs.

Follow the trend – Join the conversation on hot or new topics in your industry by sharing your opinion or your unique take on the trend.

Show a process – Make viewers feel like a brand insider with a behind the scenes view of your processes, or help them to solve a problem using a video which outlines a step-by-step process.

Inspire – Share an inspirational, or aspirational, story which captures viewers’ attention and invokes positive feelings, which they’ll, ideally, then associate with your brand.

Get personal – Help your viewers get to know the people behind your brand, which, in turn, can help them feel more connected to your business.

When video marketing is done right, it’ll provide viewers with a chance to get to know you and your business in a way that other forms of content marketing can’t compete with, because it much more closely simulates the experience of a face-to-face interaction.

And creating video content has never been easier, with so many tools, apps and mobile devices, now easily and affordably available. With a little time, effort, and a planned video marketing strategy, you too can begin to share video content that’s of value to your ideal clients.

Now it’s time to end this post here, I hope both blog posts will help you to learn video marketing techniques so that you can get more traffic on your website. In case, if you are in doubt or confused, you can read more blogs and articles at the website of ProICT LLC.

COVID-19: Survival Guidance for The PPC Marketers

Leave a Comment / Blog, Digital Marketing / By ProICT LLC

Let’s be honest about the current marketing conditions!

The scare of COVID-19 is all over the news. People are only aiming for the essentials and companies are cutting down their marketing budget to survive through this crisis.

How it is going to affect those who are living on marketing solutions? As the marketers not only, they do have to deal with the pandemic crisis but also with the client crisis as well. In fact, the recent survey in China highlighted that more than 45% of the businesses have cut down their marketing efforts including social media marketing services to save money during the crisis.

Currently, it seems like there is no escape as the whole world is in the middle of the crisis. If you have not taken any effective steps then, chances are there that this crisis will break your business and reputation in the market.

Survival tips that can save your business

Right before you dig further to these tactics, comprehend that it is a difficult time for everyone and you are not alone. As people are hoping for the miracle, you need to be kind and help those who are in need. Cutting down your profit, for now, can help you to earn loyal customers for the future.

# Tip 1: Practice empathy

You must be wondering how empathy is going to help you to survive? Well, practicing empathy with your clients who are working in the essential industries during this critical time (hospitals, food production, etc). There is no denial of the fact that spending has come to a halt. There are some agencies that are less fortunate than others depending solely on the industries they serve.

The impact of the pandemic lockdown can be seen in a form of shrunken contracts, lay-offs, and even employee furloughs. You and your clients are going through the same and that’s why now is the time to have a real conversation with your clients with words like:

How are you doing?
Can I help you with anything?

We are all human after all and we need someone to rely upon during such a difficult time. Practice empathy now will help you to put your business forward in the near future.

# Tip 2: Use the pivot strategy

Almost every business in the market is showing the signs of the strategy shift. As mentioned earlier, most of the businesses are just cutting their advertising costs. However, they are other businesses that are doing the right opposite. Unlike others, they find this critical time as an opportunity to cut the competition and rank higher on the first page of the Google search result to capture more eyes.

If the client’s budget has come to a stop then, rather than thinking “what should I do now?” it is time to bring your creativity out to rank higher.

# Tip 3: Stay productive

Practicing empathy and staying productive goes hand-to-hand. Right now, your client must be heading to 100 different directions. Therefore, marketing during the time of crisis is the time to stay productive. Some of the common practices of productivity include:

Track the competition
Check-in with the daily requirement
Revise your bidding strategy for PPC marketing services
Bring the smartest ideas to the table

Right now, businesses around the world need to stay creative with their marketing services to keep the visitors attracted, engaged, and loyal.

Don’t forget, during the time of crisis people often feels scared, and emotions are high. It is difficult for everyone. So, by paying attention to your client’s need and following the above survival tips you can weather the storm. Moreover, if you are looking for more information regarding the PPC marketing services then, feel free to visit the ProICT LLC.

