If you currently living in the UK then, you may have come across the plain Cadbury chocolate packets that don’t have a single word- just their famous logo. The packing left many in awe, shock, and confusion as they wanted to know “where all the words went?” The change also took Twitter and Instagram by storm- putting all the limelight on Cadbury. Competitors also criticized this and made sarcastic comments like “well played”, “another drama before valentine”, “they need to hire new website designing service as their team run out of ideas”, etc. what they forget to do is learn from this huge logo change implemented by Cadbury on September 9, 2019. Don’t worry, with the below post, you will find out things you can learn from Cadbury’s “donate your words” campaigns. But right before that, you need to learn…
What is “donate your words” campaign?
Why Cadbury dairy milk- the world-famous chocolate brand decided to go all blank with packaging? Well, the primary reason behind this decision is to spread awareness about the problem of loneliness among the old age people. The brand partnered up with the age UK to run “donate the word” where 30p from each sale of the bar will be donated to the charity. The primary aim of running this campaign to encourage the public to find kindness and generosity and donate theirs through small efforts and gestures that can change someone’s life.
What do you need to learn from the Cadbury?
Removing every single letter from the packing design is actually a smart move why? Because when a well-established brand plays with their existing logo like this- whether they are altering or removing anything—the impact on the brand image significantly increases. In other words, by playing with their established they can appear in the eyes of their target audience without putting many efforts.
In the modern world where social media platforms like Instagram, Facebook, and Twitter where news spread like a forest fire- changes like can catch the attention audience in a short period of time. Can you do it with your own brand? Yes, if you are already playing in the market for a while, then you can do with the help of web designing professionals at ProICT LLC.
The impact of playing with your code
The major impact of such changes is “people will notice”, and “they will remember”. When you begin to start playing with your virtual assets whether it is the logo, theme, shape, and color, the market notices. It may sound weird to you but removing the word “Cadbury” from the Cadbury makes it more noticeable.
Cadbury is not the only brand that had guts to play with codes, other brands like Levis, Carlsberg, McDonald, and KFC also played big time with their logos. And when we are talking about playing with logo how can we forget about the master of this art – GOOGLE.
Google changes its logo on every important occasion and has separate doodle team to prepare the design just like your web designs for the business website.
It became a trend in the 21st century
Well, for now, you can assume that “if you fail to achieve any salience through your brand then, it is a total waste of time because no one knows that you exist”. The reason why you are coming across so many brands that are playing with codes is that marketers have come to realize that playing with codes can help them to achieve salience. Moreover, the journey to achieving that salience is full of hurdles.
So, what you need to learn here is salience can be achieved through a smart design change and it will not capture the attention of new client but also bring back those who have long forgotten about your brand.