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Five Weirdest And Effective Halloween Social Media Campaign Tricks

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As the month of October reaches its end and brands plunge right into marketing their products and services for Halloween. Everyone is celebrating Halloween in their own way like shoppers spend their money on decorations, candy, costumes, and even the odd visit to a haunted house. However, Social Media Marketing Professionals has also looking for some most effective Halloween marketing campaigns that often feature with smart storytelling with a significant target video or strategy.

Ideas for your Halloween social media campaign

So, here are just some tricks (as well as treats) you’ll put in your bag to spook up your Halloween promotions and make an excellent social media campaign for your brand.

Decorate your store and social media profiles

We all remember the fun of seeing decorated storefronts for Halloween just like Christmas and other festivals. It’s a spooky and fun atmosphere to experience, irrespective of what product you’re buying. People find it irresistible and a well-decorated store may be barely enough of a nudge to encourage your customers to make a buying deal.

You can spruce up your social media profiles in a very similar way. Add a splash in the Halloween celebrations by playing with the color scheme of your cover photos or adding some spider webs and pumpkins. If you’ve got a developer at hand, add the identical graphics to your website or app for extra impact. Google’s doodles are a good example of a ,way to celebrate Halloween and other special occasions.

Get creative with “Spooktastic” images

Visual content like images, GIFs and videos grab the eye of social media audiences far better than plain text and link previews. Special occasions like Halloween allow businesses of all sectors and sizes to slow down a touch bit and have some fun. So it’s obvious we should always benefit of this chance, right?

Creating visual content isn’t too difficult after you have the correct tools and a few time to spend. Get inspired and find right all the way down to it. Email campaigns can facilitate your boost the reach of your social messages by miles! The approach is comparable to social, but the format, of course, are going to be different.

Add the spook factor to your customer’s experience

Want to require it one step further than decorating your social media profiles and offering a discount? How about making your product or service spooky? this method can work for virtually any B2C business but is best suited to people who provide services and experiences.

For example, if you host outdoor activities, you’ll turn the night of Halloween into a special event. counting on the theme you select, you’ll invite people to decorate up so share it all on social media. If your target market isn’t Halloween friendly, you’ll still host an occurrence with an autumnal twist like seasonal treats and drinks instead.

Be helpful and provides advice

Now, if you are not big on discounts or dressing up and you’re not planning on scaring your clients, then you’ll be able to creep it real and supply them with some relevant advice instead.

For example, you’ll be able to give actionable tips or speak about safety and health in regard to Halloween and/or autumn. If you are a digital agency, you’ll be able to give tips about the realm of your expertise in relevance to the vacation. If you sell security systems, discuss the dark autumn evenings and also the have to take excellent care of your home and possessions.

Keep content repurposing in mind before creating new content because there must be some way you’ll be able to add a twist to an already existing piece rather than creating everything from scratch.

Offer a good seasonal discount

It’s Halloween and everyone is expecting special offers as there are often an all-out sale, atiny low discount on the following order or a holiday-themed freebie with every purchase over a particular amount.

As with any holiday campaign, you’ll be able to attract more engagement for your offers by using social media. You can do a Halloween-themed giveaway on Facebook or polls on Twitter and ask questions on autumn or the vacation and reward all participants with content along the way. Once you determine the winners, confirm that you simply send them their unique promotional codes and gifts.

Although Halloween is just around the corner and the preparations have already begun. Even businesses are also excited to serve the best services to their customers by providing tempting offers. However, ProICT LLP is also celebrating in their own way by offering amazing deals on their products and services. Here you can get a special discount on 10 to 15% on their several Digital Marketing Services.

tips-and-tricks-for-social-media-marketing

Learn Tips and Tricks for Social Media Marketing From Experts

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Social media marketing techniques has become the goblet of selling strategies. In the past few years, social media platforms have developed by leaps and bounds, surpassing everyone’s expectations and carving out an area for themselves among viable marketing channels.

