Are you using Instagram to promote your brand? If no, then it is the right time to do so. With more than 800 million daily users, Instagram is getting ahead in the race leaving giant platforms like Facebook and Twitter far behind in the race. However, creating attention-grabbing posts on Instagram is not as easier as seems to be. You have to come with the proper post plan, message, hashtags, image and videos to catch the attention of the platform users and stand out among the millions of daily posts. How are you going to do that? Well, we are about to explain that in the below post. Moreover, you can also acquire social media marketing for business to cut the hassle and gain brand recognition.
Facts and Figures about the Instagram
Right before you jump into the boat of virtual planning, it is necessary to get into some real-time facts and figures about Instagram:
- Total 60% of the Instagram users belong to the age group of 18-29 and they are the most valuable customers right now.
- Instagram is a platform that believes in higher brand conversion.
- 100% conversion on Facebook is equal to the 4% conversion of Instagram followers.
- 36% of marketers use Instagram as the primary platform while others focus on Facebook promotion. It means less competition and more exposure for your brand.
How to Plan the Attention-Grabbing Instagram Post?
Set your goals: The very first thing you need to do while creating the Instagram post is set out the goals you want to achieve with the promotion. Here are some of the primary marketers have when it comes to Instagram promotion:
- Create the fan base for the brand
- Build brand awareness
- Showcase your products and services
- Showcase your company culture
- Promote with influencers
Choose which of above goal(s) you want to achieve with your Instagram marketing efforts. Once done, you can also consult with the digital marketing service provider in New York to help you accomplish it.
Focus on the content and brand theme: You must come up with the plan to design and post eye-catching Instagram post content and share it constantly on your page. In addition, you need to keep an eye on the latest Instagram trends to match your brand theme accordingly. Beginners can accomplish this by finalizing the basic elements such as:
- Background
- White space
- Color palettes
- Post type (images, video, quotes, workplace, discount, offers, etc.)
Bring variety in the Instagram posts: Instagram is the platform that allows you to do unlimited experiments with your marketing posts. Along with images and high-quality videos, there are various things you can incorporate in your posts including:
- Boomerang: it is the fun feature of the Instagram that allows you to shoot a small video and play it backward, Creating the nonstop motion.
- Filters: there are multiple filters- each designed to represent a certain feeling. Figure out which one works best with your brand visual and apply it in your post.
- Layout: a fun layout that can be created by combining amazing photos.
- Stories: the Instagram stories are actually gaining attention with 250+ daily users- it is a great method to create new memories.
Related Post: What is Influencer Marketing and its Importance?
Hashtags that leave the mark: Hashtags are an authentic way to promote your Instagram posts among the random audience. However, you need to consider the target audience, brand theme, and relevancy while adding hashtags to your posts. Adding hashtags that are easy to discover and tend to appear higher in the search bar can certainly enhance the effectiveness of your brand message.
Incorporating all the above suggestion can help to make the most out of the Instagram promotion. In case if you are not well versed with the Instagram promotion, then it is beneficial to hire social media marketing for business to do the job. Visit ProICT LLC to learn more about social media marketing.