There are plenty of things that could go wrong when it comes to SEO. So, if you are kicking yourself for a recent SEO mistake, then my friend, you are not alone. SEO is indeed a complex field where getting down to the basics can be a difficult task; imagine how much hassle average SEO makes while implementing SEO methods!
There are hundreds of keywords to target, metadata, on-page optimization, off-page optimization to look after, from advanced tips and tricks to tools to get the job done.
The overall situation can be overwhelming, and because of the metrics, you can’t hide any mistakes because numbers will show everything.
You are a genius if you haven’t a single mistake as an SEO. Moreover, if you made some mistakes and are feeling down, then here are some mistakes that professionals do while implementing SEO strategies.
Some SEO Mistakes Even Professionals Make Are:
You forgot to use Google analytics or search console
Ideally, you were supposed to use both to perform better.
Google Analytics gives you a brief overview of your website, including how it is performing on a current basis. It tells you about how much traffic your search engine optimization solutions are driving, demographics, and path your viewers are taking to convert or how long they hang out on the pages before bouncing back.
You are missing out on the big time if you are not utilizing them for SEO purposes.
Yet, some professionals forget to do so. Why?
In the world of SEO, there are hundreds of tools out there; while some are complex and costly, others are relatively cheap and easy to use. Plus, there are some tools we like to use and keep using it- ignoring other key SEO tools.
You are optimizing for wrong keywords
Do you know professional SEO also has a blind post when it comes to keywords optimization?
Sound stupid, right? But it is true. We conduct in-depth keyword research, but doing so can lead to doing things in a certain way, even if there is a far better way to do it. Specifically, we can end optimizing for the wrong keywords.
In many cases, online marketing services providers end up optimizing keywords from a business perspective rather than a clients’ perspective.
To break this habit, conduct keyword research to find what people will search for while looking for your products. Also, try to figure out what language they use to conduct the search.
You are not using internal links
Citing your sources with high-quality links is actually a good idea.
It helps your readers take you seriously while sending signals to Google to be trusted with the good content. However, you often get excited to work on the external links that you entirely neglect or forget about internal links.
Remember, they also matter? They also play a crucial role in boosting your SERP position as they make it easier for Google to:
- Crawl your pages
- Drive traffic to your pages
- Help signal topic clusters
You are not improving content
Did you know Google also has a freshness algorithm? Well, it does.
If you are using the same type of content again and again, then after some time, you might notice that your ranking and traffic start to drop.
Content that is outdated, incorrect, irrelevant, or devalued is not going to drive your website to success.
Plus, in the world of SEO, it is common for links to break, files to go missing, and keywords to fall out of usage. Therefore, it is your responsibility to keep an eye on the pages.
Remove old content- update new content and believe me, Google will love it!
You are optimizing for search intent
Similar to optimizing wrong keywords, professional SEO often fails to optimize for user intent, which can prove to be just devastating as not keyword optimizing for SEO strategy.
Fortunately, optimizing for the search intent has become a lot easier as Google has fine-tuned its ability to understand and deliver what users are searching for.
Generally, Google splits searches into three different categories:
- Do search
- Know search
- Go search
Optimizing for each search intent will maximize the chances of getting the content in front of users who are searching for it.
SEO is not a child’s play; it requires a lot of knowledge and skills to plan, implement, and maintain a result-driving SEO strategy.
The process is enough to drive anyone nuts, and sometimes it is ok to make a few mistakes here and there. But at the end of the day, what matters the most is you are taking advantage of the opportunities to maintain your position on the SERPs. Moreover, if the stress is too much to handle and you are searching for a helping hand, then feel free to consult with the professionals at ProICT LLP. Visit the website to learn more!