So, it only is smart to leverage these websites to assist your business gain more momentum. However, how are you able to do this? Well, fortunately, social media marketing strategies isn’t hard to know. By mastering some techniques, your company will reach new heights in no time. So, try our next few hacks to include social media into your marketing plan.

Some Social Media Marketing Hacks To Be Included in Marketing Plan

Set a Special Plan for every Platform

Although the goal of social media platforms is to assist people stay connected, they’re not all created equal. This can be to not say that a specific platform is healthier than all others. Quite the other, all social media websites have their own unique vibe. It all boils right down to how you employ them, though. You cannot just use Instagram the identical way you employ Facebook and expect great success. What works for a particular platform doesn’t necessarily work for others. This can be why you would like to make a separate plan for each website, searching for the distinct features of every one, and determining the means to leverage them.

Pick the correct Time to Post

You may be already churning out great content, but you’re still not getting your targeted engagement rates. If you’re sure that your content is both informative and entertaining, then it’s time to dig deeper. During this case, the answer may be as simple as changing the time you post. According to several surveys, the most effective time to post is 10-11 am on Friday. This doesn’t come off as a surprise, considering that the majority people have more free time on weekends. So, you need to take advantage of this opportunity to up engagement and increase conversion rates.

Link Your Profiles

Sometimes, you wish to guide customers to assist them discover your brand. this is often especially the case if you’re new a particular platform but have a large following on another. For this reason, the SMM Experts recommends that you just include the link to your social media profiles in your bio. This way, you’ll confirm that you justr fans and clients know that you are present on such platforms. you’ll take it up a notch by investing in services that allow you to trace the traffic coming from a particular platform, which is able to enable you to optimize your strategy down the road.

Know Your Audience

Not understanding what your audience wants to determine may be a fatal mistake. After all, you’re present on social media only to draw in clients and drive more sales, right? So, it only is smart to stay your audience in mind once you are setting your strategy and creating content. Don’t fret if you’re unaccustomed this, though, because it’s pretty easy to work out your demographic. for instance, Facebook has Page Insights, which is a feature that enables page owners to get their demographic. There are many third-party options you’ll invest in to be told more about your audience’s preferences and interests.

Try Paid Advertisements

Increasing engagement isn’t a simple task, especially if you are doing not want to take a position in paid ads. However, by ignoring ads, you’re essentially disregarding a large a part of social media. Nowadays, it’s really hard to grow your followership organically since people are wont to seeing fancy ads everywhere. Of course, after you are just starting out, it’s not recommended that you simply pay plenty for ads. this is often especially the case for owners of start-up businesses.

Luckily, most social media platforms make it incredibly easy to line a budget and track your spending so you are doing not burn a hole in your pocket! Moreover, social media ads don’t seem to be prohibitively expensive within the first place, in order that they are an option worth looking into if you wish to realize your short-term objectives more quickly. However, just know that paid ads should complement the remainder of your strategy, not replace it completely. you continue to should put effort into posting quality content and keeping your fans engaged.

Social media marketing tricks could be a great marketing channel for all businesses, especially ones with limited resources. due to the plethora of features these websites offer, connecting together with your customers has never been easier. To master the social media game, come up with a solid plan that takes your company’s needs under consideration, identify your audience, and post quality content. Also, don’t forget to live your performance using the intuitive tools social media platforms have. This way, you’ll be able to confirm that your strategy actually works.

However, you can read more blogs and articles at ProICT LLP, where you will find indepth information about Social media marketing tools and techniques as well as digital marketing. Also, you can trust them for any sort of digital marketing solutions at one place.

Translation-agencies-does-not-recommend-google-translate

Why Translation Agencies Do Not Recommend Google Translate?

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It is not every single day when you come across an article heading like this one, but as shocking as it may appear it is true!

Google- the name that is known for its dominance in the search engine world and number of quality products and services that makes online marketing easier than ever CANNOT be used to translate your website. But why? What is wrong with translating my business with Google? Is it not the way to grab more attention on the search engine? are some of the obvious questions that must be popping up in your mind.