LinkedIn Is Allowing Their Users To Add Polls Into Their Posts

Leave a Comment / Blog, Digital Marketing / By ProICT LLC

Have you ever heard about LinkedIn or ever create a profile on it?

Those who are working as a professional are definitely familiar with LinkedIn, which is a great platform for individuals to build up their career through social media.

When we talk about Social Media Marketing, LinkedIn is one of the most effective channels that help professionals to generate leads through promoting a brand or an online business. LinkedIn contains more than 380 million registered users and the network allows organizations to connect with the world with such a huge audience.

Recently the team of LinkedIn has been working on a new feature that allows their users to add a poll or review to any post. The new poll feature was identified by an expert during the search of finding unreleased features by social media apps.

What Is New in This Feature?

According to the user’s experience who uses this feature, it is a little bit similar to twitter polls. With this LinkedIn poll feature, users can create a simple poll with one question or a query and put up to four options or responses. And another benefit of using this feature that the polls can last more than two weeks, which is simply twice to twitter polls that maximum last for seven days.

Basically, other leading social media platforms, including Facebook and Instagram, allow polls but it is only able to be created or shared in the stories that will be disappeared after 24 hours.

However, LinkedIn has not officially announced anything about their new feature like when it will be released. Moreover, the company has quietly published several documents about how to use polls when the feature is eventually launched that is giving a hint about it. But the feature is available on LinkedIn and will eventually be rolling out to users.

Why Do People call India the Country of Colors?

Leave a Comment / Blog / By ProICT LLC

India is the country that is known for celebrating festivals with joy and happiness. Well, it is absolutely right, India is always imposing and fondly remembered as the country full of symbolic colors. As Indian cities own their unique colors and some Indian cities that are quite famous with a specific nickname with the referencing color like for Jaipur– the Pink City, for Jodhpur– the Blue City, and for Jaisalmer– the Golden City. Basically, India has long been associated with color because of its numerous festivals, costumes, and food.

In all the festivals, Holi is the one which owns a special festivity vibe that marks at the beginning of spring. Holi is an ancient Hindu festival that brings lots of positivity in everyone’s lives and symbolizes fertility, color, love, and the triumph of good over evil. People of India believe that Holi is one of the reasons why India got the title “The Country of Colors”.

Ancient Stories behind Holi Celebrations

The story of Holika, King Hiranyakashyap and his son Prahlad is the most famous traditional stories that are associated with the Holi festival. Another lesser-known story related to Holi is the story of invincible Dhundhi’s story that teaches us the victory of good over evil. According to this ancient tale, there was a terrible ogress called Dhundhi who loved to gulp innocent children in the region of King Prithu. Dhundhi had performed severe penitence and had won several boons from the divinities that made her almost invincible or undefeated. But, due to a curse of Lord Shiva, she was not that strong to bear the pranks and abuses of young boys as she was to weapons and arrows.

One day, some daring boys of the village decided to get rid of Dhundhi forever and follow her away from the village forever. They got befuddled on bhaang and drunk and then followed Dhundhi towards the boundaries of the village along with beating drums, making a loud noise, shouting obscenities and hurling insults at her and continued doing this until she left the village for good.

How is ProICT celebrating Holi?

Although this year Holi is going to celebrate on 10th March 2020 and the festive vibes are all over in the air. On this Holi festival, make your life more colorful with a range of discounts and special offers offered by ProICT LLC. As we are offering a 20 % flat discount on all Website Development and Digital Marketing Services.

Therefore, celebrate this colorful Holi Festival with us and leverage special discount offers on various Digital Marketing Solutions (such as SEO, SEM, PPC, SMO, etc.) at the lowest prices. If you are to running a small business or startup, then this is the right time to advantage these offers. For more details, you can visit the official website.