With more than 73% of worldwide marketers confirming that they prefer the website in their native language there is no question that translating your website will open new doors of opportunities for your business in the international market. However, the processing of translating the entire website can be overwhelming. That’s when most of the marketers turn toward Google to seek translation help, but are they putting their trust in the right place?

The answer is- NO.

Why can’t you trust Google with your business translation?

Well, the actual story behind this claim began when the American Public Institution decided to rely upon the google translation to evaluate the immigrant applications. To be surprised, the result came out unprofessional, given the fact that no one should really rely upon Google for translation.

When asked about the details of this practice, ProPublica revealed that Immigrant officials in the U.S. have been vetting refugees by translating their social media posts with Google translation tools. They further highlighted that the manual used to train officers for the vetting process included that “the most efficient approach to translating foreign language content is to utilize one of the many free online language translation services provided by Google, Yahoo, Bing, and other search engines.”

So, companies can use Google translation? Absolutely not.

How does Google translation work?

when Google translate was the first launch in 2006, it only used to translate English to Arabic. Now, 2020 Google can translate more than 103 languages from across the globe.

The thing is Google itself does not have any team of language professionals to translate the terms on the spot. what it actually does is learn from the translated documents available on the web and provide the best match for your translation query. This makes the accuracy of google questionable as it depends upon the source of documents and content that has been used to deliver the translation result.

Google on the other hand claimed the launch of Google Neural Machine Translation (GNMT) has bridged the gap between human and machine translation and reduced translation errors by 60%. still, it is far from being perfect and cannot completely replace human translation.

Why you shouldn’t use Google for translating your brand

Although Google translation is ideal for Travellers who want to translate the road signs and menus, but when it comes to translating your brand, it is not the best options and here are the reasons to justify the answer:

It is not customized for your business needs: the level of machine translation is not designed to meet your specific business needs. As it translates word to word, it cannot be used for translating highly sensitive content. Plus, once you feed the data, Google marks it as its own property that can lead to the breach of regulations with the second party.

It can cause misunderstanding due to errors: The Google translation can cause several errors in documents that can rephrase the whole meaning and cause the legal dispute.

It can stain your reputation: Your first impression is the last impression and what if it is ruined just because you decided to go with some sloppy translation? well, your reputation will be doomed in the international market before you know it.

It is prone to bugs: the automated translation systems are actually prone to bugs and viruses which may increase the overall risk of losing your information.

In the end, machine learning can be the cost-effective option but are you really willing to put your brand on the stake, are you? If you are still feeling lost then, consulting with professionals at the ProICT LLP to learn what can be done to further promote your brand.

How-to-Chase-Links-That-Will-Only-Get-Better-with-Age

How to Chase Links That Will Only Get Better with Age

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While implementing Digital marketing strategies, creating links is one of the most important activities that need to be done in a proper manner. So that it will not create any hindrance in the future, that is why SEO professionals are here to help you. Organizations that know the importance of link building hire experts, who can do this job for them.

Want to create links that bring the most important SEO benefits to your website? Here are three important things to think about in your link building approach. While these links are way more difficult to amass than the other variety of links, they’re well worth every single hour invested in them.

Things to Keep in Mind For Link Building Approach

Guest Posting

Links that come from guest posts are weak by default as the guest post links are pretty weak. While such links send some positive signals to Google and help your brand gain additional authority, they’re still pretty useless from an SEO perspective. Google firstly analyze and if a link came from a guest post, so it’s less of a priority in terms of the search engine bots. And it happens to literally all of the links that come from guest blogging. what’s surprising is that the larger and better known a web site is, the less link equity you may get.

However, too many guest posts are breaking Google’s guidelines and secretly selling links in their guest posts. Therefore, the Google algorithm reacts accordingly. In fact, I desire a link assigned on a lesser-known website that only occasionally accepts guest posts gives you more SEO benefits than a link that comes from a web site.

So, if your domain eligibility is kind of low, a link with guest blogging can facilitate your stand out from the group because it is wont to convince Google that you just are a trustworthy brand. If your goal is to form links that may rank you higher in SERPs, you’ll have to create twice as many links from guest posts than you are doing from regular posts.

Acquiring Links From Websites That Ranks with High Volume Keywords

Many marketers would say that getting a link from a good and relevant domain is a perfect combination. Of course, relevance and well-established domain authority are good metrics to depend upon. However, if you wish to form the simplest links, you wish to dig deeper into the small print. The best technique is when an internet site that links to your page is searching for terms that completely match your niche. it’s not uncommon for an internet site to receive traffic from searches unrelated to its business.

This can flow from to a spread of things from posting content off-topic to delivering the optimization on-site. For example, if you use an SEO Tool to test what style of searches are generating the majority of the traffic, you’ll find that the majority of them are associated with social media.

Support pages with links with additional links

SEO experts believe the greater the URL Eligibility, the more link equity you’ll get from a page. So if you wish to induce the foremost out of each link you create, you would like to support all of the pages that you just have already linked by touching on them even more. additionally, to get linked from the current page from your guest posts and other websites, you’ll also attempt to convince the website owner to feature other internal links to the present page.

If you’ve got the choice to support this page with internal links, it is recommended checking to work out which kinds of pages have the foremost inbound links.

Long story short, guest post links might not be as valuable as you think that. the identical goes for links from websites that rank for a good range of keywords. If you wish to rank better with fewer links, your goal should be to urge links from pages with high URL ratings so back them up with additional links. In case you have any sort of query and confusion, you can have a word with the experts of ProICT LLC. where you will find a solution for all your digital marketing problems including Search Engine Optimization techniques also.

What-Is-Content-Velocity-&-Why-Should-Marketers-Care

What Is Content Velocity & Why Should Marketers Care?

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Nowadays, it is all quantity over the quality, right?

While it is 100% true and applicable, you should always aim toward generating and publishing quality content for your readers and search engines; there is always power to know where you stand compared to your top competitors.

Let’s try to understand it with an example-

Suppose you are creating high-quality content weekly, there is a competitor who is doing 2X quality content on a weekly basis, and the other is doing 5X on a weekly basis. Who do you think will win?

The answer is obvious- the one with 5X quality content, and where do YOU stand? At the bottom of the race.

One of the first things I learned when I entered into the SEO world is “Content is the king” But it is up to us whether we create our king a dictator or a democratic leader loved by all. Even hiring Online marketing solutions in New York will not work if you don’t have the quality content to publish.

What is content velocity?

The content velocity is the measuring amount of content the brand is creating and publishing out during a defined period of time. If you want to compare your content velocity with your competitor, then you would measure how much content you put during a quarter compared to how much content your competitor put out as well.

Content Velocity: Does it matter?

Of course, it does matter when it comes to marketing. The content velocity of a website helps marketers to:

Make a case for more resources

One of the best ways to utilize this data is to get more resources for content creation, especially if you are lagging behind. The management hates losing in the competition, and comparing your velocity with the top competitors is a great way to convince management to invest more resources in the content creation that can help with search engine optimization services.

Estimate the cost on content

Utilizing the data, you have collected through the content velocity, you can also estimate the total amount of money is being spent on the content creation and how it will potentially cost you internally. With the clear picture ahead, you can come up with the content program and make it work within your budget.

Determining how much your competitors spend?

On the opposite side, you can use the content velocity to determine how much your competitors are spending on their content program. This gives you a brief overview of the total number of professional competitors on board to create content.

Whether it is full-time writers, guest writers, or freelancers, knowing this will allow you to prepare your content program for the future.

How to calculate content velocity?

There are different ways to calculate content velocity ranging from simple to the most complicated one. The simplest way includes a couple of SEO tools like SEMrush and Screaming frog.

The first step is to gather all the published blogs and articles on the site. Next, you need to put these blogs URLs into the screaming frog and set up the custom extraction. This will pull off the data that will allow you to analyze how much content is being created for the website during a certain period of time.

To get the deeper layers of insight- you should acquire search engine optimization services from ProICT LLP.