Google said that Hreflang Attributes Should Not Be In Anchor Tags

Leave a Comment / Blog / By ProICT LLC

If you are working as a Digital Marketing Professional, you should read this blog. You have also learned about how a brand can leverage with a multilingual website. Let’s continue the discussion further in this blog post and learn about how can you get a multilingual website with the help of the Hreflang attribute.

What is the Hreflang attribute?

Hreflang is an HTML tag attribute that helps search engines to understand the relationship between webpages in various languages on a website. Many SEO professionals believe that Google uses this attribute to serve the correct regional or language URLs in its search results based on the searcher’s country and language preferences. The hreflang attribute can be placed in on-page markup, the HTTP header, and the sitemap also.

What John Mueller says about hreflang attribute?

Recently John Mueller who is the Senior Webmaster Trends Analyst in Google advised SEO professionals on what to do and what not to do when it comes to using hreflang attributes on a webpage.

As per the thread on Reddit, a user asks whether Hreflang attributes can be useful in anchor tags. Later on, the user found that Google did not fetch any hreflang attributes when placed in anchor tags. In response to the thread, John Mueller says that Google does not look for hreflang in terms of SEO attributes of anchor tags. He also advises SEO professionals about some ways that will help while using hreflang attribute tags on a website.

So the above is a long discussion ends here and I hope you had learned about the Hreflang attribute that is very crucial for multilingual website designs. However, using a hreflang attribute can be a great way to increase the reach of a brand in the international marketplace.

If you are also looking for any Website developer to design a multilingual website for your brand promotion or having any confusion about this update, then I would suggest you take a look at ProICT LLC. It can be a one-stop destination for all website development and digital marketing services. Read more blogs based on Search Engines, Digital Marketing strategies, website designing and development available at the official website.

Digital Marketing Strategies For Business

How Digital Marketing Strategy Is Right For Your Business?

Leave a Comment / Blog / By ProICT LLC

As the marketing and tech industry is upgrading with each passing day, businesses need to adapt these changes very quickly for their survival. According to a survey report, 85% of the people prefer to surf the internet when it comes to buy something or avail any service. That is why every single business has to explore an online platform as a Digital Marketing Strategy.

However, web-marketing strategies are very crucial to increase the online presence of a brand or a website as well. In this blog post, we will discuss why digital marketing is essential to promote a brand.

Digital Marketing and Small Business

For small business owners, building their own identity is a very exhausting task. They need to tackle numerous responsibilities such as sales, accounting, day-to-day operations, and much more as their daily routine. If you are also facing a similar situation then, it is time to hire a Website Development professional who can create an attractive and impactful website for your customers.

Once you live the website, next thing you need to promote your product or services through several digital marketing techniques such as Search Engine Optimization, Search Engine Marketing, Pay Per Click, Social Media Optimization, Social Media Marketing, Email Marketing, and last but most important Content Marketing.

Digital Marketing for Big Companies

Usually, large-sized businesses already have a website so they need to focus their marketing strategies. If you want to achieve your business goals, then you should implement the above marketing strategies for business growth. However, your business goals depend on the strength of the organization. Therefore, I would suggest you consult with the person who is professional in serving Digital Marketing services in the industry.

Because of the above knowledge, using digital marketing is an essential investment for every single business whether it is small or large-sized organizations. It helps your business to implement the marketing techniques, moreover, it attracts more quality traffic towards your website that will engage and convert more visitors.

In the end, I hope this blog post will help our readers to understand the importance of digital marketing when it comes to run a business successfully. You can read pour more blogs based on several digital marketing tactics. However, selecting the right marketing strategy is not an easy task, you need to do so many efforts and market survey first which takes too much time. If you do not want to explore the market, I would suggest you look at the website of ProICT LLC. They are one of the leading service providers who serve one of the best Digital Marketing Services across the world.

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Innovative Ways to Use Google Analytics

You can use Google Analytics as a multi-channel conversation path