We understand that calculating content velocity is a time-consuming task, but it is an ideal way to gather valuable information you can use in different cases.  Also, figuring out how much writers competitors have helps you to understand how much content you need to compete and win for the same topic.

How-to-Smartly-Pull-Off-Holiday-Social-Media-Advertising-Strategy

How to Smartly Pull Off Holiday Social Media Advertising Strategy?

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Halloween is here, and right before you know, Thanksgiving and Christmas will follow- filling the atmosphere with holiday vibes.

In a drastic year like 2020, people are excited to celebrate something with their family and friends for the first time in the year. As the days get shorter and companies start getting busier, and whether you like it or not, every company has something they want YOU to buy.

But isn’t October only? I mean, customers can wait until the end of November to start buying gifts, right? It is tempting to delay your advertisement until November to save some extra bucks as you are still trying to finish your fall strategy. While you don’t want to be a scrooge by planning the strategy 2 months ahead of the festival and the pandemic has shown us that anything can change in an instant.

But that’s exactly why you should plan ahead and start putting together the strategy rather than taking the “wait and see” approach. It would be best if you started thinking about why you should start earlier this year to stand out rather than waiting for holidays to knock on your door.

Here are a few tips that will help you to kick off your holiday advertising strategy this year.

Earlier is better

We have seen the numbers

People nowadays, spending more time online than usual these days. After all, there is nothing else to do when you are stuck in your home on quarantine or with studies or work. But more than that, people are concerned about their safety and the safety of their loved one- that’s why rather than risking their lives to pay a visit to a brick and mortar store, they prefer to buy online.

Suddenly you have got more lingering eyes on your website than one year back at the same time. And people are finding themselves doing more online shopping than ever.

You can say it is because of the need of the situation.

Due to concerns over COVID-19 and related impact on the supply chain, people prefer to start their holiday shopping early this year.

The research shows that 80% of people will buy online this year, so you better prepare with strategies curated with social media marketing solutions.

Pandemic has changed our purchasing behavior

Pandemic has not only changed the way we buy but also altered our internet behavior. While the desktop search is back in the trend, people users have suffered from a dip. If you have been taking notes from the whole pandemic situation, you need to ensure the social media posts for the desktop views are as beautiful and engaging as your mobile view.

You have to spend more on social media advertisements

Although this is the one preparation that never changes, this year, it might just be amplified.

What does it mean? It means if you are preparing to spend on SMO services in New York then, prepare to spend more- like twice as much- for the same number of clicks, impressions, and conversions.

Why such a change? Because even if you are advertising for the whole year, you are not the only fish in the sea. As you already know, advertising peaks during the holiday season, and there are hundreds of companies looking for an opportunity to take over your position in SERPs. And they are spending more money to recover the loss they have suffered from during the pandemic.

What does it mean for you?

In some ways, greater competition as everyone is competing with everyone.

Second thing- it is an election year in the U.S.

While there is always more competition around the festival season, it is compounded with the competition that greets the U.S once every two to four years.

Candidates are running ads to capture the attention of the citizens, so this year you are not only competing with companies but also with the fabric of governing structures.

This holiday year will be fraught, there is no question about that, and that’s why you have to curate and run your marketing strategies ahead to build the name in the market to beat the competition.

Don’t stand and wait; create a strategy, and move ahead.

What-Types-of-Videos-Can-I-Put-on-YouTube

What Types of Videos Can I Put on YouTube?

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Hey there! So, if you have finally built your YouTube channel, it is time to learn what you can post on your channel to capture the attention drive views. Now, for beginners, it can be challenging to decide what type of video content they want to post as they often get confused between different categories that include; live-streams, in-channel videos, ads, and more. As each of them serves different purposes, you need to come up to decide which type of content you want to post on the channel. Let’s dig further to learn the purpose each of these YouTube content serves.

Types of YouTube content you can post on your channel.

YouTube In-Channel Videos

YouTube In-Channel Videos are simply those videos you upload on your channel. They are the masterpiece of the platform that will help you to get found, attract an audience and appear on the Google search result pages. You can even categorize them into playlists to encourage your audience to watch the entire series. The fine example of playlist organization is “KoreanClasses101” that offers different videos for a different audience.

The quality of the video matters

The YouTube video you are about to put on your channel should be in between 1280×720 pixels to make it enjoyable on both top and screen. However, the largest video you can upload on the platform is 3840×2160 pixels. The YouTube player ratio is 16:9 known as the widescreen, but you can still upload the old school looking video with 4:3 screen, and new videos shot from a smartphone. Even though your video doesn’t fit into the category of a team player, you don’t have to worry; Google will make it fit by adding black space on both sides.

Related Post: Why Having A Strong Brand Identity is Crucial for Digital Marketing Strategy?

Best practices for YouTube videos

Brand your channel: the grainy header image or unimpressive thumbnail images will give the audience an impression that the channel is no longer existing on the platform. Use every opportunity you have in hand to capture the attention of the audience. You can add the featured video, logo and business link to make further expand the reach of your business.

Promote through thumbnail and title

Consider every thumbnail and title you add on your YouTube video as an ad to sell your services. The advertising legend David Ogilvy explained “80 percent of readers only read the title. So, you should spend 80% of your efforts on the title only.” with the thumbnail, think about the image that stoke people’s curiosity toward the video. Remember when Ogilvy famously in the 1960s decided to add the $1.50 eye patch with the shirt model- that small idea skyrocketed the sales to the point that ad ran interrupted for the next 40 years. You can also come up with a similar idea.

Create content based on keywords

In order to create the relevant content, type your preferred keyword on the search section of YouTube and take the results for inspiration. Those are the topics that viewers are searching on the platform, so creating the content around these trendy topics will help to bring more views to your videos.

Have a goal and meet it with your video

It is important to have a clear goal in mind before you take the initiative to build your video content around it. If your goal is to earn subscribers, then end the video with an impressive call to action. If you are targeting the downloads then, you should use the YouTube cards and link them to your site. Everything you post on your channel must be linked to its primary purpose.

That’s enough for today; we will cover the remaining video streaming, YouTube ads and metrics and measures of channels in the next blog post. Until then, you can implement the above tips or visit the ProICT LLC to learn more about YouTube marketing.

Tips-and-Tricks-to-Make-Your-Virtual-Event-A-Success

Tips and Tricks to Make Your Virtual Event A Success

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There is no denial of the fact that the digital event landscape is evolving with time and technology. In part, the pandemic has forced organizers to immigrate their offline events to online platforms. While direct access to new innovating platforms and high-speed internet, it becomes relatively easy to host online events, people still wonder if their online events can surpass the success they gained with their traditional events. After all, how would you compare the physical presence with the online attendees?

If you are one of those people who is considering switching to online platforms with your events then, here are some tips and tricks that will help you to put the pieces together. We will also share some advice on online marketing solutions to help you stand out of the crowd.

How to host a successful event as a beginner?

Carefully choose your virtual event platform

It is essential to choose the right platform that suits your event type, audience and budget. As a beginner, it can be challenging to find the right platform that matches your event requirements as you need a solution fast, but don’t have enough time to explore new platforms, consider leveraging famous social media live streaming. You can try:

Facebook Live: Facebook allows you to broadcast your video to your desired audience on your personal or professional page. With monthly 2.5 billion active users, it is indeed one of the largest social networks in the world.

Instagram Live: The platform allows you to record and share your videos with your followers in real-time. However, the only problem is once your live event is over, it is no longer visible unless you share it in your story.

YouTube Live: As a video streaming app, YouTube allows you to share your video with your viewers in real-time. With a base of 2 billion users, you can always find and connect with new audiences. The added advantage of using YouTube live is that your video will remain evergreen on the platform than other social media where it gets buried with time.

Learn how to promote your event

Once you have created your event, it is time to promote it to capture the attention of your desired audience. It is significant to come up with the marketing strategy that aligns with your goals. As a beginner, you can promote your event either by email or social media platforms:

Email marketing

If you already have the contact list, then, your greatest ROI will be email marketing. You should spend some time coming up with the right email theme and platform.

Social media marketing

You can connect in a fun and innovative way through your followings on Facebook, Instagram, Twitter and LinkedIn as they will help you to share the word about your event. Rather than leveraging all your platforms, you can think carefully to use one or two platforms that fit with your audience, event type and other crucial factors.

You can also make event-related hashtags before, during and after the event. You will be surprised how effective it can be to engage your viewers. And finally, you can ask your influential friends on Facebook or Instagram if they can promote your events.

Repurpose your content

Just because your event is over doesn’t mean your content is no longer used. Why not use cut, edit and use it somewhere else?

Convert into a podcast

Perhaps if your video contains an interview with an industry professional then, you can convert it into an audio. If you have the podcast then, it will work amazingly fine.

Convert it into a blog

The video of your event will contain a lot of footage so, why waste them? Use them in your blog post that is related to your event. It will indeed make your video searchable.

Share it on social media

there is a fair chance that there will be a lot of video content you can use on your social media page to catch attention.

In the end, hosting the online event is easier now than before. However, if you are struggling as a beginner, then, you can acquire online marketing solutions in NY from ProICT LLP. The professionals at the website will be delighted to assist you through the whole process right from beginning to the very end while contributing to the overall success. For further information, visit the website.

How-to-Utilize-Google-My-Business-to-Boost-the-Local-Business-Visibility

How to Utilize Google My Business to Boost the Local Business Visibility?

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As a marketing writer, I believe that not registering yourself on Google My business is like opening your business but not telling anyone about it. Yet registering and maintaining your Google listing can be a challenging task especially when you don’t have a slight idea about it. There are various common challenges that can prevent you from accessing and managing your listing on Google My Business. That’s why I have decided to come up with this post to highlight aspects of Google My Business and how acquiring digital marketing solutions in New York can deal with it.

What is Google My Business?

Google My Business, shortly known as GMB is the free business listing tool that enables us to maintain the online presence across the Google platform including maps and searches. So, the next time when someone searches for your business or related services on Google, they will find you on the result page. This ensures that your business can be easily found on the local search with all the correct information including address, phone number, website, email Id, and more.

 What are the key benefits of Google My Business?

The major benefit of registering your business on Google My Business is that you provide all the necessary information to Google to decide when and how you should appear on the relevant searches. Also, you will have complete control over the information you want your potential client to see in the search results. Once you get the GMB dashboard, you can add images, update Information like timing, phone number and respond to reviews, add posts, and advertise whatever you want. if you are still not convinced then, here are some of the major benefits of Google My Business:

  • It Will Boost Business Visibility: Gaining visibility in the search engine is the first step toward business success. If you have the robust listing then, your customers will be able to find you on search results including maps. the constant update on your listing will make it get updated across the Google products and search maps.
  • Consistent Information: constantly updating your listing on Google My Business will enhance the accuracy of the business information in Google’s applications and sources that it uses to deliver the information to the users.
  • More Customer Insight: adding photos and videos on Google My Business profile can capture the attention of the visitors who are searching for the relevant products and services. if they are impressed, they are more likely to contact you for further information.

What will happen if you don’t claim your google my business?

 Now, these are the benefits of registering your business on Google My Business let’s discuss what will happen if you don’t claim your Google My Business. Google crawls the website to get all the information about the business to make it easier for searchers to get all the information without leaving the search result page. what does it mean? searchers can get all the information about your website including:

  • Address and directions to reach there
  • Reviews
  • Phone number
  • Photos of the workplace
  • Information about offers and incoming events
  • Email ID and more

In short, Google My Business has the potential to replace your contact us, about us, FAQ page, and possibly your service page by exposing it to initial glaze. Not creating your account on the platform is the mistake that can sink your business in the pit of a search engine.

That’s enough for today, we will further discuss this topic in our next blog post until then, you can visit ProICT LLC to learn more.

Mobile-View-What-Your-Users-Want-To-See-On-Their-Screens

Mobile View: What Your Users Want To See On Their Screens?

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The rapid growth of mobile users is wreaking the havoc in the digital marketing world. To make sure you are not getting crushed under this havoc, you need to prepare your brand to overcome the challenges. Today, smartphones have become a way more powerful than many computers which have made mobile design a necessity business can no longer afford to ignore.

There is a famous saying about modern-day customer “they are no longer fools who will fall for the advertisement trap, they are your wife and smarter than you”. When it comes to describing your customers- most of them come from generation X and use smartphones and the latest technology more than anyone. What about your senior customers? Well, they are also making their move to the smartphone and latest technologies. This has made Mobile Website Development Service a crucial aspect of any organization-despite of their industry and business type.

What your customers desire to witness on their mobile screens?

In this era of digital advancement, the mobile platform is no less than a battlefield where every brand is fighting for dominance. If you are already in this war, then your customers are definitely planning to brush you aside. Understanding what your customers desire to see on their mobile screen is like winning half of the battle? Moreover, if you can’t figure out that yet, then this post is what you need to overcome your thoughts to deliver the right experience to customers. So, without any further moment let’s figure out what your customers want.

Why your customers prefer mobile design?

Right before you delve into the data to find what website design your customers want, you need to find why do they want it? Seeking out this will not only help to understand where you need to focus to generate desired results.

Nowadays, mobile design is must to have for modern-day businesses. According to the recent survey, 70% of the people keep their smartphones within the 2-meter range. Whereas, as per the e-commerce survey, by the year 2021, around 60% of the shopping activities will be done by using the smartphones and it is not only about organizations who are doing businesses online but also for the small brick and mortar store they offer door-to-door shopping experience.

Apart from that here are some more facts about mobile users that will change your perception about acquiring mobile Website Designing service from ProICT LLC:

  • 50% of people U.S accepted that their phones are the first thing they reach in the morning.
  • 57% of the customers do not recommend a business that doesn’t have a mobile website.
  • Online consumers redeem mobile offers faster than printed offers.
  • Conversation rate of mobile platforms are 64% higher than the desktop

What do people want on their screens?

Mobile optimization is more than making your website visible for smartphone users or making it fast. It is about designing a mobile website that demonstrates how customers can interact with the site. Now, here the question that arises is how you would come up with design people want on their devices? There is no need to use leverage mind-reading skills here. All you need to do is find out what type of content your target audience wants on the website? Is it video content they like? Are they certainly looking for the pricing on the website? Or is it the product description they are searching through their phone? Consider how the customers are willing to use your website and design accordingly.

They want to see you on the local search results

This may be obvious for you especially when you are running a local brick and mortar shop but some time due to the hosting issues websites often fail to appear on the local results. If you are promoting your brand locally, then you need to put everything you have on the line to make sure you are appearing on the local search results. To accomplish this task, you need to make sure that your physician is visible to Google and other search engines. Here are some places where you can put your physical address:

  • Meta description of your home page
  • H1 heading
  • URL of your website
  • Content- including blogs, web pages, articles and press release
  • Header or footer of the web pages

You can use some of them but not all of them as it can spam your website. So, consult with mobile Website Designing service before you start showcasing your physical address.

They are looking for mobile content

Unlike desktop, mobile version websites come with the little space. Therefore, you need to make the most out of this concise space especially when you are displaying attention-grabbing title. Create small and impressive tiles that convey more in a few words.

They want content they can easily read

Smartphones like to do everything on their devices right from watching videos to reading blogs. Moreover, with the advancement of technology the patience of the mobile users got thinner. Now, they don’t want to zoom in or out or load the unnecessary page. Hence, to grab their attention, you need to make sure that your content is optimized for mobile viewers.

This includes:

  • Your content should be divided into the small paragraph to make it easy to read.
  • Have visuals to keep the reader intact
  • Avoid difficult fonts

Following the above tips can certainly help you to come up with the mobile design your target audience wants on their screens. Still, in case if you are facing any issue, then consult with the ProICT LLP– the best website design company in the USA. Visit the website to learn more!